An Introduction to the Totsuka Shopping District via a Promotional Video

This video, titled "The Totsuka Shopping District Promotional Video" (戸塚区商店街プロモーションビデオ), was uploaded by "CityOfYokohama."
The promotional video introduces the Totsuka Shopping District in Yokohama, Kanagawa, in Japan's Kanto region.
It was produced by the Totsuka Shopping District Federation, which is made up of 11 shopping associations in Yokohama's Totsuka Ward.

The Totsuka Shopping District is home to a variety of stores and is used on a daily basis by people living in the neighborhood.
The video is a dramatized story of five children meeting and growing up in the town.
It's like watching a coming-of-age drama set in the Totsuka Shopping District and is very heartwarming.

Through interactions with many shopkeepers, the video conveys the charm of the Totsuka Shopping District and the warm atmosphere of the streets, making the viewer feel nostalgic and emotional.
Be sure to give it a watch!

The Totsuka Shopping District in Yokohama, Kanagawa

Photo：The view toward the east exit of Totsuka Station, Totsuka, Yokohama, Kanagawa

All over Japan, there are various types of shopping associations in different areas.
A shopping association is an organization of stores and businesses in the retail and service industries within a certain area.
The Totsuka Shopping District aims to create a locally-based community where stores and specialty shops work together to make the town livelier.

The Totsuka Shopping District is somewhat of an unusual shopping association in Japan in that it is comprised of large commercial buildings and shopping streets across the ward, while most shopping associations are made up of small stores in one location.

Stores Located in the Totsuka Shopping District

Source :YouTube screenshot

At the beginning of the video, viewers are introduced to Tomizuka Hachimangu Shrine, the local guardian of Totsuka, which appears every time the children age.
The children visit the shrine from time to time in their daily lives, which shows how the shrine is connected to the local community.

The stores featured in the video are listed below for each shopping association.
Totsuka Station East Exit Lapis Shopping Association: KITAYA Dunk (喜多屋ダンク), Yurindo (有隣堂)
Tokyu Plaza Totsuka Association: Yurindo (有隣堂)
Totsuka Asahimachidori Shopping Association: Ocean Hamaju (オセアンハマ住)
Totsucana Mall Shopping Association: Niku no Saito (肉のさいとう), Mediac PC School (メディアックパソコンスクール), 1,000 Yen Cut Choki Choki (1000円カット Choki Choki), ABLE, Omedetaiyaki Honpo (おめで鯛焼き本舗)

Up to this point, the children are about first graders while touring the Totsuka Shopping District, and from 3:57, the children who have grown up to be junior high school students introduce the stores.

Totsuka Station East Exit Lapis Shopping Association: Monet (純喫茶モネ)
Totsuka Higashiguchi Shopping Association: Boulangerie PETIT LAPIN (ぷちらぱん), Katsuta Orthopedic Clinic (かつた整骨院)
Higashi-Totsuka Shopping Association: Hair Make De Choix
Totsuka-juku Honobono Showa-kai: Tsumugu café & something (紡ぐ café & something)
Totsuka Shuku Ekimae Shopping Association: Yamagata-ya Western Goods Store (山形屋洋品店)
Tokyu Plaza Shotenkai: Green Parks Topic
Harajuku Shopping Street Shoei-kai: Itoya Dry Cleaning (いとう屋クリーニング)

Midway through Mr. Saeki, chairman of the "Hirado Shopping Association" the Totsuka Shopping District Federation, also makes an appearance.
From 12:40, the five of them, now grown up, tour the Totsuka Shopping District together.

Totsuka Shuku Honobono Showa Kai: Komachi Café (こまちカフェ)
Totsuka Asahimachidori Shopping Association: Machi no Hanaya (街の花屋さん)
Totsuka Station East Exit Lapis Shopping Association: Hashigo-ya (はしごや)

Summary of the Totsuka Shopping District Promotional Video

The video introduces the city of Totsuka, home to the Totsuka Shopping District.
It's a nostalgic and heartwarming tour of the city with children.
We hope you enjoy this story-based introduction video of the vibrant the Totsuka Shopping District, which even produced an original theme song to liven up the town.