Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.
In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.
The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.
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Make 2026 a great year! Here is information on visiting Zenkoji Temple during the New Year holidays ✨
〈If you want to look this up later, don’t forget to tap the “save” icon!〉
1. Crowd forecasts for the New Year period
For New Year visits, please refer to the live camera feed and New Year crowd forecasts on the Zenkoji Temple website before you come. The midnight visit on New Year’s Eve and the first three days of the year are expected to be especially crowded. The least busy times are early morning or evening.
2. About transportation
Some traffic restrictions will be in effect during the New Year period. If you come by car, please check the Zenkoji Temple website before your visit. Also note that some parking lots will be unavailable during this period.
3. New Year event schedule
Chohai Shiki (Morning Worship Service)
January 1, 1:00 AM
Shusho-e (New Year Memorial Service)
January 1–3, daily at 11:00 AM and 3:00 PM
Binzuru Mawashi (Binzuru Rotating Ritual)
January 6, 7:00 PM
Nanakusa-e (Seven Herbs Ceremony)
January 7, 3:00 AM
Goinmon Chodai (Receiving the Goinmon Seal)
January 7–15, daily from 8:30 AM to 4:00 PM
※For details, please see the Zenkoji Temple website
#Zenkoji Temple #Hatsumode #New Year holidays #Nagano City #Nagano Prefecture #Nagano sightseeing #Nagano travel #nagano #naganocity
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Start the New Year with events! Here’s what’s happening in January✨
〈If you want to look back later, don’t forget to tap the save icon!〉
1. Togakushi Dondoyaki Festival
Fireworks launched over the slope will glitter in the clear winter night sky.
Sweet sake, red-and-white rice cakes, and good-luck rice cakes will also be served.
Date: Saturday, January 17
Schedule:
Torch procession departs 19:20
Dondoyaki sacred ritual begins 19:40
Torch procession arrives 19:40
Yagura lighting
Togakushi drum performance
Grand fireworks on the snow
Location: Togakushi Ski Resort Chusha Slope
*For details, see the Togakushi Tourism Association website*
2. Go-inmon Chodai (Receiving the Sacred Seal)
This ceremony presses the three-seal treasure stamp—said to be a fragment of the Zenkoji Buddha—against worshippers’ heads. Receiving the sacred seal is believed to grant fulfillment of wishes and rebirth in paradise.
Period: Wednesday, January 7 to Thursday, January 15
Hours: From around 9:00 until the evening
Venue: Zenkoji Temple
*For details, see the Zenkoji Temple website*
3. Shiroyama Zoo New Year Event @johyamazoo
From New Year’s Day you can meet the 2026 zodiac horse and many other animals!
Enjoy the popular New Year “Morumoru Line” and the sale of 20 limited lucky bags.
Dates: Thursday, January 1 to Sunday, January 4, 2026
Time: 9:00–16:30
Venue: Shiroyama Zoo
*For details, see the official website*
4. Chausuyama Zoo New Year Event @chausuyamazoo
Celebrate the New Year with a variety of animals!
Enjoy feeding experiences, osechi (New Year’s food) giveaways, animal interactions, photo opportunities, lucky bag sales, and more.
Dates: Thursday, January 1 to Saturday, January 3, 2026
Time: 10:00–16:00 (last entry 15:30)
Venue: Chausuyama Zoo
*For details, see the official website*
5. Zenkoji Omotesando Illumination
Zenkoji Omotesando and the area in front of Nagano Station will be magically lit by illuminations✨
Period: Saturday, November 15 to Monday, February 23, 2026
Hours: 17:00–22:00
Location: Zenkoji Omotesando (Nagano Station Intersection to Zenkoji Intersection)
#Nagano City events #Nagano events #Event information #Nagano City #Nagano Prefecture #Nagano tourism #Nagano travel #nagano #naganocity
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Enjoy a sparkling winter night! Introducing illumination events around Nagano City✨
Nagano Forest Village
Decorated largely with natural materials, it offers a warm, gentle, and otherworldly atmosphere.
"Forest Plays Christmas 2025"
Period: Friday, November 21 to Thursday, December 25, 2025
Lighting hours: 4:00 PM–9:00 PM
*Please see the official website for details*
Zenkoji Omotesando Illumination
Zenkoji Omotesando and the area in front of Nagano Station will glow with magical illumination✨
Period: Saturday, November 15, 2025 to Monday, February 23, 2026
*The Christmas tree will be on display until Thursday, December 25, 2025.*
Lighting hours: 5:00 PM–10:00 PM
Venue: Zenkoji Omotesando (Nagano Station Intersection to Zenkoji Intersection)
*Please see the official website for details*
#Illumination #Nagano City events #Nagano City #Nagano Prefecture #Nagano Sightseeing #Nagano Travel #Nagano #Nagano City
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ID:1Seeing the winter lights on the snow is sure to be romantic!This text has been automatically translated.
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Enjoy gourmet treats with the value Zenkoji Temple Omotesando Food Walk Ticket ✨
This time we also introduce shops where you can buy souvenirs with the ticket!
1. “Tenugui Towel” Takei Craft Shop
The tenugui towels available with the ticket come in a wide variety of colors and patterns!
They make perfect souvenirs or small gifts.
Phone: 026-232-4111
Hours: 9:00–18:30
Closed: None
2. “Vegetable Fresh Bread” Cafe Restaurant Iris Matsuriya
A dairy- and egg-free “happiest bread in the world.”
Available in four varieties: tomato, spinach, pumpkin, and purple.
Phone: 026-291-7061
Hours: 8:00–20:00
Closed: Open daily
3. “Chef’s Choice Tempura” Imamura Soba Honten
Seasonal ingredients are served hot and freshly fried!
Founded in 1890 (Meiji 23). Try their 90% buckwheat “Kuichi Soba,” made using traditional family methods.
Phone: 026-232-3518
Hours: 11:00–15:00 (Weekends and holidays 11:00–16:00)
Closed: Tuesday
Note: This item is not available for takeout.
<Zenkoji Food Walk Ticket>
This value ticket lets you choose and purchase items from 19 shops offering Nagano specialties and sweets!
✨How to use✨
1. Purchase a ticket (¥700 per ticket, tax included)
2. At participating shops listed in the brochure, exchange the stickers on the ticket (five ¥100 stickers and four ¥50 stickers) for products
3. Redeem used tickets for a prize (receive an original bag!)
It’s cheaper than buying items individually and perfect for sampling a variety of shops while you stroll and eat ✨
#Food Walk #Souvenirs #Gourmet #Nagano City #Nagano Prefecture #Nagano Sightseeing #Nagano Trip #nagano #naganocity
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A packed winter of events! Introducing December's event lineup ✨
1. Nagano Christmas Market 2025
The Nagano Christmas Market, which drew many visitors last year, returns this year!
Traditional Christmas decorations and a market that evokes authentic German charm await you.
Date: Friday, December 12 – Thursday, December 25
Hours:
Weekdays: 15:00–20:00
Weekends: 11:00–20:00
Venue: Nagano Station East Exit Park
*See the official website for details*
2. Togakushi Ski Resort Opens
With a variety of runs, both beginners and advanced skiers can have fun.
Enjoy a full program of events and a wide selection of slope-side dining for even more fun!
Planned opening date: Saturday, December 13
Hours: 8:30–16:15
Venue: Togakushi Ski Resort
*See the official website for details*
3. Zenkoji Omotesando Illumination
Zenkoji Omotesando and the Nagano Station area will be magically lit with illuminations ✨
Period: Saturday, November 15 – Monday, February 23, 2026
Hours: 17:00–22:00
Area: Zenkoji Omotesando (Nagano Station Ekimae Crossing to Zenkoji Crossing)
Christmas tree locations:
Nagano Station Zenkoji Exit Station Square
Seisen University Higashiguchi Campus
Nagano Tokyu Department Store Front Plaza
*Christmas trees will be on display until Thursday, December 25.*
*See the official website for details*
4. 100th-Edition Commemoration: Zenkoji Binzuru Market
This handmade market celebrates its 100th edition this December!
A variety of food and craft stalls will gather, creating a market that makers, buyers, locals, and tourists alike can enjoy.
An original commemorative novelty item is also planned.
Dates: Saturday, December 13 and Sunday, December 14
Hours: 10:00–15:00
Venue: Shiroyama Park
*See the official website for details*
#Nagano City events #Nagano events #Event information #Nagano City #Nagano Prefecture #Nagano tourism #Nagano travel #nagano #naganocity
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Use the Zenkoji Omotesando Walk-and-Taste Ticket to enjoy sweets at a great value ✨
1. “Koi-yaki and Matcha Set” Fujita Kuemon Shoten
Enjoy koi-shaped pastries called koi-yaki along with a bowl of matcha, rather than the usual tai (sea bream) shape.
Koi-yaki made with seasonal ingredients are also popular.
Phone: 026-219-2293
Hours: 6:30 until sold out
Winter hours (Dec–Feb): 7:00 until sold out
Closed: Irregular holidays
2. “100% Apple Juice” Shinshu Monzen Bakery Kura
The shop is a renovated storehouse over 120 years old next to Zenkoji Daikanjin Temple, offering a calm, welcoming space.
We also recommend their high-quality breads made with domestic wheat.
Phone: 050-8883-6606
Hours: 10:00–16:00
Closed: Tuesday and Wednesday
3. “Nagano Apple Pie” PATISSERIE Ringo no Ki Nagano Ekimae
Located right in front of the Nagano Station intersection, the shop is extremely easy to reach.
They offer a wide selection of Nagano-flavored confections and fresh Western-style pastries.
Phone: 026-227-1222
Hours: 9:00–19:00
Closed: None (closed only on January 1)
4. “Two Soba Manju” Okashitsukasa Kiyoe
A wagashi shop tucked into a lane on the west side of Zenkoji in the monzen town area.
In addition to the signature sweet Ishigoromo, which showcases craftsmen’s skills, they also sell oyaki and dango.
Phone: 026-232-7396
Hours: 8:00–18:00
Closed: Thursday (open on public holidays)
Zenkoji Walk-and-Taste Ticket
This value ticket lets you choose and purchase items from 19 shops offering Nagano specialties and sweets!
✨How to use✨
1. Buy a ticket (¥700 per ticket, tax included)
Tickets are available at the Nagano City Tourist Information Center and at some participating shops (12 stores).
2. At shops listed in the pamphlet, exchange the stickers attached to the ticket (five ¥100 stickers and four ¥50 stickers) for products.
3. Turn in used tickets to exchange for a prize (receive an original bag!).
The ticket costs less than buying items separately and lets you sample many shops’ flavors in small portions, making it perfect for a food-walking tour ✨
For more details, see the highlights on @nagano_cvb!
#walk-and-taste #sweets #gourmet #Nagano City #Nagano Prefecture #Nagano Tourism #Nagano Travel #nagano #naganocity
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Enjoy great value gourmet treats with the Zenkoji Omotesando Tasting Ticket✨
1. “Nori-wrapped Yaki-musubi” Suyakame Zenkoji Store
Suyakame Zenkoji Store sits just past the Zenkoji Niomon Gate at the start of the cobbled Nakamise-dori Street. Their freshly grilled rice balls wrapped in nori and their miso soft-serve pair perfectly with a stroll around the temple approach.
Phone: 026-237-2239
Hours: 9:00–17:00
Closed: Wednesday
2. “Handmade Oyaki” Maruhachi Takiya
The first floor offers many original souvenirs, and the second floor serves hand-cut soba made from locally milled flour. A parking lot that fits 13 large buses makes this a good stop for groups.
Phone: 026-232-4424
Hours: 9:00–17:00
Closed: None (closed occasionally)
3. “Two Steamed Oyaki” Ogawanosho Daimon branch
You can enjoy regional oyaki and roasted soba tea by a rustic irori hearth, a sight that’s becoming rarer. The dishes highlight the natural flavors of local ingredients—the taste of Nagano home cooking.
Phone: 026-232-5786
Hours: 9:00–17:00 (irori open 10:00–15:00)
Closed: Wednesday (subject to change)
Zenkoji Tasting Ticket
This value ticket lets you choose and purchase items from 19 shops, including Nagano specialties and sweets!
✨How to use✨
1. Buy a ticket (700 yen each, tax included)
2. Redeem the sticker coupons on the ticket at listed shops (five 100-yen stickers and four 50-yen stickers) for products
3. Exchange the used ticket for a prize (receive an original bag!)
The ticket is cheaper than buying items individually and lets you sample tastes from various shops—perfect for a food stroll✨
For more details, visit the Nagano Convention & Visitors Bureau HP.
#Tasting walk #Oyaki #Gourmet #Nagano City #Nagano Prefecture #Nagano tourism #Nagano travel #nagano #naganocity
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Information on fireworks, illuminations, and other events in ✨ November
(1) The 119th Nagano Ebisu Smoke and Fire Festival @ebisukouenkataikai
The fireworks that launches into the clear cold sky of the Shinshu on November 23 is a beauty that is a little different from the summer fireworks There are.
In addition to the gorgeous fireworks, the large rings of shakudama will also color the dignified and clear late autumn night sky!
【Held in】11/23 (Sun)
【Held in time】Launch starts at 18:00
【Held in Place】West side of Nagano Ohashi Bridge Rhino River No. 2 Green Area
Number of launches: Approx. 10,000
*Please see @ebisukouenkataikai for details.
* Highlights ( @nagano_cvb ) have a link to the official website.
(2) Zenko Temple Table approach to the temple illumination
The front approach to the temple of Zenko Temple and the front of Nagano Station are fantastically colored ✨ with the light of the illumination
【Event period】11/15(Sat)~2/23/2026(Mon)
【Held in】17:00~22:00
【Venue】Zenkoji Temple Omote approach to the temple (Nagano Station Crossing ~ Zenkoji Temple Crossing)
(3) Shinshu Mukuramatsuri @michinoeki_nakajo
Township, local food, obukko, Oyaki, and full of delicious gourmet food!
A lot of such as natural mushroom sales, craft experiences, and gorgeous stage events!
【Held in】11/3 (Mon)
【Time】9:30~14:45
【Venue】Roadside Station Nakajo Hometown Square
* Free Shuttle Bus is also available.
* For details, please see the official website or official Account.
(4) Shiroyama Zoo Night ZOO @johyamazoo
Held in the last Night Zoo of the year in November!
Events such as the Popular "Night Morumoru Line" and fun Ennichi booths such as ring throwing and shooting will be open!
Enjoy Shiroyama Zoo at night, which is different from the daytime!
【Event period】
11/2 (Sun)
【Opening Hours】9:00~20:30
【Fee】Free of charge
* There are some paid events.
*For details, please see the official website or official Account.
(5) Zenko Temple Binzuru City @binzuru_ichi
Held in as a handmade market named after Buddha's beloved disciple "Binzuru-san"! It is a marketed where various food and craft stores are gathered, and anyone can enjoy it, such as makers, buyers, Local people, and tourists.
[Held in Sunday] 11/8 (Sat) *Regular on the second Saturday of April to December Held in
【Time】10:00~15:00
【Venue】Around Zenko Temple
* For details, please see the official website or official Account.
#Nagano City Events #Nagano Events #Events Information #Nagano City #Nagano Prefecture #Nagano Tourism #Nagano Travel #Nagano #naganocity
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Enjoy historical buildings and Autumn leaves! Introducing ✨ the history of Matsushiro
Use the "Sanada Treasure Museum", "Sanada Residence", and "Bunbu School" introduced this time can also be used for advantageous common admission tickets!
* For details of the common admission ticket, please check the Sanada Treasure Museum website.
(1) Matsushiro Ruins of the Castle
As an important place in Kita Shinano, the castle was used as a base point by Takeda Shingen and Japanese cedar scenic spots, and after entering the Edo period, it became the residence of the Sanada family. It is a historical site that you want to visit when you come to Matsushiro. Every year in mid-April, it is also crowded as a Famous landmarks for cherry blossoms.
【Business hours】9:00~17:00
November ~ March 9:00~16:30
* Admission until 30 minutes before closing
【Regular holiday】Year-end and New Year holidays December 29th ~ January 3rd
【Car parking lot】Yes (Municipal Tonomachi Sightseeing Car Parking Lot)
【Admission Fee】Free
(2) Sanada Residence
The Sanada residence is a valuable building as a palace outside the castle built at the end of the Edo period. After the Meiji era, it was used as a private residence of the Sanada family. The traditional charm of the four seasons in the seated Garden is also a highlight, and you can also enjoy the Autumn leaves.
【Business hours】9:00~17:00
November ~ March 9:00~16:30
* Admission until 30 minutes before closing
【Regular holiday】Year-end and New Year holidays December 29th ~ January 3rd
【Car parking lot】Yes (Sanada Residence, Bunbu School North Side Car Parking Lot)
【Admission Fee】Adults: 400 yen / Elementary and junior high school students: 100 yen
* For details such as Fees, please check the Sanada Treasure Museum website.
(3) Sanada Treasure Museum
It has a collection of daimyo tools such as weapons that were handed down to the Sanada family of the Matsushiro Domain. Many interesting documents are on display, such as the Important Cultural Property "Aoe Odachi" and letters by Toyotomi Hideyoshi, Ishida Mitsunari, Tokugawa Ieyasu, Takeda Shingen, and others.
【Business hours】9:00~17:00
November ~ March 9:00~16:30
* Admission until 30 minutes before closing
【Regular holiday】Tuesdays (excluding holidays), year-end and New Year holidays December 29 ~ January 3
【Car parking lot】Yes (parking lot in front of Sanada Treasure Museum Car
【Admission Fee】General: 600 yen / Elementary and junior high school students: 100 yen
* For details such as Fees, please check the Sanada Treasure Museum website.
(4) Bunbu School
It is a domain school built at the end of the Edo period. The premises, which has a simple air while retaining the face of the Edo period, is often Use on location for movies and historical dramas. You can enjoy powerful guidance Video at the Literature Center and gunnery experience at the Jiu-Jitsu School.
【Business hours】9:00~17:00
November ~ March 9:00~16:30
* Admission until 30 minutes before closing
【Regular holiday】Year-end and New Year holidays December 29th ~ January 3rd
【Car parking lot】Yes (Sanada Residence, Bunbu School North Side Car Parking Lot)
【Admission Fee】Adults: 400 yen / Elementary and junior high school students: 100 yen
* For details such as Fees, please check the Sanada Treasure Museum website.
(5) Zoyama Shrine
Centered on the majestic Main Shrine built in the Momoyama style of cypress wood, there are Thereare Kogitei, where Zoyama discussed the current situation of the nation with the aspirants of the Bakumatsu period, the Tea Room and Yanyutei relocated from Kyoto, the ruins of the Zoyama house, the monument of his birth, and the Sakuma Zozan bronze statue.
【Car parking lot】Yes
【Admission Fee】Free
(6) Yamadera Temple Tsuneyama Residence
It is the residence of Matsushiro Domain, Yamadera Temple Tsuneyama. The main gate, which is estimated to have been built from the end of the Edo period to the beginning of the Meiji period, and the shoin, which is estimated to have been built from the end of the Taisho period to the early Showa period, have been restored and landscaped, and it is a facility that can be freely Visiting the site and used.
【Business hours】9:00~17:00
November ~ March 9:00~16:30
* Admission until 30 minutes before closing
【Regular holiday】Year-end and New Year holidays December 29th ~ January 3rd
【Car parking lot】Yes (Xiangshan East Car Parking Lot)
【Admission Fee】Free
#Matsushiro #Autumn leaves #Nagano City #Nagano #Nagano Tourism #Nagano Travel #nagano #naganocity
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You can enjoy it around Zenko Temple! Introducing ✨ recommended experiences
(1) Nemoto Hachimanya Isogoro Main Store
You can have the shichimi mixed right in front of you! There are two types of concoction courses, so you can create shichimi to your favorite.
【Business hours】9:00~18:30
【How to apply】No reservation required
The time required varies depending on the course and content chosen.
【Car Parking】No (There Thereare Affiliated Paid Car Parking Nearby)
* Customers who shop for 2,000 yen or more will be issued a service ticket for affiliated Car parking lots.
【Experience Fee】Fee varies depending on the Course and Ingredients you choose.
*Please check the official website for details.
(2) Zenkoji Temple Purin Main Store
You can enjoy Temple matcha experience in the Tea room in front of the Zenko gate. Even if you don't know etiquette, there is no problem at all, it is a trial course of about 45 minutes.
【Business hours】9:45~17:00 (Not opens)
【How to apply】Reservation system by advance web reservation
* If it is available, you can make a reservation on the day.
[Time required] about 45 minutes
【Car parking lot】None (Please Use a nearby paid Car parking lot)
【Experience Fee】3,500 yen (tax included)
*Please check the official website for details.
(3) Incense shop Kokaoru
At Temple handmade incense shop in front of the Zenko Gate, you can enjoy various production experiences using natural incense Ingredients such as scent bags, fumiko, and painted incense.
【Business hours】9:30~16:30 (Regular holiday: Tuesday and Water)
* Mixing experience is 10:00~15:00
[How to apply]
・ Phone reservation available (026-217-5355)
・ Reservations can also be made by various messages such as email and Instagram DM
* If it is free, it is OK on the day.
【Time required】15~40 minutes (depending on the experience menu)
【Car parking lot】None (Please Use a nearby paid Car parking lot)
【Experience Fee】1,500 yen ~ (tax included)
*Please check the official website for details.
(4) Stylish braids
A 15-minute walk from Zenko Temple is "Ikikumi String". Here, you can enjoy the traditional craft of Japan, braiding, and kimono dressing.
The salon, which has been renovated from a space that used to be a snack shop, is nostalgic and a little strange. It is a place where tradition and everyday life gently intersect, like a "hideaway" in Nagano.
【Business hours】By reservation only / Closed on Wednesday
[How to apply]
@iki.kumi.himo's Instagram DM, which can be reserved from Jalan net
【Time required】Approximately 90 minutes〜※Varies depending on the experience menu
【Car parking lot】None (Please Use a nearby paid Car parking lot)
【Experience Fee】3,500 yen ~ (tax included)
* For details, please check Instagram and Jalan net.
#Handmade experience #Matcha experience #Nagano City #Nagano #Nagano sightseeing #Nagano travel #nagano #naganocity
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