What Is the Yoshida Shrine Setsubun Festival? A Video Introduction to the Powerful Oniyarai Ritual

This video, titled “Yoshida Shrine Setsubun Festival in Kyoto 2016 | Tsuina (Oniyarai) Ritual” (京都 吉田神社 節分祭2016 追儺式〈鬼やらい〉), was produced by Kyo-yumoto Hatoya Zuihokaku (京湯元ハトヤ瑞鳳閣).

Yoshida Shrine, located in Sakyo Ward, Kyoto, hosts the Yoshida Shrine Setsubun Festival every year during the Setsubun season. Among the many Kyoto Setsubun festivals, this event is especially known for preserving ancient ritual forms. The video introduces the solemn scene of “Oniyarai,” a traditional demon-exorcising rite derived from the classical Tsuina ceremony.

During the ritual, three oni—red, blue, and yellow—storm into the shrine grounds, shouting loudly and creating an overwhelming presence. They are then confronted by Hōsōshi, a ritual figure wielding a spear and shield, who performs symbolic movements rooted in ancient court ceremonies to drive the demons away. This dramatic combination of sacred ritual and theatrical intensity makes Oniyarai one of the most distinctive highlights among Kyoto Setsubun festivals.
[Video] 1:17 – The energetic red oni

What Kind of Shrine Is Yoshida Shrine? Its History and Spiritual Benefits

Photo: Torii gate at Yoshida Shrine, Kyoto

Yoshida Shrine stands in Sakyo Ward, Kyoto, and has long been revered as a shrine for warding off misfortune and inviting good fortune. It lies at the foot of Mt. Yoshida, adjacent to Kyoto University’s Yoshida Campus, and is also known as a scenic spot surrounded by seasonal nature.

The shrine was founded in 859 when Fujiwara no Yamakage enshrined the four deities of Kasuga Taisha in Nara as his clan’s guardian gods. Since the early Heian period, Yoshida Shrine has served as an important center of Shinto belief in Kyoto.

The enshrined deities are Takemikazuchi no Mikoto, Iwainushi no Mikoto, Amenokoyane no Mikoto, and Himegami. The shrine is particularly associated with protection from misfortune and disaster, which is why it plays such a central role in Kyoto Setsubun festivals.

Within the shrine grounds are also deities connected to food and confectionery, attracting chefs and traditional sweets artisans who come to pray for success. The Yoshida Shrine Setsubun Festival, which has continued since the Muromachi period, remains one of Kyoto’s most iconic winter traditions.

What Is the Oniyarai Ritual at the Yoshida Shrine Setsubun Festival?

Photo: Oniyarai ritual

The Oniyarai ritual is performed at Yoshida Shrine on Setsubun day and is also known as a form of the Tsuina ceremony. While Setsubun is widely associated with bean-throwing (mamemaki), Yoshida Shrine preserves this more ancient style of ritual derived from early court traditions influenced by continental Asia.

Three oni—red, blue, and yellow—appear, only to be confronted by Hōsōshi, who wears a mask with four golden eyes. Striking the ground with his spear and calling out loudly, he symbolically drives away misfortune. This powerful sequence is often remembered as one of the most striking scenes among Kyoto Setsubun festivals.

It is said that children who cry out in fear of the oni will grow up strong and healthy. In practice, the oni often behave gently afterward, sometimes comforting children. In recent years, taking photos with the oni has also become popular, adding a friendly and memorable aspect to the deeply traditional Yoshida Shrine Setsubun Festival.
[Video] 1:58 – Hōsōshi driving away the oni

When Will the Yoshida Shrine Setsubun Festival Be Held in 2026?

In 2026, the Yoshida Shrine Setsubun Festival is scheduled to take place from February 2 through February 4, following the traditional format. Centered on Setsubun day, the festival spans three days and is regarded as one of the largest Setsubun events in Kyoto.

Based on official information and past records, the festival attracts an estimated total of around 500,000 visitors over the three-day period. The shrine grounds fill with worshippers seeking protection from misfortune, amulets, and the popular lucky beans. On February 2 and 3, approximately 800 food stalls and booths line the area, creating one of Kyoto’s most vibrant winter festival scenes.

During these three days, special access is also granted to the normally restricted Daigengu Inner Precinct, making this an especially meaningful time for worshippers.

What Are the Highlights of the Yoshida Shrine Setsubun Festival? Lucky Beans and the Popular Lottery

One of the most anticipated traditions of the Yoshida Shrine Setsubun Festival is the distribution of lucky beans that come with lottery tickets. Purchasing these yaku-yoke fukumame allows visitors to participate in a long-running raffle supported by various sponsor companies.

Each bag of lucky beans is priced at 300 yen and includes one lottery ticket. The draw is typically held around 1:00 p.m. on February 4, with results announced both at the shrine and through official channels. While the prizes vary each year, they often include practical and appealing items, adding to the excitement of the festival.

Prizes are usually redeemable until late February, so winners are encouraged to confirm the details promptly.

How Should You Prepare for Visiting the Yoshida Shrine Setsubun Festival in Kyoto?

Photo: Yoshida Shrine, Sakyo, Kyoto

Although Yoshida Shrine has a temporary parking area, it is unavailable during the Setsubun Festival period. Paid parking lots nearby are limited, so using public transportation is strongly recommended.

Large-scale traffic restrictions are usually implemented around the shrine, particularly between Yoshida Shrine and the Higashi Ichijo Intersection. Kyoto winters can be quite cold, so visitors should dress warmly.

For those visiting with small children, daytime visits are generally less crowded and easier to manage. During the day, the oni can often be seen walking through the shrine grounds and approach paths. Encountering them up close may be a little intimidating, but it is a unique experience that makes the Kyoto Setsubun Festival at Yoshida Shrine truly memorable.

【TripAdvisor】Yoshida Shrine