Japan

www.nagano-cvb.or.jp

The Nagano Tourism & Convention Bureau Broadcasting the charms of Nagano City, Nagano Prefecture, which boasts a variety of Tourist Resources, including the historic Zenko Temple, Matsushiro, and the magnificent Togakushi Shrine lined with Japanese cedar trees.
Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.

In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.

The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.

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Nagano Convention & Visitors Bureau posted.

Oct. 8, 2026

[Image1]Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂Naga

[Image2]Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂Naga

[Image3]Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂Naga

[Image4]Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂Naga

[Image5]Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂Naga

[Image6]Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂Naga

[Image7]Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂Naga

[Image8]Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂Naga

[Image9]Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂Naga

[Image10]Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂Naga

[Image11]Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂Naga

[Image12]Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂Naga

[Image13]Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂Naga

Now is the season!✨ Let me introduce you to some facilities where you can enjoy apple picking!🍎🍂

Nagano is known as one of Japan's leading apple-producing regions, and its deliciousness and quality are highly regarded both domestically and internationally. This time, I will introduce you to "apple picking" facilities where you can taste seasonal apples!

1. Nakamura Farm
【Location】1378 Kojimada, Nagano City
【Harvest Season】Late September to Mid-November
【Main Varieties】Aki-ei, Shinano Sweet, Shinano Gold, Sun Fuji
【Fee】660 yen (tax included) and up
【Contact】026-284-8261

2. Ringo Gari no Chikumaen
【Location】2245-2 Akabuna, Nagano City
【Harvest Season】October 1 to Late November
【Main Varieties】Shinshu apples (the three apple brothers, Sun Fuji) + Meigetsu
【Fee】Entrance 500 yen (free for children under 3) Please purchase at least one basket of apples per group. (Entrance only is not accepted)
【Contact】026-296-6853

3. Naritaen Apple Picking and Direct Sales
【Location】2312-1 Akabuna, Nagano City
【Harvest Season】Mid-September to Late November
【Main Varieties】Shinano Dolce, Aki-ei, Shinano Sweet, Shinano Gold, Sun Fuji
【Fee】500 yen per person (free for elementary school students and younger)
You can take home the harvested apples for 600 yen per kg for one hour from entrance
【Contact】026-296-9054
*There is a similarly named shop nearby (Narita〇). Please be careful not to confuse them.

4. Machi no Yaen
【Location】2424-3 Akabuna, Nagano City
【Harvest Season】Mid-September to Late November
【Main Varieties】Sun Fuji, Shinano Piccolo, Aki-ei, Kogyoku, Komitsu, Shinano Sweet, Gunma Meigetsu, Shinano Gold, Aika no Kaori
【Fee】Entrance fee (all-you-can-eat) 400 yen per person
Takeout 500 yen per kg and up
【Contact】026-296-9436

5. Kuraishi Farm
【Location】1805-1 Asano, Toyono-machi, Nagano City
【Harvest Season】September to November
【Fee】Entrance fee 400 yen
【Contact】026-257-2089

6. Shinshu Fruits Land Shinshu Nakano Inter Store
【Location】1356-1 Kusama, Nakano City
【Harvest Season】September to November
【Main Varieties】Shinano Sweet, Fuji
【Fee】Fuji all-you-can-eat for 30 minutes from entrance
600 yen for elementary school students and older, 300 yen for preschool children
【Contact】0269-22-2530

#apple picking #fruit picking #apple #Nagano City #Nagano tourism

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Nagano Convention & Visitors Bureau posted.

Oct. 1, 2026

[Image1]Introducing recommended autumn foliage spots for 2026🍁〈Don't forget to tap the

[Image2]Introducing recommended autumn foliage spots for 2026🍁〈Don't forget to tap the

[Image3]Introducing recommended autumn foliage spots for 2026🍁〈Don't forget to tap the

[Image4]Introducing recommended autumn foliage spots for 2026🍁〈Don't forget to tap the

[Image5]Introducing recommended autumn foliage spots for 2026🍁〈Don't forget to tap the

[Image6]Introducing recommended autumn foliage spots for 2026🍁〈Don't forget to tap the

[Image7]Introducing recommended autumn foliage spots for 2026🍁〈Don't forget to tap the

[Image8]Introducing recommended autumn foliage spots for 2026🍁〈Don't forget to tap the

[Image9]Introducing recommended autumn foliage spots for 2026🍁〈Don't forget to tap the

[Image10]Introducing recommended autumn foliage spots for 2026🍁〈Don't forget to tap the

Introducing recommended autumn foliage spots for 2026🍁

〈Don't forget to tap the "save mark" if you want to revisit later!〉

1. Kagami Pond (Togakushi)
【Best Viewing Period】Mid-October to Late October
【Entrance Fee】Free
【Parking】50 cars
Traffic regulations may be enforced during the autumn foliage season.
For details, please check the Togakushi Tourism Association website.

2. Kiyomizudera (Wakaho)
【Best Viewing Period】Early November to Late November
【Entrance Fee】Free for the precinct
【Parking】30 cars
Many maple trees are planted along the approach, creating a vibrant display of colorful foliage.

3. Zenkoji Temple East Garden
【Best Viewing Period】Late October to Mid-November
【Entrance Fee】Free for the East Garden
【Parking】Paid parking available around Zenkoji Temple

4. Okususobana Nature Garden (Kinasa)
【Best Viewing Period】Late October to Early November
【Entrance Fee】200 yen for middle school students and older
【Parking】Available (300 cars, 25 large buses)
Walking paths are also well-maintained.
<Example Walking Course>
●Tourist Center ~ Rest House ~ Benten Island ~ Kichi Pond ~ Komihira Wetlands / About 2 hours
*For details, please visit the Kinasa Tourism Promotion Association website.

5. Obo Pass (Kinasa)
【Best Viewing Period】Mid-October to Mid-November
【Entrance Fee】Free
【Parking】About 5 cars
You can enjoy views of the Northern Alps and the legendary foliage of Ichiya Mountain, said to have been created by demons in a single night, along with the natural beauty of the hidden gem, Kinasa.

6. Lake Iizuna (Iizuna Highlands)
【Best Viewing Period】Mid-October to Early November
【Entrance Fee】Free
You can enjoy the reflection of the autumn foliage of Mt. Iizuna on the water's surface.

7. Kumeji Gorge (Shinshu Shinmachi)
【Best Viewing Period】Late October to Early November
【Entrance Fee】Free
【Parking】About 5 cars
The beautiful red colors of the foliage reflect on the water's surface, creating a picturesque scene.

8. Jozan Yamadera Historic Residence (Matsushiro)
【Best Viewing Period】Late October to Mid-November
【Entrance Fee】Free
【Parking】Zozan East Parking Lot (5-minute walk to Jozan Yamadera)
7 passenger cars and 7 large buses
The foliage visible through the round window is very beautiful.

The Nagano Tourism Convention Bureau website summarizes the autumn foliage conditions in Nagano City.

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Nagano Convention & Visitors Bureau posted.

Sep. 24, 2026

[Image1]Introducing recommended events in Nagano City for October!✨〈If you want to revisit this later, don't

[Image2]Introducing recommended events in Nagano City for October!✨〈If you want to revisit this later, don't

[Image3]Introducing recommended events in Nagano City for October!✨〈If you want to revisit this later, don't

[Image4]Introducing recommended events in Nagano City for October!✨〈If you want to revisit this later, don't

[Image5]Introducing recommended events in Nagano City for October!✨〈If you want to revisit this later, don't

[Image6]Introducing recommended events in Nagano City for October!✨〈If you want to revisit this later, don't

[Image7]Introducing recommended events in Nagano City for October!✨〈If you want to revisit this later, don't

[Image8]Introducing recommended events in Nagano City for October!✨〈If you want to revisit this later, don't

[Image9]Introducing recommended events in Nagano City for October!✨〈If you want to revisit this later, don't

[Image10]Introducing recommended events in Nagano City for October!✨〈If you want to revisit this later, don't

[Image11]Introducing recommended events in Nagano City for October!✨〈If you want to revisit this later, don't

[Image12]Introducing recommended events in Nagano City for October!✨〈If you want to revisit this later, don't

[Image13]Introducing recommended events in Nagano City for October!✨〈If you want to revisit this later, don't

Introducing recommended events in Nagano City for October!✨

〈If you want to revisit this later, don't forget to tap the "save" icon!〉

①Matsushiro Domain Sanada 100,000 Stones Festival
Experience the history and traditions of the Sanada family over a special two days. The highlight is the impressive parade of about 200 warriors, known as the "Matsushiro Domain Sanada 100,000 Stones Procession," taking place on the 11th (Sunday)!
【Date】10/10 (Sat) to 10/11 (Sun)
The "Matsushiro Domain Sanada 100,000 Stones Procession" will be held on 10/11 (Sun).
【Venue】Around Matsushiro Castle Ruins
Please check the official website for details.

②Kawanakajima Battlefield Festival Fireworks Display
At the Kawanakajima Battlefield Historic Park, there will be many stalls selling alcohol, snacks, and sweets, allowing you to enjoy delicious food while watching the fireworks up close!
【Date】10/10 (Sat)
【Time】Stage events from 15:00, Fireworks Display from 18:00
【Venue】Kawanakajima Battlefield Historic Park
For details, please visit the official website.

③Togakushi Soba Festival New Soba Offering Ceremony
This is a traditional festival that conveys the history of Togakushi soba to the present day.
You can enjoy the "Offering Soba" made from sacred buckwheat flour blessed during the ceremony, available in limited quantities!
【Date】10/30 (Fri)
【Time】9:00～
【Venue】Togakushi Shrine Chusha Special Stage in the Chusha Garden
The offering soba will be sold after the ceremony on 10/30 (Fri) (around 12:30 and onwards) at participating soba shops and affiliated accommodations (limited to 15 servings per shop).
Please check the official website or account for details.

④Kinasa and Togakushi Kijo Momiji Legend Photo Quiz 2026
This is a tour-style event where you can explore the sites related to the Kijo Momiji legend while taking photos and participating in quizzes. Experience the legendary world that spreads from Kinasa, adorned with autumn leaves, to Togakushi.
【Event Period】10/10 (Sat) to 11/15 (Sun)
【Location】Kinasa area
For details, please check the official website or account.

⑤Togakushi and Iizuna Highlands "All-Inclusive Experience! Stamp Rally"
Participate in designated experience content to get stamps!
Enjoy the refreshing green season of the highlands to the fullest!
【Event Period】8/1 (Sat) to 10/31 (Sat)
【Location】Togakushi and Iizuna area
【Participation Method and Prize Details】
(1) Participate in designated experience content (camping stays, e-bike rentals, nature experiences, soba making experiences, etc.).
(2) Collect two stamps → Receive an original sticker!
(3) Collect three stamps → In addition to receiving a badge set designed with Togakushi Mountain and Iizuna Mountain, you can enter a lottery for a chance to win luxurious prizes!
【Stamp Collection Locations】
Togakushi Campground
Iizuna Nagano Forest Village
Togakushi Tourism Association
Iizuna Highlands Tourism Association
Nagano City Tourist Information Center, etc.

⑥Zenkoji Temple Binzuru Market
Held as a handmade market inspired by the Buddha's beloved disciple "Binzuru-san"! Various food and craft stalls will gather, creating a market where everyone, including makers, buyers, locals, and tourists, can enjoy.
【Date】10/10 (Sat) *Regularly held on the second Saturday of each month from April to December
【Time】10:00～16:00
【Venue】Around Zenkoji Temple

#Event Information #Nagano City Events #Sanada 100,000 Stones Festival #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Sep. 17, 2026

[Image1]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

[Image2]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

[Image3]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

[Image4]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

[Image5]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

[Image6]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

[Image7]Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁The full closure of Okusos

Introducing Okususobana Nature Garden, scheduled to open on October 10th!🍁

The full closure of Okusosobana Keikoku Road has been lifted, allowing you to enjoy the autumn scenery at Okususobana Nature Garden starting October 10th!

〈Don't forget to tap the "save mark" if you want to revisit this later!〉

Okususobana Nature Garden Information
【Opening Period (Autumn)】From Saturday, October 10, 2026, to Sunday, November 15, 2026 (tentative)
【Opening Hours】8:30 AM - 5:00 PM
【Address】16943-4 Kinasa, Nagano City (Okususobana Dam)
When inputting into a car navigation system, please enter the phone number of Okususobana Dam (026-256-2937). From Okususobana Dam, it’s a straight road to Okususobana Nature Garden, about a 15-minute drive.
【Parking】Available (300 cars, 25 large buses)
【Entrance Fee】200 yen for junior high school students and above
【Contact】Kinasa Tourism Promotion Association 026-256-3188

＜Best Time for Autumn Foliage＞
Typically from late October to early November

The walking paths are well maintained, allowing for trekking of about 2 to 4 hours.
＜Example Walking Course＞
●Tourist Center - Rest House - Benten Island - Yoshi Pond - Koumi-daira Wetlands / About 2 hours

For more details, please check @kinasamomiji.

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Nagano Convention & Visitors Bureau posted.

Sep. 14, 2026

[Image1]The peak blooming season has arrived!✨ Let me introduce you to the

[Image2]The peak blooming season has arrived!✨ Let me introduce you to the

[Image3]The peak blooming season has arrived!✨ Let me introduce you to the

[Image4]The peak blooming season has arrived!✨ Let me introduce you to the

[Image5]The peak blooming season has arrived!✨ Let me introduce you to the

[Image6]The peak blooming season has arrived!✨ Let me introduce you to the

[Image7]The peak blooming season has arrived!✨ Let me introduce you to the

[Image8]The peak blooming season has arrived!✨ Let me introduce you to the

The peak blooming season has arrived!✨ Let me introduce you to the "Nagano Ooka Hinata Dahlia Garden" 🌼
With approximately 400 varieties and 800 dahlia plants in full bloom, you can enjoy a panoramic view of the Northern Alps!

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Dahlia Garden Information
【Opening Period】August 8, 2026 – October 31
【Opening Hours】9:00 AM – 4:00 PM
【Address】2105 Nakabaki, Ooka, Nagano City
【Parking】Available
【Entrance Fee】800 yen for adults, 400 yen for elementary and junior high school students

For more details, check @o__dahlia_oka.

#Love flowers #Scenic views with flowers #Breathtaking views #Nagano City #Nagano tourism

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Nagano Convention & Visitors Bureau posted.

Sep. 4, 2026

[Image1][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image2][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image3][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image4][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image5][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image6][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image7][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image8][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image9][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image10][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image11][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image12][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Image13][Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨Visiting

[Save this] Here’s some tourist information about the Togakushi Shrine's Five Shrines tour!✨
Visiting the Five Shrines of Togakushi Shrine during the comfortable months of September to October is highly recommended!

〈Don’t forget to tap the "save" icon if you want to revisit this later!〉

"What is the Five Shrines Tour of Togakushi Shrine?"
Togakushi Shrine consists of five shrines: Okusha, Naka Shrine, Hokosha, Kuzuryū Shrine, and Hinomiko Shrine. Each shrine offers different benefits and stamps, so you can enjoy exploring their unique characteristics.

"Overview of the Five Shrines Tour"
【Period】You can visit year-round.
Okusha and Kuzuryū Shrine are closed during winter.
【Transportation】Bus, private car, walking, etc.
There are paid parking lots, but the number of available spaces may be limited.
You can use the reserved Togakushi Line sightseeing express bus from Nagano Station.
【Duration】It varies depending on your mode of transportation, but if walking the entire route, it generally takes about half a day.
【Order of Worship】There are no formal rules, so please visit according to your schedule.

"Recommended Information"
【Lunch】
Togakushi Soba, considered one of Japan's top three soba noodles, is highly recommended.
There are many Togakushi soba restaurants around Naka Shrine. Additionally, there are shops offering soba and soft serve ice cream at the entrance of Okusha Sandō.

【Scenic Spots】
The thatched Zuijinmon gate and the avenue of cedars, which are over 400 years old, located halfway along the path to Okusha, are among Japan's top scenic spots.

【Commemorative Bookmark for Shrine Visits】
If you collect the stamps from all five shrines, you will receive a "Commemorative Bookmark for Shrine Visits"!

【Togakushi Walking and Climbing Guide】
Walking with a guide who has extensive experience and knowledge not only provides a sense of security but also offers new discoveries that differ from walking alone! You can apply for courses such as the Okusha worship course or the Five Shrines tour course according to your needs.

For more details, please visit the Togakushi Shrine Official Website or @togakushi_jinja.

#Togakushi Shrine #Togakushi #Five Shrines Tour of Togakushi Shrine #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Aug. 28, 2026

[Image1]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image2]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image3]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image4]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image5]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image6]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image7]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image8]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image9]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image10]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image11]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image12]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image13]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

[Image14]Introducing September Event Information in Nagano City✨〈Don't forget to tap the 'save' mark if you w

Introducing September Event Information in Nagano City✨

〈Don't forget to tap the 'save' mark if you want to refer back later!〉

1. Togakushi Soba Festival: Half-Soba Walking Tour
This year, 21 soba shops are participating, and by purchasing the half-soba walking ticket book "Soba Goyomi" (2,000 yen including tax), you can enjoy a half serving of zaru soba (approximately three pieces) at three different shops.
【Event Period】September 1 (Tue) – October 4 (Sun) Excluding September 19 – 25
【Price】Half-soba walking ticket book "Soba Goyomi" includes three tickets for 2,000 yen (including tax)
【How to Purchase】Make a reservation on the official website and pay in cash at the pickup location
Limited to 57 copies per day
For more details, please check the official website.

2. Sanada House Garden Light Up "Gensou"
The Sanada House Garden in Matsushiro will be illuminated with enchanting lights!
Additionally, there will be a concert by Ecole de Matsushiro Club and special guests! A projection mapping on the storehouse of the Sanada House Garden, which was well received last year, will also take place as a special project.
【Event Dates】September 19 (Sat), September 20 (Sun)
【Time】18:00 – 20:30 (Doors open at 17:30, last entry at 20:00)
【Venue】Matsushiro Sanada House
【Price】General 400 yen, Elementary and Junior High School Students 100 yen
Free for Elementary and Junior High School Students on September 19 (Sat)
For more details, please check the official website.

3. Togakushi and Iizuna Highlands "All-Inclusive Experience! Stamp Rally"
Participate in the target experience content to get stamps!
Enjoy the refreshing green season in the highlands!
【Event Period】August 1 (Sat) – October 31 (Sat)
【Event Location】Togakushi and Iizuna Area
【How to Participate and Prize Details】
(1) Participate in target experience content (various activities such as camping, E-bike rentals, nature experiences, soba making, etc.).
(2) Collect two stamps → Receive an original sticker!
(3) Collect three stamps → In addition to receiving a badge set designed with Togakushi Mountain and Iizuna Mountain, you can also enter a lottery for a luxurious prize!
【Stamp Collection Locations】
Togakushi Campground
Iizuna Nagano Forest Village
Togakushi Tourism Association
Iizuna Highlands Tourism Association
Nagano City Tourist Information Center, etc.

4. Zenkoji Binzuru Market
Held as a handmade market inspired by the beloved disciple of Buddha, "Binzuru-san"! Various food and craft shops gather, creating a market enjoyable for makers, buyers, locals, and tourists alike.
【Event Date】September 12 (Sat) Regularly held on the second Saturday from April to December
【Time】10:00 – 16:00
【Venue】Around Zenkoji

5. Shinshu Ramen Expo 2026
Famous ramen shops from all over the country gather! Enjoy ramen that is hard to find in Nagano!
Take this opportunity to enjoy your favorite ramen!
【Event Dates】
First Act: September 11 (Fri) – September 15 (Tue)
Closed on September 16 (Wed) and September 17 (Thu) for replacements
Second Act: September 18 (Fri) – September 23 (Wed, Holiday)
【Time】10:00 – 20:00 Until 19:00 on September 15 and September 23
【Venue】Nagano Omotesando Central Square
【Price】Free admission, 1 bowl for 1,000 yen (including tax)
Tickets will be sold at the venue ticket machine Cash only
For more details, please check the official website.
"Miso Kin" is fully reservation-based online.

6. Nagano Craft Beer & Food Festival 2026
This year, it will be held at "Nagano Omotesando Central Square"! Eighteen breweries from Nagano Prefecture will participate, including three breweries from Nagano City. It's an event for a wide range of people to enjoy beer and food.
【Event Dates】September 4 (Fri) 15:00 – 20:30
September 5 (Sat) 11:00 – 20:30, September 6 (Sun) 11:00 – 16:00
Last order is 30 minutes before closing
【Venue】Nagano Omotesando Central Square

7. Night Pool at Sun Marine Nagano
Spend a summer night in a fantastical illuminated pool that is different from usual!
Photography is allowed in the normally prohibited pool area! Enjoy unlimited rides on the slides♪
You can enjoy it at a great price with all-you-can-drink and light meals included!
【Event Dates】September 5 (Sat) 21:30 – 23:30
【Price】
Advance ticket 3,500 yen
Same-day ticket 4,000 yen
Includes all-you-can-drink and light meals
No entry for those under 20 years old
*For more details, please check the official website or account

#Event Information #Light Up #Gourmet Events #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Aug. 25, 2026

[Image1]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image2]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image3]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image4]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image5]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image6]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image7]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image8]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image9]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image10]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

[Image11]A Hidden Gem! Introducing Recommended Photo Spots✨〈Don't forget to tap the 'save' icon if you want t

A Hidden Gem! Introducing Recommended Photo Spots✨

〈Don't forget to tap the 'save' icon if you want to revisit this later!〉

①Ōmuro Kofun Group
This site is considered the largest stone mound burial group in Japan, featuring around 500 ancient tombs that are truly impressive!
It is home to a concentration of uniquely structured tombs that are rare even on a national level.
Within the grounds, you can find the Oomuro Kofunkan, which provides guidance on the tombs and exhibitions related to the ancient burial mounds in the city.

【Address】310 Ōmuro, Matsushiro, Nagano City
【Hours】Open from April to November, 9:00 AM to 5:00 PM
【Closed】Mondays (or the following day if it falls on a public holiday), the day after public holidays (excluding Saturdays and Sundays), winter season
【Fee】Free

②Hijiri Daijingu Shrine
A place that feels like stepping into a Studio Ghibli world.
Walking through the serene grounds, you are enveloped by the greenery of the trees and soft light, creating a calming moment. The natural beauty that changes with the seasons is also a charm.

【Address】5405-2 Ooka, Nagano City

③Shinsugara no Tanada
Shinsugara no Tanada is a perfect photo spot where you can enjoy the original scenery of the satoyama (village forest)!
The beautiful landscape of rice fields changes its expressions depending on the season and time of day.

【Address】Tanaguchi, Shinsugara Town (the photo was taken along Prefectural Route 70)

④Sansai Station
Sansai Station is a unique photo spot that makes you want to take pictures! It’s a tradition to take commemorative photos with the letters of Sansai in front of the station, making it perfect for travel memories and family photos.

【Address】2207 Nenbutsuzuka, Oaza Sansai, Nagano City

⑤Minagami Mountain
This mountain resembles an artificially raised lava dome.
Minagami Mountain is a mystical spot that has sparked theories about it being the largest pyramid in the world created in ancient times, with related books published.

【Location】Toyohide, Matsushiro, Nagano City

⑥Old Battlefield Sign (Old Battlefield Entrance Intersection)
This road sign has become a topic of conversation for being incredibly stylish. Some have even said it has the 'majesty of a king' at the intersection near Kawanakajima Battlefield Historic Park!

【Location】Intersection near Kawanakajima Battlefield Historic Park (Old Battlefield Entrance Intersection)

#Photo Spots #Hidden Gems #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Aug. 18, 2026

[Image1]【News】We are excited to introduce the information for the

[Image2]【News】We are excited to introduce the information for the

[Image3]【News】We are excited to introduce the information for the

[Image4]【News】We are excited to introduce the information for the

[Image5]【News】We are excited to introduce the information for the

[Image6]【News】We are excited to introduce the information for the

[Image7]【News】We are excited to introduce the information for the

[Image8]【News】We are excited to introduce the information for the

【News】We are excited to introduce the information for the "120th Nagano Ebisu Fireworks Festival" taking place on November 23rd (Monday, public holiday)!✨

1 Event Overview
【Event Date】November 23rd (Monday, public holiday)
【Event Time】Starting at 18:00
Drone show scheduled for 17:30
【Location】Saigawa Daini Greenery, West Side of Nagano Ohashi Bridge
【Number of Fireworks】Approximately 10,000

2 Nagano Ebisu Fireworks Festival Paid Viewing Seats
Enjoy the spectacular Nagano Ebisu Fireworks Festival up close!
Various types of paid viewing seats are available, allowing you to choose the best option for you.

【Sales Period】
Early Bird Sales: September 1st (Tuesday) from 10:00
General Sales: November 1st (Sunday) from 10:00
【How to Apply】
Ticket Pia No phone or counter sales available
①Website
②Multi-copy machine at Seven-Eleven stores

3 Official Bus Tour Information
This bus tour allows you to relax and enjoy the fireworks from designated seats (folding chairs) on the embankment road.

【Price】23,900 yen per person
【Minimum Number of Participants】20 people 【Tour Guide】Included
【Bus Company】Nagaden Bus or equivalent class
【Viewing Location】Designated seats (folding chairs) on the embankment road
【Special Benefits for Official Tour Participants】
Fireworks Viewing Set: Exclusive to participants, includes a stamp from Nishinomiya Shrine for the Nagano Ebisu Fireworks Festival, a folding cushion, blanket, tote bag, souvenir pack, and more.
The Nishinomiya Shrine stamp is only available to official tour participants.
The folding cushion and blanket feature original designs from the Nagano Ebisu Fireworks Festival.
★You can add accommodation as an option.

For details, please check @ebisukouenkataikai.
The highlights (@nagano_cvb) include links to the official site.

#Ebisu Festival #Nagano Ebisu Fireworks Festival #Fireworks Festival #Nagano City #Nagano Tourism

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Nagano Convention & Visitors Bureau posted.

Aug. 18, 2026

[Image1]Introducing the filming locations of Kento Nakajima's

[Image2]Introducing the filming locations of Kento Nakajima's

[Image3]Introducing the filming locations of Kento Nakajima's

[Image4]Introducing the filming locations of Kento Nakajima's

[Image5]Introducing the filming locations of Kento Nakajima's

[Image6]Introducing the filming locations of Kento Nakajima's

[Image7]Introducing the filming locations of Kento Nakajima's

[Image8]Introducing the filming locations of Kento Nakajima's

[Image9]Introducing the filming locations of Kento Nakajima's

Introducing the filming locations of Kento Nakajima's "Oni Koto" MV✨

The MV for "Oni Koto," the opening theme for the popular TV anime "The Elusive Samurai" Season 2, was filmed at a cultural facility in Matsushiro, Nagano City. This time, we will introduce the cultural facility that served as the filming location!

① Matsushiro Castle Ruins
In the MV, Kento Nakajima and children are seen gazing at the water from a bridge. It's also famous for cherry blossoms in spring!
【Opening Hours】
April to October: 9:00 AM to 5:00 PM (Last entry at 4:30 PM)
November to March: 9:00 AM to 4:30 PM (Last entry at 4:00 PM)
【Admission Fee】
Free

② Matsushiro Literary and Military School
Dance scenes were filmed at the spear training area. There are other filming locations, so be sure to explore!
【Opening Hours】
April to October: 9:00 AM to 5:00 PM (Last entry at 4:30 PM)
November to March: 9:00 AM to 4:30 PM (Last entry at 4:00 PM)
【Admission Fee】
Individual General: 400 yen / Elementary and Middle School Students: 100 yen
Group General: 300 yen / Elementary and Middle School Students: 50 yen

③ Sanada Residence
The Sanada Residence garden is an impressive location featured in this MV. The atmosphere of the song matches perfectly with the building, making it a must-see!
【Opening Hours】
April to October: 9:00 AM to 5:00 PM (Last entry at 4:30 PM)
November to March: 9:00 AM to 4:30 PM (Last entry at 4:00 PM)
【Admission Fee】
Individual General: 400 yen / Elementary and Middle School Students: 100 yen
Group General: 300 yen / Elementary and Middle School Students: 50 yen
*Free admission for elementary and middle school students on Saturdays

#Oni Koto #Kento Nakajima #The Elusive Samurai #Nagano City #Nagano Tourism

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www.nagano-cvb.or.jp
Self introduction

The Nagano Tourism & Convention Bureau Broadcasting the charms of Nagano City, Nagano Prefecture, which boasts a variety of Tourist Resources, including the historic Zenko Temple, Matsushiro, and the magnificent Togakushi Shrine lined with Japanese cedar trees.
Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.

In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.

The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.

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How to Access to Nagano City, Nagano Prefecture

・ Access by Shinkansen
Use the Hokuriku Shinkansen from Tokyo Station and arrive at Nagano Station in 1 hour and 20 minutes at the fastest.
From the front of the station, there are route buses to Zenko Temple, Togakushi, and Matsushiro, and if you Use a rental car, you can enjoy sightseeing even more comfortably.
There are many bullet trains to Nagano Station, making it convenient for day trips from Tokyo.

・Access by Car
Use the Nagano Expressway or Joshinetsu Expressway provides comfortable Access from the Tokyo metropolitan area and the Kansai area.
It takes about 3 hours from Tokyo and 3 hours and 30 minutes from Nagoya.

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Popular Sightseeing spots in Nagano City, Nagano Prefecture

・Zenko Temple (Main Hall, Yamamon, Niomon, Nakamise Street)
・Togakushi (Okusha Shrine, Naka Shrine, Hokosha, Kuzuryusha, Hinomikosha, Okusha Shrine Japanese cedar tree, Kagami Pond)
・Matsushiro (Matsushiro Ruins of the Castle, Sanada Residence, Bunbu School)
・Iizuna Highlands (Camping and Outdoor Activities)
・Onimusato (Oyaki, Okusobana Nature Garden)
・Shinshu Shinmachi (Genghis Khan standup paddleboarding)
etc

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Specialty products Gourmet in Nagano City, Nagano Prefecture

・Togakushi Soba and Monzen Soba
・Apples, buto, peaches
・Oyaki
・Sake
・Shinshu game dishes
・Shichimi Mustard
・Shinshu miso
etc

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Popular Festivals and Events in Nagano City, Nagano Prefecture

・Zenkoji Temple Flower Corridor
・Nagano Binzuru
・Nagano Ebisu Smoke and Fire Tournament
・Nagano Lantern Festival
・Sanada 100,000 Stones Festival
・Zenkoji Temple open to the public (once every seven years)
・Nagano Marathon
・Nagano Gion Festival
etc

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