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Introducing a Lively Shichimi-Togarashi Vendor

This video introduces a vendor selling a spice called "Shichimi Tougarashi" (七味唐がらし, a 7 flavored peppercorn blend), in Asakuksa, Tokyo.

In this video, you can hear the sales pitch speeches of the peppercorn vendor at a booth during a festival.
His light-hearted sales pitch while mixing the seven-flavored spice is sure to have both your eyes and mouth watering!

Watch and Listen to the "Shichimi-Togarashi" Vendor!

As shown in the video, you can watch the performance of the salesman at his food stall repeating his sales pitch while blending and selling his spices.
The 7 different spices are layered side by side like a rainbow and blended beautifully- a process that gathers quite an audience.

In the video, the male artisan repeats his sales pitch while blending the shichimi-togarashi, and the woman standing next to him swiftly wraps the merchandise to hand to the customers.
Many tourists gather around the stall to catch a glimpse of the artisan’s amazing performance.
In Japan, this type of sales pitch/vendor performance dates back to long ago.

Summary of the Togarashi Salesman

Did you enjoy the enchanting voice of the spice salesman?

Shichimi-togarashi is an attractive addition to various Japanese dishes such as ochazuke (rice soaked with green tea, dashi, or hot water), eggs over rice, and tsukudani (seafood, meat or seaweed simmered in soy sauce and sugar).
In addition to shichimi-togarashi being an everyday seasoning, it also makes for a great souvenir.
If you haven't tried it before, be sure to pick up some shichimi-togarashi the next time you have the chance!

If you watch this video after purchasing the product online, listening to the sales pitches might make you feel as if you bought it at an actual festival stall!

Written By
Last Updated : Oct. 26, 2020
坂崎 なお(Nao Sakazaki)
Interested in Japanese culture and traditions! I'll be introducing lovely scenery to you!
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