Japan

www.nagano-cvb.or.jp

The Nagano Tourism & Convention Bureau Broadcasting the charms of Nagano City, Nagano Prefecture, which boasts a variety of Tourist Resources, including the historic Zenko Temple, Matsushiro, and the magnificent Togakushi Shrine lined with Japanese cedar trees.
Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.

In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.

The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.

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Nagano Convention & Visitors Bureau posted.

Jun. 5, 2026

"Nagano Gion Festival" introduces the latest information on new initiatives✨

〈If you want to revisit this later, don't forget to tap the "save mark"!〉

"Nagano Gion Festival Yatai Parade"
【Event Schedule】
June 6 (Saturday) Evening Festival (Pre-Event)
June 7 (Sunday) Yatai Parade (Main Festival)

【What is the Nagano Gion Festival】
Also known as the Gion Festival of Zenkoji, this festival was once regarded as one of Japan's three great Gion festivals along with Kyoto's Yasaka Shrine and Hiroshima's Itsukushima Shrine.

"Real-Time Map of the Yatai Parade"
This is the first time for this exciting initiative.
On June 7 (Sunday), the real-time map will display the current locations of each town's yatai during the Yatai Parade (Main Festival), allowing you to visit the yatai near you. Using the map will help you enjoy the Nagano Gion Festival efficiently.
There is a link to the highlight "Real-Time Map of the Yatai Parade."

"Nagano 100-Year Food Booth"
A booth selling "Nagano City's flour products" certified by the Agency for Cultural Affairs will be set up. How about pairing it with the limited 360 bottles of rosé wine "Nagaroze" and craft beer from Nagano City?
【Event Schedule】June 7 (Sunday) 10:00 AM - 4:00 PM
【Location】Central Square

"Sake Stamp Rally Tour"
Visit the sake houses of the towns affiliated with Yasaka Shrine and enjoy Nagano's local sake while collecting four stamps of the house names on your sheet to receive an original hand towel.
【Event Schedule】June 7 (Sunday) 10:00 AM - 3:00 PM (Hand towel distribution from 10 AM to 4 PM)
The implementation time varies by house. Please check the official website for details.
【Participation Fee】2,000 yen for one shaku (available for purchase at Central Square headquarters and other locations)
(Includes one cup of sake at each house)
【Implementation Venues】1) Motoyoshicho & Higashinomoncho (jointly), 2) Nishinomoncho, 3) Higashigocho, 4) Gondocho, 5) Higashitsurugamachi, 6) Shindencho, 7) Kamichitosemachi, 8) Kitaishidocho, 9) Minamiishidocho, 10) Minamichitosemachi & Suehirocho (jointly)

#Nagano Gion Festival #Gion Festival #Event #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Jun. 3, 2026

[Image1]Introducing the grand festival known as

[Image2]Introducing the grand festival known as

[Image3]Introducing the grand festival known as

[Image4]Introducing the grand festival known as

[Image5]Introducing the grand festival known as

[Image6]Introducing the grand festival known as

[Image7]Introducing the grand festival known as

[Image8]Introducing the grand festival known as

[Image9]Introducing the grand festival known as

[Image10]Introducing the grand festival known as

Introducing the grand festival known as "Nagano Gion Matsuri," one of Japan's three major Gion festivals!✨

"Nagano Gion Matsuri Procession of Festival Floats"
【Event Schedule】
June 6 (Saturday) Evening Festival (Pre-event)
June 7 (Sunday) Float Procession (Main Festival)

【What is Nagano Gion Matsuri?】
This festival, also referred to as the Gion Matsuri of Zenkoji, was once celebrated alongside Kyoto's Yasaka Shrine and Hiroshima's Itsukushima Shrine as one of Japan's three major Gion festivals.

"Evening Festival (Pre-event)" June 6 (Saturday)
This year's Evening Festival will be held at Gondo Square! There will also be beer gardens and food trucks.
【Venue】Gondo Square (around Gondo Watanabe Supercenter)
【Time】5:00 PM to 7:00 PM (Beer garden starts at 11:00 AM)

"Float Procession (Main Festival)" June 7 (Sunday)
Be sure to witness the splendor of the floats and their delicate craftsmanship up close. The vibrant lion dance and the graceful traditional Japanese dance create a beautiful performance that you cannot miss!
【Venue】Zenkoji, Zenkoji Omotesando, Central Square, etc.
【Time】Starting at 9:00 AM with "Tsunakiri" and "Osenori & Float Procession" in front of Central Square

"Nagano Gion Matsuri Binzuru Market" June 7 (Sunday)
To enhance the Nagano Gion Matsuri, the "Zenkoji Binzuru Market" will be held at Central Square on this day, featuring about 30 carefully selected handmade craft shops.
【Venue】Central Square
【Time】10:00 AM to 4:00 PM

#Nagano Gion Matsuri #Binzuru Market #Event #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

May. 31, 2026

[Image1]Introducing the new tourism hub in Nagano City,

[Image2]Introducing the new tourism hub in Nagano City,

[Image3]Introducing the new tourism hub in Nagano City,

[Image4]Introducing the new tourism hub in Nagano City,

[Image5]Introducing the new tourism hub in Nagano City,

[Image6]Introducing the new tourism hub in Nagano City,

[Image7]Introducing the new tourism hub in Nagano City,

[Image8]Introducing the new tourism hub in Nagano City,

[Image9]Introducing the new tourism hub in Nagano City,

[Image10]Introducing the new tourism hub in Nagano City,

Introducing the new tourism hub in Nagano City, "Travel HUB Nagano City"✨

〈Don't forget to tap the "save mark" if you want to revisit this later!〉

"Travel HUB Nagano City"
While continuing services such as luggage storage, tourism information, and tour sales introduced during the winter season, we will sequentially launch new offerings including kimono rentals and sales, a select shop for Shinshu ice cream called "Tabisuru Spoon," café services, authentic ninja experiences, taxi tours, and outdoor activity sales. This will serve as a new gateway for tourists, visitors, and local residents, starting from in front of Nagano Station.

"Tabisuru Spoon"
This is a select shop where you can discover delightful ice creams from various regions of Shinshu.
We offer cup ice cream from local producers throughout the prefecture, based on the concept "A journey through Shinshu begins with a single spoon." We plan to rotate the products based on the season and availability.

"Kimono and Yukata Rental and Sales - Kimono no Tachibana"
In collaboration with "Kimono no Tachibana," a beloved establishment in Nagano Prefecture for many years, we have started renting and selling kimonos and yukatas. You can enjoy visiting Zenkoji Temple and strolling around Nagano City in traditional attire.

"Luggage Storage"
You can store your bags and suitcases before checking into your hotel or while sightseeing in the city. We can accommodate large luggage that doesn't fit in coin lockers. Leave your bags at Travel HUB Nagano City and enjoy sightseeing hands-free right after your arrival.
【Bag Size】 ¥500/1 day
For items with a maximum side under 45cm (backpacks, handbags, personal items, etc.)
【Suitcase Size】 ¥800/1 day
For items with a maximum side of 45cm or more (suitcases, skis, snowboards, musical instruments, strollers, etc.)

"Experience Activities"
We offer experience programs such as authentic shuriken throwing. Enjoy easy-to-try activities and unique programs that are hard to find elsewhere.
【Usage Fee】
¥1,000 (approximately 10 minutes)

"Basic Information"
【Location】1358 Suehirocho, Nagano City, Nagano Prefecture, 2F
【Access】About 2 minutes on foot from the Zenkoji Exit of JR Nagano Station
【Business Hours】9:30 AM - 5:00 PM
【Closed】None
【Parking】None (Please use nearby paid parking)

#Travel HUB Nagano City #Nagano City #Inbound #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

May. 20, 2026

[Image1]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image2]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image3]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image4]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image5]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image6]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image7]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image8]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image9]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image10]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image11]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image12]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

[Image13]Introducing stores where you can enjoy matcha around Zenkoji Temple✨

Introducing stores where you can enjoy matcha around Zenkoji Temple✨

<If you want to look back later, don't forget to tap the "save mark!">

1. Saryo Itoen Zenkoji Store
Opened in March 2023! This Japanese cafe, located east of the main hall of Zenkoji, offers matcha and carefully selected sencha, presenting the charm of Japanese tea in line with modern lifestyles.

【Location】East side of Zenkoji main hall (East Park)
【Hours】9:00 AM - 4:00 PM
【Other】Eat-in space available

2. Sukiya Naito Toukiten @sukiya.naito.toukiten
You can enjoy a casual matcha-making experience near Nagano Station, even if it's your first time!
There are courses available without reservations, making it convenient to use during your sightseeing breaks.

【Hours】10:00 AM - 6:30 PM (Closed on Mondays)
【How to Apply】
・Phone reservations available (026-227-7110)
・Web reservations available through Jalan.net
There are also courses available without reservations.
【Duration】About 30 minutes
【Parking】None (there are paid parking lots nearby)
Parking service tickets for the first parking lot will be issued for customers who spend over 2,000 yen.
【Experience Fee】Course with fresh sweets 2,000 yen (tax included)
Please check the official website for details.

3. Fujita Kyuemon Shop
Here, you can enjoy koi-shaped taiyaki and matcha, not the usual tai.
The koi-shaped taiyaki made with seasonal ingredients is popular.
They also offer rare matcha, and the matcha brewed on-site by the owner is exceptional.

【Phone Number】026-219-2293
【Hours】6:30 AM - until sold out
Winter hours (December to February) 7:00 AM - until sold out
【Closed】Irregular holidays

4. CHAYADO 108 @cha_yado_momoya
This cafe, which offers matcha, is a guesthouse run by the popular sweets shop "centotto gelato" located in Shinanomachi and Nagano Station Building.
You can spend a calm time in a quiet atmosphere with soft light filtering through wooden lattice and a focus on space.

【Phone Number】026-217-2608
【Hours】9:00 AM - 6:00 PM (Last order at 6:00 PM)
【Closed】None
【Parking】None

5. Chokien
This long-established shop is dedicated to "family recipe fire-roasted tea." Their soft serve ice cream, bavarois, and sweet red bean soup made from tea are highly praised.

【Phone Number】026-232-2511
【Hours】9:00 AM - 5:30 PM (Weekdays)
10:00 AM - 4:00 PM (Saturdays, Sundays, and holidays)
【Closed】Irregular holidays

<Zenkoji Food Walk Ticket>
This is a great ticket that allows you to choose and purchase your favorites from 19 stores offering Nagano specialties and sweets!

✨How to Use✨
1. Purchase the ticket [1,000 yen each (tax included)]
2. At participating stores listed in the pamphlet, exchange the stickers attached to the ticket (100 yen x 8, 50 yen x 4) for products
3. Exchange the used ticket for a prize (get an original bag!)

You can enjoy a little bit of various stores' flavors at a lower price than usual, making it perfect for a food walk✨
For more detailed information, please check the highlights (@nagano_cvb)!

#Matcha #Sweets #Food Walk #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

May. 15, 2026

[Image1][Announcement] Taking place in 2023! Introducing the

[Image2][Announcement] Taking place in 2023! Introducing the

[Image3][Announcement] Taking place in 2023! Introducing the

[Image4][Announcement] Taking place in 2023! Introducing the

[Image5][Announcement] Taking place in 2023! Introducing the

[Image6][Announcement] Taking place in 2023! Introducing the

[Image7][Announcement] Taking place in 2023! Introducing the

[Image8][Announcement] Taking place in 2023! Introducing the

[Image9][Announcement] Taking place in 2023! Introducing the

[Announcement] Taking place in 2023! Introducing the "Togakushi Shrine Shikinen Grand Festival"✨

"Togakushi Shrine Shikinen Grand Festival"
[Event Period] April 25 (Sunday) to May 25 (Tuesday), 2023
This is a special opportunity that occurs once every seven years in the traditional calendar.

[What is the Togakushi Shrine Shikinen Grand Festival?]
This is the largest festival at Togakushi Shrine, held once every seven years. In the past, the portable shrine would be carried to the Okusha, but now the deity of Hōkōsha visits the deity of Nakasha, their father, allowing for a reunion between father and son.

[Main Event Schedule] 2023
April 25 (Sunday) "Shikkō Hōkoku-sai"
May 9 (Sunday) "Togyo no Gi"
May 15 (Saturday) "Okusha Hōkoku-sai"
May 23 (Sunday) "Kango no Gi"
May 25 (Tuesday) "Shūryō Hōkoku-sai"

"Taidai Kagura"
Performed daily at the Nakasha Shrine (excluding May 9 and May 23)

"Riyama Butsuri Return Viewing"
At Hōkōsha daily during the event period (excluding May 9 and May 23)

#Togakushi Shrine Shikinen Grand Festival #Togakushi Shrine #Togakushi #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

May. 12, 2026

[Image10][Announcement] Taking place in 2023! Introducing the

[Announcement] Taking place in 2023! Introducing the "Zenkoji Gokaicho"✨

"Zenkoji Front Deity Gokaicho"
【Event Period】From April 4, 2023 (Sunday) to June 19, 2023 (Saturday)
This is a special opportunity that occurs once every seven years in the traditional calendar.
✨It tends to get crowded after Golden Week, so April, when it is relatively less busy, is recommended.✨

【What is Zenkoji Gokaicho】
The main deity of Zenkoji cannot be viewed directly (it is a secret Buddha). The "Gokaicho" is the event where the front deity, which has the same appearance as the main deity, is publicly displayed once every seven years.

【What is the Eko Pillar】
The golden thread tied to the right hand of the central Amida Buddha of the front deity is tied to the Eko Pillar. Touching this pillar connects you to the front deity, and it is said to bring merit.

【Main Event Schedule】2023
March 28 (Sunday) "Eko Pillar Acceptance Ceremony"
April 3 (Saturday) "Front Deity Transfer Ceremony"
April 4 (Sunday) "Opening Grand Ceremony"
April 24 (Saturday) "Midway Garden Ritual (Tendai Sect)"
May 8 (Saturday) "Midway Garden Ritual (Pure Land Sect)"
May 16 (Sunday) "Shinonoi Great Lion Offering"
June 19 (Saturday) "Conclusion Grand Ceremony"
June 20 (Sunday) "Front Deity Return Ceremony"

#Zenkoji #Zenkoji Gokaicho #Event #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

May. 1, 2026

[Image1]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image2]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image3]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image4]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image5]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image6]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image7]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image8]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

[Image9]Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨〈Don't forget to

Enjoy the great nature of Togakushi and Iizuna! Special feature on highland drives✨

〈Don't forget to tap the "save mark" if you want to look back later!〉

① Togakushi Shrine Okusha
This is the shrine located at the innermost part of Togakushi Shrine. The cedar tree path, which is over 400 years old and located halfway along the 2 km approach, is famous for its enchanting scenery, making it a popular spot for many visitors from both Japan and abroad in recent years. It is said to have divine virtues for good fortune, fulfilling wishes, abundant harvests, and sports victories.

【Time Required】<To Okusha> About 40 minutes on foot from the Okusha entrance
<To Suijinmon> About 20 minutes on foot from the Okusha entrance. It is recommended to take photos near Suijinmon.
【Parking】About 100 cars (large buses allowed) near the entrance (paid)

② Kagamiike Pond in Togakushi
Kagamiike Pond in Togakushi is famous for its autumn leaves, but the greenery is stunning in this season!
Nearby, there is a café known for its delicious galettes made from buckwheat flour!
【Parking】50 cars
During the autumn foliage season, traffic restrictions may apply (please check the Togakushi Tourism Association's website for information).

③ Togakushi Campground
A refreshing campground surrounded by white birch forests, adjacent to Togakushi Farm.
It is ideal for outdoor schools and family camping in the great outdoors. With over 350 auto camping sites (free sites), it is one of the largest in Japan!
Facilities include cooking areas, outdoor stoves, hot showers, flush toilets, and a shop. You can also enjoy river play in the river flowing through the site.
【Business Hours】April 25, 2026 - November 4 (planned)
From 9:30 AM to 4:30 PM (for day camp use)
【Reservations】Available by phone or on the official website
【Closed】Winter break
【Parking】Available (free)

④ Togakushi Soba
Togakushi soba, one of Japan's three great soba, has been passed down as a portable food for ascetic monks, and its flavor stands out due to the refreshing climate and environment! There are many soba shops in Togakushi, so be sure to stop by.

⑤ Nagano Forest Village
About 30 minutes by car from Nagano City.
Surrounded by rich nature, you can enjoy a moment away from daily life at "Nagano Forest Village."
Inside the facility, "Mori no Eki Daizahoushi" features a market with local vegetables and specialties, a café restaurant using plenty of local ingredients sold at the market, and an indoor activity area equipped with tree houses and ample monitoring space.

【Business Hours】
Indoor activities, market 9:00 AM - 5:00 PM
Café restaurant 9:00 AM - 9:00 PM (LO 8:00 PM)
【Parking】180 cars (free)
*For details, please check the official website and social media.

⑥ Forest Adventure Nagano
The four zip slides over 150 meters long that glide above Ozahōshi Pond provide an exhilarating experience! Group training for companies and use by local schools and organizations are also possible.

【Business Hours】9:00 AM - 3:00 PM (varies by season)
【Parking】180 cars (free)

#Togakushi #Iizuna Highland #Drive #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Apr. 27, 2026

[Image1]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image2]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image3]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image4]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image5]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image6]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image7]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image8]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image9]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

[Image10]GW is packed with events! Here are five recommended GW events✨ 1. 'NAGANO Zenkoji Yosakoi' 【Date】May

GW is packed with events! Here are five recommended GW events✨

1. 'NAGANO Zenkoji Yosakoi'
【Date】May 4th, R8 (Monday, holiday) 10:00 AM - 4:00 PM
【Venue】Zenkoji Omotesando (from Suehirocho Intersection to Shindencho Intersection), Nagano Station Zenkoji Entrance Plaza

2. 'Zenkoji Hanakairo'
【Date】May 3rd (Sunday, holiday) - May 5th (Tuesday, holiday)
9:00 AM - 5:00 PM (Pedestrian Paradise)
【Venue】Zenkoji Omotesando, Central Square, TOiGO Square, etc.

3. 'Nagano Collection 2026'
【Date】May 5th, R8 (Tuesday, holiday)
【Details】
・Live Hair Performance
12:00 PM - 12:45 PM at Zenkoji Omotesando (in front of TOiGO)
・Nagako Stage
2:30 PM - 3:30 PM at Central Square

4. 'Nagano Shishimai Festival'
【Date】May 3rd, R8 (Sunday, holiday) 10:00 AM - 4:00 PM (held in light rain)
【Venue】Nagano Station Zenkoji Entrance Plaza, TOiGO Square, Central Square, Zenkoji Omotesando
【Stamp Rally】
Collect stamps in the performance areas at each venue, and the first 500 participants will receive an original hand towel designed by students from Oka Design Academy.

5. 'Zenkoji Omotesando Arts and Music Festival'
【Date】May 4th, R8 (Monday, holiday) - May 6th (Wednesday, holiday)
【Time】May 4th and 6th 10:00 AM - 4:00 PM
May 5th 10:00 AM - 2:30 PM
*Cancelled in case of rain
【Venue】Central Square

#GW #event #nagano #Nagano City #Nagano tourism

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Nagano Convention & Visitors Bureau posted.

Apr. 22, 2026

[Image1]Celebrating its 25th anniversary this year! Introducing the spring staple event

[Image2]Celebrating its 25th anniversary this year! Introducing the spring staple event

[Image3]Celebrating its 25th anniversary this year! Introducing the spring staple event

[Image4]Celebrating its 25th anniversary this year! Introducing the spring staple event

[Image5]Celebrating its 25th anniversary this year! Introducing the spring staple event

[Image6]Celebrating its 25th anniversary this year! Introducing the spring staple event

[Image7]Celebrating its 25th anniversary this year! Introducing the spring staple event

[Image8]Celebrating its 25th anniversary this year! Introducing the spring staple event

[Image9]Celebrating its 25th anniversary this year! Introducing the spring staple event

Celebrating its 25th anniversary this year! Introducing the spring staple event "Zenkoji Flower Corridor"✨

"Zenkoji Flower Corridor Overview"
【Event Period】May 3rd (Sunday, National Holiday) to May 5th (Tuesday, National Holiday)
Daily from 9:00 AM to 5:00 PM (Pedestrian Paradise)
<Venue> Zenkoji Omotesando, Nagano Omotesando Central Square, TOiGO Plaza, etc.

"Implemented Events"
【Tapestry Garden】
Using around 10,000 flower pots of petunias, marigolds, and coleus, geometric patterns will be created on the streets. Students from the Sarashina Agricultural High School in Nagano City are responsible for the design and production.
<Venue> Nagano Ginza (in front of TOiGO)

【Floating Flower Canvas】
Water will be filled in pots and basins, with colorful flowers floating to create ground art known as "Floating Flower Canvas." This year, some pots will include petunias to decorate the Omotesando.
<Venue> Nishigocho (in front of Nagano Omotesando Central Square)

【Flower Garden】
The garden creations by horticulturists are truly impressive.
<Venue> In front of Hachijuni Nagano Bank Daimoncho Branch, in front of Hotel JAL City Nagano

【Flower Contest】
A contest popular among gardening enthusiasts featuring hanging baskets and container plants (standard).
<Venue> Nagano Omotesando Building Pocket Park

【Flower Marche and Flower Corridor Market】
Booths will sell craft items themed around "flowers" and local specialties. Additionally, gourmet foods certified as "100-Year Foods" by the Cultural Affairs Agency, including "Nagano City's flour products," will gather in one place.
<Venue> Tōzai Ushiromachi and Nagano Omotesando Central Square

#Zenkoji Flower Corridor #Flower #Event #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Apr. 17, 2026

[Image1]Season for outings ☀ Drive spot feature ✨1. Alps Tenbo Hiroba Yume no EkiWith the remaining snow of

[Image2]Season for outings ☀ Drive spot feature ✨1. Alps Tenbo Hiroba Yume no EkiWith the remaining snow of

[Image3]Season for outings ☀ Drive spot feature ✨1. Alps Tenbo Hiroba Yume no EkiWith the remaining snow of

[Image4]Season for outings ☀ Drive spot feature ✨1. Alps Tenbo Hiroba Yume no EkiWith the remaining snow of

[Image5]Season for outings ☀ Drive spot feature ✨1. Alps Tenbo Hiroba Yume no EkiWith the remaining snow of

[Image6]Season for outings ☀ Drive spot feature ✨1. Alps Tenbo Hiroba Yume no EkiWith the remaining snow of

[Image7]Season for outings ☀ Drive spot feature ✨1. Alps Tenbo Hiroba Yume no EkiWith the remaining snow of

[Image8]Season for outings ☀ Drive spot feature ✨1. Alps Tenbo Hiroba Yume no EkiWith the remaining snow of

Season for outings ☀ Drive spot feature ✨

1. Alps Tenbo Hiroba Yume no Eki
With the remaining snow of the Northern Alps in the background, fields of rapeseed bloom profusely, while about 100 koi nobori (carp streamers) swim overhead.
【Best viewing period】Late April to early May
【Location】Nagano City, Nakajo Miyamasa
【Parking】Available

2. Oyachi Marsh
At Oyachi Marsh, located along the Shinanoji Nature Trail, you can enjoy not only skunk cabbage but also the yellow flowers of the buttercup family, called ryukin-ka.

【Best viewing period】Early May to mid-May
【Location】Ageya, Nagano City, Nagano Prefecture

3. Okususobana Nature Garden Scheduled to open on April 25 (Saturday)
Known for its clusters of skunk cabbage, in early May, the wetland with 810,000 skunk cabbages sparkles with the melting snow.

【Skunk cabbage best viewing period】Early May to late May
【Location】16943-4, Kinasa, Nagano City (Okususobana Dam)
【Parking】Available (300 cars, 25 large buses)
【Fees】410 yen for middle school students and above (310 yen for groups of 20 or more)
From June 1, 200 yen for middle school students and above (150 yen for groups of 20 or more)

A shuttle bus is planned to run between the Okususobana Nature Garden Visitor Center and the entrance to the nature garden.
【Operating period】April 29 (Wednesday, national holiday) to May 20 (Wednesday)
【Closed days】May 12 (Tuesday) and May 19 (Tuesday)
【One-way fare】600 yen (including tax) for middle school students and above
【Operating hours】Approximately 9:30 to 13:30 (may change depending on weather) Tentative
【Interval】Approximately every 30 to 40 minutes
The number of users may cause fluctuations.

4. Daibō Pass
This pass offers a view of the distant Northern Alps and the legendary Ichiyama, said to have been created by a demon in one night, as well as the nature of the hidden area of Kinasa. It is also a recommended spot for autumn foliage.

【Location】Daibō Pass, Kinasa, Nagano City
【Parking】Available (approximately 5 cars)

5. Toyono Tsutsuji-yama Park
With flowers over 100 years old blooming riotously, it is said to be the best flowering site in northern Nagano Prefecture.

【Best viewing period】Early May
【Location】Kawatani, Toyono-machi, Nagano City
【Parking】Available (approximately 30 cars)

6. Jizukiyama Park
The view from Nagano City to Shiga Kogen is superb, featuring an observation deck, a roller slide, and athletic play equipment.

【Location】3024-1 Kamimatsu, Nagano City
【Parking】Available (73 spaces, 71 for regular cars and 2 for disabled, large vehicle parking available)
【Opening period】April 1 to November 23 (closed in winter and at night)
【Opening hours】April to May (8:30 to 16:30)
June to August (8:30 to 18:30)
September to November 23 (8:30 to 16:30)

#Drive #Flowers #Scenic views #Nagano City #Nagano tourism

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www.nagano-cvb.or.jp
Self introduction

The Nagano Tourism & Convention Bureau Broadcasting the charms of Nagano City, Nagano Prefecture, which boasts a variety of Tourist Resources, including the historic Zenko Temple, Matsushiro, and the magnificent Togakushi Shrine lined with Japanese cedar trees.
Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.

In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.

The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.

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How to Access to Nagano City, Nagano Prefecture

・ Access by Shinkansen
Use the Hokuriku Shinkansen from Tokyo Station and arrive at Nagano Station in 1 hour and 20 minutes at the fastest.
From the front of the station, there are route buses to Zenko Temple, Togakushi, and Matsushiro, and if you Use a rental car, you can enjoy sightseeing even more comfortably.
There are many bullet trains to Nagano Station, making it convenient for day trips from Tokyo.

・Access by Car
Use the Nagano Expressway or Joshinetsu Expressway provides comfortable Access from the Tokyo metropolitan area and the Kansai area.
It takes about 3 hours from Tokyo and 3 hours and 30 minutes from Nagoya.

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Popular Sightseeing spots in Nagano City, Nagano Prefecture

・Zenko Temple (Main Hall, Yamamon, Niomon, Nakamise Street)
・Togakushi (Okusha Shrine, Naka Shrine, Hokosha, Kuzuryusha, Hinomikosha, Okusha Shrine Japanese cedar tree, Kagami Pond)
・Matsushiro (Matsushiro Ruins of the Castle, Sanada Residence, Bunbu School)
・Iizuna Highlands (Camping and Outdoor Activities)
・Onimusato (Oyaki, Okusobana Nature Garden)
・Shinshu Shinmachi (Genghis Khan standup paddleboarding)
etc

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Specialty products Gourmet in Nagano City, Nagano Prefecture

・Togakushi Soba and Monzen Soba
・Apples, buto, peaches
・Oyaki
・Sake
・Shinshu game dishes
・Shichimi Mustard
・Shinshu miso
etc

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Popular Festivals and Events in Nagano City, Nagano Prefecture

・Zenkoji Temple Flower Corridor
・Nagano Binzuru
・Nagano Ebisu Smoke and Fire Tournament
・Nagano Lantern Festival
・Sanada 100,000 Stones Festival
・Zenkoji Temple open to the public (once every seven years)
・Nagano Marathon
・Nagano Gion Festival
etc

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