In Iyo City, Ehime Prefecture, there are two nationally Famous Bonito flakes factories, Yamaki and Marutomo. In addition, the Kaminada Fisheries Cooperative Kyoei Net manufactures and sells high-quality dried anchovy using Fresh anchovy caught in Iyonada Sea, and the Iyo Forestry Association makes thick and nutritious dried shiitake mushrooms using log cultivated shiitake mushrooms.

All of them are products from which you can get delicious "dashi".
"Dashi" is the base of Japanese cuisine and plays an important role in determining the deliciousness. Iyo City, which is rich in products that produce such "dashi", is a "city of dashi".

In Iyo City, the "town of dashi", Aihara Seafood Shop, which has inherited the traditional manufacturing method since the founding of 1965 (Showa 40), has become so popular that orders There are receive from all over the country.

Of particular note is the "Muroaji shaved flakes".
Carefully selected muroaji is carefully removed from the middle bone by hand, dried in the sun, and then shaved with a well-used Showa 30 (Showa 30)-style sharpening machine.

"Flower Bonito", which has been popular in Iyo City for a long time, is actually this "Muroaji shaved flakes". It is characterized by a stronger umami flavor than Bonito flakes. Please enjoy this special shaved flakes once.

🐟 Enjoy 🐟 the "dashi town" with a handedness "dashi" experience
The Events "Iyo City Fureai Saturday Night Market" where you can Tasting the dashi of Aihara Seafood Store is Held in from the first to the third Saturday of June every year!
Here, you can compare several types of dashi taken on the spot and have a "handedness" dashi experience.

The raw materials for dashi vary depending on the region, such as bonito flakes, shaved flakes, dried sardines, kelp, and dried shiitake mushrooms. Please take this opportunity to visit Iyo City, the "city of dashi", and experience the deep dashi culture.

📍 Aihara Seafood Store 📍
Address: 12-5 Nada-cho, Iyo-shi, Ehime
Phone: 089-982-0505
Business hours:8:40~17:00
Regular holiday: Every Sunday
Car parking lot: None * Please Use the shopping street shared parking lot Car