Japan

www.nagano-cvb.or.jp

The Nagano Tourism & Convention Bureau Broadcasting the charms of Nagano City, Nagano Prefecture, which boasts a variety of Tourist Resources, including the historic Zenko Temple, Matsushiro, and the magnificent Togakushi Shrine lined with Japanese cedar trees.
Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.

In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.

The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.

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Nagano Convention & Visitors Bureau posted.

Sep. 17, 2026

[Image1]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

[Image2]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

[Image3]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

[Image4]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

[Image5]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

[Image6]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

[Image7]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁

The full closure of Okusosobana Keikoku Road has been lifted, allowing you to enjoy the autumn scenery at Okususobana Nature Garden starting October 10th!

〈Don't forget to tap the "save mark" if you want to revisit this later!〉

Okususobana Nature Garden Information
【Opening Period (Autumn)】From Saturday, October 10, 2026, to Sunday, November 15, 2026 (tentative)
【Opening Hours】8:30 AM - 5:00 PM
【Address】16943-4 Kinasa, Nagano City (Okususobana Dam)
When inputting into a car navigation system, please enter the phone number of Okususobana Dam (026-256-2937). From Okususobana Dam, it’s a straight road to Okususobana Nature Garden, about a 15-minute drive.
【Parking】Available (300 cars, 25 large buses)
【Entrance Fee】200 yen for junior high school students and above
【Contact】Kinasa Tourism Promotion Association 026-256-3188

＜Best Time for Autumn Foliage＞
Typically from late October to early November

The walking paths are well maintained, allowing for trekking of about 2 to 4 hours.
＜Example Walking Course＞
●Tourist Center - Rest House - Benten Island - Yoshi Pond - Koumi-daira Wetlands / About 2 hours

For more details, please check @kinasamomiji.

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Nagano Convention & Visitors Bureau posted.

Sep. 14, 2026

[Image1]The peak blooming season has arrived!✨ Let me introduce you to the

[Image2]The peak blooming season has arrived!✨ Let me introduce you to the

[Image3]The peak blooming season has arrived!✨ Let me introduce you to the

[Image4]The peak blooming season has arrived!✨ Let me introduce you to the

[Image5]The peak blooming season has arrived!✨ Let me introduce you to the

[Image6]The peak blooming season has arrived!✨ Let me introduce you to the

[Image7]The peak blooming season has arrived!✨ Let me introduce you to the

[Image8]The peak blooming season has arrived!✨ Let me introduce you to the

The peak blooming season has arrived!✨ Let me introduce you to the "Nagano Ooka Hinata Dahlia Garden" 🌼
With approximately 400 varieties and 800 dahlia plants in full bloom, you can enjoy a panoramic view of the Northern Alps!

〈If you want to revisit this later, don't forget to tap the "save" icon!〉

Dahlia Garden Information
【Opening Period】August 8, 2026 – October 31
【Opening Hours】9:00 AM – 4:00 PM
【Address】2105 Nakabaki, Ooka, Nagano City
【Parking】Available
【Entrance Fee】800 yen for adults, 400 yen for elementary and junior high school students

For more details, check @o__dahlia_oka.

#Love flowers #Scenic views with flowers #Breathtaking views #Nagano City #Nagano tourism

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Nagano Convention & Visitors Bureau posted.

Sep. 4, 2026

[Image1][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image2][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image3][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image4][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image5][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image6][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image7][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image8][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image9][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image10][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image11][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image12][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image13][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨
Visiting the Five Shrines of Togakushi Shrine during the comfortable months of September to October is highly recommended!

〈Don’t forget to tap the "save" icon if you want to revisit this later!〉

"What is the Five Shrines Tour of Togakushi Shrine?"
Togakushi Shrine consists of five shrines: Okusha, Naka Shrine, Hokosha, Kuzuryū Shrine, and Hinomiko Shrine. Each shrine offers different benefits and stamps, so you can enjoy exploring their unique characteristics.

"Overview of the Five Shrines Tour"
【Period】You can visit year-round.
Okusha and Kuzuryū Shrine are closed during winter.
【Transportation】Bus, private car, walking, etc.
There are paid parking lots, but the number of available spaces may be limited.
You can use the reserved Togakushi Line sightseeing express bus from Nagano Station.
【Duration】It varies depending on your mode of transportation, but if walking the entire route, it generally takes about half a day.
【Order of Worship】There are no formal rules, so please visit according to your schedule.

"Recommended Information"
【Lunch】
Togakushi Soba, considered one of Japan's top three soba noodles, is highly recommended.
There are many Togakushi soba restaurants around Naka Shrine. Additionally, there are shops offering soba and soft serve ice cream at the entrance of Okusha Sandō.

【Scenic Spots】
The thatched Zuijinmon gate and the avenue of cedars, which are over 400 years old, located halfway along the path to Okusha, are among Japan's top scenic spots.

【Commemorative Bookmark for Shrine Visits】
If you collect the stamps from all five shrines, you will receive a "Commemorative Bookmark for Shrine Visits"!

【Togakushi Walking and Climbing Guide】
Walking with a guide who has extensive experience and knowledge not only provides a sense of security but also offers new discoveries that differ from walking alone! You can apply for courses such as the Okusha worship course or the Five Shrines tour course according to your needs.

For more details, please visit the Togakushi Shrine Official Website or @togakushi_jinja.

#Togakushi Shrine #Togakushi #Five Shrines Tour of Togakushi Shrine #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Aug. 28, 2026

[Image1]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image2]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image3]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image4]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image5]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image6]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image7]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image8]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image9]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image10]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image11]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image12]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image13]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image14]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

Introducing September Event Information in Nagano City✨

〈Don't forget to tap the 'save' mark if you want to refer back later!〉

1. Togakushi Soba Festival: Half-Soba Walking Tour
This year, 21 soba shops are participating, and by purchasing the half-soba walking ticket book "Soba Goyomi" (2,000 yen including tax), you can enjoy a half serving of zaru soba (approximately three pieces) at three different shops.
【Event Period】September 1 (Tue) – October 4 (Sun) Excluding September 19 – 25
【Price】Half-soba walking ticket book "Soba Goyomi" includes three tickets for 2,000 yen (including tax)
【How to Purchase】Make a reservation on the official website and pay in cash at the pickup location
Limited to 57 copies per day
For more details, please check the official website.

2. Sanada House Garden Light Up "Gensou"
The Sanada House Garden in Matsushiro will be illuminated with enchanting lights!
Additionally, there will be a concert by Ecole de Matsushiro Club and special guests! A projection mapping on the storehouse of the Sanada House Garden, which was well received last year, will also take place as a special project.
【Event Dates】September 19 (Sat), September 20 (Sun)
【Time】18:00 – 20:30 (Doors open at 17:30, last entry at 20:00)
【Venue】Matsushiro Sanada House
【Price】General 400 yen, Elementary and Junior High School Students 100 yen
Free for Elementary and Junior High School Students on September 19 (Sat)
For more details, please check the official website.

3. Togakushi and Iizuna Highlands "All-Inclusive Experience! Stamp Rally"
Participate in the target experience content to get stamps!
Enjoy the refreshing green season in the highlands!
【Event Period】August 1 (Sat) – October 31 (Sat)
【Event Location】Togakushi and Iizuna Area
【How to Participate and Prize Details】
(1) Participate in target experience content (various activities such as camping, E-bike rentals, nature experiences, soba making, etc.).
(2) Collect two stamps → Receive an original sticker!
(3) Collect three stamps → In addition to receiving a badge set designed with Togakushi Mountain and Iizuna Mountain, you can also enter a lottery for a luxurious prize!
【Stamp Collection Locations】
Togakushi Campground
Iizuna Nagano Forest Village
Togakushi Tourism Association
Iizuna Highlands Tourism Association
Nagano City Tourist Information Center, etc.

4. Zenkoji Binzuru Market
Held as a handmade market inspired by the beloved disciple of Buddha, "Binzuru-san"! Various food and craft shops gather, creating a market enjoyable for makers, buyers, locals, and tourists alike.
【Event Date】September 12 (Sat) Regularly held on the second Saturday from April to December
【Time】10:00 – 16:00
【Venue】Around Zenkoji

5. Shinshu Ramen Expo 2026
Famous ramen shops from all over the country gather! Enjoy ramen that is hard to find in Nagano!
Take this opportunity to enjoy your favorite ramen!
【Event Dates】
First Act: September 11 (Fri) – September 15 (Tue)
Closed on September 16 (Wed) and September 17 (Thu) for replacements
Second Act: September 18 (Fri) – September 23 (Wed, Holiday)
【Time】10:00 – 20:00 Until 19:00 on September 15 and September 23
【Venue】Nagano Omotesando Central Square
【Price】Free admission, 1 bowl for 1,000 yen (including tax)
Tickets will be sold at the venue ticket machine Cash only
For more details, please check the official website.
"Miso Kin" is fully reservation-based online.

6. Nagano Craft Beer & Food Festival 2026
This year, it will be held at "Nagano Omotesando Central Square"! Eighteen breweries from Nagano Prefecture will participate, including three breweries from Nagano City. It's an event for a wide range of people to enjoy beer and food.
【Event Dates】September 4 (Fri) 15:00 – 20:30
September 5 (Sat) 11:00 – 20:30, September 6 (Sun) 11:00 – 16:00
Last order is 30 minutes before closing
【Venue】Nagano Omotesando Central Square

7. Night Pool at Sun Marine Nagano
Spend a summer night in a fantastical illuminated pool that is different from usual!
Photography is allowed in the normally prohibited pool area! Enjoy unlimited rides on the slides♪
You can enjoy it at a great price with all-you-can-drink and light meals included!
【Event Dates】September 5 (Sat) 21:30 – 23:30
【Price】
Advance ticket 3,500 yen
Same-day ticket 4,000 yen
Includes all-you-can-drink and light meals
No entry for those under 20 years old
*For more details, please check the official website or account

#Event Information #Light Up #Gourmet Events #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Aug. 25, 2026

[Image1]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image2]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image3]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image4]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image5]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image6]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image7]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image8]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image9]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image10]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image11]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

A Hidden Gem! Introducing Recommended Photo Spots✨

〈Don't forget to tap the 'save' icon if you want to revisit this later!〉

①Ōmuro Kofun Group
This site is considered the largest stone mound burial group in Japan, featuring around 500 ancient tombs that are truly impressive!
It is home to a concentration of uniquely structured tombs that are rare even on a national level.
Within the grounds, you can find the Oomuro Kofunkan, which provides guidance on the tombs and exhibitions related to the ancient burial mounds in the city.

【Address】310 Ōmuro, Matsushiro, Nagano City
【Hours】Open from April to November, 9:00 AM to 5:00 PM
【Closed】Mondays (or the following day if it falls on a public holiday), the day after public holidays (excluding Saturdays and Sundays), winter season
【Fee】Free

②Hijiri Daijingu Shrine
A place that feels like stepping into a Studio Ghibli world.
Walking through the serene grounds, you are enveloped by the greenery of the trees and soft light, creating a calming moment. The natural beauty that changes with the seasons is also a charm.

【Address】5405-2 Ooka, Nagano City

③Shinsugara no Tanada
Shinsugara no Tanada is a perfect photo spot where you can enjoy the original scenery of the satoyama (village forest)!
The beautiful landscape of rice fields changes its expressions depending on the season and time of day.

【Address】Tanaguchi, Shinsugara Town (the photo was taken along Prefectural Route 70)

④Sansai Station
Sansai Station is a unique photo spot that makes you want to take pictures! It’s a tradition to take commemorative photos with the letters of Sansai in front of the station, making it perfect for travel memories and family photos.

【Address】2207 Nenbutsuzuka, Oaza Sansai, Nagano City

⑤Minagami Mountain
This mountain resembles an artificially raised lava dome.
Minagami Mountain is a mystical spot that has sparked theories about it being the largest pyramid in the world created in ancient times, with related books published.

【Location】Toyohide, Matsushiro, Nagano City

⑥Old Battlefield Sign (Old Battlefield Entrance Intersection)
This road sign has become a topic of conversation for being incredibly stylish. Some have even said it has the 'majesty of a king' at the intersection near Kawanakajima Battlefield Historic Park!

【Location】Intersection near Kawanakajima Battlefield Historic Park (Old Battlefield Entrance Intersection)

#Photo Spots #Hidden Gems #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Aug. 18, 2026

[Image1]【News】We are excited to introduce the information for the

[Image2]【News】We are excited to introduce the information for the

[Image3]【News】We are excited to introduce the information for the

[Image4]【News】We are excited to introduce the information for the

[Image5]【News】We are excited to introduce the information for the

[Image6]【News】We are excited to introduce the information for the

[Image7]【News】We are excited to introduce the information for the

[Image8]【News】We are excited to introduce the information for the

【News】We are excited to introduce the information for the "120th Nagano Ebisu Fireworks Festival" taking place on November 23rd (Monday, public holiday)!✨

1 Event Overview
【Event Date】November 23rd (Monday, public holiday)
【Event Time】Starting at 18:00
Drone show scheduled for 17:30
【Location】Saigawa Daini Greenery, West Side of Nagano Ohashi Bridge
【Number of Fireworks】Approximately 10,000

2 Nagano Ebisu Fireworks Festival Paid Viewing Seats
Enjoy the spectacular Nagano Ebisu Fireworks Festival up close!
Various types of paid viewing seats are available, allowing you to choose the best option for you.

【Sales Period】
Early Bird Sales: September 1st (Tuesday) from 10:00
General Sales: November 1st (Sunday) from 10:00
【How to Apply】
Ticket Pia No phone or counter sales available
①Website
②Multi-copy machine at Seven-Eleven stores

3 Official Bus Tour Information
This bus tour allows you to relax and enjoy the fireworks from designated seats (folding chairs) on the embankment road.

【Price】23,900 yen per person
【Minimum Number of Participants】20 people 【Tour Guide】Included
【Bus Company】Nagaden Bus or equivalent class
【Viewing Location】Designated seats (folding chairs) on the embankment road
【Special Benefits for Official Tour Participants】
Fireworks Viewing Set: Exclusive to participants, includes a stamp from Nishinomiya Shrine for the Nagano Ebisu Fireworks Festival, a folding cushion, blanket, tote bag, souvenir pack, and more.
The Nishinomiya Shrine stamp is only available to official tour participants.
The folding cushion and blanket feature original designs from the Nagano Ebisu Fireworks Festival.
★You can add accommodation as an option.

For details, please check @ebisukouenkataikai.
The highlights (@nagano_cvb) include links to the official site.

#Ebisu Festival #Nagano Ebisu Fireworks Festival #Fireworks Festival #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Aug. 18, 2026

[Image1]Introducing the filming locations of Kento Nakajima's

[Image2]Introducing the filming locations of Kento Nakajima's

[Image3]Introducing the filming locations of Kento Nakajima's

[Image4]Introducing the filming locations of Kento Nakajima's

[Image5]Introducing the filming locations of Kento Nakajima's

[Image6]Introducing the filming locations of Kento Nakajima's

[Image7]Introducing the filming locations of Kento Nakajima's

[Image8]Introducing the filming locations of Kento Nakajima's

[Image9]Introducing the filming locations of Kento Nakajima's

Introducing the filming locations of Kento Nakajima's "Oni Koto" MV✨

The MV for "Oni Koto," the opening theme for the popular TV anime "The Elusive Samurai" Season 2, was filmed at a cultural facility in Matsushiro, Nagano City. This time, we will introduce the cultural facility that served as the filming location!

① Matsushiro Castle Ruins
In the MV, Kento Nakajima and children are seen gazing at the water from a bridge. It's also famous for cherry blossoms in spring!
【Opening Hours】
April to October: 9:00 AM to 5:00 PM (Last entry at 4:30 PM)
November to March: 9:00 AM to 4:30 PM (Last entry at 4:00 PM)
【Admission Fee】
Free

② Matsushiro Literary and Military School
Dance scenes were filmed at the spear training area. There are other filming locations, so be sure to explore!
【Opening Hours】
April to October: 9:00 AM to 5:00 PM (Last entry at 4:30 PM)
November to March: 9:00 AM to 4:30 PM (Last entry at 4:00 PM)
【Admission Fee】
Individual General: 400 yen / Elementary and Middle School Students: 100 yen
Group General: 300 yen / Elementary and Middle School Students: 50 yen

③ Sanada Residence
The Sanada Residence garden is an impressive location featured in this MV. The atmosphere of the song matches perfectly with the building, making it a must-see!
【Opening Hours】
April to October: 9:00 AM to 5:00 PM (Last entry at 4:30 PM)
November to March: 9:00 AM to 4:30 PM (Last entry at 4:00 PM)
【Admission Fee】
Individual General: 400 yen / Elementary and Middle School Students: 100 yen
Group General: 300 yen / Elementary and Middle School Students: 50 yen
*Free admission for elementary and middle school students on Saturdays

#Oni Koto #Kento Nakajima #The Elusive Samurai #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Aug. 13, 2026

[Image1]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

[Image2]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

[Image3]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

[Image4]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

[Image5]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

[Image6]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

[Image7]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

[Image8]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

[Image9]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

[Image10]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

[Image11]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

[Image12]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

[Image13]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

[Image14]Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!What is the Zenkoji F

Introducing refreshing sweets✨ Let's enjoy a food walk with affordable tickets!

What is the Zenkoji Food Walking Ticket?
It's a great ticket that allows you to choose and purchase from 19 stores featuring Nagano specialties and sweets!
You can enjoy a variety of flavors at a lower price than the regular price, making it perfect for a food walk✨

<Store Details>
1. "Kuzu Bar" Sukiya Naito Pottery Store
390 yen → 350 yen with ticket usage
This store has been in business for over 100 years, selling tea ceremony supplies, commercial tableware, and matcha, while also offering experiences of Japanese culture.

<Phone Number> 026-227-7110
<Business Hours> 9:30 AM – 6:30 PM
<Closed> Mondays
*Closed from August 13 (Thursday) to August 17 (Monday) for R8.

2. "Affogato" CHAYADO Momoya
750 yen → 650 yen with ticket usage
A café where you can enjoy matcha, located in a guesthouse. You can spend a peaceful time with soft light filtering through wooden lattices and a quiet atmosphere that values space.
<Phone Number> 026-217-2608
<Business Hours> 10:00 AM – 6:30 PM (Last order at 6:00 PM)
<Closed> None

3. "Soft Serve Ice Cream S Size" Nagoya Garden
450 yen → 400 yen with ticket usage
A long-established shop that is particular about "family tradition fire drying roasting." Their soft serve ice cream, Bavarian cream, and sweet red bean soup are popular. You can choose from three flavors: "matcha," "hojicha," and "rich milk."

<Phone Number> 026-232-2511
<Business Hours> 9:30 AM – 5:30 PM (Weekends and holidays from 10:00 AM to 4:00 PM)
<Closed> Irregular holidays

4. "Homemade Gelato" Monzen Charyo Yayoiza
330 yen → 300 yen with ticket usage
In addition to sweets, you can enjoy creative local cuisine that blends vegetarian dishes and local foods in a space revitalized from a historic town house.

<Phone Number> 026-232-2311
<Business Hours> 11:30 AM – 8:30 PM
<Closed> Tuesdays, 2nd Wednesdays, and 3rd Mondays

5. "Chestnut Soft Serve Ice Cream" Shinshu Sato no Kashi Kobo Nagano Nakamise Store
400 yen → 350 yen with ticket usage
This is a Japanese and Western confectionery store centered around chestnuts, including an in-store café.

<Phone Number> 026-262-1270
<Business Hours> 9:00 AM – 5:00 PM
<Closed> Open year-round

6. "100% Apple Juice" Shinshu Monzen Bakery Kura
420 yen → 400 yen with ticket usage
The store is a renovated space of a 120-year-old warehouse next to Zenkoji's main hall.
We also recommend high-quality bread made with domestically-produced wheat.

<Phone Number> 050-8883-6606
<Business Hours> 10:00 AM – 4:00 PM
<Closed> Tuesdays and Wednesdays

#Nagano City Sweets #Sweets Tour #Food Walk #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Aug. 3, 2026

[Image1]Enjoy a special night experience✨ Here are some recommended night events!1. Sun Marine Nagano Night

[Image2]Enjoy a special night experience✨ Here are some recommended night events!1. Sun Marine Nagano Night

[Image3]Enjoy a special night experience✨ Here are some recommended night events!1. Sun Marine Nagano Night

[Image4]Enjoy a special night experience✨ Here are some recommended night events!1. Sun Marine Nagano Night

[Image5]Enjoy a special night experience✨ Here are some recommended night events!1. Sun Marine Nagano Night

[Image6]Enjoy a special night experience✨ Here are some recommended night events!1. Sun Marine Nagano Night

[Image7]Enjoy a special night experience✨ Here are some recommended night events!1. Sun Marine Nagano Night

[Image8]Enjoy a special night experience✨ Here are some recommended night events!1. Sun Marine Nagano Night

Enjoy a special night experience✨ Here are some recommended night events!

1. Sun Marine Nagano Night Pool

Spend a summer night at a fantastical illuminated pool that’s different from the daytime! Photography is allowed in the usually off-limits pool! Enjoy unlimited rides on the slide♪ You can have fun at a great price with all-you-can-drink and light snacks included!
【Event Dates】August 8 (Saturday), August 22 (Saturday), September 5 (Saturday)
Every day from 21:30 to 23:30
【Price】
Advance ticket: ¥3,500, On-the-day ticket: ¥4,000
Includes all-you-can-drink and light snacks
No entry for those under 20
For more details, please visit the official website or official account.

2. Shiroyama Zoo Evening Cool Night ZOO

Continuing from last year, we are hosting the Night ZOO again this year!
Enjoy popular events like the "Night Mormor Line," "Nocturnal Animal Guide," and "California Sea Lion Feeding Time," along with fun festival booths like ring toss and shooting! Experience Shiroyama Zoo at night, which is unique compared to the daytime!
【Event Dates】
August 22 (Saturday), September 19 (Saturday), October 31 (Saturday)
【Opening Hours】9:00 to 20:30
【Price】Free
Some events may require a fee.
For more details, please visit the official website or official account.

3. Summer Night ZOO in Chausuyama

Chausuyama Zoo will be open for night visits until 20:30. There will be special exhibits featuring nocturnal animals, such as "Armadillo Night Walk" and "Close Encounter with the Blakiston's Fish Owl," along with many night-only events!
Chausuyama is also a beautiful spot for night views, so it’s a great opportunity to enjoy the zoo with stunning night scenery!
【Event Period】August 11 (Tuesday, holiday) to August 15 (Saturday)
【Opening Hours】9:30 to 20:30 (Entry until 20:00)
【Price】Adults: ¥600, Elementary and Junior High School Students: ¥100, Free for preschoolers
For more details, please visit the official website or official account.

#Night Pool #Chausuyama Zoo #Shiroyama Zoo #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Jul. 27, 2026

[Image1]Enjoy summer in Nagano! Here’s the information about the summer festivals in August✨〈Don’t forget to

[Image2]Enjoy summer in Nagano! Here’s the information about the summer festivals in August✨〈Don’t forget to

[Image3]Enjoy summer in Nagano! Here’s the information about the summer festivals in August✨〈Don’t forget to

[Image4]Enjoy summer in Nagano! Here’s the information about the summer festivals in August✨〈Don’t forget to

[Image5]Enjoy summer in Nagano! Here’s the information about the summer festivals in August✨〈Don’t forget to

[Image6]Enjoy summer in Nagano! Here’s the information about the summer festivals in August✨〈Don’t forget to

[Image7]Enjoy summer in Nagano! Here’s the information about the summer festivals in August✨〈Don’t forget to

[Image8]Enjoy summer in Nagano! Here’s the information about the summer festivals in August✨〈Don’t forget to

[Image9]Enjoy summer in Nagano! Here’s the information about the summer festivals in August✨〈Don’t forget to

[Image10]Enjoy summer in Nagano! Here’s the information about the summer festivals in August✨〈Don’t forget to

[Image11]Enjoy summer in Nagano! Here’s the information about the summer festivals in August✨〈Don’t forget to

[Image12]Enjoy summer in Nagano! Here’s the information about the summer festivals in August✨〈Don’t forget to

Enjoy summer in Nagano! Here’s the information about the summer festivals in August✨

〈Don’t forget to tap the "save" icon if you want to revisit this later!〉

① Iizuna Fire Festival @iizunakougen_kankou
This annual event features around 1,000 fireworks launched over Daizahoushi Pond in Iizuna Highlands.
You can enjoy dynamic drum performances and a dazzling array of fireworks over the lake!
【Date】August 10 (Monday) 17:30–21:00 (Fireworks scheduled from 20:00 to 20:50)
【Venue】Around Daizahoushi Pond, Iizuna Highlands Paid seating available
【Parking】Available (Old Iizuna Highland Ski Resort, etc. Parking fee 2,000 yen per vehicle)
Shuttle buses (free) will operate from some parking areas to the venue
For more details, please check the Iizuna Highlands Tourism Association website.

② Shinshu Shinmachi Rokaku Lake Lantern Floating and Fireworks Festival @shinshushinmachi_kanko
This is the town's biggest event, featuring about 4,000 fireworks and lanterns illuminating Rokaku Lake.
You can watch the fireworks up close, and the booming sounds echoing through the mountains add to the excitement!
Watching the fireworks while enjoying the local specialty, Genghis Khan (grilled mutton), is exceptional!
【Date】August 15 (Saturday) 19:00–21:00
【Venue】Nagano City, Shinshu Shinmachi, along the Saigawa River
【Parking】Available Reservation required and fees apply. Please be cautious.
For more details, please check the Shinshu Shinmachi Summer Festival website.

③ Nagano Binzuru
This is a citizen festival that brings together the community in a vibrant celebration of summer in Shinshu Nagano.
Local volunteer groups, schools, and businesses form teams called “ren” to showcase dances and performances while clapping wooden rice scoops. Various events are held from the afternoon, making it a festival enjoyable for locals, children, and tourists alike!
【Date】August 1 (Saturday) Day session starts at 10:00, Night session starts at 16:30
【Venue】Zenkoji Omotesando, Showa Street
【Parking】None
For more details, please check the Nagano Binzuru website.

④ Zenkoji Obon En-nichi
A special stage will be set up in front of the main hall of Zenkoji, where monks in robes will dance with worshippers! You can feel closer to “Zenkoji-san,” the beloved temple of the people.
【Date】August 10 (Monday) to August 11 (Tuesday, holiday) 17:00–21:00
【Venue】Zenkoji Temple grounds
【Parking】Available *Paid parking nearby

⑤ Nagano Tanabata Festival
The arcade stretching 440 meters will be adorned with vibrant Tanabata decorations.
The traditional shopping street matches the thoughtfully designed decorations, making it perfect for photos!
【Dates】July 18 (Saturday) to August 7 (Friday)
【Venue】Gondō Arcade Street

#Summer Festivals #Nagano Binzuru #Fireworks Festival #Nagano City #Nagano Tourism

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www.nagano-cvb.or.jp
Self introduction

The Nagano Tourism & Convention Bureau Broadcasting the charms of Nagano City, Nagano Prefecture, which boasts a variety of Tourist Resources, including the historic Zenko Temple, Matsushiro, and the magnificent Togakushi Shrine lined with Japanese cedar trees.
Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.

In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.

The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.

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How to Access to Nagano City, Nagano Prefecture

・ Access by Shinkansen
Use the Hokuriku Shinkansen from Tokyo Station and arrive at Nagano Station in 1 hour and 20 minutes at the fastest.
From the front of the station, there are route buses to Zenko Temple, Togakushi, and Matsushiro, and if you Use a rental car, you can enjoy sightseeing even more comfortably.
There are many bullet trains to Nagano Station, making it convenient for day trips from Tokyo.

・Access by Car
Use the Nagano Expressway or Joshinetsu Expressway provides comfortable Access from the Tokyo metropolitan area and the Kansai area.
It takes about 3 hours from Tokyo and 3 hours and 30 minutes from Nagoya.

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Popular Sightseeing spots in Nagano City, Nagano Prefecture

・Zenko Temple (Main Hall, Yamamon, Niomon, Nakamise Street)
・Togakushi (Okusha Shrine, Naka Shrine, Hokosha, Kuzuryusha, Hinomikosha, Okusha Shrine Japanese cedar tree, Kagami Pond)
・Matsushiro (Matsushiro Ruins of the Castle, Sanada Residence, Bunbu School)
・Iizuna Highlands (Camping and Outdoor Activities)
・Onimusato (Oyaki, Okusobana Nature Garden)
・Shinshu Shinmachi (Genghis Khan standup paddleboarding)
etc

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Specialty products Gourmet in Nagano City, Nagano Prefecture

・Togakushi Soba and Monzen Soba
・Apples, buto, peaches
・Oyaki
・Sake
・Shinshu game dishes
・Shichimi Mustard
・Shinshu miso
etc

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Popular Festivals and Events in Nagano City, Nagano Prefecture

・Zenkoji Temple Flower Corridor
・Nagano Binzuru
・Nagano Ebisu Smoke and Fire Tournament
・Nagano Lantern Festival
・Sanada 100,000 Stones Festival
・Zenkoji Temple open to the public (once every seven years)
・Nagano Marathon
・Nagano Gion Festival
etc

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