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Video article 5:00
Yugawara Onsen in Yugawara City, Kanagawa Prefecture! Check out the Fireworks Festival, Yukake Festival, Hotaru Festival, and other events to fully enjoy!
Local PR Travel Things to Do- 92 plays
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Video article 7:04
The Kawazu Cherry Blossom Festival Is a Popular Event in Izu, Shizuoka Where the Entire Town Is Dyed Pink With Cherry Blossoms. A Look at Izu's Beautiful Spring Scenery and Recommend Tourist Attractions!
Local PR Travel- 530 plays
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Video article 2:38
Located in the Western Part of the Tokyo Metropolis, Hachioji Is Home to the World Famous Mt. Takao. A Mixture of Great Foods, Sightseeing and History That Offers Endless Fun!
Local PR Travel- 201 plays
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Video article 44:30
Rishiri Island in Rishiri-gun, Hokkaido is a remote island rich in nature that can be reached directly by ferry from Wakkanai! Enjoy the summer on Rishiri Island by climbing Mt. Rishiri, cycling, and other activities, as well as enjoying fresh sea urchins, a specialty of Rishiri, and other local seafood!
Local PR Travel Nature- 412 plays
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Video article 10:28
Things to Do in Noboribetsu, Hokkaido! Enjoy Noboribetsu Onsen, 'Hell Valley,' the Nature of Noboribetsu, Theme Parks, and Many More Attractions!
Local PR Travel- 117 plays
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Video article 3:34
Things to Do in Ishioka, Ibaraki! Explore Sightseeing Spots to the Sound of the Tsugaru Shamisen in This Video Full of the Japanese Spirit of 'Wa'
Local PR Travel Food & Drink- 53 plays
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Video article 1:33
Ichigaya, Chiyoda-ku, Tokyo, with its easy access to transportation and fulfilling neighborhood environment, is full of attractions that attract people! Go to popular spots in Tokyo that you must not miss when enjoying the history of the city!
Local PR- 87 plays
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Video article 4:40
The Nikko-Nasu Area - Shrines, Hot Springs, and More at These Travel Destinations in Tochigi, Japan
Local PR Travel Nature- 27 plays
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Video article 2:44
Enjoy the Wilderness of Tokyo’s Akiruno City! Healing Scenery, Full of Greenery and Plenty of Negative Ions!
Local PR- 387 plays
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Video article 19:38
A Trip to the "Great Snow Corridor," a Stunning Landscape Created by Nature That Towers Over the Tateyama Kurobe Alpine Route! Enjoy the Great Outdoors of Japan With a Panoramic View of the Northern Alps in Toyama and Nagano!
Local PR Travel- 77 plays
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Video article 5:00
Kisarazu, Chiba - Famous for 'Kisarazu Cat's Eye' and the Rock Band 'Kishidan'! Be Captivated by the Town Where Life and Nature Coexist as One!
Local PR- 157 plays
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Video article 3:56
The Vast Wilderness of Kumamoto Prefecture, and Its Historic Cultural Assets, Will Have You Feeling Like You're on Another Planet. Sightseeing, Gourmet Food, and Festivals; It's a Place You've Gotta Visit at Least Once!
Local PR Travel Things to Do- 118 plays
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Video article 1:55
Video of mountain climbing in the Hakuba mountain range of the Northern Alps, including the spectacular natural scenery, sea of clouds, and star-filled sky in Hakuba Village, Kitaazumi-gun, Nagano Prefecture, which you should see at least once!
Local PR Nature- 484 plays
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Video article 44:30
Rishiri Island in Rishiri-gun, Hokkaido is a remote island rich in nature that can be reached directly by ferry from Wakkanai! Enjoy the summer on Rishiri Island by climbing Mt. Rishiri, cycling, and other activities, as well as enjoying fresh sea urchins, a specialty of Rishiri, and other local seafood!
Local PR Travel Nature- 412 plays
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Video article 3:36
Dogo Onsen, the Oldest Hot Spring in Japan, and the Inspiration for Studio Ghibli’s Oscar-Winning Animated Film?! The Hot Spring, Loved by Famous Japanese Novelist Natsume Soseki, Is an Attractive Destination, Filled With History!
Local PR Travel Art & Architecture- 142 plays
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Video article 2:57
Kayabuki-no-Sato, Miyama-cho, Nantan City, Kyoto Prefecture, is a hidden sightseeing spot where you can enjoy “another Kyoto! Don't miss the beautiful fresh green scenery with thatched roofs!
Local PR Travel History- 246 plays
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Video article 2:01
The Konan Wisteria Festival - One of Japan’s Largest Wisteria Festivals, Located in Konan, Aichi Prefecture. The 75m Long Wisteria Trellis Creates a Mystical World of Gorgeous Flowers!
Local PR Travel- 695 plays
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Video article 2:25
Kintaikyo Bridge in Iwakuni, Yamaguchi. The Mystical Scenery of the 350-Year-Old Bridge Floating Under the Summer Night-Sky, Lit up by Iwakuni Cormorant Fishing, Is a Must-See!
Local PR Art & Architecture Travel- 272 plays
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Video article 4:21
Matsumoto City, Nagano Prefecture Is an Amazing Tourist Destination Overflowing With Nature! Kamikochi and Matsumoto Castle Are Just Two of the Must-See Destinations! A Look at the Culture, History, and Cuisine of Matsumoto City!
Local PR Travel Nature- 644 plays
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Video article 3:24
Onomichi, Hiroshima Prefecture Is a Port City With Breathtaking Ocean and Mountain Views! Here's a Roundup of the Must-See Sights in a City of History and Culture With a Distinct Japanese Feel!
Local PR Travel- 679 plays
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Video article 2:04
Spur-Of-The-Moment Sightseeing in Chiba Prefecture! Wilderness, Historical Buildings, and Amusement Parks! Is It Possible to Have So Many Attractions in One Place?
Local PR Travel- 485 plays
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Video article 3:37
The Number One Udon Town in Japan! There Are Many Things to Enjoy in Kagawa Prefecture, the "Udon Prefecture" of Shikoku, Besides Udon! We'll Introduce You to All the Popular Tourist Spots, Including Art and Remote Islands Full of Nature.
Local PR Food & Drink- 84 plays
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Video article 6:06
Gifu City in Gifu Prefecture, the Very Center of Japan- Where Oda Nobunaga Aimed to Unify the Country. A City With a Wide Variety of Food, History, Culture and Beautiful Natural Scenery!
Local PR Travel- 91 plays
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Video article 2:04
Ehime Prefecture, a Paradise of Love and Princesses! These Girls' Travel Video Around Insta-Worthy Spots Is Full of Smiles!
Local PR Travel- 154 plays
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Local PR Overview
Japan: One of the Most Popular Tourist Destinations in the World!
The number of foreign visitors to Japan has quadrupled in the last 10 years (as of 2019*), an astounding growth rate.
The reasons for the increase in the number of tourists visiting Japan are:
・The Internet has made Japan's charms, traditional culture, traditional crafts, and contemporary culture (pop culture) known to the world.
・With the weakening of the yen, tourism to Japan has become cheaper, and China and Southeast Asian countries have developed and become economically richer.
However, the main reason is that the Japanese government is taking the lead in attracting tourists to Japan.
Japan has made tourism a pillar of its growth strategy for regional development.
The decline of Japan's rural areas has become a major problem due to young people moving to the city and the aging of the population, but in order to overcome these problems, local governments and other organizations across the country are putting efforts into regional PR and promotion.
Until now, the economic effects of inbound tourism have tended to be focused on popular big cities, such as Tokyo, Kyoto, and Osaka, and the extravagant spending of Chinese tourists. However, nowadays, local cities are attracting more foreign tourists through tourism, regional PR, and regional promotions, and this is revitalizing local cities that are suffering from depopulation.
The increase in the number of foreign tourists has increased the income from consumption, which has helped to boost the economy of local cities.
Anyone can now easily transmit the charm's of Japan, including culture, nature, etc., that have been handed down from generation to generation through regional PR videos, regional promotional videos, and SNS, and this has had a major impact on Japan's economy.
In addition, an environment that is easy to navigate for foreign tourists has been created by providing multilingual information at various locations throughout Japan.
Each region conducts local PR and promotion with a heart of hospitality.
Popular local food culture, traditional and popular festivals that have been passed down from generation to generation, the various faces of nature in each season, including fresh greenery, autumn leaves, and white snow, popular games and activities that can only be experienced in a certain region, traditional culture rooted in each region and handed down from generation to generation, local traditional crafts, world-famous art and architecture, and modern culture and pop culture that have many fans outside of Japan. These are all things transmitted to the world in the form of regional PR and regional promotion.
Regions in decline due to depopulation are trying their best to revitalize their towns and villages by promoting tourism in their own ways, such as by using vacant houses as home-stay facilities.
Nowadays, there are many tourist destinations that have become famous among foreign tourists, and their fame has grown in Japan as well, and through PR and promotion of each area, Japanese people are able to gain a new appreciation of Japan's charm and the Japanese spirit of "Wa."
Popular Sightseeing Destinations in Japan
Thanks to PR activities in each region, all 20 major cities in Japan have recorded the highest number of foreign visitors ever, and the number of tourists from China (8.38 million), South Korea (7.54 million) and other Asian countries is increasing.
Many foreign tourists come to Japan in search of famous places all over the country, but the most popular tourist spots, according to TripAdvisor's "Travelers' Choice! Top 30 Attractions in Japan by International Travelers 2020," are as follows:
No. 1 Hiroshima Peace Memorial Museum (including the Atomic Bomb Dome and Peace Memorial Park) [Hiroshima City, Hiroshima Prefecture]
No. 2 Fushimi Inari Shrine [Kyoto City, Kyoto]
No. 3 The Hakone Open-Air Museum [Hakone, Kanagawa]
No. 4 Todai-ji Temple [Nara City, Nara Prefecture]
No. 5 Kenroku-en [Kanazawa, Ishikawa]
No. 6 Shinjuku Gyoen National Garden [Shinjuku, Tokyo]
No. 7 Nikko Tosho-gu Shrine [Nikko, Tochigi Prefecture]
No. 8 Dolls Museum [Kanazawa, Ishikawa]
No. 9 Himeji Castle [Himeji, Hyogo Prefecture]
No. 10 Okunoin at Koya-san (Mt. Koya) [Koya, Wakayama Prefecture]
No.11 Tokyo Metropolitan Government Building observation room [Shinjuku, Tokyo]
No. 12 Eikan-do Zenrin-ji [Kyoto City, Kyoto]
No. 13 Shukkeien [Hiroshima City, Hiroshima Prefecture]
No. 14 The Golden Pavilion [Kyoto City, Kyoto]
No. 15 Otagi Nenbutsu-ji Temple [Kyoto City, Kyoto]
No. 16 Daishoin [Hatsukaichi, Hiroshima Prefecture]
No. 17 Itchiku Kubota Art Museum [Fujikawaguchiko, Yamanashi Prefecture]
No. 18 Miyajima (Itsukushima) [Hatsukaichi, Hiroshima Prefecture]
No. 19 Jigokudani Monkey Park [Yamanouchi, Nagano Prefecture]
No. 20 Nezu Museum [Minato City, Tokyo]
No. 21 Nara Park [Nara City, Nara Prefecture]
No. 22 Sanjusangendo [Kyoto City, Kyoto]
No. 23 Senso-ji Temple
No. 24 Kyoto Railway Museum [Kyoto City, Kyoto]
No. 25 Chureito Pagoda [Fujiyoshida, Yamanashi Prefecture]
No. 26 Hase-dera [Kamakura City, Kanagawa Prefecture]
No. 27 Ritsurin Garden [Takamatsu City, Kagawa Prefecture]
No. 28 Magome-juku (Nakasendo) [Nakatsugawa City, Gifu Prefecture]
No. 29 Oirase Gorge [Towada City, Aomori Prefecture]
No. 30 Mt. Misen [Hatsukaichi, Hiroshima Prefecture]
COOL JAPAN VIDEOS is a site that introduces the charms of Japan through videos related to regional PR and local promotions!