Located in the northern part of Miyazaki Prefecture, facing the Pacific Ocean, it offers scenic views.
There are many popular sightseeing spots such as Mt. Ōtachi, Gyoki Falls, and Atagoyama Observation decks.
In addition, the food culture of Nobeoka City is also one of the attractions.
"Chicken Nanban" is a local gourmet that originated in Nobeoka City, and is characterized by its crispy batter and juicy chicken.
You can taste it at many restaurants in the city, so be sure to try it when you you visit.
Nobeoka City in Miyazaki Prefecture is a fascinating region with Nature beauty, historical Famous landmarks, and delicious cuisine.
Every time you visit, you'll discover something new and you'll want to visit again and again.
Please experience the charm of Nobeoka City once.
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[Event Information]
The Kyushu Three Great Spring Festivals “Odaishi-san” returns this year!
📆 Friday, April 18th–Sunday, April 20th, 2025
📍 Imayama Daishi (3998 Yamashita-cho 2-chome, Nobeoka City)
🚶♂️ 15 minutes on foot from Nobeoka Station
📞 Inquiries: Imayama Daishi Sponsorship Association (inside Nobeoka Chamber of Commerce and Industry) 0982-33-6666
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🚗 Parking Information 🚗
If you are coming by car, please use the Furukawa Riverside Free Parking Lot (capacity about 400 cars).
From this parking lot to the Nobeoka Station West Exit highway bus stop, a free shuttle bus is available!
[Operation Hours] Saturday the 19th: 9:00 AM–6:00 PM; Sunday the 20th: 9:00 AM–5:00 PM
Also, from the Imayama Daishi east approach, a shuttle taxi (¥200 per person) is convenient for getting to Imayama Daishi!
[Operation Hours] Friday the 18th, Saturday the 19th, Sunday the 20th: 9:00 AM–5:00 PM
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This festival, filled with the prayers of the historic Kobo Daishi and the passion of local people, is a treasured tradition.
On the final day, the daimyo procession parade brings the streets to life with spectacular costumes!
Enjoy the unique hospitality and crafted displays that make Odaishi-san special!
This year too, come and enjoy Odaishi-san with your family and friends✨
*For details, please see the Imayama Daishi website.*
https://www.imayamadaisi.com//
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🌸 Enjoy spring in Nobeoka! Spectacular spots colored by history and nature 🌸
📍 Gokase River Levee (south side)
🌿 Kawazu cherry blossoms × rape blossoms
At the Gokase River levee, you can stroll along Konohana Road lined with 300 cherry trees and one million rape blossoms!
Now in its 17th year, Konohana Road features Kawazu cherry trees, which have a long blooming period. To let more people enjoy the blossoms through the end of March 2025, the site (Gokase River levee) will be open as the Konohana Sakura Festival.
📍 Nobeoka Castle Ruins / Shiroyama Park
⛩️ History × cherry blossoms × illumination
Some 300 Somei-yoshino cherry trees bloom around the 19 m-high “stone wall of a thousand slaughters.” At night, the illuminated stone wall and cherry blossoms create a dreamlike scene.
During the illumination period from Thursday, March 20, 2025 to Sunday, April 6, 2025, various events will be held. On Saturday, March 22, the Waiwai Gourmet Expo offers a wide range of foods, character shows, and music and comedy performances.
📍 Nobeoka Castle Ruins / Shiroyama Park
🌺 History × one of Japan’s three great wild camellia groves
Nobeoka Castle Ruins Park hosts 3,300 wild camellia (yabutsubaki) trees across 108 varieties, flowering from late October through late April, with peak season from December to March.
Its standout feature is the full spectrum of flower colors—red, white, pink, variegated, and edged.
You can also enjoy famous camellia varieties such as Nobeoka, Kamei, Mokusuï, Shiroyama, and Naito, plus rare trees that bloom in three different colors on a single trunk!
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At the Nobeoka Hanamonogatari Konohana Walk held over two days on Saturday, February 22 and Sunday, February 23, the ever-popular Mini Sasuke Course Challenge took place at the venue.
Each year, challengers gather from across the country for the Mini Sasuke Course Challenge, where Sasuke legends led by Makoto Nagano made appearances!
Participants who won a prior lottery took on a compact yet authentic Sasuke course with support from five Sasuke legends: Makoto Nagano, Masashi Hioki, Yusuke Morimoto, Shingo Yamamoto, and Makoto’s eldest son, Kaiou. This year, once again, someone achieved a complete clear of the Mini Sasuke Course, and the venue erupted with excitement.
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The 10th Nobeoka Flower Story 2025 Konohana Walk was held on Saturday and Sunday, February 22–23, 2025, on the riverside of the Gokase River!
Although a nationwide cold snap delayed the cherry blossoms, the event was lively with Nobeoka’s proud local food, stage performances, outdoor tea ceremonies, rickshaws, workshops, hands-on booths run by the Self-Defense Forces and the Ministry of Land, Infrastructure, Transport and Tourism, and kids’ events.
In addition, a "Saigo-don Bus Tour" led by Saigo Takao, a great-grandson of the historical figure Saigo, was held to great acclaim.
Thank you very much to everyone who attended✨️
*You can see scenes from the event day on the official Nobeoka Flower Story website.*
Nobeoka Flower Story 2025 continues with Waiwai Hanayoi Story at Nobeoka Castle Ruins Shiroyama Park from Thursday, March 20 through Sunday, April 6, and the Waiwai Gourmet Expo on Saturday, March 22.
Here you can see Somei-Yoshino cherry trees and one of Japan’s three great wild camellia groves (yabutsubaki).🌺
Check the blooming status on the official Nobeoka Flower Story website or in this account’s stories!
We look forward to welcoming you.
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🌺 The 10th Nobeoka Flower Story 🌺
[Period] Saturday, February 1, 2025 – Sunday, April 6, 2025
The annual spring event “Nobeoka Flower Story” runs from Saturday, February 1 to Sunday, April 6, 2025!
This event succeeds the former Tenkaichi Himuka Cherry and Rapeseed Blossom Festival. It was renamed “Nobeoka Flower Story” in 2014 and, though some years were canceled due to the coronavirus, we are grateful to celebrate its 10th anniversary this year.
Local residents who wanted to beautify the Gokase River embankment, the event site, began planting Kawazu cherry trees and rapeseed flowers. Their efforts have created a spectacular display of blooms for everyone to enjoy.
After a gourmet TV show featured the Kawazu cherry trees at the venue last year, we received many inquiries asking where that magical spot in Nobeoka City is located.
[Main Events]
🌿 Hontoji Ei Nichiume (Eini-ume)
The weeping plum known as “Eini-ume,” with a trunk older than 240 years, blooms splendidly each year. Fifty white plum trees and five red plum trees color the temple grounds this season.🌺
As of February 20, 2025, they are in full bloom and at their best!
🌸 Konohana Walk
📅 Saturday, February 22 and Sunday, February 23
Three hundred Tenkaichi Himuka cherry trees along the Gokase River embankment and one million rapeseed flowers will spread a carpet of spring color.✨
A special stage will showcase local performing arts and song acts, and the riverbed will host the Nobeoka Delicious Food Market.🌿 Local seafood and mountain produce from Nobeoka City will be on offer, and proud specialty vendors from Kumamoto and Oita prefectures will also attend.
The popular annual Mini Sasuke Course Challenge will feature Sasuke Legend led by Makoto Nagano, a native of Nobeoka City.
We will give a case of flowers used for the “flower lettering” to the first 200 visitors as a gift.🎁
There will also be seed-dumpling giveaways that kids and adults can enjoy!
💡 WaiWai Flower Story 2025
📅 Thursday, March 20 (national holiday) – Sunday, April 6
At Nobeoka Castle Hill and Shiroyama Park, enjoy Somei Yoshino cherry blossoms and one of Japan’s three great wild camellia groves. Highlights include the WaiWai Gourmet Expo on Saturday, March 22, and the enchanting WaiWai Hanayoi Story, which features beautiful illuminated cherry blossoms—this series of events brings the Nobeoka Flower Story to a close.
Enjoy the magical atmosphere created by the night-lit cherry blossoms and the stone walls of Nobeoka Castle.✨
📍 For bloom updates and event details, please see the “Nobeoka Flower Story 2025 Official Website.”
*Images are from last year.*
Inquiries ▷▶ 0982-29-2155 (Nobeoka Flower Story Executive Committee)
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[Event Announcement]
🍽️ Nobeoka Tapas 2025 🍽️/
Nobeoka City, in northern Miyazaki Prefecture, is a treasure trove of ingredients from the sea, mountains, and rivers. Fresh seafood, mountain delicacies, river catches, locally raised beef, pork, and chicken, and seasonal vegetables all come together thanks to the region's rich natural bounty.
At Nobeoka Tapas, local chefs use these ingredients to craft inventive small-plate dishes, each priced at 600 yen. You can enjoy a variety of cuisines, from Japanese to Western to Chinese.
Why not sample a little of Nobeoka's unique flavors, one bite at a time?🍽✨
[Dates] Three days: Friday, February 7, 2025, and Sunday, February 9, 2025
On Sunday the 9th, a market will also take place around the west exit commercial building area of Nobeoka Station!
(10:00–15:00)
[Location] Throughout Nobeoka City (walking food tour at participating local restaurants)
[Value Tasting Ticket]
A great-value ticket that normally covers five 600-yen dishes (600 yen × 5) will be sold for 2,500 yen, starting January 15!
[How to Purchase Tickets]
・ In-person sales at designated counters (cash only)
1. Nobeoka City Hall, 3rd floor, East Kyushu Basque Initiative Promotion Office
2. Onokobo Design LLC
・ Online reservation
Reserve and purchase via the link on the profile page, then exchange your purchase for tickets at the information desk on the event day
※ Please note that payments are non-refundable.
・ Same-day sales
Tickets will be available at the downtown information desk or the market information desk
※ If advance or reservation tickets sell out, there will be no same-day sales.
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[New Products Now on Sale]
Miyazaki Prefecture’s mascot dogs, the "Miyazaki Inu," goods are now available at Nobeoka Tourism and Local Products Station~❗️🐶
🎀Lineup🎀
・Miyazaki Inu tote bag
・Miyazaki Inu hand towel
・Miyazaki Inu socks (adult and children sizes)
・Miyazaki Inu eco convenience store bag
・Second-generation Miyazaki Inu S-size plush toy
All items are perfect for everyday use, highly practical, and sure to satisfy whichever you choose⭐️
They make adorable souvenirs or travel mementos and are sure to be loved as gifts🎁✨️
We are open during the New Year holidays, so please stop by when you are sightseeing or out and about☺️
Nobeoka Tourism and Local Products Station not only provides tourism and event information for Nobeoka City but also offers a wide selection of delightful souvenirs from Nobeoka City and northern Miyazaki Prefecture.
We sincerely look forward to your visit❗️
📍Location: Nobeoka Tourism and Local Products Station
⏱Hours: 8:30 AM–5:30 PM
📞Phone: 0982-32-3706
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We are opening a POP UP SHOP in Tokyo🎀
Delicious local specialties from Nobeoka City, Miyazaki Prefecture—the birthplace of chicken nanban—are now available in Tokyo😳👏
“Miyazaki Nobeoka City POP UP SHOP”
Period🗓 Friday, November 1st – Wednesday, December 25th
Hours⏱ Weekdays 11:00–18:00
Weekends and holidays 10:00–18:00
Closed🌱 Every Monday and Tuesday (open on weekends and holidays)
A 4-minute walk from Ueno Station
Location📍 Ueno Shinkin-kan (4-8-13 Ueno, Taito-ku, Tokyo)
Search for “Ueno Shinkin-kan” on Google Maps and come visit us!
We plan PR events and migration consultation sessions on weekends!
Grab great discount coupons too✊💖
We’re looking forward to seeing you—come on by☺️
Contact
📞0982-34-7833 (Nobeoka City Tourism Strategy Division)
✉️kankou@city.nobeoka.miyazaki.jp
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Nobeoka City Event Information
\The season of Nobeoka’s suigo ayu-yana has arrived again this year!/
What is ayu-yana…
Ayu-yana is a traditional fishing method that dams the river and creates an outlet in part of the flow, using the ayu’s instinct to swim downstream to spawn to guide them into a catch trap called otesu.
While yana fishing is found across Japan, the Nobeoka Suigo Ayu-Yana stands out for its grand scale—constructed in spots where the river exceeds 100 meters in width—and for being set up close to the city center, a rarity elsewhere.
On the Ose River, dining huts associated with the ayu-yana open, so you can enjoy a full course of freshly caught ayu—salt-grilled, miso-grilled, and more—while taking in the otherworldly scenery right before you.
The sight of ayu being grilled on the riverbank has been selected by the Ministry of the Environment as one of the 100 Fragrant Landscapes, and it is the only site in Miyazaki Prefecture to receive this recognition.
Each year a pier is laid out so visitors can walk out toward the center of the river, offering a chance to see ayu fall into the otesu up close. 👀✨
Please come and visit us!
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A year-round scenic paradise: “Coral Eden”!
The sea around Nobeoka City stays warm and clear thanks to the Kuroshio Current, making it easy to observe underwater life where about 100 species of coral thrive.
An underwater park featuring seabed caves, colorful soft corals, and one of Japan’s largest Pavona (Osuribachi) coral colonies is famous as a top-class diving spot.
With a drysuit, you can enjoy this marine paradise throughout autumn and winter.
Snorkeling, which is easier than diving, also lets you get up close to colorful fish.
The calm waters and shallow areas make coral and tropical fish feel within reach, so beginners and children can join with confidence 😊
The NPO Himuka Sensation Experience World, commonly known as Nobe☆Sta, brings together specialists who use Nobeoka City’s outstanding mountain, river, and sea potential—the best in Kyushu—to guide visitors through authentic, moving outdoor experiences across a range of fields.
※Inquiries regarding diving and snorkeling
NPO Himuka Sensation Experience World
(Phone) 0982-29-3835 (Closed) Tuesdays
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