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PR Video for the Sugamo Jizo Dori Shopping Street, a Famous Tourist Spot in Toshima-Ku (豊島区: Toshima Ward)

This video called “What kinda place is Sugamo? Strolling through the Jizo Dori Shopping Street - 4K 50fps(巣鴨ってどんな街?地蔵通り商店街をぷらっと散歩 -4K 50fps)” is produced by “ PlaT JAPAN Ch. ( ぷらっとNIPPON : PlaT JAPAN Ch.) ” to promote the Sugamo Jizo Dori Shopping Street which has many places to eat as well as female clothing shops. It can be accessed from JR Sugamo Station (巣鴨駅: Sugamo Eki) to the old Nakasen-do Road (旧中仙道: Kyu Nakasen-do).

The nostalgic feel and distinct atmosphere of this shopping street is popular with not only Japanese people, but also among foreign tourists.
You can see famous tourist spots or food spotting information in this video.
This 10 minute video shows the street from Kogan temple (高岩寺:Kogan-ji) to Koshinzuka - station (庚申塚 : Koshinzuka), the last stop of the Toden Arakawa-line Streetcar.
You can feel the lively atmosphere in this street.

What Is the Sugamo Jizo Dori Shopping Street?

The Sugamo Jizo Dori Shopping Street in Toshima-ku, Tokyo has flourished since the mid Edo period.
The first inn town of the Nakasen-do Road starting from Nihonbashi was located around Sugamo Station.

Sugamo is famous as “Grandma’s Harajuku” because many old people visit this town. An on-the-street interview with elderly people is frequently conducted in this area.
The access is 5 minutes on foot from Sugamo Station on the JR Yamanote Line, and on the opposite side of the shopping street is Koshinzuka Station off the Toden Arakawa Line.
There are many parking lots and accommodations around this shopping street. You can visit there by car as well.

Image of Togenuki Jizo, Kogan-ji
Photo:Togenuki Jizo, Kogan-ji

There are famous souvenir shops and tourist spots such as Kogan-ji, well-known as “ Togenuki Jizo” and relocated from Ueno in 1891 to Sugamo Jizo Dori Shopping Street.
Visitors can’t see the Gohonzon (the main object of devotion) of Togenuki Jizo because it is treated as a hidden Buddhist secret, but it is said that if you pray to its divine spirit, that its image will be transferred to a paper and you will receive good luck.

Also there is the “Arai Kannon” in the Kogen-ji. It is said that if a person praying washes an affected part of the body of this Kannon, the affected part of that persons body will be cured.
In addition, Shinsho-temple (眞性寺 : Shinsho-ji) is another famous temple in this street.

The “Zizo son fair” is held in this shopping street on days ending in 4 (4th, 14th, 24th) .
There are many shops and flea markets on this street as well.
More people visit this street than usual on a fair day, so be sure to check what days you're going on.

Recommended Shops on Sugamo Jizo Dori Shopping Street

Image of Sugamo's Shichimi stand
Photo:Sugamo's Shichimi stand

There are many delicatessens or sweet parlors in the Sugamo Jizo Dori Shopping Street. You can enjoy the “Fried horse mackerel” of “Tokiwa Shokudo” where there is always a long line outside during lunch time, “Shio Daifuku" (rice cake stuffed with salt seasoned bean jam) made by Mizuno, the “Bean jam buns” of Kifukudo, “Rice cakes” made by Raisindo, and plenty more for you to try.

Also there are many female clothing retail shops in the Sugamo Jizo Dori Shopping Street. “Maruji” is particularly famous for red underwear that are sold as a good luck charm.
The Sugamo Jizo Dori Shopping Street is also a well known power spots. Tamaya Sugamo that sells power stones and natural stones, is familiar to many people.
“Sugamon no oshiri” placed at the entrance of the Sugamo Jizo Dori Shopping Street is the mascot character of this street.
It is said that if a person touches the backside of this mascot character, they will have success in love.

Summary of Sugamo Jizo Dori Shopping Street

You can feel what the Sugamo Jizo Dori Shopping Street is like in the video “What kinda place is Sugamo? Strolling through the Jizo Dori Shopping Street - 4K 50fps” .
Also you can see the old familiar band of musical sandwich men in this video (2:21).

The map of this shopping street into which all shops are included is available on the web site of the Sugamo Jizo Dori Shopping Street Promotion Association.
Please visit Sugamo Jizo Dori Shopping Street with that map in a hand.

【Official Website】Shopping Street Promotion Association

【Tripadvisor】Sugamo Jizo-dori Shopping Street

Written By
Sep. 15, 2020
I'm a writer who likes to eat good food wherever I go
Sugamo Jizo Dori Shopping Street: “Grandma’s Harajuku”! Famous Tourist Spots Await!
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