Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.
In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.
The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.
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Enjoy beautiful floral scenery! Spring event information✨
1. Matsushiro Spring Festival
About 100 cherry trees bloom at the Matsushiro Castle Ruins. The sakura light-up at Matsushiro Castle Ruins is a must-see!
Venue: Matsushiro Castle Ruins
Sakura light-up: April 4 (Sat)–April 13 (Mon), 6:00 PM–9:00 PM
Parking: Available (free)
Municipal Tonomachi Tourist Parking: 7 large buses, 50 standard cars, 2 spaces for disabled drivers
Matsushiro Castle North Parking Lot (north side of Matsushiro Castle, 5-minute walk): 10 large buses, 60 standard cars, 2 spaces for disabled drivers
2. Kawanakajima Battlefield Santachi Sakura Festival
At the famous cherry blossom spot of Kawanakajima Battlefield, the event features a sakura light-up and paper lantern illumination during the period. Plenty of activities are arranged for visitors of all ages!
Venue: Kawanakajima Battlefield Historic Site Park
Sakura light-up: From blooming until April 11 (Sat), 6:00 PM–9:00 PM
Parking: Available (free)
(Park parking lots are expected to be crowded during the period. Please refrain from parking without permission at nearby facilities.)
3. 24th Matsushiro Hina Festival
Various hina dolls from different eras are exhibited at cultural property facilities across Matsushiro Town. Enjoy a traditional castle-town style hina festival.
Venue: Cultural property facilities, public facilities, and shops in Matsushiro Town
Period: March 3 (Tue)–April 3 (Fri)
Parking: Available (free)
(Please use municipal parking lots in town.)
4. Shinshu Matsushiro Tojo Apricot Festival
On clear days you can take in a full view of apricot flower fields with the Northern Alps as a backdrop!
You can also stroll with your dog.
Venue: Matsushiro Town Tojo Iwasawa Amusement Park
Period: March 28 (Sat)–April 6 (Mon) (scheduled)
Parking: Available (free)
5. Rokaku Plum Garden Flower Festival
This is the earliest flower festival in the Hokushin Region. The Genghis Khan barbecue area is very popular every year!
Venue: Rokaku Plum Garden
Period: March 28 (Sat) 10:00 AM–4:00 PM, March 29 (Sun) 10:00 AM–3:00 PM
Parking: Available (free), 100 spaces
#Event #Sakura #Light-up #Nagano City #Nagano Sightseeing
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Introducing a new shop that accepts the Zenkoji Omotesando Walk-and-Eat Ticket ✨
"CHAYADO Hyaku-hachi" @cha_yado_momoya
From April 1st, the Zenkoji Omotesando Walk-and-Eat Ticket can be used here.
This is a matcha café attached to a guesthouse, newly opened by the popular sweets shop centotto gelato, known in Shinanomachi and Nagano station.
Soft light through wooden latticework and a quietly composed space that values empty space let you enjoy a peaceful time.
【Phone】026-217-2608
【Hours】9:00–18:30 (last order 18:00)
【Closed】None
【Parking】None
Zenkoji Omotesando Walk-and-Eat Ticket Eligible Item (from April 1)
"Affogato"
750 yen → effectively 650 yen with ticket
*Choose one of the three types below*
Matcha Espresso Affogato
Milk Matcha Affogato
Espresso Affogato
【Recommended items】*Not eligible for the Walk-and-Eat Ticket*
1) "Hyaku-hachi Parfait"
A new item now on offer, the Hyaku-hachi Parfait uses strawberries lavishly and lets you enjoy a collaboration of gelato and matcha chocolate!
Price: 1,100 yen
2) "MOMOYA Latte"
Hyaku-hachi’s original layered matcha latte series made with fruit from Nagano Prefecture. Choose from blueberry, strawberry, or azuki (red bean).
Price: 900 yen
<Zenkoji Walk-and-Eat Ticket>
This value ticket lets you choose and buy favorites from about 20 shops selling Nagano specialties and sweets!
✨How to use✨
1) Purchase a ticket [1,000 yen each, tax included] *price revised from April 1*
(Until March 31 each ticket could be purchased for 700 yen, tax included)
2) At shops listed in the brochure, exchange the stickers attached to the ticket (100-yen × 8, 50-yen × 4) for products
3) Redeem used tickets for a prize (receive an original bag!)
It’s cheaper than usual and perfect for sampling small tastes from various shops while you walk and eat ✨
For more details, see the highlights on @nagano_cvb!
#cafe #sweets #walk-and-eat #Nagano City #nagano
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Over 10,000 visitors! Highlights of the Tove and Moomin Exhibition✨
Experience the beloved world of Moomin loved around the world
“Tove and Moomin Exhibition – In Search of Special Things –” after shows in Tokyo and Hokkaido, has landed in Nagano Prefecture for the first time in the Chubu region✨
The venue displays more than 300 items, including precious original drawings and sketches that mark the birth of Moomin, comics, and manuscript pages from picture books.
The exhibition features immersive spaces that draw you into the Moomin world
and plenty of photo spots perfect for snapping pictures📸
Also on display are Tove’s murals, which are not well known in Japan!
A wide range of exhibition-exclusive original goods is available🎁
A cute sacoche with an exclusive design will be sold only at the Nagano venue!
This exhibition offers a chance to rediscover the charm of the Moomin series
and the rich creativity of Tove that supports it!
Exhibition Details
Tove and Moomin Exhibition – In Search of Special Things – ©Moomin Characters™ ©Tove Jansson Estate
Venue: Nagano Prefectural Art Museum
Address: 1-4-4 Hakozumi, Nagano City, Nagano Prefecture
Dates: Saturday, February 7th, 2026 – Sunday, April 12th, 2026
Closed: Every Wednesday
Opening Hours: 9:00–17:00 (last entry to the exhibition rooms at 16:30)
Admission: Same-day tickets General: ¥1,800 / Junior and Senior High School Students: ¥1,100 / Elementary School Students: ¥700
#Moomin #Tove and Moomin Exhibition #Tove and Moomin Exhibition #Nagano Prefectural Art Museum #Nagano City
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Here are spots where flowers are at their best in March ✨
1. Fukujusō at Hinata Ooka
A natural colony of fukujusō (Adonis ramosa) spreads across about 2,000 square meters on the rolling hills of the Hyūga District in Oooka, Nagano City.
On well-kept slopes, fukujusō bloom proudly with the majestic Northern Alps as a backdrop.
Typical peak season: mid-March
2. Fukujusō at Nanaoekosaka
More than 30,000 fukujusō carpet the steep east-facing slopes.
This dense stand of fukujusō, said to be the finest in northeast Shinshu, is a spectacular sight.
Typical peak season: early to late March
Note: You will walk about 500 meters along a mountain path from the parking area, including uphill sections, so please wear comfortable shoes such as sneakers.
3. Roukaku Plum Garden (Shinshu Shinmachi)
Around 1,000 small ume trees and red-plum varieties are planted here, offering delicate blossoms set against the flowing Saikawa River.
Typical peak season: late March to early April
The Nagano Convention & Visitors Bureau website summarizes flowering conditions around Nagano City 🌼
#plum #love flowers #scenic flower views #Nagano City
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Enjoy the mesmerizing light displays ✨ Here’s the latest on the Nagano Lantern Festival!
Overview of the Nagano Lantern Festival
Date and Time: February 20 (Fri)–February 23 (Mon, holiday) 6:00 PM–9:00 PM
Venues: Zenkoji Temple, Zenkoji Omotesando area, Shiroyama Park area, Nagano station front
Recommended Events
1. Yume Akari Art Exhibition and Future Yume Akari
Alongside the five-color illumination of Zenkoji that paints the winter sky, the festival’s emblematic “yume akari” lantern artworks shine.
This year’s display will again be at Shiroyama Park, where about 900 lanterns—mainly elementary school pieces on the theme of “Future Dreams”—will fill the park and create a grand spectacle.
Date and Time: February 20 (Fri)–February 23 (Mon, holiday) 6:00 PM–9:00 PM
Venue: Shiroyama Park (in front of the Prefectural Art Museum)
Admission: Free
2. Zenkoji Yume Joya-to (Zenkoji Everlasting Light)
The lighting design by internationally renowned lighting designer Mikiko Ishii is a must-see at Zenkoji!
With a prayer for peace, the night sky over Nagano will glow in five colors.
Date and Time: February 20 (Fri)–February 23 (Mon, holiday) 6:00 PM–9:00 PM
Venue: Zenkoji Temple
Admission: Free
3. Floating Light Balloons in the Night Sky
A new highlight this year! Ride a hot-air balloon featuring Nagano Prefecture’s PR character Arukuma for a special aerial view of the illuminated sites.
Date and Time: February 21 (Sat), February 22 (Sun) 6:00 PM–9:00 PM (registration opens 5:30 PM, last registration 8:30 PM)
Venue: Shiroyama Elementary School grounds
Fees: Adults ¥2,500, elementary school children ¥1,500 (same-day registration, first-come first-served) / limited capacity
Notes
*Schedule may change due to weather. Thank you for your understanding.*
*For day-of-event updates, check the official website and social media.*
4. Lantern Ramen Festa
Five of Nagano’s famous ramen shops gather at Shiroyama Park.
Enjoy steaming hot ramen under the magical lights on a cold night.
Date and Time: February 20 (Fri)–February 23 (Mon, holiday) 6:00 PM–9:00 PM
Venue: Shiroyama Park (in front of the Prefectural Art Museum)
5. Nagano Lantern Festival Special Live
A one-night-only special live performance by Afro (the rap member of MOROHA, currently on hiatus).
Date and Time: February 21 (Sat) 5:00 PM (doors open 4:30 PM)
Venue: Zenkoji Daikanjin Manzen-do Hall
Admission: Free
*Entry may be restricted during busy periods. Please dress warmly.*
6. “I Fell in Love Today.” Special Talk Show
Enjoy a talk show featuring cast members from ABEMA’s popular love-reality program, hosted by Nobuo Okubo.
Date and Time: February 21 (Sat) 6:15 PM
Venue: Zenkoji Daikanjin Manzen-do Hall
Admission: Free
*Entry may be restricted during busy periods. Please dress warmly.*
For details, please see the official website.
#Nagano Lantern Festival #light up #events #Nagano City #Nagano Prefecture #Nagano tourism #Nagano travel #nagano #naganocity
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Enjoy an all-white snowy landscape! Introducing winter’s spectacular spots✨
You can still enjoy snow scenes around Nagano City, including Togakushi, Iizuna Highlands, and Kinasa!
(Check the weather before you go.)
①nagano forest village @nagano_forest_village
About a 30-minute drive from downtown Nagano.
Surrounded by rich nature, nagano forest village becomes a wide snowy panorama in winter, offering a chance to escape everyday life.
Inside the facility, Mori-no-Eki Daizahoushi features a market with local vegetables and specialties, a cafe-restaurant that uses those local ingredients generously, and an indoor activity area with a tree house and well-equipped supervised spaces. We recommend relaxing while gazing at the silver-white view outside the windows.
Snow activities unique to this season are also plentiful.
Enjoy snow play and winter nature experiences to fully discover the charm of Iizuna Highlands.
Hours
Indoor activities and market 9:00-17:00
Cafe-restaurant (hours below until Saturday, February 28, 2026)
◆Sunday–Thursday excluding holidays
9:00–17:00 (LO 16:30)
◆Friday, Saturday and holidays
9:00–21:00 (LO 20:00)
Parking 180 spaces (free)
*Please check the official website or SNS for details.*
②Daibo Pass (Daibō Tōge) [Kinasa] @kinasamomiji
Enjoy the grand panorama from Daibo Pass on the way to Togakushi and from Ōdō Tōge toward Ogawamura, and the natural sculptural beauty formed by Okusozuhana Valley. Step off the main roads to find the winter vistas unique to Kinasa.
Parking about 5 spaces (free)
③Zenkoji Temple
The snow-covered Zenkoji Temple Main Hall has a different atmosphere from usual. For the best snowy view of Zenkoji, visit early the morning after a night of snowfall.
④Togakushi Snowshoe @togakushi.kanko
Explore the Forest Botanical Garden and the Okusha Approach clad in silence and snow while wearing snowshoes.
Leave your footprints on the pure white fields and enjoy the addictive thrill of going where there is no path.
Beginner-friendly guided tours are available.
Snowshoes and poles are available for rent at the Togakushi Tourist Information Center, so please inquire there.
*Winter tours require different equipment than non-snow seasons. Please check carefully and prepare accordingly.*
*From January 7 onward, entry beyond Zuishinmon toward the cedar avenue on the Okusha Approach is prohibited.*
Snowshoe Rental Information
◆Togakushi Tourist Information Center
*Open 9:00–17:00*
Rental pickup 9:00–14:00 *Final return by 16:00
Snowshoe & pole set 2,000 yen (tax included) / day
Pole, snow boots, gaiters each 500 yen (tax included) / day
Recommended for first-timers: guided tours
Shun Walk — Winter Edition
Wear snowshoes this winter and go meet the spectacular views. Courses may change depending on weather and other conditions.
*Private guides are available on request.*
*For details, see the latest news on the Togakushi Tourism Association website.*
⑤Togakushi Ski Field @togakushiskifield_official
A ski area with high-quality groomed runs and famously light “magic powder” snow.
The steep runs first thing in the morning after fresh snowfall are popular.
Season 2025/12/13–2026/03/31 (planned)
Hours 8:30–16:15
*See the official site or official accounts for details.*
#snowy scenery #scenic view #winter #Nagano City #Nagano Prefecture #Nagano tourism #Nagano travel #nagano #naganocity
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Bring in good fortune with Setsubun too!! Introducing February event information ✨
① Zenkoji Temple Setsubun Festival
Invite good fortune at the National Treasure Zenkoji Temple’s “Setsubun Festival”!
This year special guests Sakura Inoue, the Shinshu Brave Warriors, and local TV announcers will throw beans.
[Date] February 3 (Tuesday)
[Schedule]
1:00 PM –
Procession from the Niomon Gate with Zenkoji’s kiyari (work chant) leading, entering the main hall together with special guests.
Around 1:50 PM –
Bean-throwing from the corridor of Zenkoji’s main hall by the two chief priests, the head priest of the temple complex, special guests, men and women born in the current zodiac year, lucky men and women, and the tondo performers.
[Contact] Zenkoji Office 026-234-3591
For details, see the Zenkoji website: “Reiwa 8, The 72nd Zenkoji Setsubun Festival—Recruitment of Lucky Men and Women.”
② Akiba Shrine Tsuina Festival (Gondocho)
This winter tradition features lively bean-throwing by special guests, men and women born in the current zodiac year, and lucky men and women.
The bean-throwing does not overlap with the Zenkoji Setsubun schedule, so please visit both shrine and temple!
[Date] February 3 (Tuesday)
[Schedule]
3:00 PM –
From the west side of the Gondo Arcade, red and blue oni (demons), the god of fortune, and special guests process to Akiba Shrine.
3:30 PM –
Tsuina ritual and prayers at Akiba Shrine main hall in Gondocho.
Around 4:00 PM –
Bean-throwing by special guests, guests, men and women born in the current zodiac year, and lucky men and women.
Special Guests
Hidemi Sasaki
Manabu Shimizu
Red oni, blue oni, and the god of fortune appear in the shrine grounds to liven up the bean-throwing.
[Inquiries]
Akiba Shrine Office 026-232-7013
③ Nagano Lantern Festival (Nagano Tomyo Matsuri) @jcinagano
Zenkoji lit up by illuminations attracts many visitors from across the country.
Various events are planned during the festival!
A special feature article will be posted later.
[Period] February 20 (Friday) – February 23 (Monday, public holiday)
[Hours] 6:00 PM – 9:00 PM
For details, see the official website or official account.
④ Iizuna Highlands “5th Dzunacchi Festival” @iizunakougen_kankou
Packed with kid-friendly events like treasure hunts, rock-paper-scissors with Dzunacchi, and free oshiruko (sweet red bean soup)!
[Date] February 11 (Wednesday, public holiday)
[Schedule] (subject to change)
11:00 AM–11:30 AM Free oshiruko (200 servings)
11:00 AM–11:30 AM Mini castella distribution
11:00 AM–1:00 PM Free snowshoe trial
11:30 AM–2:00 PM Wooden sledding experience
11:30 AM–12:30 PM Cross-country ski trial (elementary and junior high students)
1:00 PM–1:30 PM Treasure hunt (lots of prizes!)
1:30 PM–2:00 PM Rock-paper-scissors with Dzunacchi
For details, see the Iizuna Highlands Tourism Association website or official account.
⑤ Togakushi Ski Field Events @togakushiskifield_official
This ski area offers high-quality groomed runs and famously light “magical powder snow.”
On weekends, various events entertain both children and adults.
[Event Information]
February 1 (Sunday) Setsubun Bean Weighing Contest
February 7 (Saturday) Duck rescue in the snow?!
February 14 (Saturday) Valentine’s chocolate giveaway and rock-paper-scissors with Togakki
February 15 (Sunday) Children’s Ski Day – free lift tickets for elementary school children and younger
February 21 (Saturday) Snowball Throwing Contest
#Setsubun #Zenkoji #Events #Nagano City #Nagano Prefecture #Nagano tourism #Nagano travel #nagano #naganocity
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The strawberry season has arrived! Here are spots in Nagano City where you can enjoy strawberries.
1. Nagano Berry Farm
If you want to go strawberry picking within Nagano City, this is the place to go! They minimize pesticide use and make the most of Nagano’s abundant natural environment, so you can enjoy safe, secure, and delicious strawberries to your heart’s content.
Reservation method: Strawberry picking is by advance reservation. Please make a phone reservation with JA Nagano Agri Naganuma or book online via Jalan Net before your visit.
Phone number: 026-295-1093 (JA Nagano Agri Naganuma)
Price: 50 minutes all-you-can-eat Weekdays ¥2,100 Weekends and holidays ¥2,400
*For details, please see the Nagano Berry Farm website.*
2. Garden Hananomi Nagano Yoshi Strawberry Farm
This is a farm shop where you can buy freshly picked strawberries. They grow and sell various varieties, focusing on benihoppe, as well as black strawberries and white strawberries.
On weekends (Saturday, Sunday, and holidays) they also sell special strawberry daifuku!
Phone number: 070-1238-9151
Hours: Around 10:00–16:00
Closed: None (the farm shop is open every day)
*Strawberry daifuku and similar items are sold only on weekends and holidays.*
*They may be closed occasionally due to circumstances.*
*For details, please check the official website or official accounts.*
#strawberry #strawberry picking #strawberries #Nagano City #Nagano Prefecture #Nagano sightseeing #Nagano travel #nagano #naganocity
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Warm comfort food! Introducing the local dish obukko✨
Obukko is a hearty country-style miso simmered udon packed with vegetables. Also called “bukkomi,” “buchikomi,” or “obukko,” its name is said to come from the practice of tossing whatever seasonal vegetables you have into the pot. This regional stew features Shinshu miso broth with flat noodles, roughly cut daikon, carrots, green onions, pork, dried tofu, fried tofu pockets, and plenty of seasonal vegetables in a simmered udon style.
【Obukko Shops】
1) “Yakimochi-ya”
A thatched-roof accommodation experience where you can enjoy traditional flavors like yakimochi and obukko. At the hearth you can try making “ha-yakimochi” (ash-grilled rice cakes). The facility also has a hot spring, offering a peaceful rural getaway surrounded by nature. Day-trip hot spring bathing is available.
【Address】5286 Nakajo Kusakano, Nagano City
【Phone】026-267-2641
【Hours】Meals 11:00–14:00
【Closed】Open daily
【Price】Obukko 980 yen (tax included)
2) Roadside Station Nakajo
This roadside station features a dining area where you can enjoy obukko, a shop selling fresh vegetables, fruits, and local specialty foods, and it’s a great stop on a drive. Relax and refresh as you take in the rural scenery, views of the Northern Alps, and the seasonal faces of Mt. Mushikura, one of Shinshu’s 100 famous mountains.
【Address】1704 Nakajo Sumiyoshiki, Nagano City
【Phone】026-267-2188
【Hours】
・Dining spot Mamettai
10:00–16:00 (light meals only from 14:30–16:00)
・Shop
9:00–17:00
【Closed】Open daily
【Price】Roadside Station Nakajo Obukko 980 yen (tax included)
#gourmet #obukko #Roadside Station #Nagano City #Nagano Prefecture #Nagano Sightseeing #Nagano Travel #nagano #naganocity
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Use the Zenkoji Omotesando Walking Food Ticket to enjoy a budget-friendly cafe crawl✨
1. "Cafe Latte" R-DEPOT
Sip a fruity cafe latte brewed one cup at a time on an espresso machine,
and relax inside the shop.
Next to the cafe is an antique goods shop that sells tableware and household items collected from old houses and vacant homes, large furniture, boards, and fittings.
Phone: 026-219-2280
Hours: 10:00–17:00
Closed: Monday
2. "Freshly Ground Blend" Cafe + Town Guide Engawa
This glass-fronted coffee shop faces Zenkoji Omotesando. It welcomes a wide range of customers, from young people to the elderly.
Their freshly ground coffee uses beans roasted by a local tea shop and features a clean, crisp bitterness.
Phone: 026-232-4178
Hours: 10:00–17:00
Closed: Tuesday and Wednesday (open on public holidays)
3. "Strawberry Daifuku" N vintage coffee
These additive-free, colorant-free fruit daifuku are handmade one by one by a longtime wagashi confectioner in Nagano.
They pay special attention to the fruit inside, and in addition to the classic daifuku, you can buy seasonal fruit daifuku.
Phone: 080-7065-5518
Hours: 11:00–19:00 (Monday–Saturday)
10:00–19:00 (Sunday and public holidays)
Closed: None
<Zenkoji Walking Food Ticket>
This value ticket lets you choose and purchase favorite Nagano specialties and sweets from 19 participating shops!
✨How to use✨
1. Purchase a ticket [¥700 each, tax included]
2. At participating shops listed in the brochure, exchange the stickers attached to the ticket (100-yen × 5, 50-yen × 4) for products
3. Turn in used tickets to redeem a prize (receive an original bag!)
It’s cheaper than the regular price and perfect for a food walk, letting you sample a variety of shop flavors in small portions✨
#Cafe #Sweets #Food Walk #Nagano City #Nagano Prefecture #Nagano Sightseeing #Nagano Trip #nagano #naganocity
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