Starbucks Reserve Roastery Tokyo, an upscale Starbucks store in Meguro-ku, Tokyo - Opening Video Introduction

Here's a video from SankeiNews showing the press the opening of the Starbucks Reserve Roastery Tokyo in Nakameguro in February 2019. This video was published by “SankeiNews.”
The title of the video is "Only the 5th Store of its Kind in the World｜An In-Store Roasting Machine｜Starbucks Reserve Roastery Makes Landfall in Japan" (世界で五番目 店内に焙煎機　「高級スタバ」日本初上陸).

Starbucks is a popular coffee chain with around 1,500 stores in Japan (as of September, 2019).
The Starbucks introduced in the video is called a “Starbucks Reserve Roastery.”
It is very different from regular Starbucks stores.
Starbucks Reserve Roastery is a new type of coffee shops offering a high-quality, luxurious coffee experience by roasting coffee beans inside the store.
This article will talk about the appeals of “Starbucks Reserve Roastery Tokyo.” Be sure to watch the video as you read on!

Before we go any further, we recommend checking out the interior of Starbucks Reserve Roastery Tokyo shown in the video.
This Starbucks offers “a unique, signature experience from roasting the beans to pouring the perfect coffee.”

The Luxury Starbucks Reserve Roastery Tokyo

Source :YouTube screenshot

Starbucks Reserve Roastery Tokyo was launched in February, 2019 in Meguro, Tokyo.
It's a 14 minute walk from Nakameguro station, located by the Meguro river. Enjoy the beautiful scenery of the Meguro river from the terrace- a famous place for cherry blossom viewing. The first thing that catches your eye upon entering the store is the huge cask in which the roasted coffee beans are matured. This can be seen at 0:24 in the video.
The casks also feature a metal exterior design with cherry blossom petals.

The other Starbucks Reserve Roastery are located in Seattle, Shanghai, Milan, and New York. This is the very first Starbucks Reserve Roastery in Japan.

The CEO of Starbucks Coffee Japan, Takafumi Mizuguchi, made a speech, stating, “I want to make Japan a coffee wonderland” (0:36). After Mizuguchi’s speech, the architect, Kengo Kuma (a well-known designer who designed the new National Stadium) talked about the exterior design of this Starbucks.

Introducing the Floors of Starbucks Reserve Roastery Tokyo

Source :YouTube screenshot

On the first floor, there is a main bar where you can order coffee, and an Italian bakery called “Princi” that offers freshly baked pastries.
You can also purchase limited merchandise on the first floor (1:05).

TEAVANA is located on the second floor.
Here, you can enjoy different teas such as black tea and Japanese tea (1:52).
The ARRIVIAMO BAR counter is located on the third floor.
On this floor, you can enjoy special alcohol, including wine, beer, and cocktails, that use coffee (2:28).

The fourth floor is also used for local events, as well as for tours to see the process of packaging coffee.

Summary of Starbucks Reserve Roastery Tokyo

Source :YouTube screenshot

In this video, you can see the inside of the luxury Starbucks.
This is the first store of its kind to launch in Japan. When it first opened, there was a long line to get in and tickets were distributed to prevent overcrowding.
For now, you can check out this Starbucks in this video.
The menu is very different from a regular Starbucks. A cup of coffee costs around 1,000 yen, but the taste of the coffee is very different from what you can get at other coffee shops.
The atmosphere of the store is also outstanding.
If you have a chance, be sure to visit this luxury Starbucks!

【Official Website】STARBUCKS RESERVE® ROASTERY TOKYO
https://www.starbucks.co.jp/reserve/roastery/

【Tripadvisor】STARBUCKS RESERVE(R) ROASTERY TOKYO
https://www.tripadvisor.com/Restaurant_Review-g1066450-d16714835-Reviews-Starbucks_Reserve_R_Roastery_Tokyo-Meguro_Tokyo_Tokyo_Prefecture_Kanto.html