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Wajima Morning Market on Ishikawa's Noto Peninsula - One of the Three Major Morning Markets in Japan!

This video, titled "Ishikawa Wajima Morning Market - 4K Ultra HD" (Ishikawa Wajima Morning Market - 輪島朝市 - 4K Ultra HD) was uploaded by "TokyoStreetView - Japan The Beautiful."
It's a PR video for the Wajima Morning Market of Ishikawa Prefecture, located on the Noto Peninsula.
The Wajima Morning Market is run by the Wajima City Morning Market Association (輪島市朝市組合) in the Koshinetsu region, and attracts many visitors as a tourist attraction on the Noto Peninsula of Ishikawa Prefecture, with fresh seafood from the Sea of Japan and traditional goods such as Wajima lacquerware.

One of the most popular tourist attractions in Wajima, where the Wajima Morning Market is held, is the Shiroyone Senmaida Rice Terraces, which has been selected as one of the Top 100 Terraced Rice Terraces in Japan, with 1,004 terraced rice paddies.
After the morning market, visitors can also enjoy a stroll to Sojiji Temple.

The Delicious Food of Wajima! Enjoy Seafood and Local Specialties From the Sea of Japan at the Wajima Morning Market!

Image of Wajima Morning Market, Wajima, Ishikawa
Photo:Wajima Morning Market, Wajima, Ishikawa

As you can see from 0:45 in the video, the Wajima Morning Market has more than 200 stalls along the 360-meter-long street where the market is located.
Vegetables, dried fish, and other goods are also available at reasonable prices, and are loved by visitors.

The Wajima Morning Market takes place from 8:00 a.m. to 12:00 a.m. and is visited by locals and tourists looking for fresh seafood, seafood bowls, and other delights.
One of the attractions of the Wajima Morning Market is that visitors can walk around and try different snacks from all of the vendors in the area, from steamed buns to rice crackers and other local specialties.
Visitors can also enjoy breakfast and lunch unique to the Wajima Morning Market, with its tasty seafood rice bowls, as well as cute sweets, such as Wajima pudding, a popular treat among women.

The Wajima Morning Market is lined with many stores, each with its own unique characteristics, some of which have been around for over a thousand years.
Some stores serve food prepared on the spot, so there's no shortage of things to enjoy at the Wajima Morning Market.

Lacquerware and Folk Art in Wajima City! There's More Than Just Seafood!

Image of Wajima Lacquerware soup bowls
Photo:Wajima Lacquerware soup bowls

Wajima is one of the largest cities on the Noto Peninsula of Ishikawa Prefecture.
Because Wajima is located by the Sea of Japan, visitors can enjoy fresh seafood, such as amberjack and seaperch at the Wajima Morning Market.
Wajima is also famous for its kiriko lanterns, giant lanterns that look like portable shrines which are attached to sticks, and are recognized as a Japan Heritage.
The traditional atmosphere of these lanterns is a great way to experience the culture of Wajima.

The most popular tradition of Wajima is Wajima Lacquerware.
The history of this lacquerware craft dates back to Japan's Heian period (794-1185 AD).
Many pieces of lacquerware, the remains of the Heian period have been excavated from archaeological sites in Wajima, and Wajima Lacquerware is loved by many people both in Japan and abroad.
The lacquerware is characterized by its sturdiness and luster, and is recommended not only as a meaningful gift but also as a souvenir together with yubeshi, a sweet yuzu-flavored wagashi (traditional Japanese sweet) from Nakauraya.

Access to Wajima, Ishikawa

Image of Noto Airport (Noto-Satoyama Airport)
Photo:Noto Airport (Noto-Satoyama Airport)

It's about an hour from Tokyo to Noto Airport via plane.
From Noto Airport, you can take a cab or bus to the center of Wajima.
Another way to get to Wajima from Kanazawa Station is to rent a car and drive to the city.
If you use the Wajima Morning Market Parking Lot, you can tour the city of Wajima while enjoying the Wajima Morning Market.

Summary of the Wajima Morning Market, One of the Three Major Morning Markets in Japan

The Wajima Morning Market introduced in the video and this article is one of the three largest morning markets in Japan, together with the Yobuko Morning Market in Saga Prefecture and the Katsuura Morning Market in Chiba Prefecture.
The Wajima Morning Market is a great place to enjoy fresh seafood, traditional Wajima Lacquerware, and other local specialties. Be sure to check out the video to experience some of the charms of the Wajima Morning Market!
You'll definitely want to check out the Wajima Morning Market after seeing it!

【TripAdvisor】The Wajima Morning Market

Written By
Last Updated : May. 1, 2023
岡本 修(Shu Okamoto)
A writer fascinated by Japanese architecture. I'll introduce you to buildings and food in Japan!
The Wajima Morning Market of Ishikawa - One of the Three Major Morning Markets in Japan. Enjoy Fresh Seafood and Discover Historical Attractions and Crafts in Wajima!
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