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Video article 7:04
The Kawazu Cherry Blossom Festival Is a Popular Event in Izu, Shizuoka Where the Entire Town Is Dyed Pink With Cherry Blossoms. A Look at Izu's Beautiful Spring Scenery and Recommend Tourist Attractions!
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Located in the Western Part of the Tokyo Metropolis, Hachioji Is Home to the World Famous Mt. Takao. A Mixture of Great Foods, Sightseeing and History That Offers Endless Fun!
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Rishiri Island Travel Guide – Enjoy Hiking on Mt. Rishiri, Cycling, Sea Urchin, and More on an Island Covered in Nature Near Wakkanai, Hokkaido! Discover Things to Do on Rishiri Island and Make the Most of Your Japan Travels!
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Things to Do in Noboribetsu, Hokkaido! Enjoy Noboribetsu Onsen, 'Hell Valley,' the Nature of Noboribetsu, Theme Parks, and Many More Attractions!
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Things to Do in Ishioka, Ibaraki! Explore Sightseeing Spots to the Sound of the Tsugaru Shamisen in This Video Full of the Japanese Spirit of 'Wa'
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Ichigaya, Tokyo: A Rich Surrounding Area, Full Of Attractions, With Excellent Transportation Access! Check Out These Popular Spots That You Absolutely Can't Miss When Appreciating the History in Tokyo!
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Video article 4:40
The Nikko-Nasu Area - Shrines, Hot Springs, and More at These Travel Destinations in Tochigi, Japan
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Enjoy the Wilderness of Tokyo’s Akiruno City! Healing Scenery, Full of Greenery and Plenty of Negative Ions!
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Video article 19:38
A Trip to the "Great Snow Corridor," a Stunning Landscape Created by Nature That Towers Over the Tateyama Kurobe Alpine Route! Enjoy the Great Outdoors of Japan With a Panoramic View of the Northern Alps in Toyama and Nagano!
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Kisarazu, Chiba - Famous for 'Kisarazu Cat's Eye' and the Rock Band 'Kishidan'! Be Captivated by the Town Where Life and Nature Coexist as One!
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Video article 3:56
The Vast Wilderness of Kumamoto Prefecture, and Its Historic Cultural Assets, Will Have You Feeling Like You're on Another Planet. Sightseeing, Gourmet Food, and Festivals; It's a Place You've Gotta Visit at Least Once!
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The Healing Hirayu Hot Springs of Takayama, Where Even Takeda Shingen, the Famous Feudal Lord, Relaxed for a Bath. Delicious Foods, Sightseeing, and a Mascot to Show You All the Things You Can Do in the Okuhida Hot Springs Area of Gifu Prefecture!
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Video article 3:24
Onomichi, Hiroshima Prefecture Is a Port City With Breathtaking Ocean and Mountain Views! Here's a Roundup of the Must-See Sights in a City of History and Culture With a Distinct Japanese Feel!
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Tajimi City in Gifu Prefecture Is a Great Place to Live, and Is Also an Attractive Place to Visit! the City Has Many Facilities Where You Can Get a Taste of Traditional Japanese Crafts, History, and Culture!
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If You're Visiting Nara Prefecture, Then You Don’t Want to Miss Out on the City of Tenri! This City, Full of Rich History, Was Home to the Royal Family Approximately 1,300 Years Ago!
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Matsumoto City, Nagano Prefecture Is an Amazing Tourist Destination Overflowing With Nature! Kamikochi and Matsumoto Castle Are Just Two of the Must-See Destinations! A Look at the Culture, History, and Cuisine of Matsumoto City!
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The Konan Wisteria Festival - One of Japan’s Largest Wisteria Festivals, Located in Konan, Aichi Prefecture. The 75m Long Wisteria Trellis Creates a Mystical World of Gorgeous Flowers!
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Video article 14:46
A Journey Through the Fascinating City of Himeji, Hyogo! Feel the History and Culture of Japan at the Historic "Himeji Castle," a World Heritage Site!
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Make the Most of Your Trip to Okinawa, the Number One Tourist Destination in Japan! Discover the Paradise Known for Its Emerald Green Waters and Delicious Cuisine!
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Video article 44:30
Rishiri Island Travel Guide – Enjoy Hiking on Mt. Rishiri, Cycling, Sea Urchin, and More on an Island Covered in Nature Near Wakkanai, Hokkaido! Discover Things to Do on Rishiri Island and Make the Most of Your Japan Travels!
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Spur-Of-The-Moment Sightseeing in Chiba Prefecture! Wilderness, Historical Buildings, and Amusement Parks! Is It Possible to Have So Many Attractions in One Place?
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The World of Iga and Koka Ninja! What Is It About Ninja That Fascinates People Around the World? Enjoy Realistic Ninja Experiences in Mie and Shiga Prefectures, the Homes of Ninja!
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Enjoy the Gorgeous Views of the Glorious Northern Alps of Hakuba Village! This Video Features the Unparalleled Views of the Northern Alps’ Sea of Clouds, and Star Sprinkled Sky; Sights You Can’t Experience Anywhere Else
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Toyohashi, Aichi Is Full Of Exciting Sightseeing Spots! Check Out Cultural Spots Known by Very Few People and Information on Gourmet Food That Can Only Be Found Here!
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Local PR Overview
Japan: One of the Most Popular Tourist Destinations in the World!
The number of foreign visitors to Japan has quadrupled in the last 10 years (as of 2019*), an astounding growth rate.
The reasons for the increase in the number of tourists visiting Japan are:
・The Internet has made Japan's charms, traditional culture, traditional crafts, and contemporary culture (pop culture) known to the world.
・With the weakening of the yen, tourism to Japan has become cheaper, and China and Southeast Asian countries have developed and become economically richer.
However, the main reason is that the Japanese government is taking the lead in attracting tourists to Japan.
Japan has made tourism a pillar of its growth strategy for regional development.
The decline of Japan's rural areas has become a major problem due to young people moving to the city and the aging of the population, but in order to overcome these problems, local governments and other organizations across the country are putting efforts into regional PR and promotion.
Until now, the economic effects of inbound tourism have tended to be focused on popular big cities, such as Tokyo, Kyoto, and Osaka, and the extravagant spending of Chinese tourists. However, nowadays, local cities are attracting more foreign tourists through tourism, regional PR, and regional promotions, and this is revitalizing local cities that are suffering from depopulation.
The increase in the number of foreign tourists has increased the income from consumption, which has helped to boost the economy of local cities.
Anyone can now easily transmit the charm's of Japan, including culture, nature, etc., that have been handed down from generation to generation through regional PR videos, regional promotional videos, and SNS, and this has had a major impact on Japan's economy.
In addition, an environment that is easy to navigate for foreign tourists has been created by providing multilingual information at various locations throughout Japan.
Each region conducts local PR and promotion with a heart of hospitality.
Popular local food culture, traditional and popular festivals that have been passed down from generation to generation, the various faces of nature in each season, including fresh greenery, autumn leaves, and white snow, popular games and activities that can only be experienced in a certain region, traditional culture rooted in each region and handed down from generation to generation, local traditional crafts, world-famous art and architecture, and modern culture and pop culture that have many fans outside of Japan. These are all things transmitted to the world in the form of regional PR and regional promotion.
Regions in decline due to depopulation are trying their best to revitalize their towns and villages by promoting tourism in their own ways, such as by using vacant houses as home-stay facilities.
Nowadays, there are many tourist destinations that have become famous among foreign tourists, and their fame has grown in Japan as well, and through PR and promotion of each area, Japanese people are able to gain a new appreciation of Japan's charm and the Japanese spirit of "Wa."
Popular Sightseeing Destinations in Japan
Thanks to PR activities in each region, all 20 major cities in Japan have recorded the highest number of foreign visitors ever, and the number of tourists from China (8.38 million), South Korea (7.54 million) and other Asian countries is increasing.
Many foreign tourists come to Japan in search of famous places all over the country, but the most popular tourist spots, according to TripAdvisor's "Travelers' Choice! Top 30 Attractions in Japan by International Travelers 2020," are as follows:
No. 1 Hiroshima Peace Memorial Museum (including the Atomic Bomb Dome and Peace Memorial Park) [Hiroshima City, Hiroshima Prefecture]
No. 2 Fushimi Inari Shrine [Kyoto City, Kyoto]
No. 3 The Hakone Open-Air Museum [Hakone, Kanagawa]
No. 4 Todai-ji Temple [Nara City, Nara Prefecture]
No. 5 Kenroku-en [Kanazawa, Ishikawa]
No. 6 Shinjuku Gyoen National Garden [Shinjuku, Tokyo]
No. 7 Nikko Tosho-gu Shrine [Nikko, Tochigi Prefecture]
No. 8 Dolls Museum [Kanazawa, Ishikawa]
No. 9 Himeji Castle [Himeji, Hyogo Prefecture]
No. 10 Okunoin at Koya-san (Mt. Koya) [Koya, Wakayama Prefecture]
No.11 Tokyo Metropolitan Government Building observation room [Shinjuku, Tokyo]
No. 12 Eikan-do Zenrin-ji [Kyoto City, Kyoto]
No. 13 Shukkeien [Hiroshima City, Hiroshima Prefecture]
No. 14 The Golden Pavilion [Kyoto City, Kyoto]
No. 15 Otagi Nenbutsu-ji Temple [Kyoto City, Kyoto]
No. 16 Daishoin [Hatsukaichi, Hiroshima Prefecture]
No. 17 Itchiku Kubota Art Museum [Fujikawaguchiko, Yamanashi Prefecture]
No. 18 Miyajima (Itsukushima) [Hatsukaichi, Hiroshima Prefecture]
No. 19 Jigokudani Monkey Park [Yamanouchi, Nagano Prefecture]
No. 20 Nezu Museum [Minato City, Tokyo]
No. 21 Nara Park [Nara City, Nara Prefecture]
No. 22 Sanjusangendo [Kyoto City, Kyoto]
No. 23 Senso-ji Temple
No. 24 Kyoto Railway Museum [Kyoto City, Kyoto]
No. 25 Chureito Pagoda [Fujiyoshida, Yamanashi Prefecture]
No. 26 Hase-dera [Kamakura City, Kanagawa Prefecture]
No. 27 Ritsurin Garden [Takamatsu City, Kagawa Prefecture]
No. 28 Magome-juku (Nakasendo) [Nakatsugawa City, Gifu Prefecture]
No. 29 Oirase Gorge [Towada City, Aomori Prefecture]
No. 30 Mt. Misen [Hatsukaichi, Hiroshima Prefecture]
COOL JAPAN VIDEOS is a site that introduces the charms of Japan through videos related to regional PR and local promotions!