The population of Iyo City is approximately 33,500 (as of April 2025).
The climate is temperate and mild throughout the four seasons.
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In Iyo City, Ehime Prefecture, for some reason, there are many historical sites and legends related to the era of the "Minamoto Hei War".
Among them, today I would like to introduce "Yamabuki Shrine".
Yamabuki Shrine is a small shrine located in the mountains of Nakayama Town, Iyo City, Ehime Prefecture.
It is said that this shrine was built to mourn Yamabuki Gozen, who supported the warlord Kiso Yoshinaka who was active in the Battle of Kurikara Pass during the Battle of Minamoto Taira with Tomoe Gozen.
Kiso Yoshinaka raised his martial order in the Battle of Minamoto Hei, but he was accused of rebellion and defeated by Minamoto no Yoritomo. At this time, Yamabuki Gozen was left in the capital of Kyoto due to illness.
When Yamabuki Gozen learns of Kiso Yoshinaka's death, he falls to Iyo City, Ehime Prefecture, relying on the connection that Kiso Yoshinaka was Iyo Mori.
Yamabuki Gozen, who landed in Kaminada, Sokai Town, Iyo City, was unable to walk on his own due to illness, and his vassals tried to cross the mountain by pulling him on bamboo sticks. The Slope in the Midori district of Sokai Town, Iyo City, is called "Hikizaka", the top of the mountain is called "Tsukitaku" because he hid himself with a shield and spent the night, and the place where Gozen is said to have died and changed to a death costume is called "Costume Change Place".
Local people, naïve and kind-hearted, built a five-ring pagoda as a tomb to mourn the deceased. Furthermore, in 1892 (Meiji 25) (1892), Local volunteers commissioned Choshu carpenters, who had been skilled in erecting shrines and Temple in Ehime and Kochi, to build the Yamabuki Shrine in order to prevent the Tradition and the five-ring pagoda from being treated poorly.
A small shrine that you might overlook when driving in a car. Both the shrine and the pagoda are covered with moss and stand quietly and quietly.
The origin of Yamabuki Gozen is unknown, but there is a theory that she was a princess of a wealthy family in the Hajigawa region of Ozu City. At the time of her birth, she was called Yamabuki Gozen, the princess of Yamabuki, because there were many Yamabuki blooming in the garden.
In addition, it is said that she was a stool woman (servant, meaning beautiful woman) of Kiso Yoshinaka, but there is also a theory that she was his wife. The life of a beautiful and strong female warrior who was tossed around by the turbulent world is still being told in various parts of Japan.
*Yamabuki Shrine*
Address: Sareiya, Nakayama-cho, Iyo-shi, Ehime
Business hours: Free prayer
Car parking lot: None * If you park on Car shoulder of the road, please be careful of Car passage.
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Annual event, the Held in of "Iyo Color Festival" Festival the hot summer of Iyo Citizens has been decided!
This year, it will be held for two days, Saturday, July 26th and Sunday, July 27th!
On the first day, Saturday, there is the "Little Fish Catching Contest" unique to the seaside city of Iyo City, and the "Iyo Odori Parade" Parade through the city.
On the second day, Sunday, various Events are packed at Iyo Port Wharf and shopping streets, and in the evening, the climax is a 🎆 grand fireworks festival of about 8,000 fireworks launched from Iyo Port
Seeing the very impressive fireworks up close is sure to be an unforgettable summer memory.
Events content is subject to change, so please check the "Iyo Color Festival Executive Committee" Facebook page for Latest Information.
This year's Iyo Color Festival is a collaboration with "I want to eat me, Hitodenashi", which depicts the beautiful stage of Ehime Prefecture centered on Iyo City!
The popular comic serialized in Dengeki Maou, the story of a girl and yokai confronting "family," "friendship," and "life," will be broadcast as a TV Anime in October.
We do not accept inquiries on Instagram, so please contact us directly by Phone.
📍 📍 Iyo Color Festival
Venue: Iyo Port Wharf, around Nadacho Shopping Street, Iyo City
Inquiries: 089-994-5852 (Iyo Color Festival Executive Committee: Iyo City Tourism and Products Association Soleyo)
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In Iyo City, Ehime Prefecture, there are two nationally Famous Bonito flakes factories, Yamaki and Marutomo. In addition, the Kaminada Fisheries Cooperative Kyoei Net manufactures and sells high-quality dried anchovy using Fresh anchovy caught in Iyonada Sea, and the Iyo Forestry Association makes thick and nutritious dried shiitake mushrooms using log cultivated shiitake mushrooms.
All of them are products from which you can get delicious "dashi".
"Dashi" is the base of Japanese cuisine and plays an important role in determining the deliciousness. Iyo City, which is rich in products that produce such "dashi", is a "city of dashi".
In Iyo City, the "town of dashi", Aihara Seafood Shop, which has inherited the traditional manufacturing method since the founding of 1965 (Showa 40), has become so popular that orders There are receive from all over the country.
Of particular note is the "Muroaji shaved flakes".
Carefully selected muroaji is carefully removed from the middle bone by hand, dried in the sun, and then shaved with a well-used Showa 30 (Showa 30)-style sharpening machine.
"Flower Bonito", which has been popular in Iyo City for a long time, is actually this "Muroaji shaved flakes". It is characterized by a stronger umami flavor than Bonito flakes. Please enjoy this special shaved flakes once.
🐟 Enjoy 🐟 the "dashi town" with a handedness "dashi" experience
The Events "Iyo City Fureai Saturday Night Market" where you can Tasting the dashi of Aihara Seafood Store is Held in from the first to the third Saturday of June every year!
Here, you can compare several types of dashi taken on the spot and have a "handedness" dashi experience.
The raw materials for dashi vary depending on the region, such as bonito flakes, shaved flakes, dried sardines, kelp, and dried shiitake mushrooms. Please take this opportunity to visit Iyo City, the "city of dashi", and experience the deep dashi culture.
📍 Aihara Seafood Store 📍
Address: 12-5 Nada-cho, Iyo-shi, Ehime
Phone: 089-982-0505
Business hours:8:40~17:00
Regular holiday: Every Sunday
Car parking lot: None * Please Use the shopping street shared parking lot Car
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Nice to meet you all!
Shikoku is Iyo City Tourism and Products Association Soleyo in Iyo City, Ehime Prefecture.
From now on, we will broadcasting the charm of Iyo City, Ehime Prefecture, sightseeing and events Information, etc., so Best regards!
Iyo City is located almost in the center of Ehime Prefecture, about 25 minutes by Car from Matsuyama City, where the Dogo Onsen is located, and has good Access, such as the Train 2 line, and the scenery of the good old Japan remains.
The former Iyo area is full of warm humanity and a town that retains the atmosphere of merchant autonomy, the Nakayama area is rich in the blessings of rural woodlands with a glimpse of history and culture along the Along the roads, and the Sokai area is embraced by the bounty of lush greenery and the calm Seto Inland Sea.
The land colored by three personalities is full of things and things loved by the Locals.
When you say, "I want to go to a place like this," "I want to eat something like that," or "I want to do something like that," we say, "It's in the city!"
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