Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.
In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.
The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.
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The Conan decoration of the Nagano Prefectural Government Prefectural Hall is
It will end at 4 p.m. on Tuesday, September 30.
If you haven't seen it yet, or if you haven't seen it, please come!
In addition, the three-day holiday in September There are a special Open to the public.
【Special Open to the public】
September 13 (Sat.), 14 (Sun.), 15 (Mon.)
9 a.m. to 4 p.m.
#Afterimage of the Eye #Conan #Nagano City Sightseeing
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A lot of of fun Events! Information on Events ✨ in September
(1) Togakushi Soba Festival Hanzaru Eating Walk
This time, 21 Soba restaurants are participating,
If you purchase the half-zaru food walking ticket book "Soba Goyomi" (2,000 yen including tax), you can eat at 3 restaurants × about half the amount of zaru Soba 1 person (3 bocchi).
【Held in period】9/1(Mon)~ 9/30(Tue) *Excluding 13.14.15 days
【Fee】Hanzaru Eating Walking Ticket Book "Soba Goyomi" with 3 tickets 2,000 yen (tax included)
【How to purchase】Make a purchase reservation from the official website and pay in cash at the delivery location.
* Limited sale of 56 books per day
*Please check the official website for details.
(2) Sanada House Garden Light up "Genso"
Light up the Sanada residence Garden in Matsushiro with 7 colors of light!
In addition, a concert by Kento Takayama, an artist from the prefecture, and the Ecole de Matsushiro Club will be held in! This time, as a Special Program, we will also do projection mapping on the theme of culture and art of the Matsushiro Domain in the late Edo period.
【Held in】9/13 (Sat), 9/14 (Sun)
【Time】18:00~20:30
【Venue】Matsushiro Sanada Residence
【Fee】Adults 400 yen, Elementary and junior high school students 100 yen
* 9/13 (Sat) is free for elementary and junior high school students.
*Please check the official website for details.
(3) Zenkoji Temple Binzuru City
Held in as a handmade market named after Buddha's beloved disciple "Binzuru-san"! It is a marketed where various food and craft stores are gathered, and anyone can enjoy it, such as makers, buyers, Local people, and tourists.
【Held in】9/13 (Sat) *Held in regularly on the second Saturday of April to December
【Time】10:00~16:00
【Venue】Around Zenko Temple
(4) Shinshu Ramen Expo 2025
A large gathering of Famous ramen shops from all over the country!
Please take this opportunity to enjoy your favorite ramen!
【Held in】
Act 1 9/12 (Fri) ~ 9/16 (Tue)
* Closed on 17th (Water) and 18th (Thursday) due to replacement
Act 2 9/19 (Fri) - 9/23 (Tue.)
[Time] 10:00-20:00 *Until 19:00 only on 9/16 and 9/23
【Venue】Nagano Omote approach to the temple Central Square
【Fee】Free admission, 1,000 yen per cup (tax included)
Tickets will be sold at the venue ticket vending machine *Cash only
*Please check the official website for details.
(5) Night Pool in Sun Marine Nagano
Let's spend a summer night in a fantastic illumination pool that is different from the usual!
You can also take pictures in the pool, which is usually prohibited! Unlimited ♪ rides on sliders
You can enjoy all-you-can-drink & Light snacks at a great price!
【Held in Date & Time】9/6 (Sat) 21:30~23:30
【Fee】
Advance ticket ¥3,500 (sold until 9/5 (Friday) 23:59)
Same-day ticket¥4,000
* All-you-can-drink & Light snacks included
* Children under the age of 20 are not allowed to enter.
* For details, please see the official website or official Account.
#Nagano City Events #Nagano Events #Events Information #Nagano City #Nagano Prefecture #Nagano Tourism #Nagano Travel #Nagano #naganocity
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【Breaking News】Introducing ✨ the Held in Information of the "119th Nagano Ebisu Smoke and Fire Festival" to be Held in on 11/23 (Sunday / holiday)
1 Outline of Noh and Kyogen
【Held in】11/23 (Sun)
【Held in time】Launch starts at 18:00
【Held in Place】West side of Nagano Ohashi Bridge Rhino River No. 2 Green Area
Number of launches: Approx. 10,000
2 Nagano Ebisu Smoke and Fire Festival Paid Bleachers
You can enjoy the very impressive Nagano Ebisu Smoke Fire Festival up close!
There are various types of paid bleachers available, so you can buy the type of seat that suits you.
[Sales period]
Early bird sale 9/1 (Mon) 10:00~
General sale 11/1 (Sat) 10:00~
[How to apply]
(1) Ticket Pia website
➁ Multi-copy machine at Seven-Eleven stores
3 Crowdfunding
Please cooperate with us to support the Nagano Ebisu Smoke and Fire Festival. There are also courses where you can get a limited thank-you gift!
【Application Period】8/20 (Water) 12:00 ~ 11/28 (Fri) 23:59
【How to apply】Apply from the special site "Ubugoe"
【Thank-you gifts】Limited paid bleachers, Original shichimi cans of Nemoto Hachimanya Sogoro, Shuin stamps, Nagano Famous Confectionery, etc.
*For details, please visit the official website.
#Ebisu Ko #Nagano Ebisu Ko Smoke Fire Festival #Fireworks Festival #Nagano City #Nagano Prefecture #Nagano Tourism #Nagano Travel #Nagano #Nagano City
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Lots of delicious food! Roadside Station Special Feature ✨ recommended for Drive
(1) Roadside Station Nakajo
The shop sells frozen Local Local cuisine "Obukko". We also sell Original game dishes such as the "Mountain Running GIBIER" series, which uses safe and secure venison processed at the Nagano City Game Dishes Processing Center. Of course Meals you can also eat obukko and game dishes at the place!
【Address】1704 Nakajo Sumiragi, Nagano City
Phone number: 026-267-2188
【Business hours】
・Concession stand
9:00~17:00
・ Meals Mametai
10:00~16:00 (Light snacks will be served from 14:30 to 16:00) )
・Direct sales
April ~ November / 8:30 ~ 16:00
December ~ March / 8:30 ~ 15:00
* Wednesday every week from December ~ March Regular holiday
(2) Roadside Station Shinshu Shinmachi
A popular Roadside Station that has been featured many times on TV. Genghis Khan, a Shinshu new Town Name, and Shinshu Roadside Station Shinmachi Original Shinmachi Plum wine brewed with Shinshu Shinmachi specialty Ume Plum are bestsellers. At the Shokudo, you can eat delicious Oyaki and Handmade Soba noodles from the countryside that have been passed down from the mountains of Shinshu.
【Address】Nagano City Shinshu Shinmachi Water 4619
Phone number: 026-262-2228
【Business hours】8:30~17:45 (Shokudo L.O until 16:30)
(3) Roadside Station Nagano City Ooka Specialty Center
Direct sales of fruits and vegetables and processed goods are set up, and Fresh and safe are the motto of selling vegetables, fruits, and wild vegetables in each of the Four Seasons. Locally produced Soba flour is also popular at the Shokudo where you can enjoy Handmade Soba noodles and Volume Oyaki!
【Address】5275-1 Ookako, Nagano City
Phone number: 026-266-2888
【Business hours】
・Shop 9:00~17:00
・Shokudo 9:30~15:00
#Roadside Station #Roadside Station Gourmet #Drive #Direct sales #Nagano City #Nagano #Nagano Tourism #Nagano Travel #Nagano #Nagano City
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"Shinshu Shinmachi Rokaku Lake Toro Nagashi and Fireworks Festival"
Held in today 8/15 (Friday)!
While eating delicious food, you can enjoy it up close as if you were looking up at the fireworks!
Specialties Genghis Khan can also be purchased in the stall area!
*Please check the official website for details.
#Lake Rokaku Toro Nagashi and Fireworks Festival #Shinshu Shinmachi
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【Breaking News】 Introducing the Held in Information of the "Kawanakajima Ancient Battlefield Festival" that will be Held in on Saturday, October 11, which ✨ was announced the other day.
1 Outline of Noh and Kyogen
【Held in period】Saturday, October 11, 2025 (rain or shine)
* In case of stormy weather, 10/12 (Sun) 18:00~19:30 (stage Events canceled)
【Held in time】Fireworks 18:00~19:30 (Stage Events 15:00~)
【Held in Place】Kawanakajima Ancient Battlefield Historic Site Park
【Transportation Access】
"Route Bus"
The latest flight from Kawanakajima Battlefield to Nagano Station Outbound departs at 19:08. There is no special bus service.
* For the latest Information, please check with Alpico Transportation Co., Ltd.
"Car Parking"
・ Old Oginoya ruins (Use fee 3,000 yen per unit)
・Minaminagano Sports Park No. 1 Car Parking Lot (Use fee 1,000 yen per car, Shuttle bus operation planned)
* There are a limited number of cars. Please note that you will not be able to Use if the Car is full.
* Cars are prohibited in all areas around the venue.
2 Kawanakajima Ancient Battlefield Festival Grand Fireworks Festival Paid Bleachers
You can enjoy the Kawanakajima Ancient Battlefield fireworks in the best position!
Chairs and tables are provided, so you can enjoy food and drinks and Appreciation at your leisure while watching the fireworks.
"Paid bleachers" * Seats are limited.
[Sales period] 8/1 (Friday) ~ 8/29 (Friday)
【How to apply】From the application form on the official website
[Sales plan]
"VIP seats" 22,000 yen
・Limited to 40 tables (front seats) * If there are many applicants, a lottery will be held.
・ 1 table + 3 chairs set (up to 3 people can be used)
・ With 1 special Car parking lot
"General Bleachers" 8,800 yen
・Limited to 100 tables * If there are many applicants, a lottery will be held.
・ 1 table + 3 chairs set (up to 3 people can be used)
*Please see the official website for details.
#Fireworks Festival #Fireworks #Kawanakajima Ancient Battlefield Festival #Kawanakajima Ancient Battlefield #Nagano City #Nagano Prefecture #Nagano Tourism #Nagano Travel #nagano #naganocity
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Introducing ✨ cool and comfortable Events that you can enjoy on summer evenings
(1) Night Pool in Sun Marine Nagano
Let's spend a summer night in a fantastic illumination pool that is different from the usual!
You can also take pictures in the pool, which is usually prohibited! Unlimited ♪ rides on sliders
You can enjoy all-you-can-drink & Light snacks at a great price!
【Held in】8/9 (Sat) 21:30~23:30
【Fee】
Advance tickets¥3,500 (on sale until 8/8 (Fri) 23:59)
Same-day ticket¥4,000
* All-you-can-drink & Light snacks included
* Children under the age of 20 are not allowed to enter.
* For details, please see the official website or official Account.
(2) Summer Night ZOO in Chausuyama
Chausuyama Zoo is open at night until 21:00. A lot of Events unique to the night, such as a special exhibition of animals at night and a hands-on exhibition of animal bones and fur at "Night Museum 2025"!
Chausuyama is a beautiful spot with a beautiful night view, so this is a chance to enjoy the zoo with a wonderful night view!
【Held in】8/10 (Sun) ~ 8/16 (Sat)
【Opening Hours】9:30~21:00 (Admission until 20:30)
【Fee】Adult 600 yen, Elementary and junior high school students 100 yen
* For details, please see the official website or official Account.
(3) Shiroyama Zoo Night ZOO
Held in Night ZOO again this year, continuing from last year. Na
Events such as "California Sea Lion Meal Time", "Japanese Macaque Meal Time", and "Guinea Pig Interaction Time", as well as fun Ennichi booths such as ring throwing and shooting!
Enjoy Shiroyama Zoo at night, which is different from the daytime!
【Held in】
8/16 (Sat), 9/14 (Sun), 10/12 (Sun), 11/2 (Sun)
【Opening Hours】9:30~20:30
【Fee】Free of charge
* There are some paid events.
*For details, please see the official website or official Account.
#Night Pool #Chausuyama Zoo #Shiroyama Zoo #Nagano Events #Summer Events #Nagano City #Nagano #Nagano Tourism #Nagano Travel #Nagano #naganocity
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In August, various Events will be Held in in Nagano City!
Participate in Events and Get ✨ Original Goods
(1) Friendship Campaign in Nagano City, Kingdom of Thailand
This is a special campaign where you can feel close to Thai culture through food! During the period, you can also purchase "Thai Nagano Friendship Seven Flavors" supervised by the Royal Thai Embassy × Yawataya Isogoro at Subject stores!
【Held in】7/17(Thu)~10/31(Fri)
【Held in Place】8 Thai restaurants in Subject in Nagano City
[How to participate, gift details]
1 Meals at Subject Restaurants
2 Say "Kop'nkar (female)" or "Kop'nklap (male)" (Thai for "thank you") at checkout
3 Get Original Stickers!
* Original goods of the Tourism Authority of Thailand will also be won by lottery!
(2) Animal Look! Riddles and Kiss tamps
While solving the riddle of the facilities around Zenko Temple Collect stamps and Original novelty will be presented!
Join your family and friends and enjoy the thrilling riddles and Kiss Tanpralee!
【Held in】7/19 (Sat) ~ 9/15 (Mon)
【Held in Place】Zenko Temple, Nagano Prefectural Museum of Art, Shiroyama Zoo
[How to participate, gift details]
・ You can get Original stickers → two Collect stamps!
・ You can get a Original badge or Original acrylic key chain → 3 Collect stamps in 3 places!
・ Original answer the 2D code questionnaire displayed at the time of exchanging novelties→ you may be able to win a facilities gift by lottery!
[Mount installation location]
Zenko Temple Precincts Information Center in front of "Rokujizo"
Nagano Prefectural Museum of Art Soba of giraffe works installed in the special exhibition "Living Creatures Forest" (free space on the 1st floor)
Shiroyama Zoo Zoo Billion Hilux Gauge
Nagano City Tourist Information Center
Central Square, etc.
(3) Togakushi / Iizuna Highlands "Marugoto Experience! Stamp Rally"
Stamp by participating in the subject experience content!
Enjoy the refreshing green season of the Highlands to the fullest!
【Held in】8/1(Fri)~10/31(Fri)
【Held in Place】Iizuna District, Togakushi
[How to participate, gift details]
1 Subject experience content (camping Accommodation, E-bike rental, Nature experience, Soba-making experience, etc.).
2 Get two Collect stamps → Original stickers!
You can apply for a lottery to win Collect stamps → Premiums in both the Togakushi and Iizuna areas!
[Mount installation location]
Togakushi Campground
Iizuna Nagano Forest Village
Togakushi Tourist Association
Iizuna Highlands Tourism Association
Nagano City Tourist Information Center, etc.
(4) Photo Quiz in Onimuri
While strolling around Onimusato, Nagano City, where there is abundant Nature and various attractive spots here and there, find various symbols and items in the area on the question paper, and take a photo of the symbol or item with the participant with a digital camera or smartphone to accumulate points and aim for the top!
【Held in】8/1(Fri)~8/31(Sun)
【Held in】Onimusato District
[Mount installation location]
Onimusato Tourism Promotion Association (Onimusato Branch)
Onimusato Hometown Museums
Soba Onimusato
Direct sales
Onimuri no Yu
Irohado main store, etc.
* You can also download it from FM Nagano's website.
Home page Publication provides detailed Information about Events.
#Events #Stamp Rally #Nagano City Events #Nagano Prefecture Events #Nagano City #Nagano #Nagano Tourism #Nagano Travel #Nagano #Nagano City
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Here are some ✨ Spot summer flowers that Best time to visit in August
(1) Togakushi Observatory
There is a along the Togakushi Bird Line, it is famous for its spectacular view of the Soba flowers blooming in the vast Soba field and the mountains of Togakushi, making it a great photo point. Fun the pure white flower fields with the Togakushi mountain ranges in the background!
【Best time to visit】Summer Soba Late July ~ Early August (Autumn Soba around September)
【Address】Togakushi Toyooka, Nagano City
【Car parking lot】Yes
* Request: The field that can be seen from the Soba Observatory Garden is the field where "Togakushi Matsumoto Seimen Co., Ltd." is made. They are carefully nurtured, so please do not go into the field when taking pictures.
(2) Zenko Temple Daisōshin Release Pond
There are many large lotuses that are worth seeing in the release pond at the entrance of Zenko Temple Daishoujin.
The Time Slot / Time of Day of the lotus Best time to visit is early morning ~ mid-morning. Be sure Temple take a look at the lotus flower when you Prayer Zenko!
【Best time to visit】July ~ August
【Address】Nagano Nagano 492
【Car parking lot】Available (nearby paid Car parking lot)
(3) Wakaho Hoshina Crape Myrtle Hill
Colorful crape myrtle flowers such as red, pink, and purple dye the mountains!
You can enjoy the beautiful flowers along with the view from the top of the mountain.
【Best time to visit】mid-August ~ mid-September
【Address】Nagano City Wakaho Hoshina
【Car parking lot】Yes
#I like flowers #Scenery with flowers #Nagano #Nagano #Nagano sightseeing #Nagano travel #nagano #naganocity
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The lotus of Zenkoji Temple Daishonjin is in Best time to visit!
In addition to lotuses, you can also see many creatures such as carp, turtles, and turtles at the release pond at the entrance of Zenko Temple Daishoujin!
Best time to visit lotus is from early morning to mid-morning.
Be sure Temple take a look at the lotus flower when you Prayer Zenko!
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