Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.
In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.
The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.
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【Breaking News】 Introducing the Held in Information of the "Kawanakajima Ancient Battlefield Festival" that will be Held in on Saturday, October 11, which ✨ was announced the other day.
1 Outline of Noh and Kyogen
【Held in period】Saturday, October 11, 2025 (rain or shine)
* In case of stormy weather, 10/12 (Sun) 18:00~19:30 (stage Events canceled)
【Held in time】Fireworks 18:00~19:30 (Stage Events 15:00~)
【Held in Place】Kawanakajima Ancient Battlefield Historic Site Park
【Transportation Access】
"Route Bus"
The latest flight from Kawanakajima Battlefield to Nagano Station Outbound departs at 19:08. There is no special bus service.
* For the latest Information, please check with Alpico Transportation Co., Ltd.
"Car Parking"
・ Old Oginoya ruins (Use fee 3,000 yen per unit)
・Minaminagano Sports Park No. 1 Car Parking Lot (Use fee 1,000 yen per car, Shuttle bus operation planned)
* There are a limited number of cars. Please note that you will not be able to Use if the Car is full.
* Cars are prohibited in all areas around the venue.
2 Kawanakajima Ancient Battlefield Festival Grand Fireworks Festival Paid Bleachers
You can enjoy the Kawanakajima Ancient Battlefield fireworks in the best position!
Chairs and tables are provided, so you can enjoy food and drinks and Appreciation at your leisure while watching the fireworks.
"Paid bleachers" * Seats are limited.
[Sales period] 8/1 (Friday) ~ 8/29 (Friday)
【How to apply】From the application form on the official website
[Sales plan]
"VIP seats" 22,000 yen
・Limited to 40 tables (front seats) * If there are many applicants, a lottery will be held.
・ 1 table + 3 chairs set (up to 3 people can be used)
・ With 1 special Car parking lot
"General Bleachers" 8,800 yen
・Limited to 100 tables * If there are many applicants, a lottery will be held.
・ 1 table + 3 chairs set (up to 3 people can be used)
*Please see the official website for details.
#Fireworks Festival #Fireworks #Kawanakajima Ancient Battlefield Festival #Kawanakajima Ancient Battlefield #Nagano City #Nagano Prefecture #Nagano Tourism #Nagano Travel #nagano #naganocity
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Introducing ✨ cool and comfortable Events that you can enjoy on summer evenings
(1) Night Pool in Sun Marine Nagano
Let's spend a summer night in a fantastic illumination pool that is different from the usual!
You can also take pictures in the pool, which is usually prohibited! Unlimited ♪ rides on sliders
You can enjoy all-you-can-drink & Light snacks at a great price!
【Held in】8/9 (Sat) 21:30~23:30
【Fee】
Advance tickets¥3,500 (on sale until 8/8 (Fri) 23:59)
Same-day ticket¥4,000
* All-you-can-drink & Light snacks included
* Children under the age of 20 are not allowed to enter.
* For details, please see the official website or official Account.
(2) Summer Night ZOO in Chausuyama
Chausuyama Zoo is open at night until 21:00. A lot of Events unique to the night, such as a special exhibition of animals at night and a hands-on exhibition of animal bones and fur at "Night Museum 2025"!
Chausuyama is a beautiful spot with a beautiful night view, so this is a chance to enjoy the zoo with a wonderful night view!
【Held in】8/10 (Sun) ~ 8/16 (Sat)
【Opening Hours】9:30~21:00 (Admission until 20:30)
【Fee】Adult 600 yen, Elementary and junior high school students 100 yen
* For details, please see the official website or official Account.
(3) Shiroyama Zoo Night ZOO
Held in Night ZOO again this year, continuing from last year. Na
Events such as "California Sea Lion Meal Time", "Japanese Macaque Meal Time", and "Guinea Pig Interaction Time", as well as fun Ennichi booths such as ring throwing and shooting!
Enjoy Shiroyama Zoo at night, which is different from the daytime!
【Held in】
8/16 (Sat), 9/14 (Sun), 10/12 (Sun), 11/2 (Sun)
【Opening Hours】9:30~20:30
【Fee】Free of charge
* There are some paid events.
*For details, please see the official website or official Account.
#Night Pool #Chausuyama Zoo #Shiroyama Zoo #Nagano Events #Summer Events #Nagano City #Nagano #Nagano Tourism #Nagano Travel #Nagano #naganocity
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In August, various Events will be Held in in Nagano City!
Participate in Events and Get ✨ Original Goods
(1) Friendship Campaign in Nagano City, Kingdom of Thailand
This is a special campaign where you can feel close to Thai culture through food! During the period, you can also purchase "Thai Nagano Friendship Seven Flavors" supervised by the Royal Thai Embassy × Yawataya Isogoro at Subject stores!
【Held in】7/17(Thu)~10/31(Fri)
【Held in Place】8 Thai restaurants in Subject in Nagano City
[How to participate, gift details]
1 Meals at Subject Restaurants
2 Say "Kop'nkar (female)" or "Kop'nklap (male)" (Thai for "thank you") at checkout
3 Get Original Stickers!
* Original goods of the Tourism Authority of Thailand will also be won by lottery!
(2) Animal Look! Riddles and Kiss tamps
While solving the riddle of the facilities around Zenko Temple Collect stamps and Original novelty will be presented!
Join your family and friends and enjoy the thrilling riddles and Kiss Tanpralee!
【Held in】7/19 (Sat) ~ 9/15 (Mon)
【Held in Place】Zenko Temple, Nagano Prefectural Museum of Art, Shiroyama Zoo
[How to participate, gift details]
・ You can get Original stickers → two Collect stamps!
・ You can get a Original badge or Original acrylic key chain → 3 Collect stamps in 3 places!
・ Original answer the 2D code questionnaire displayed at the time of exchanging novelties→ you may be able to win a facilities gift by lottery!
[Mount installation location]
Zenko Temple Precincts Information Center in front of "Rokujizo"
Nagano Prefectural Museum of Art Soba of giraffe works installed in the special exhibition "Living Creatures Forest" (free space on the 1st floor)
Shiroyama Zoo Zoo Billion Hilux Gauge
Nagano City Tourist Information Center
Central Square, etc.
(3) Togakushi / Iizuna Highlands "Marugoto Experience! Stamp Rally"
Stamp by participating in the subject experience content!
Enjoy the refreshing green season of the Highlands to the fullest!
【Held in】8/1(Fri)~10/31(Fri)
【Held in Place】Iizuna District, Togakushi
[How to participate, gift details]
1 Subject experience content (camping Accommodation, E-bike rental, Nature experience, Soba-making experience, etc.).
2 Get two Collect stamps → Original stickers!
You can apply for a lottery to win Collect stamps → Premiums in both the Togakushi and Iizuna areas!
[Mount installation location]
Togakushi Campground
Iizuna Nagano Forest Village
Togakushi Tourist Association
Iizuna Highlands Tourism Association
Nagano City Tourist Information Center, etc.
(4) Photo Quiz in Onimuri
While strolling around Onimusato, Nagano City, where there is abundant Nature and various attractive spots here and there, find various symbols and items in the area on the question paper, and take a photo of the symbol or item with the participant with a digital camera or smartphone to accumulate points and aim for the top!
【Held in】8/1(Fri)~8/31(Sun)
【Held in】Onimusato District
[Mount installation location]
Onimusato Tourism Promotion Association (Onimusato Branch)
Onimusato Hometown Museums
Soba Onimusato
Direct sales
Onimuri no Yu
Irohado main store, etc.
* You can also download it from FM Nagano's website.
Home page Publication provides detailed Information about Events.
#Events #Stamp Rally #Nagano City Events #Nagano Prefecture Events #Nagano City #Nagano #Nagano Tourism #Nagano Travel #Nagano #Nagano City
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Here are some ✨ Spot summer flowers that Best time to visit in August
(1) Togakushi Observatory
There is a along the Togakushi Bird Line, it is famous for its spectacular view of the Soba flowers blooming in the vast Soba field and the mountains of Togakushi, making it a great photo point. Fun the pure white flower fields with the Togakushi mountain ranges in the background!
【Best time to visit】Summer Soba Late July ~ Early August (Autumn Soba around September)
【Address】Togakushi Toyooka, Nagano City
【Car parking lot】Yes
* Request: The field that can be seen from the Soba Observatory Garden is the field where "Togakushi Matsumoto Seimen Co., Ltd." is made. They are carefully nurtured, so please do not go into the field when taking pictures.
(2) Zenko Temple Daisōshin Release Pond
There are many large lotuses that are worth seeing in the release pond at the entrance of Zenko Temple Daishoujin.
The Time Slot / Time of Day of the lotus Best time to visit is early morning ~ mid-morning. Be sure Temple take a look at the lotus flower when you Prayer Zenko!
【Best time to visit】July ~ August
【Address】Nagano Nagano 492
【Car parking lot】Available (nearby paid Car parking lot)
(3) Wakaho Hoshina Crape Myrtle Hill
Colorful crape myrtle flowers such as red, pink, and purple dye the mountains!
You can enjoy the beautiful flowers along with the view from the top of the mountain.
【Best time to visit】mid-August ~ mid-September
【Address】Nagano City Wakaho Hoshina
【Car parking lot】Yes
#I like flowers #Scenery with flowers #Nagano #Nagano #Nagano sightseeing #Nagano travel #nagano #naganocity
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The lotus of Zenkoji Temple Daishonjin is in Best time to visit!
In addition to lotuses, you can also see many creatures such as carp, turtles, and turtles at the release pond at the entrance of Zenko Temple Daishoujin!
Best time to visit lotus is from early morning to mid-morning.
Be sure Temple take a look at the lotus flower when you Prayer Zenko!
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Enjoy the summer in Nagano! Introducing ✨ Information on the Summer Festival in August
(1) Iinawa Fire Festival
This is a Annual event Events where about 1,000 fireworks are launched on the stage of the Ozahoshi Pond in Iizuna Highlands.
You can enjoy dynamic drum performances and gorgeous fireworks launched on the lake!
【Date & Time】8/10 (Sun) 17:30~21:00 (Fireworks scheduled for 20:00~20:50)
【Venue】Iizuna Highlands Around Ozahoshi Pond *Paid bleachers available
【Car parking lot】Yes (former Iizuna Highlands Skiing Resort, etc. Car parking fee 2,000 yen / car)
* Shuttle bus (free) operation from some Car parking lots to the venue
* For details, please check the website of the Iizuna Highlands Tourism Association.
(2) Shinshu Shinmachi Lake Rokaku Toro Nagashi and Fireworks Festival
Approximately 4,000 fireworks and paper lanterns decorate Lake Sakugawa, making it the largest event in town.
You can see the fireworks up close as if you were looking up, and combined with the sound of the fireworks echoing in the mountains, it is powerful!
The fireworks you see while eating Genghis Khan, the name of Shinshu New Town Name, are exceptional!
【Date & Time】8/15 (Fri) 19:00~21:00
【Venue】Nagano City Shinshu Shinmachi Saigawa Riverbed
【Car parking lot】Yes * From this year, it will be charged by advance reservation system. Please be careful.
* For details, please check the website of the Shinshu Shinmachi Summer Evening Tournament.
(3) Nagano Binzuru
Local volunteer groups, schools, companies, etc. form a team called "ren" and perform dances and performances while ringing a shamoji. There is also a group that can be jumped in and participated on the day, so it is a festival that not only Local but also children and tourists can enjoy!
【Date & Time】8/2 (Sat) (18:30~21:00)
【Venue】Nagano City Chuo Street, Showa Street
【Car Parking】No
* For details, please check the Nagano Binzuru website.
(4) Zenkoji Temple Obon Ennichi
A special tower is set up in front of the Zenko Temple Main Hall, and Worshippers dances with monks wearing robes! You can feel closer to "Zenko Temple-san", which is popular as a Temple for the common people.
【Date & Time】8/10 (Sun) ~ 8/11 (Mon) 17:00~21:00
【Venue】Zenkoji Temple Precincts
【Car parking lot】Yes ※ Nearby paid Car parking lot
#Iizuna Highlands #Shinshu Shinmachi #Nagano Binzuru #Zenko Temple #Natsu Festival #Nagano City #Nagano #Nagano Tourism #Nagano Travel #nagano #naganocity
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"Nagano Tanabata Festival"
The 440-Meter arcade that covers the street is decorated with vivid Tanabata decorations.
The arcade that symbolizes Nagano City's "Gondo" was recently renovated yellowtail 30 years, and the interior has become brighter, so you can enjoy Tanabata decorations more than every year! There are also decorations unique to this year, so please come and visit!
【Date】7/19 (Sat) ~ 8/7 (Thu)
【Venue】Gondo Arcade Street Area
#Nagano Tanabata Festival #Tanabata #gondo #tanabata #summer #Nagano City #Nagano #Nagano Tourism #Nagano Travel #nagano #naganocity
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Held in from 7/19 (Sat)! "Forest of Living Things"
We have introduced the highlights of this exhibition!
Please take this opportunity to visit the Nagano Prefectural Museum of Art!
【Forest of Living Things】
〒380-0801 1-4-4 Hakokiyo Water, Nagano City, Nagano Prefecture
Nagano Prefectural Museum of Art
< Period>
7/19 (Sat) - 9/15 (Mon)
< Closed>
Every Wednesday
<Opening hours>
9:00 a.m. – 5:00 p.m. (Admission to the exhibition room until 4:30 p.m.)
< Fee >
Adults: 1,000 (900) yen
University students and over 75 years old: 800 (700) yen
High school students and younger or under 18 years old Free of charge
* Fees for groups of 20 or more people in parentheses
* Discounts cannot be used together.
* Free for those who have a physical disability certificate, rehabilitation certificate, or mental disability health and welfare certificate and one attendant
* High school students, university students, and those over 75 years old are required to present something that can confirm their identity.
[There are a repeater discount for this exhibition]
If you bring a stub for this exhibition, the admission fee will be halved (each ticket is valid for one person)
Many related Events will be held in during the exhibition! It will be Open to the public on the website of the Nagano Prefectural Museum of Art.
#Ikimono no Mori #Nagano Prefectural Museum of Art #Nagano City #Nagano #Nagano Tourism #Nagano Travel #nagano #naganocity
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Let's ✨ use the advantageous Zenkoji Temple Omote approach to the temple food walking ticket and enjoy cool Sweets
【Zenko Temple What is a food walking ticket? 】
This is a great ticket that allows you to choose and purchase your favorite items from 19 stores, such as Nagano Specialties and Sweets!
It's cheaper than the regular price, and you can enjoy the flavors of various restaurants little by little, so it's ✨ perfect for eating and walking around
For more Information, check out our highlights (@nagano_cvb)!
<Store Details>
(1) "Kuzu Bar" Sukiya Naito Pottery Store
A mysterious ice cream bar that does not melt due to the use of kudzu powder. It has a new chewy texture and is cool and delicious! Why don't you compare the four types of matcha, peach, Mandarin Oranges, and ramune Squid?
Phone number: 026-227-7110
【Business hours】9:00~18:30
【Regular holiday】Monday
(2) "Chestnut soft serve ice cream" Shinshu Village Confectionery Workshop Nagano Nakamise
It is a Japanese and Western confectionery store centered on chestnuts, including the in-store café. Chestnut soft serve ice cream is smooth and has a refreshing aftertaste! In addition, the popular take-out menu "Mont Blanc Parfait" is made to order and then squeezed with chestnut paste.
Phone number: 026-262-1270
【Business hours】9:00~17:00
【Regular holiday】Open all year
(3) "Homemade gelato" Monzen Tea House Yayoiza
Zenko Temple cold homemade gelato before and after Prayer is exceptional! In addition to gelato and and Sweets with various flavors, you can enjoy a creative Local cuisine that combines Vegetarian cuisine and Township soil food in a space that has been regenerated from a historic Machiya.
Phone number: 026-232-2311
【Business hours】11:30~20:30
【Regular holiday】Tuesday, 2nd Water, 3rd Monday
(4) "Matcha, roasted tea, milk soft 3 servings" Nagakien
It is a long-established store that sticks to "home fire, drying, and roasting". Tea Sweets such as soft serve ice cream unique to tea shops and bavarois and zenzai are popular.
Phone number: 026-232-2511
【Business hours】9:30~17:00
【Regular holiday】Not opens
#Nagano City Sweets #Sweets Tour #Food walking #Nagano City #Nagano Prefecture #Nagano sightseeing #Nagano Travel #Nagano #Nagano #Naganocity
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Spice up the summer in Nagano! Information on festivals ✨ in July
(1) Zenko Temple Table approach to the temple Summer Festival
Zenko Temple Omote approach to the temple will be a pedestrian paradise, and various Events such as food and drink booth Stalls, working Car exhibition, Shinshu professional wrestling will be Held in!
Held in stage Events such as dance at Central Square and TOiGO Plaza, food and beverage booths, cosplay Events "Kosrai" and karaoke competitions by JOYSOUND!
【Date & Time】7/6 (Sun) 10:00~16:00 (rain or shine)
【Venue】Zenko Temple Table approach to the temple
・Daimon South Intersection - Kakayayama Intersection
・Central Square
・TOiGO Square
※ Shinshu Pro Wrestling
Around the constellation Monzenpla (next to the BenBen booth)
10:00~10:30
14:00~14:30
* Kosrai's stage is at TOiGO Square
13:15~14:00
* Karaoke tournament will be held at TOiGO Square
10:00~11:00
12:10~13:10
14:00~15:00
Held in!
(2) Nagano Gion Festival
Be sure to see the glamour and delicate craftsmanship of the stalls up close.
The dynamic lion dance and the supple and elegant Japan dance are also a must see!
In addition, for the first time this year, Central Square will open a limited Stalls of "Shinshu Sake Brewery (Shinshu Local Sake, Shinshu Craft Beer, Shinshu Wine)" for the first time. Events such as stalls and live performances on stage are plentiful.
【Schedule】
7/12 (Sat) Yoiyama (Eve Festival)
7/13 (Sun) Stall procession
【Venue】Nagano City Chuo Street area and Zenko Temple
*Please check the official website for details of the time and venue.
(3) Nagano Tanabata Festival
The 440-Meter arcade that covers the street is decorated with vivid Tanabata decorations.
The arcade that symbolizes Nagano City's "Gondo" was recently renovated yellowtail 30 years, and the interior has become brighter, so you can enjoy Tanabata decorations more than every year!
【Date】7/19 (Sat) ~ 8/7 (Thu)
【Venue】Gondo Arcade Street Area
Zenkoji Temple Omote Approach to the Temple Summer Festival #Nagano Gion Festival #Nagano Tanabata Festival #Summer Festival #Nagano City #Nagano Prefecture #Nagano Tourism #Nagano Travel #nagano #naganocity
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