Atami City, located in the eastern part of Shizuoka Prefecture, is a tourist destination that many tourists visit because of its warm climate, where you can enjoy the sea, mountains, food, and hot springs, in addition to being easily accessible by Shinkansen, about 2 hours by car from Tokyo and 45 minutes by bullet train.
It is known as a hot spring resort with a history of more than 1,500 years, and historical greats such as Tokugawa Ieyasu loved the hot springs of Atami.
We will send out recommended information that will be the best memory of your trip to Atami, so thank you!
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Atami Tourism Association posted.
Pigeon Home Products, which manufactures and sells skin care products, and Atami City have collaborated to develop "YUKUMI," a hand cream containing Atami Hot Spring Water. A new souvenir was born with a product that utilizes the Hot Spring of Atami!
The name of the product is derived from the "hot spring pumping route" that the Tokugawa family carried Hot Spring from Atami to Edo Castle. With the cooperation of designers in the city, the package design is based on the motif of retro bathhouse tiles.
It moisturizes and smoothly moisturizes to the fingertips, and contains the Aroma of Ume Plum, which is named after the Atami Ume Plum Garden, so a slightly sweet and refreshing Aroma Unfolds and has a relaxing effect. It was developed as a product that heals not only the skin of the hands but also the mind.
When you come to Atami, please buy it as a Souvenir for yourself or for your loved ones!
【Hand cream with Atami Hot Spring Water "YUKUMI"】
Release date: October 1, 2025
Selling price: 1000 yen for 1 bottle of 50g (tax included)
Manufacturer / Pigeon Home Products Co., Ltd.
●Dealers as of 10/1 ↓
・Marutaka Specialty Store (Heiwa-dori Shopping Street in front of Atami Station)
・Japanese cedar specialty store (Heiwa-dori shopping street in front of Atami Station)
・ Marufuku specialty store (Heiwa-dori shopping street in front of Atami Station)
・Marufuku Takahashi Specialty Store (Nakamise Shopping Street in front of Atami Station)
・Atami Tourism Association (in Shinsui Park, Nagisa-cho, Atami City)
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Atami Tourism Association posted.
(Photo taken on 9/23)
"Jacaranda" blooms in May ~ June, but it blooms here and there in Shinsui Park.
Is it the second flower?
It is a precious flower that is not often seen, so please take a look when you are near you.
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Atami Tourism Association posted.
On Saturday, October 4 and Sunday, October 5, the Yuzen Shrine Autumn Annual Grand Festival will be held.
It is an Annual Grand Festival to thank the Hot Spring, pray that the spring veins that gush out will not cease, and that Atami Hot Spring will continue to prosper.
After Coronavirus pandemic, this festival is basically a Traditional Japanese straw raincoat of Shinto ritual, but this year, Same as above last year, the palace Mikoshi is scheduled to go to the palace on the second day (10/5).
【Yuzen Shrine Autumn Annual Grand Festival】
Date: Saturday, October 4, 2025 and Sunday, October 5, 2025
10/4(Sat)
13:00~Yoimiya God of worship (Yuzen Shrine)
10/5(Sun)
12:30 Miya Mikoshi Watami (12:30 Miyade Shinto ritual ~ * Miya Mikoshi Watari ~ 15:00 Shinto ritual entering the shrine)
* Miya Mikoshi route: Yuzen Shrine →One-way street, Itokawa direction→ Imai Photo Studio→ Fire Station Mae→ City Hall→ FamilyMart, turn right→ Yakiniku "Minamidaimon" Turn left→ Ginza Street→ Yuzen Shrine
13:30 Shinto ritual (Oyukan Spring)
After the end of the Shinto ritual, the dedication of the God of worship (Yuzen Shrine)
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Atami Tourism Association posted.
7/25 Atami Marine Fireworks Festival 🎆
Thank you for coming to the first fireworks festival of this summer!
Before the fireworks festival, there will be a stage Events at Shinsui Park called "Play with Fireworks!" and
Everyone from "Chiitan ☆ Bonbazu", "Masked Girls", and "TOMOCA RIRIKA Yuri" had a great time!
https://www.ataminews.gr.jp/event/8/...
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Atami Tourism Association posted.
Atami Sun Beach Water Park is now open!
July 19~August 31, 2025
Enjoy the sea of Atami this summer as well!
https://www.ataminews.gr.jp/event/184...
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Atami Tourism Association posted.
On Tuesday, July 15 and Water, we Held in the 57th festival float Contest Festival Atami Kogashi.
During the day, the Shinto ritual of the Annual Grand Festival of Kunomiya Shrine and the Divine Blessing Procession were held, and at night, 23 festival floats gathered on the National Route.
Scenes of the festivals
https://www.ataminews.gr.jp/features/54...
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Atami Tourism Association posted.
On Saturday, July 12, three beaches in Atami City opened to the sea at once.
At Atami Sun Beach, a safety prayer ceremony was held by the Kumiya Shrine with the attendance of related parties.
After the safety prayer festival, swimming starts at 9 o'clock! The children who gathered were presented with hand-held fireworks.
Enjoy the waters of Atami this summer!
Beaches opening period: July 12, 2025 (Sat) ~ August 31, 2025 (Sun)
【Atami Sun Beach】Atami City East Coast Town
【Nagahama Beaches】Kamitaga, Atami City
【Ajiro Hot Spring Beaches】Atami City Shimotaga
*Atami Sun Beach Water Park will be open on July 19 (Sat) ~ August 31 (Sun), 2025.
https://www.ataminews.gr.jp/features/34...
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Atami Tourism Association posted.
Photo taken on June 13. On the Jacaranda Promenade, which is about 400 meters to the left and right of the famous landmarks "Omiya pine tree", the Best time to visit "Jacaranda" continues.
Beautiful blue-purple flowers that are in best time to visit during the rainy season. It is vulnerable to rain and wind, and the flowers have begun to fall, so Visiting the site early.
https://ataminews.gr.jp/event/338...
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Atami Tourism Association posted.
4/26 I went to the "Atami Pudding Raingu Station Store" that opened the day before.
The retro feel of Raingu Station is perfect.
The first piece is "Wheat Kogashi Pudding" limited to the Kurimiya store. ❤️ I recommend it
https://www.instagram.com/atami_kankou/...
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Atami Tourism Association posted.
March 25, 2025 Atami Station celebrates its 100th anniversary!
On the day of the event, many citizens and tourists gathered in front of Atami Station under clear skies, including a commemorative Ceremony attended by successive Atami Station Managers from the 36th to the 43rd generation, a performance by the Shizuoka Prefectural Police Band, and the Atami Fujiseki Station Manager for One Day.
Atami Station has welcomed and seen off many people for 100 years as the gateway to Atami. Heading into the next 100 years!
https://www.ataminews.gr.jp/features/49...
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