Hello! This is the Atami Tourism Association in Shizuoka Prefecture.
Atami City, located in the eastern part of Shizuoka Prefecture, is a tourist destination that many tourists visit because of its warm climate, where you can enjoy the sea, mountains, food, and hot springs, in addition to being easily accessible by Shinkansen, about 2 hours by car from Tokyo and 45 minutes by bullet train.
It is known as a hot spring resort with a history of more than 1,500 years, and historical greats such as Tokugawa Ieyasu loved the hot springs of Atami.
We will send out recommended information that will be the best memory of your trip to Atami, so thank you!
Atami City, located in the eastern part of Shizuoka Prefecture, is a tourist destination that many tourists visit because of its warm climate, where you can enjoy the sea, mountains, food, and hot springs, in addition to being easily accessible by Shinkansen, about 2 hours by car from Tokyo and 45 minutes by bullet train.
It is known as a hot spring resort with a history of more than 1,500 years, and historical greats such as Tokugawa Ieyasu loved the hot springs of Atami.
We will send out recommended information that will be the best memory of your trip to Atami, so thank you!
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Atami Tourism Association posted.
![[Image1]The 15th Atami Sakura Itogawa Cherry Blossom Festival ended on February 9, but because the Atami che](https://img.cooljapan-videos.com/files/member_posts/image/6780d181bb287d1a21e817d11c7ca7fd47240886.jpg)
![[Image2]The 15th Atami Sakura Itogawa Cherry Blossom Festival ended on February 9, but because the Atami che](https://img.cooljapan-videos.com/files/member_posts/image/2333476c2dd5308607f112b7e7be8ad3f3de9c67.jpg)
![[Image3]The 15th Atami Sakura Itogawa Cherry Blossom Festival ended on February 9, but because the Atami che](https://img.cooljapan-videos.com/files/member_posts/image/e04cd316ab0cff40c3ddcb3cb82eb3b9baf141be.jpg)
![[Image4]The 15th Atami Sakura Itogawa Cherry Blossom Festival ended on February 9, but because the Atami che](https://img.cooljapan-videos.com/files/member_posts/image/10b8e2a7a6abe7e1ad5a824abfd60009a419ba1f.jpg)
The 15th Atami Sakura Itogawa Cherry Blossom Festival ended on February 9, but because the Atami cherry blossoms continue to be at their best, the light-up has been extended until Monday, February 24 (observed). (4:30 PM–11:00 PM)
*Photo: Taken on February 8*
https://www.ataminews.gr.jp/features/47...
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www.ataminews.gr.jp
【公式】熱海の観光サイト あたみニュース
糸川遊歩道を中心に、あたみ桜の様子を画像でお伝えします。（2025年2/10更新）※見頃が続くため、ライトアップのみ2/24（月振休）まで延長します。（16:30～23:00）
Atami Tourism Association posted.
![[Image1]The Atami cherry blossoms are now in full bloom across Atami City!Along with the Ito River Promenade](https://img.cooljapan-videos.com/files/member_posts/image/017c40ea581b3f7d6819375b51795b5ef933c183.jpg)
![[Image2]The Atami cherry blossoms are now in full bloom across Atami City!Along with the Ito River Promenade](https://img.cooljapan-videos.com/files/member_posts/image/6ecedb937932ed3db17724c87fe80e96b0c9162b.jpg)
![[Image3]The Atami cherry blossoms are now in full bloom across Atami City!Along with the Ito River Promenade](https://img.cooljapan-videos.com/files/member_posts/image/13f288cd3e7278413e1e61c706729a51b0b9682f.jpg)
![[Image4]The Atami cherry blossoms are now in full bloom across Atami City!Along with the Ito River Promenade](https://img.cooljapan-videos.com/files/member_posts/image/b0309d5949a13aaeb0bc3a088bcc07ce35cb41cc.jpg)
![[Image5]The Atami cherry blossoms are now in full bloom across Atami City!Along with the Ito River Promenade](https://img.cooljapan-videos.com/files/member_posts/image/a8256ea9151509985de0ce864811b84af1494b1a.jpg)
![[Image6]The Atami cherry blossoms are now in full bloom across Atami City!Along with the Ito River Promenade](https://img.cooljapan-videos.com/files/member_posts/image/9c3d8ed6d72972a1a7b88859a6e9f2f4df686ef6.jpg)
![[Image7]The Atami cherry blossoms are now in full bloom across Atami City!Along with the Ito River Promenade](https://img.cooljapan-videos.com/files/member_posts/image/6d870d8d49edeeaa8fc8f3ecd94890b68674b221.jpg)
The Atami cherry blossoms are now in full bloom across Atami City!
Along with the Ito River Promenade, the site of the cherry blossom festival, blooms are appearing at Sanremo Park beside Atami Port, Seaside Park in front of Marin Spa Atami, and Nagisa Park in front of Tachibana Ryokan, among other locations.
This season, warm winter temperatures and low rainfall delayed flowering considerably and created large differences in bloom stages between trees, but the number of trees at peak bloom has finally increased.
https://www.ataminews.gr.jp/event/208...
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【公式】熱海の観光サイト あたみニュース
市内中心部を流れる糸川にて早咲きの「あたみ桜」をお楽しみください。桜まつり期間中は、ライトアップ、桜茶・お茶のサービス、大道芸、剣舞、バンド演奏などを実施予定です。※画像の無断使用はご遠慮ください。
Atami Tourism Association posted.
![[Image1]The Atami cherry blossoms along the Itokawa Promenade are now at their best upstream.Downstream, flo](https://img.cooljapan-videos.com/files/member_posts/image/8fea3e73bc818091cf8392f1c46a2dde1bc794d6.jpg)
![[Image2]The Atami cherry blossoms along the Itokawa Promenade are now at their best upstream.Downstream, flo](https://img.cooljapan-videos.com/files/member_posts/image/881de45a61c9ad4cf1d52f6deefcd385682c636f.jpg)
![[Image3]The Atami cherry blossoms along the Itokawa Promenade are now at their best upstream.Downstream, flo](https://img.cooljapan-videos.com/files/member_posts/image/f4ab3fb05576f80a556294900889770661540f48.jpg)
![[Image4]The Atami cherry blossoms along the Itokawa Promenade are now at their best upstream.Downstream, flo](https://img.cooljapan-videos.com/files/member_posts/image/21d8613b53b4ec255cf102277bbd4bf8d751ac6b.jpg)
![[Image5]The Atami cherry blossoms along the Itokawa Promenade are now at their best upstream.Downstream, flo](https://img.cooljapan-videos.com/files/member_posts/image/fba17cca94a9f5df69e687311d3af20f42ebdb7a.jpg)
![[Image6]The Atami cherry blossoms along the Itokawa Promenade are now at their best upstream.Downstream, flo](https://img.cooljapan-videos.com/files/member_posts/image/5758a101e34b3d5b52ee13eb5a5df9469337e033.jpg)
![[Image7]The Atami cherry blossoms along the Itokawa Promenade are now at their best upstream.Downstream, flo](https://img.cooljapan-videos.com/files/member_posts/image/800b7df71eca3d3f833dc4a005ca7e28b60b66c3.jpg)
![[Image8]The Atami cherry blossoms along the Itokawa Promenade are now at their best upstream.Downstream, flo](https://img.cooljapan-videos.com/files/member_posts/image/bfee2c0f1ec61eae0e17bb51095877fa6ee4b750.jpg)
The Atami cherry blossoms along the Itokawa Promenade are now at their best upstream.
Downstream, flowering varies by tree, and some trees are still considerably behind.
15th Atami Sakura Itokawa Cherry Blossom Festival
https://www.ataminews.gr.jp/event/208...
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【公式】熱海の観光サイト あたみニュース
市内中心部を流れる糸川にて早咲きの「あたみ桜」をお楽しみください。桜まつり期間中は、ライトアップ、桜茶・お茶のサービス、大道芸、剣舞、バンド演奏などを実施予定です。※画像の無断使用はご遠慮ください。
Atami Tourism Association posted.
![[Image1]As of January 23, the plums at Atami Plum Garden and the Atami cherry blossoms along the Itogawa Pro](https://img.cooljapan-videos.com/files/member_posts/image/91be149d808ad077a8d462014f4674d0ab7acfa3.jpg)
![[Image2]As of January 23, the plums at Atami Plum Garden and the Atami cherry blossoms along the Itogawa Pro](https://img.cooljapan-videos.com/files/member_posts/image/09ef07c077ce1804649356c46b51ac49ee68405b.jpg)
As of January 23, the plums at Atami Plum Garden and the Atami cherry blossoms along the Itogawa Promenade are blooming much later than usual...
Both are less than 10% in bloom overall.
They are more than a week behind the typical schedule.
Please wait a little longer for peak bloom.
The 81st Atami Plum Garden Plum Festival: January 11–March 2
https://www.ataminews.gr.jp/event/355...
The 15th Atami Sakura Itogawa Cherry Blossom Festival: January 11–February 9
https://www.ataminews.gr.jp/event/208...
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【公式】熱海の観光サイト あたみニュース
市内中心部を流れる糸川にて早咲きの「あたみ桜」をお楽しみください。桜まつり期間中は、ライトアップ、桜茶・お茶のサービス、大道芸、剣舞、バンド演奏などを実施予定です。※画像の無断使用はご遠慮ください。
Atami Tourism Association posted.
![[Image1]Today, Sunday, January 12, the 40th Donton-yaki festival was held at Atami Sun Beach.This annual eve](https://img.cooljapan-videos.com/files/member_posts/image/60e07cd6b541d1cc3401d9f5a336bff5f1c8a874.jpg)
![[Image2]Today, Sunday, January 12, the 40th Donton-yaki festival was held at Atami Sun Beach.This annual eve](https://img.cooljapan-videos.com/files/member_posts/image/4b8f1c1cd201641ef0df3a6c5c9ab58c1f01c646.jpg)
![[Image3]Today, Sunday, January 12, the 40th Donton-yaki festival was held at Atami Sun Beach.This annual eve](https://img.cooljapan-videos.com/files/member_posts/image/707897b6ce3a2ec6f356c862b6a422ce8a408c20.jpg)
![[Image4]Today, Sunday, January 12, the 40th Donton-yaki festival was held at Atami Sun Beach.This annual eve](https://img.cooljapan-videos.com/files/member_posts/image/39362c913c956f1bca004761b3d2d64c7c18efdb.jpg)
Today, Sunday, January 12, the 40th Donton-yaki festival was held at Atami Sun Beach.
This annual event is a long-standing tradition jointly organized by the ten neighborhood associations of the eastern and central districts.
This year too, residents and tourists gathered to circle the piled New Year decorations called an ‘onbe’.
At 11:00 a Shinto ceremony was performed by Chief Priest Amemiya of Kinomiya Shrine, and after the ritual the priest lit the fire. The ‘onbe’ blazed up vigorously as everyone prayed for health, academic success, prosperous business, and protection from fires.
The photos look a bit dark, but it was actually sunny!
Tourists who happened to pass by also stopped to watch this traditional New Year event.
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Atami Tourism Association posted.
![[Image1]The annual Atami Fire Department New Year Inspection will take place on Tuesday, January 7, 2025, at](https://img.cooljapan-videos.com/files/member_posts/image/96e6ee18484058f92c420177ff72419a83bfe70b.jpg)
![[Image2]The annual Atami Fire Department New Year Inspection will take place on Tuesday, January 7, 2025, at](https://img.cooljapan-videos.com/files/member_posts/image/d4b54c777c2f2d47fcef98e4b994d3389639c727.jpg)
![[Image3]The annual Atami Fire Department New Year Inspection will take place on Tuesday, January 7, 2025, at](https://img.cooljapan-videos.com/files/member_posts/image/0a2ff30aeb7f087198de913f66dd75bbe99ff3cb.jpg)
The annual Atami Fire Department New Year Inspection will take place on Tuesday, January 7, 2025, at the Waterside Park event plaza.
This yearly event aims to boost the morale of professional and volunteer firefighters, showcase the full firefighting capabilities of Atami Fire to the citizens, deepen public understanding and trust in firefighting activities, and raise awareness of fire prevention.
At the ceremony in Waterside Park, following speeches and instructions, awards will be presented and the Junior Firefighting Club will perform the "Fire Safety Song and Fire Prevention Pledge." After the ceremony, the event will move locations for a march-past on Ginza Street and a simultaneous water discharge at the Moon Terrace in Waterside Park.
Schedule
10:00 Ceremony: Waterside Park event plaza (Nagisa-cho)
↓
(After the ceremony)
March-past: Ginza Street (Ginza-cho)
Simultaneous water discharge: Waterside Park Moon Terrace (Nagisa-cho)
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Atami Tourism Association posted.
![[Image1]Happy New Year!I took photos of the first sunrise of the year from Atami’s coastal Shinsui Park agai](https://img.cooljapan-videos.com/files/member_posts/image/1de6d5199b26e841c827a3171ea366c758dfb578.jpg)
![[Image2]Happy New Year!I took photos of the first sunrise of the year from Atami’s coastal Shinsui Park agai](https://img.cooljapan-videos.com/files/member_posts/image/3dd226ac11accaaa17f3ff485ad097cee4da342f.jpg)
![[Image3]Happy New Year!I took photos of the first sunrise of the year from Atami’s coastal Shinsui Park agai](https://img.cooljapan-videos.com/files/member_posts/image/31c135b529f862b43b934896fd58e6716e8285a5.jpg)
![[Image4]Happy New Year!I took photos of the first sunrise of the year from Atami’s coastal Shinsui Park agai](https://img.cooljapan-videos.com/files/member_posts/image/993937d0978dd6d5c7280bb166c4ca327d9e2c44.jpg)
Happy New Year!
I took photos of the first sunrise of the year from Atami’s coastal Shinsui Park again this year. It wasn’t very cold and there was no wind, so the conditions were perfect!
I waited in the Third Section before 6:00, and around 6:15 the horizon began to turn orange; light started to break through shortly after 6:50. Some trees were slightly in the way below, so I hurried to the Second Section and took more photos there. The first sunrise was truly beautiful.
As in past years, many local residents and tourists gathered early at Shinsui Park to photograph the first sunrise of Reiwa 7.
May Reiwa 7 bring an even better year for everyone.
Thank you for your continued support of Atami Onsen this year.
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Atami Tourism Association posted.
![[Image1]JR East’s](https://img.cooljapan-videos.com/files/member_posts/image/a9f70c3413d962420d0d469e299522c141bc5b73.jpg)
![[Image2]JR East’s](https://img.cooljapan-videos.com/files/member_posts/image/c9a0bf80c4924e334530670bf6aaba727348b0cb.jpg)
![[Image3]JR East’s](https://img.cooljapan-videos.com/files/member_posts/image/25f0f02831b1dd109bd836ca68d3e66c1b7f34a6.jpg)
JR East’s "atami station" will celebrate its 100th anniversary on March 25, 2025.
Starting December 15, the “Atami Station 100th Anniversary Executive Committee,” made up of Atami station, the station building Lusca Atami, and others, launched a “countdown photo” campaign. The photos appear daily at the JR Atami station ticket gate exit and on Instagram through the day before the anniversary (March 24).
More than 1,000 local organizations and individuals from the city are participating in this “countdown photo” series. Each day a new face appears alongside the number of days remaining until the 100th anniversary.
Please take a look and join everyone in celebrating the 100th anniversary!
Atami Station 100th Anniversary on Instagram
@atamist100cd
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Atami Tourism Association posted.
![[Image1]Yesterday, Wednesday, December 25, the standard Atami cherry tree along the Itokawa Promenade was co](https://img.cooljapan-videos.com/files/member_posts/image/5842bc9d6946e0c38fcce0e6b575f3967e4a29a1.jpg)
![[Image2]Yesterday, Wednesday, December 25, the standard Atami cherry tree along the Itokawa Promenade was co](https://img.cooljapan-videos.com/files/member_posts/image/34624add9bb7048dc9371eaf98adeb2ed68e7a6e.jpg)
Yesterday, Wednesday, December 25, the standard Atami cherry tree along the Itokawa Promenade was confirmed to be in bloom!
Some trees began blooming in mid-December, but the standard tree has finally opened.
This Atami cherry is a variety of the cold-loving Kanzakura cherry, native to India, that typically blooms from early January through February. Around 1871, an Italian introduced it, along with lemon and date palm, to Atami. It was named “Atami sakura” during the 1965 Flower-Filled Movement, and on April 10, 1977 (the city’s 40th anniversary), it was designated as Atami City’s official tree.
Because the same branch can form early-blooming and later-blooming buds in two stages, the blossoms can usually be enjoyed for more than a month each year.
The Cherry Blossom Festival opens after the New Year together with the Plum Festival!
During the cherry blossom festival, you can expect nighttime illumination, servings of cherry blossom tea and green tea, street performances, sword dances, and band performances—so please come see the blossoms.
The 15th Atami Sakura Itokawa Cherry Blossom Festival runs Saturday, January 11 through Sunday, February 9, 2025.
https://www.ataminews.gr.jp/event/208...
Regarding bloom updates, we will post them on the page above as soon as the city hall survey materials arrive, so please refer to that information.
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Atami Tourism Association posted.
![[Image1]Atami Yogurt Fermentation ShopGrand opening today, 12/21! It’s in Nakamise Shopping Street in front](https://img.cooljapan-videos.com/files/member_posts/image/ff18956936f9690bb12464fbb939bcc101e5627b.jpg)
![[Image2]Atami Yogurt Fermentation ShopGrand opening today, 12/21! It’s in Nakamise Shopping Street in front](https://img.cooljapan-videos.com/files/member_posts/image/0c59661a8339088316794e2ab7e628b1c61c9814.jpg)
![[Image3]Atami Yogurt Fermentation ShopGrand opening today, 12/21! It’s in Nakamise Shopping Street in front](https://img.cooljapan-videos.com/files/member_posts/image/1205513087a376608fcf6370d8c3c6dd2be39a8c.jpg)
![[Image4]Atami Yogurt Fermentation ShopGrand opening today, 12/21! It’s in Nakamise Shopping Street in front](https://img.cooljapan-videos.com/files/member_posts/image/eaa923b5da8d0201fda8ec31f17432443fa77067.jpg)
![[Image5]Atami Yogurt Fermentation ShopGrand opening today, 12/21! It’s in Nakamise Shopping Street in front](https://img.cooljapan-videos.com/files/member_posts/image/0954cfbd4bad43647b23dad039eba9d2bedc4fd7.jpg)
Atami Yogurt Fermentation Shop
Grand opening today, 12/21! It’s in Nakamise Shopping Street in front of atami station.
I attended the pre-opening yesterday!
They use local Tanna milk and Izu aloe.
Yogurt comes in many varieties, including plain, rich strained, and a limited fresh Atami yogurt.
For eating while walking, try the drinkable yogurt, the "Yogurutto Pan" filled with Greek yogurt and plenty of yogurt butter cream, or the acai with Greek yogurt.
For souvenirs, they offer fresh yogurt butter sandwiches, busse, and souffle sandwiches.
It’s very delicious and very cute 🐤
Joining the lineup of popular Atami sweets—Atami Pudding, Atami Bata-an, Atami Square Cream Puffs, Atami Fruit King, Ichigo BonBonBERRY ATAMI HOUSE., Atami Mircheese, Atami Satori Main Store, and Montblanc Namaito—this new shop is the latest addition.
Please give it a try.
Atami Yogurt Fermentation Shop
https://www.atami-yogurt.com//
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