Atami City, located in the eastern part of Shizuoka Prefecture, is a tourist destination that many tourists visit because of its warm climate, where you can enjoy the sea, mountains, food, and hot springs, in addition to being easily accessible by Shinkansen, about 2 hours by car from Tokyo and 45 minutes by bullet train.
It is known as a hot spring resort with a history of more than 1,500 years, and historical greats such as Tokugawa Ieyasu loved the hot springs of Atami.
We will send out recommended information that will be the best memory of your trip to Atami, so thank you!
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Atami Tourism Association posted.
The annual grand festival of Imamiya Shrine in the western district was held on both Sunday, October 19 and Monday, October 20.
On the first day’s procession, this year’s yakudoshi supporters’ group, Imamiya Reiwa Inoko-kai, carried the portable shrine from Wadayama to Imamiya Shrine in the morning, distributing lucky rice cakes and sacred sake along the route for warding off misfortune.
In the afternoon, following the Atami Fue-Rei Kai flute ensemble and accompanied by the palace mikoshi, the procession toured the route from Imamiya Shrine through Tenjincho, Wadamachi, Nagisa Elementary Park, and back to Tenjincho before entering the shrine. With officials in attendance, the eve shrine ceremony was conducted at Imamiya Shrine.
After the ritual, the shrine’s traditional kagura, a children’s dancer performance, and miko dances were offered, drawing a large crowd.
On the second day, the festival’s main shrine ritual took place, followed by a dedication performance by wadaiko drummer Ichitaro and the hocho-shiki knife ceremony led by Takashi Kishimoto, head instructor of the Shijo Shinryu headquarters.
On both days, food stalls lined the shrine and its surroundings, and not only adults but also children enjoyed the festival.
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Atami Tourism Association posted.
From Friday, October 24 to Sunday, October 26, the music event titled “Atami Art Fringe: Winds of Asia” will take place over three days at the Moon Terrace in the waterside park and Dragon Bridge on the Itokawa Promenade.
At the softly lit, atmospheric venues, you can enjoy dances and musical performances from countries across Asia.
It’s about a 10-minute walk between the two sites. Admission to all performances is free, so please feel free to drop by.
Date and time / Saturday, October 24 to Sunday, October 26, 2025, 6:30 PM–8:40 PM
Moon Terrace, Waterside Park
Friday, October 24
6:30 PM–6:50 PM Korea: Dance
7:00 PM–7:20 PM Japan: Fire performance
7:50 PM–8:10 PM Korea: Dance
8:20 PM–8:40 PM Japan: Fire performance
Saturday, October 25
6:30 PM–6:50 PM Thailand: Dance
7:00 PM–7:20 PM Japan: Fire performance
7:50 PM–8:10 PM Thailand: Dance
8:20 PM–8:40 PM Japan: Fire performance
Sunday, October 26
6:30 PM–6:50 PM India: Kathak (North Indian classical dance)
7:00 PM–7:20 PM Japan: Fire performance
7:50 PM–8:10 PM India: Kathak (North Indian classical dance)
8:20 PM–8:40 PM Japan: Fire performance
Dragon Bridge, Itokawa Promenade
Friday, October 24
6:30 PM–6:50 PM China: Face-changing performance
7:00 PM–7:20 PM Mongolia: Morin khuur performance
7:50 PM–8:10 PM China: Face-changing performance
8:20 PM–8:40 PM Mongolia: Morin khuur performance
Saturday, October 25
6:30 PM–6:50 PM Vietnam: Trống (drum) performance
7:00 PM–7:20 PM China: Erhu and pipa performance
7:50 PM–8:10 PM Vietnam: Trống (drum) performance
8:20 PM–8:40 PM China: Erhu and pipa performance
Sunday, October 26
6:30 PM–6:50 PM China: Face-changing performance
7:00 PM–7:20 PM India: Sitar and tabla performance
7:50 PM–8:10 PM China: Face-changing performance
8:20 PM–8:40 PM India: Sitar and tabla performance
The event will proceed in light rain and will be canceled in severe weather. The program may change due to weather or other circumstances.
Decisions will be made by 3:00 PM on each day; information will be provided via the contact number below.
Inquiries / Opera Kisekan Phone 090-4606-1059
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Atami Tourism Association posted.
Pigeon Home Products, a maker and seller of skincare items, teamed up with Atami City to develop a hand cream blended with Atami hot spring water called YUKUMI. This new souvenir uses Atami’s hot springs and adds a fresh option to local gift choices.
The product name comes from “yukumi dochu,” the historic practice in which the Tokugawa family had hot spring water transported from Atami to Edo Castle. Local designers contributed to a package inspired by retro bathhouse tiles.
The cream keeps fingertips moist and silky. It features a plum scent inspired by Atami Plum Garden, offering a subtly sweet, refreshing aroma that helps create a relaxing effect. The product was developed to soothe both hands and the spirit.
When you visit Atami, please consider buying one for yourself or as a gift for someone special!
Atami Hot Spring Water Hand Cream “YUKUMI”
On sale from: October 1, 2025
Price: 1,000 yen for a 50 g tube (tax included)
Manufacturer and distributor: Pigeon Home Products Co., Ltd.
● Retailers as of October 1:
・Marutaka Specialty Shop (Heiwa-dori Shopping Street, in front of atami station)
・Sugiyama Specialty Shop (Heiwa-dori Shopping Street, in front of atami station)
・Marufuku Specialty Shop (Heiwa-dori Shopping Street, in front of atami station)
・Marufuku Takahashi Specialty Shop (Nakamise Shopping Street, in front of atami station)
・Atami City Tourism Association (Shinsui Park, Nagisa-cho, Atami)
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Atami Tourism Association posted.
(Photographed on September 23)
Jacaranda trees, which usually bloom in May to June, are flowering here and there in the Waterfront Park and other spots.
This may be a second bloom.
These are rare flowers that you don't often see, so please take a look if you're nearby.
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Atami Tourism Association posted.
On Saturday, October 4 and Sunday, October 5, the Yuzen Shrine Autumn Grand Festival will be held.
This festival gives thanks for the hot springs, prays that the emerging spring veins will never cease, and wishes for the continued prosperity of Atami Onsen.
After the COVID-19 pandemic the festival has been essentially limited to Shinto rites, and this year, as in the previous year, a portable shrine procession from the shrine is scheduled on the second day (October 5).
Yuzen Shrine Autumn Grand Festival
Schedule / Saturday, October 4, 2025 and Sunday, October 5, 2025
October 4 (Saturday)
13:00 Evening Shrine Festival Rituals (Yuzen Shrine)
October 5 (Sunday)
12:30 Shrine Mikoshi Procession (12:30 departure ritual at the shrine – mikoshi procession – around 15:00 return ritual at the shrine)
*Mikoshi route: Yuzen Shrine → one-way Ito River direction → Imai Photo Studio → in front of the Fire Station → City Hall → right at FamilyMart → left at Yakiniku "Nandaimon" → Ginza Street → Yuzen Shrine
13:30 Hot Water Drawing Ritual (Great Hot Spring Geyser)
After the hot water drawing ritual: Offering Hot Water Festival Rituals (Yuzen Shrine)
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Atami Tourism Association posted.
July 25 — Atami Offshore Fireworks Festival 🎆
Thank you for attending the first fireworks festival of this summer!
Before the fireworks, we held a stage event in the Waterside Park called “Play in Atami! Play with Fireworks!”,
with energetic performances by chiitan☆bombers, Kamen Joshi, and TOMOCA RIRIKA Yuuri to liven up the crowd!
https://www.ataminews.gr.jp/event/8/...
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Atami Tourism Association posted.
Atami Sun Beach Water Park has opened!
July 19 to August 31, 2025
Enjoy the summer at Atami’s sea again this year!
https://www.ataminews.gr.jp/event/184...
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Atami Tourism Association posted.
On Tuesday, July 15 and Wednesday, July 16, we held the 57th Atami Kogashi Festival Float Competition.
During the day, the rites of Kinomiya Shrine’s annual festival and the procession of the portable shrine took place, and at night 23 floats gathered on the national highway.
Scenes from the festival
https://www.ataminews.gr.jp/features/54...
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Atami Tourism Association posted.
On Saturday, July 12, three swimming beaches in Atami opened for the season simultaneously.
At Atami Sun Beach, officials attended a safety prayer ceremony held by Kinomiya Shrine.
After the safety prayer ceremony, swimming began at 9:00. Handheld fireworks were given as gifts to the children who had gathered.
Enjoy the sea in Atami again this summer!
Beach season dates: Saturday, July 12, 2025–Sunday, August 31, 2025
Atami Sun Beach: Higashikaigancho, Atami
Nagahama Beach: Kamitaga, Atami
Ajiro Onsen Beach: Shimotaga, Atami
*Atami Sun Beach Water Park will operate from Saturday, July 19, 2025 to Sunday, August 31, 2025.*
https://www.ataminews.gr.jp/features/34...
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Atami Tourism Association posted.
Photographed on June 13. Along the roughly 400-meter Jacaranda Promenade to the left and right of the famous “Omiya no Matsu,” the jacaranda trees remain in full bloom.
These beautiful bluish-purple flowers reach their peak during the rainy season. They are fragile in rain and wind, and petals have already begun to fall, so please visit soon.
https://ataminews.gr.jp/event/338...
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