Japan

www.nagano-cvb.or.jp

The Nagano Tourism & Convention Bureau Broadcasting the charms of Nagano City, Nagano Prefecture, which boasts a variety of Tourist Resources, including the historic Zenko Temple, Matsushiro, and the magnificent Togakushi Shrine lined with Japanese cedar trees.
Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.

In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.

The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.

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Nagano Convention & Visitors Bureau posted.

Jun. 26, 2026

[Image1]Introducing the Nagano Prefectural Art Museum's

[Image2]Introducing the Nagano Prefectural Art Museum's

[Image3]Introducing the Nagano Prefectural Art Museum's

[Image4]Introducing the Nagano Prefectural Art Museum's

[Image5]Introducing the Nagano Prefectural Art Museum's

[Image6]Introducing the Nagano Prefectural Art Museum's

[Image7]Introducing the Nagano Prefectural Art Museum's

[Image8]Introducing the Nagano Prefectural Art Museum's

[Image9]Introducing the Nagano Prefectural Art Museum's

[Image10]Introducing the Nagano Prefectural Art Museum's

[Image11]Introducing the Nagano Prefectural Art Museum's

[Image12]Introducing the Nagano Prefectural Art Museum's

[Image13]Introducing the Nagano Prefectural Art Museum's

Introducing the Nagano Prefectural Art Museum's "Special Exhibition: Ancient Egypt"✨

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A collection of masterpieces from the Brooklyn Museum's ancient Egyptian collection is gathered in Nagano!
In this post, we will introduce highlights of the special exhibition.

①Two human mummies and animal mummies!
What is a mummy, and how was it made? We delve into the ancient Egyptians' views on life and death.
We will showcase various works related to funerary rituals, including human and animal mummies, beautiful burial goods, tools for funerals, and reliefs depicting deities.

②The mysterious pharaohs
We will introduce works related to 12 kings who played significant roles throughout 3000 years of dynastic history, tracing the kings' images and the transitions of the dynasties.

③Daily life of ancient Egyptians
Focusing on living conditions, diet, work situations, grooming, childbirth, and child-rearing, we will uncover familiar mysteries that connect to modern life.

④Two types of audio guides
The narrator for the "special edition" is Fuma Kikuchi! How about exploring the mysteries of ancient Egypt with Kikuchi?
In the "regular edition," Yoshidō Tsujioka, a news anchor from Nippon Television, provides clear explanations.

⑤Collaboration goods with PEANUTS
Cute designs featuring Snoopy and friends conducting archaeological research! We have many items for everyday use, such as mugs and tote bags!

⑥Attractive original goods
A wide variety of attractive original goods are available!
From snacks to stuffed animals, various types of products are on display. You won't run out of souvenirs!

Event Overview
【Exhibition Name】"Special Exhibition: Ancient Egypt from the Brooklyn Museum Collection"
【Dates】June 27, 2026 (Saturday) to September 27 (Sunday)
【Venue】Nagano Prefectural Art Museum
【Opening Hours】9:00 AM to 5:00 PM
【Closed】Wednesdays (However, the museum will be open on September 23 (Wednesday) due to a holiday, and closed the following day, September 24 (Thursday))
【Weekday Visitor Bonus】Original sticker gift *While supplies last

#Ancient Egypt #Ancient Egypt Exhibition #Nagano Prefectural Art Museum #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Jun. 18, 2026

[Image1]✨Introducing recommended gourmet dishes from Michi-no-Eki Nakajo staff✨〈Don't forget to tap the

[Image2]✨Introducing recommended gourmet dishes from Michi-no-Eki Nakajo staff✨〈Don't forget to tap the

[Image3]✨Introducing recommended gourmet dishes from Michi-no-Eki Nakajo staff✨〈Don't forget to tap the

[Image4]✨Introducing recommended gourmet dishes from Michi-no-Eki Nakajo staff✨〈Don't forget to tap the

[Image5]✨Introducing recommended gourmet dishes from Michi-no-Eki Nakajo staff✨〈Don't forget to tap the

[Image6]✨Introducing recommended gourmet dishes from Michi-no-Eki Nakajo staff✨〈Don't forget to tap the

[Image7]✨Introducing recommended gourmet dishes from Michi-no-Eki Nakajo staff✨〈Don't forget to tap the

[Image8]✨Introducing recommended gourmet dishes from Michi-no-Eki Nakajo staff✨〈Don't forget to tap the

✨Introducing recommended gourmet dishes from Michi-no-Eki Nakajo staff✨

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‘Hiyashi Obukko’
This summer limited menu, ‘Hiyashi Obukko,’ which was popular last year, now features two varieties: ‘Pumpkin Soup’ and ‘Soy Milk Soup’!
＜What is Obukko＞
‘Obukko’ is a local dish from the Nakajo region of Nagano City.
It is a specialty dish made by simmering thick, chewy flat noodles with plenty of vegetables such as daikon, carrots, and mushrooms, all based on Shinshu miso.

‘Takeout Sanzoku-yaki’
Shinshu's famous ‘Sanzoku-yaki’ is also available for takeout! Enjoy juicy Sanzoku-yaki that you can eat with one hand. ‘Deer Meat Croquettes’ are also available and popular.

‘Deer Curry’
We are selling luxurious retort curry made with 100% deer meat from Nagano Prefecture, slowly simmered with onions and spices, at our shop.

【Recommended Information】
‘Obukko Insulated Bag Giveaway’
When you purchase three items: spicy miso, Obukko's miso sauce, and frozen Obukko noodles, you will receive an original ‘Obukko Insulated Bag’! Limited quantity available

・Basic Information
‘Michi-no-Eki Nakajo’ @michinoeki_nakajo
【Address】1704 Sumiyaki, Nakajo, Nagano City
【Phone Number】026-267-2188
【Business Hours】
・Shop
9:00 AM – 5:00 PM
・Dining Place Mamettai
10:00 AM – 4:00 PM (Light meals will be served between 2:30 PM and 4:00 PM.)
・Direct Sales Office
April – November / 8:30 AM – 4:00 PM
December – March / 8:30 AM – 3:00 PM
Closed every Wednesday from December to March

#Michi-no-Eki #Michi-no-Eki Gourmet #Michi-no-Eki Nakajo #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Jun. 5, 2026

"Nagano Gion Festival" introduces the latest information on new initiatives✨

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"Nagano Gion Festival Yatai Parade"
【Event Schedule】
June 6 (Saturday) Evening Festival (Pre-Event)
June 7 (Sunday) Yatai Parade (Main Festival)

【What is the Nagano Gion Festival】
Also known as the Gion Festival of Zenkoji, this festival was once regarded as one of Japan's three great Gion festivals along with Kyoto's Yasaka Shrine and Hiroshima's Itsukushima Shrine.

"Real-Time Map of the Yatai Parade"
This is the first time for this exciting initiative.
On June 7 (Sunday), the real-time map will display the current locations of each town's yatai during the Yatai Parade (Main Festival), allowing you to visit the yatai near you. Using the map will help you enjoy the Nagano Gion Festival efficiently.
There is a link to the highlight "Real-Time Map of the Yatai Parade."

"Nagano 100-Year Food Booth"
A booth selling "Nagano City's flour products" certified by the Agency for Cultural Affairs will be set up. How about pairing it with the limited 360 bottles of rosé wine "Nagaroze" and craft beer from Nagano City?
【Event Schedule】June 7 (Sunday) 10:00 AM - 4:00 PM
【Location】Central Square

"Sake Stamp Rally Tour"
Visit the sake houses of the towns affiliated with Yasaka Shrine and enjoy Nagano's local sake while collecting four stamps of the house names on your sheet to receive an original hand towel.
【Event Schedule】June 7 (Sunday) 10:00 AM - 3:00 PM (Hand towel distribution from 10 AM to 4 PM)
The implementation time varies by house. Please check the official website for details.
【Participation Fee】2,000 yen for one shaku (available for purchase at Central Square headquarters and other locations)
(Includes one cup of sake at each house)
【Implementation Venues】1) Motoyoshicho & Higashinomoncho (jointly), 2) Nishinomoncho, 3) Higashigocho, 4) Gondocho, 5) Higashitsurugamachi, 6) Shindencho, 7) Kamichitosemachi, 8) Kitaishidocho, 9) Minamiishidocho, 10) Minamichitosemachi & Suehirocho (jointly)

#Nagano Gion Festival #Gion Festival #Event #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Jun. 3, 2026

[Image1]Introducing the grand festival known as

[Image2]Introducing the grand festival known as

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[Image4]Introducing the grand festival known as

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[Image8]Introducing the grand festival known as

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Introducing the grand festival known as "Nagano Gion Matsuri," one of Japan's three major Gion festivals!✨

"Nagano Gion Matsuri Procession of Festival Floats"
【Event Schedule】
June 6 (Saturday) Evening Festival (Pre-event)
June 7 (Sunday) Float Procession (Main Festival)

【What is Nagano Gion Matsuri?】
This festival, also referred to as the Gion Matsuri of Zenkoji, was once celebrated alongside Kyoto's Yasaka Shrine and Hiroshima's Itsukushima Shrine as one of Japan's three major Gion festivals.

"Evening Festival (Pre-event)" June 6 (Saturday)
This year's Evening Festival will be held at Gondo Square! There will also be beer gardens and food trucks.
【Venue】Gondo Square (around Gondo Watanabe Supercenter)
【Time】5:00 PM to 7:00 PM (Beer garden starts at 11:00 AM)

"Float Procession (Main Festival)" June 7 (Sunday)
Be sure to witness the splendor of the floats and their delicate craftsmanship up close. The vibrant lion dance and the graceful traditional Japanese dance create a beautiful performance that you cannot miss!
【Venue】Zenkoji, Zenkoji Omotesando, Central Square, etc.
【Time】Starting at 9:00 AM with "Tsunakiri" and "Osenori & Float Procession" in front of Central Square

"Nagano Gion Matsuri Binzuru Market" June 7 (Sunday)
To enhance the Nagano Gion Matsuri, the "Zenkoji Binzuru Market" will be held at Central Square on this day, featuring about 30 carefully selected handmade craft shops.
【Venue】Central Square
【Time】10:00 AM to 4:00 PM

#Nagano Gion Matsuri #Binzuru Market #Event #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

May. 31, 2026

[Image1]Introducing the new tourism hub in Nagano City,

[Image2]Introducing the new tourism hub in Nagano City,

[Image3]Introducing the new tourism hub in Nagano City,

[Image4]Introducing the new tourism hub in Nagano City,

[Image5]Introducing the new tourism hub in Nagano City,

[Image6]Introducing the new tourism hub in Nagano City,

[Image7]Introducing the new tourism hub in Nagano City,

[Image8]Introducing the new tourism hub in Nagano City,

[Image9]Introducing the new tourism hub in Nagano City,

[Image10]Introducing the new tourism hub in Nagano City,

Introducing the new tourism hub in Nagano City, "Travel HUB Nagano City"✨

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"Travel HUB Nagano City"
While continuing services such as luggage storage, tourism information, and tour sales introduced during the winter season, we will sequentially launch new offerings including kimono rentals and sales, a select shop for Shinshu ice cream called "Tabisuru Spoon," café services, authentic ninja experiences, taxi tours, and outdoor activity sales. This will serve as a new gateway for tourists, visitors, and local residents, starting from in front of Nagano Station.

"Tabisuru Spoon"
This is a select shop where you can discover delightful ice creams from various regions of Shinshu.
We offer cup ice cream from local producers throughout the prefecture, based on the concept "A journey through Shinshu begins with a single spoon." We plan to rotate the products based on the season and availability.

"Kimono and Yukata Rental and Sales - Kimono no Tachibana"
In collaboration with "Kimono no Tachibana," a beloved establishment in Nagano Prefecture for many years, we have started renting and selling kimonos and yukatas. You can enjoy visiting Zenkoji Temple and strolling around Nagano City in traditional attire.

"Luggage Storage"
You can store your bags and suitcases before checking into your hotel or while sightseeing in the city. We can accommodate large luggage that doesn't fit in coin lockers. Leave your bags at Travel HUB Nagano City and enjoy sightseeing hands-free right after your arrival.
【Bag Size】 ¥500/1 day
For items with a maximum side under 45cm (backpacks, handbags, personal items, etc.)
【Suitcase Size】 ¥800/1 day
For items with a maximum side of 45cm or more (suitcases, skis, snowboards, musical instruments, strollers, etc.)

"Experience Activities"
We offer experience programs such as authentic shuriken throwing. Enjoy easy-to-try activities and unique programs that are hard to find elsewhere.
【Usage Fee】
¥1,000 (approximately 10 minutes)

"Basic Information"
【Location】1358 Suehirocho, Nagano City, Nagano Prefecture, 2F
【Access】About 2 minutes on foot from the Zenkoji Exit of JR Nagano Station
【Business Hours】9:30 AM - 5:00 PM
【Closed】None
【Parking】None (Please use nearby paid parking)

#Travel HUB Nagano City #Nagano City #Inbound #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

May. 20, 2026

[Image1]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image2]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image3]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image4]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image5]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image6]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image7]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image8]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image9]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image10]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image11]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image12]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image13]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

Introducing stores where you can enjoy matcha around Zenkoji Temple✨

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1. Saryo Itoen Zenkoji Store
Opened in March 2023! This Japanese cafe, located east of the main hall of Zenkoji, offers matcha and carefully selected sencha, presenting the charm of Japanese tea in line with modern lifestyles.

【Location】East side of Zenkoji main hall (East Park)
【Hours】9:00 AM - 4:00 PM
【Other】Eat-in space available

2. Sukiya Naito Toukiten @sukiya.naito.toukiten
You can enjoy a casual matcha-making experience near Nagano Station, even if it's your first time!
There are courses available without reservations, making it convenient to use during your sightseeing breaks.

【Hours】10:00 AM - 6:30 PM (Closed on Mondays)
【How to Apply】
・Phone reservations available (026-227-7110)
・Web reservations available through Jalan.net
There are also courses available without reservations.
【Duration】About 30 minutes
【Parking】None (there are paid parking lots nearby)
Parking service tickets for the first parking lot will be issued for customers who spend over 2,000 yen.
【Experience Fee】Course with fresh sweets 2,000 yen (tax included)
Please check the official website for details.

3. Fujita Kyuemon Shop
Here, you can enjoy koi-shaped taiyaki and matcha, not the usual tai.
The koi-shaped taiyaki made with seasonal ingredients is popular.
They also offer rare matcha, and the matcha brewed on-site by the owner is exceptional.

【Phone Number】026-219-2293
【Hours】6:30 AM - until sold out
Winter hours (December to February) 7:00 AM - until sold out
【Closed】Irregular holidays

4. CHAYADO 108 @cha_yado_momoya
This cafe, which offers matcha, is a guesthouse run by the popular sweets shop "centotto gelato" located in Shinanomachi and Nagano Station Building.
You can spend a calm time in a quiet atmosphere with soft light filtering through wooden lattice and a focus on space.

【Phone Number】026-217-2608
【Hours】9:00 AM - 6:00 PM (Last order at 6:00 PM)
【Closed】None
【Parking】None

5. Chokien
This long-established shop is dedicated to "family recipe fire-roasted tea." Their soft serve ice cream, bavarois, and sweet red bean soup made from tea are highly praised.

【Phone Number】026-232-2511
【Hours】9:00 AM - 5:30 PM (Weekdays)
10:00 AM - 4:00 PM (Saturdays, Sundays, and holidays)
【Closed】Irregular holidays

<Zenkoji Food Walk Ticket>
This is a great ticket that allows you to choose and purchase your favorites from 19 stores offering Nagano specialties and sweets!

✨How to Use✨
1. Purchase the ticket [1,000 yen each (tax included)]
2. At participating stores listed in the pamphlet, exchange the stickers attached to the ticket (100 yen x 8, 50 yen x 4) for products
3. Exchange the used ticket for a prize (get an original bag!)

You can enjoy a little bit of various stores' flavors at a lower price than usual, making it perfect for a food walk✨
For more detailed information, please check the highlights (@nagano_cvb)!

#Matcha #Sweets #Food Walk #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

May. 15, 2026

[Image1][Announcement] Taking place in 2023! Introducing the

[Image2][Announcement] Taking place in 2023! Introducing the

[Image3][Announcement] Taking place in 2023! Introducing the

[Image4][Announcement] Taking place in 2023! Introducing the

[Image5][Announcement] Taking place in 2023! Introducing the

[Image6][Announcement] Taking place in 2023! Introducing the

[Image7][Announcement] Taking place in 2023! Introducing the

[Image8][Announcement] Taking place in 2023! Introducing the

[Image9][Announcement] Taking place in 2023! Introducing the

[Announcement] Taking place in 2023! Introducing the "Togakushi Shrine Shikinen Grand Festival"✨

"Togakushi Shrine Shikinen Grand Festival"
[Event Period] April 25 (Sunday) to May 25 (Tuesday), 2023
This is a special opportunity that occurs once every seven years in the traditional calendar.

[What is the Togakushi Shrine Shikinen Grand Festival?]
This is the largest festival at Togakushi Shrine, held once every seven years. In the past, the portable shrine would be carried to the Okusha, but now the deity of Hōkōsha visits the deity of Nakasha, their father, allowing for a reunion between father and son.

[Main Event Schedule] 2023
April 25 (Sunday) "Shikkō Hōkoku-sai"
May 9 (Sunday) "Togyo no Gi"
May 15 (Saturday) "Okusha Hōkoku-sai"
May 23 (Sunday) "Kango no Gi"
May 25 (Tuesday) "Shūryō Hōkoku-sai"

"Taidai Kagura"
Performed daily at the Nakasha Shrine (excluding May 9 and May 23)

"Riyama Butsuri Return Viewing"
At Hōkōsha daily during the event period (excluding May 9 and May 23)

#Togakushi Shrine Shikinen Grand Festival #Togakushi Shrine #Togakushi #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

May. 12, 2026

[Image10][Announcement] Taking place in 2023! Introducing the

[Announcement] Taking place in 2023! Introducing the "Zenkoji Gokaicho"✨

"Zenkoji Front Deity Gokaicho"
【Event Period】From April 4, 2023 (Sunday) to June 19, 2023 (Saturday)
This is a special opportunity that occurs once every seven years in the traditional calendar.
✨It tends to get crowded after Golden Week, so April, when it is relatively less busy, is recommended.✨

【What is Zenkoji Gokaicho】
The main deity of Zenkoji cannot be viewed directly (it is a secret Buddha). The "Gokaicho" is the event where the front deity, which has the same appearance as the main deity, is publicly displayed once every seven years.

【What is the Eko Pillar】
The golden thread tied to the right hand of the central Amida Buddha of the front deity is tied to the Eko Pillar. Touching this pillar connects you to the front deity, and it is said to bring merit.

【Main Event Schedule】2023
March 28 (Sunday) "Eko Pillar Acceptance Ceremony"
April 3 (Saturday) "Front Deity Transfer Ceremony"
April 4 (Sunday) "Opening Grand Ceremony"
April 24 (Saturday) "Midway Garden Ritual (Tendai Sect)"
May 8 (Saturday) "Midway Garden Ritual (Pure Land Sect)"
May 16 (Sunday) "Shinonoi Great Lion Offering"
June 19 (Saturday) "Conclusion Grand Ceremony"
June 20 (Sunday) "Front Deity Return Ceremony"

#Zenkoji #Zenkoji Gokaicho #Event #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

May. 1, 2026

[Image1]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image2]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image3]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image4]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image5]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image6]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image7]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image8]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image9]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨

〈Don't forget to tap the "save mark" if you want to look back later!〉

① Togakushi Shrine Okusha
This is the shrine located at the innermost part of Togakushi Shrine. The cedar tree path, which is over 400 years old and located halfway along the 2 km approach, is famous for its enchanting scenery, making it a popular spot for many visitors from both Japan and abroad in recent years. It is said to have divine virtues for good fortune, fulfilling wishes, abundant harvests, and sports victories.

【Time Required】<To Okusha> About 40 minutes on foot from the Okusha entrance
<To Suijinmon> About 20 minutes on foot from the Okusha entrance. It is recommended to take photos near Suijinmon.
【Parking】About 100 cars (large buses allowed) near the entrance (paid)

② Kagamiike Pond in Togakushi
Kagamiike Pond in Togakushi is famous for its autumn leaves, but the greenery is stunning in this season!
Nearby, there is a café known for its delicious galettes made from buckwheat flour!
【Parking】50 cars
During the autumn foliage season, traffic restrictions may apply (please check the Togakushi Tourism Association's website for information).

③ Togakushi Campground
A refreshing campground surrounded by white birch forests, adjacent to Togakushi Farm.
It is ideal for outdoor schools and family camping in the great outdoors. With over 350 auto camping sites (free sites), it is one of the largest in Japan!
Facilities include cooking areas, outdoor stoves, hot showers, flush toilets, and a shop. You can also enjoy river play in the river flowing through the site.
【Business Hours】April 25, 2026 - November 4 (planned)
From 9:30 AM to 4:30 PM (for day camp use)
【Reservations】Available by phone or on the official website
【Closed】Winter break
【Parking】Available (free)

④ Togakushi Soba
Togakushi soba, one of Japan's three great soba, has been passed down as a portable food for ascetic monks, and its flavor stands out due to the refreshing climate and environment! There are many soba shops in Togakushi, so be sure to stop by.

⑤ Nagano Forest Village
About 30 minutes by car from Nagano City.
Surrounded by rich nature, you can enjoy a moment away from daily life at "Nagano Forest Village."
Inside the facility, "Mori no Eki Daizahoushi" features a market with local vegetables and specialties, a café restaurant using plenty of local ingredients sold at the market, and an indoor activity area equipped with tree houses and ample monitoring space.

【Business Hours】
Indoor activities, market 9:00 AM - 5:00 PM
Café restaurant 9:00 AM - 9:00 PM (LO 8:00 PM)
【Parking】180 cars (free)
*For details, please check the official website and social media.

⑥ Forest Adventure Nagano
The four zip slides over 150 meters long that glide above Ozahōshi Pond provide an exhilarating experience! Group training for companies and use by local schools and organizations are also possible.

【Business Hours】9:00 AM - 3:00 PM (varies by season)
【Parking】180 cars (free)

#Togakushi #Iizuna Highland #Drive #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Apr. 27, 2026

[Image1]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image2]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image3]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image4]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image5]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image6]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image7]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image8]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image9]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image10]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

GW is packed with events! Here are five recommended GW events✨

1. 'NAGANO Zenkoji Yosakoi'
【Date】May 4th, R8 (Monday, holiday) 10:00 AM - 4:00 PM
【Venue】Zenkoji Omotesando (from Suehirocho Intersection to Shindencho Intersection), Nagano Station Zenkoji Entrance Plaza

2. 'Zenkoji Hanakairo'
【Date】May 3rd (Sunday, holiday) - May 5th (Tuesday, holiday)
9:00 AM - 5:00 PM (Pedestrian Paradise)
【Venue】Zenkoji Omotesando, Central Square, TOiGO Square, etc.

3. 'Nagano Collection 2026'
【Date】May 5th, R8 (Tuesday, holiday)
【Details】
・Live Hair Performance
12:00 PM - 12:45 PM at Zenkoji Omotesando (in front of TOiGO)
・Nagako Stage
2:30 PM - 3:30 PM at Central Square

4. 'Nagano Shishimai Festival'
【Date】May 3rd, R8 (Sunday, holiday) 10:00 AM - 4:00 PM (held in light rain)
【Venue】Nagano Station Zenkoji Entrance Plaza, TOiGO Square, Central Square, Zenkoji Omotesando
【Stamp Rally】
Collect stamps in the performance areas at each venue, and the first 500 participants will receive an original hand towel designed by students from Oka Design Academy.

5. 'Zenkoji Omotesando Arts and Music Festival'
【Date】May 4th, R8 (Monday, holiday) - May 6th (Wednesday, holiday)
【Time】May 4th and 6th 10:00 AM - 4:00 PM
May 5th 10:00 AM - 2:30 PM
*Cancelled in case of rain
【Venue】Central Square

#GW #event #nagano #Nagano City #Nagano tourism

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www.nagano-cvb.or.jp
Self introduction

The Nagano Tourism & Convention Bureau Broadcasting the charms of Nagano City, Nagano Prefecture, which boasts a variety of Tourist Resources, including the historic Zenko Temple, Matsushiro, and the magnificent Togakushi Shrine lined with Japanese cedar trees.
Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.

In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.

The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.

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How to Access to Nagano City, Nagano Prefecture

・ Access by Shinkansen
Use the Hokuriku Shinkansen from Tokyo Station and arrive at Nagano Station in 1 hour and 20 minutes at the fastest.
From the front of the station, there are route buses to Zenko Temple, Togakushi, and Matsushiro, and if you Use a rental car, you can enjoy sightseeing even more comfortably.
There are many bullet trains to Nagano Station, making it convenient for day trips from Tokyo.

・Access by Car
Use the Nagano Expressway or Joshinetsu Expressway provides comfortable Access from the Tokyo metropolitan area and the Kansai area.
It takes about 3 hours from Tokyo and 3 hours and 30 minutes from Nagoya.

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Popular Sightseeing spots in Nagano City, Nagano Prefecture

・Zenko Temple (Main Hall, Yamamon, Niomon, Nakamise Street)
・Togakushi (Okusha Shrine, Naka Shrine, Hokosha, Kuzuryusha, Hinomikosha, Okusha Shrine Japanese cedar tree, Kagami Pond)
・Matsushiro (Matsushiro Ruins of the Castle, Sanada Residence, Bunbu School)
・Iizuna Highlands (Camping and Outdoor Activities)
・Onimusato (Oyaki, Okusobana Nature Garden)
・Shinshu Shinmachi (Genghis Khan standup paddleboarding)
etc

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Specialty products Gourmet in Nagano City, Nagano Prefecture

・Togakushi Soba and Monzen Soba
・Apples, buto, peaches
・Oyaki
・Sake
・Shinshu game dishes
・Shichimi Mustard
・Shinshu miso
etc

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Popular Festivals and Events in Nagano City, Nagano Prefecture

・Zenkoji Temple Flower Corridor
・Nagano Binzuru
・Nagano Ebisu Smoke and Fire Tournament
・Nagano Lantern Festival
・Sanada 100,000 Stones Festival
・Zenkoji Temple open to the public (once every seven years)
・Nagano Marathon
・Nagano Gion Festival
etc

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