The Nagano Tourism & Convention Bureau Broadcasting the charms of Nagano City, Nagano Prefecture, which boasts a variety of Tourist Resources, including the historic Zenko Temple, Matsushiro, and the magnificent Togakushi Shrine lined with Japanese cedar trees.
Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.
In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.
The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.
Nagano City can be reached in 1 hour and 20 minutes by Hokuriku Shinkansen from Tokyo Station, and can be accessed by Car in about 3 hours from the Tokyo metropolitan area. In 1998, the Winter Olympics were Held in, and various sports competitions and Events are Held in in the city's Olympic facilities. The cityscape, which fuses Nature and the city, has flourished as a monzen town and post town since ancient times, and is also famous as the stage of the Battle of Kawanakajima during the Sengoku period.
In addition to Zenkoji Temple, which is a national treasure, Nagano City is dotted with various sightseeing spots such as Togakushi Shrine, which has a history of about 2,000 years, Matsushiro, a castle town where you can feel the history of the Sanada family, Iizuna Highlands where you can enjoy outdoor activities, Onimusato, where you can enjoy beautiful autumn leaves and Oyaki, and Shinshu Shinmachi, where you can taste Genghis Khan at various shops, and Shinshu Soba that represents Japan such as Togakushi Soba and Monzen Soba, as well as apples and grapesYou can also enjoy many Gourmet such as Fresh fruit such as peaches.
In the Spring, attractive events such as the "Zenko Temple Flower Corridor" where the entire Zenko Temple area is filled with flowers and greenery, the "Nagano Binzuru" where lively dances are performed in summer, the "Nagano Ebisu Smoke and Fire Festival" in late autumn, which is rare in fireworks festival Japan, and the "Nagano Lantern Festival" where the national treasure Zenko Temple is illuminated with the light of the Olympic rings, are Held in and fascinates Visitors.
The Nagano Tourism & Convention Bureau Account introduces Information on Nature, rich history and culture, Gourmet food, and Events that can be enjoyed throughout the four seasons.
Please fully enjoy the unique experience of Nagano City.
We hope that you will refer to the recommendations of the "Nagano Tourism and Convention Bureau" and Fun your special trip to Nagano.
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Introducing ✨ the "Higashiyama Kaii Museum 35th Anniversary Exhibition" Held in from 10/4 (Sat)
Higashiyama Kaii Museum 35th Anniversary Exhibition
Higashiyama Kaii The Eternal Sea ― I am now listening to the sound of the waves
Held in Information
【Event period】2025/10/4(Sat)~11/16(Sun)
【Opening Hours】9:00-17:00
【Closed Day】Wednesday
【Place】Nagano Prefectural Museum of Art, Exhibition Rooms 1,2,3
Car parking is available nearby for a fee Car
【Admission Fee】
Adults ¥1,700
University students: 1,300 yen
High school students and younger or under 18 years old Free of charge
【Inquiry】Nagano Prefectural Museum of Art 026-232-0052
*Please see the official website for details.
#Nagano Prefectural Museum of Art #Higashiyama Kaii Museum #Nagano City #Nagano #Nagano Tourism #Nagano Travel #nagano #naganocity
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Events are packed in autumn! Information on Events ✨ in October
(1) Shinshu Shinmachi Dinosaur Events
"Tyrannosaurus Race", "Mr. Tyranno Falls", "Dinosaur ○ × Quiz", and many other unique and smiling projects! Shinshu Shinmachi will be surrounded by bustle and fun for two days. "Shinshu Shinmachi Fair 2025" will also be held in at the same time.
【Held in】10/11(Sat)~10/12(Sun)
【Venue】Shinshu Shinmachi
【Car parking lot】Yes
*Please see the official website for details.
(2) The 70th Matsushiro Domain Sanada 100,000 Stone Festival
It is a special two days where you can feel the history and tradition of the Sanada family. In particular, the power of the "Matsushiro Domain Sanada 100,000 Stone Procession" Held in on the 12th (Sunday), in which a procession of about 200 warriors Parade, is a masterpiece!
【Held in】10/11(Sat)~10/12(Sun)
* "Matsushiro Domain Sanada 100,000 Stone Procession" will be held in on 10/12 (Sun).
【Venue】Around Matsushiro Ruins of the Castle
*Please check the official website for details.
(3) Togakushi Soba Festival New Soba Dedication Festival
It is a traditional festival that conveys the history of Togakushi Soba to the present day.
You can eat a limited number of "dedication Soba noodles" made with sacred Soba flour exorcised at the dedication festival!
【Held in】10/31(Fri)
【Time】9:00~
【Venue】Togakushi Shrine Naka Shrine Naka Shrine Hiroiwa Special Stage
[Dedication Soba] After the dedication ceremony on 10/31 (Friday) (from around 12:30), the dedication Soba Implementation Soba restaurant will be sold at affiliated Accommodation. (Limited to 15 meals sold at each store)
*For details, please visit the official website.
(4) Zenko Temple Binzuru City
Held in as a handmade market named after Buddha's beloved disciple "Binzuru-san"! It is a marketed where various food and craft stores are gathered, and anyone can enjoy it, such as makers, buyers, Local people, and tourists.
[Held in Sunday] 10/11 (Sat) *Regular on the second Saturday of April to December Held in
【Time】10:00~15:00
【Venue】Around Zenko Temple
*For details, please visit the official website.
(5) The 28th Nagano Street Performance Festival
It is Temple autumn tradition that is Held in by turning Zenko's approach to the temple into a pedestrian paradise. You can enjoy street performances up close!
【Held in】10/25 (Sat)
【Venue】Zenko Temple Table approach to the temple
*For details, please visit the official website.
(6) Zenko Temple approach to the temple Autumn Festival
There are a lot of of contents such as the early autumn tradition, the town Mikoshi procession that makes the Omote approach to the temple lively! The focus is on "Sanriku Ofunato Sanmatsuri", which sells saury directly from Sanriku Ofunato on a charcoal grill.
【Held in】10/5 (Sun)
【Time】10:00~16:00
【Venue】Zenko Temple Omote approach to the temple area
*For details, please visit the official website.
(7) Kinasa Autumn Festival @kinasamomiji
This is an Events jointly held by shops and museums around Travel Station Onimusato. You can enjoy the lucky draw lottery and limited-edition buns with the scenery of Onimusato, deep autumn!
【Held in】10/25(Sat)~10/26(Sun)
【Venue】Tabi no Eki Onimusato
*For details, please visit the official website.
(8) Kawanakajima Ancient Battlefield Festival Grand Fireworks Festival
In the Kawanakajima Ancient Battlefield Historical Park, the venue, there are many shops Stalls alcohol, Snacks food, Sweets, etc., so you can enjoy fireworks up close while eating delicious food!
【Held in】10/11 (Sat)
【Time】Stage Events 15:00~, Grand Fireworks Festival 18:00~
【Venue】Kawanakajima Ancient Battlefield Historical Site Park
*For details, please visit the official website.
#Nagano City Events #Nagano Events #Events Information #Nagano City #Nagano Prefecture #Nagano Tourism #Nagano Travel #Nagano #naganocity
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Introducing 🍁 the Okusobana Nature Garden scheduled to open on October 1
The total road closure due to the construction of the Okusobana Valleys Road is expected to be lifted, and you can Fun the Okusobana Nature Garden in autumn from 10/1!
Okusohana Nature Garden Information
【Opening period (autumn)】2025/10/1 (Water)~11/3(Mon)
【Opening Hours】8:30-17:00
【Address】16943-4 Onimusato, Nagano City (Okusobana Dam)
【Car Parking】Available (300 cars, 25 large buses)
【Admission fee】200 yen for junior high school students and older
【Inquiry】Onimusato Tourism Promotion Association 026-256-3188
The best time to see < Autumn leaves>
Every year, mid-October to late October
The promenades are maintained and you can enjoy trekking for about 2~4 hours.
An example Course < walk>
●Tourist Center ~ Rest House ~ Bentenjima ~ Yoshiike ~ Komidaira Wetland / About 2 hours
#Autumn leaves #Autumn leaves Spot #Okusobana Nature Garden #Nagano City #Nagano Prefecture #Nagano Tourism #Nagano Travel #nagano #naganocity
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Introducing ✨ one of Japan's one-of-the-best power spots "Togakushi Shrine Five Shrine Tours"
Togakushi is at a high elevation and cool, so September ~ October is a relatively comfortable season!
Let's enjoy visiting the five shrines of Togakushi Shrine during a comfortable time.
"Overview of the Five Shrines of Togakushi Shrine"
【Period】It can be visited all year round.
* Okusha Shrine and Kuzuryusha are closed in winter.
【Transportation】Bus, private Car, Walking, etc.
* There are paid Car parking lots and places where the number of parking spaces Car small is small.
Use varies depending on the mode of transportation, but it is generally half a day if you walk the entire journey.
There is no official Prayer order, so please Prayer according to your schedule.
"Recommendations"
【Lunch】
We recommend Togakushi Soba that can be counted as a Japan's Three Great Soba Noodles.
There are many Togakushi Soba restaurants around Naka Shrine. In addition, there are stores that offer Soba and soft serve ice cream at the entrance approach to the temple There are Okusha Shrine.
【Superb View Spot】
In the middle of the approach to the temple leading to the Okusha Shrine, the thatched Sojinmon Gate and the rows of Japanese cedar trees that are over 400 years old are Japan one of the best spectacular Spot.
【Gosha Prayer Commemorative Bookmark】
Those who have received the Shuin stamps of Gosha will receive a "Gosha Prayer Commemorative Bookmark"!
In July 2025 (Reiwa 7), the awarding of the "Gosha Prayer Commemorative Bookmark" with a new woven pattern began.
* For details Togakushi please see the official website and @togakushi_jinja of the shrine.
#Togakushi Shrine #Togakushi #Tour of the five shrines of Togakushi Shrine #Nagano City #Nagano #Nagano tourism #Nagano travel #nagano #naganocity
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You can enjoy the extraordinary! Introducing ✨ recommended Japanese experiences
(1) Sukiya Naito Pottery
Even first-timers near Nagano Station can easily enjoy the experience of making matcha!
There are also courses that can be experienced without reservation, so you can use them in your free time for sightseeing.
【Business hours】10:00~18:30 (Closed on Mondays)
[How to apply]
・ Phone reservation available (026-227-7110)
・ Web reservation from Jalan net is possible
* There are also courses that can be experienced without reservation.
[Time required] about 30 minutes
【Car parking lot】None (Paid parking Car nearby There are)
* Customers who spend 2,000 yen or more will be issued a service ticket for the Car parking lot (No. 1 parking lot).
【Experience Fee】Course with seasonal Japanese sweets 1,650 yen (tax included)
*Please check the official website for details.
(2) Pottery Workshop RAKU
You can enjoy a pottery experience at an kominka house on the Iizuna Highlands. The dishes you make yourself are different from the ones on the market, so you can enjoy your daily dining table!
【Business hours】10:00~18:00 (Closed on Mondays and Tuesdays) *Open on public holidays
[How to apply]
・ Phone reservation available (080-8001-9090)
・ Web reservation from the official website is possible
* If it is free, it is OK on the day.
【Time required】Approximately 1~2 hours
【Car parking lot Car large parking lot There are (free of charge)
[Experience Fee] 3,000 yen (tax included) * GW and Obon are 3,300 yen (tax included)
*Please check the official website for details.
(3) Galerie Ren
You can enjoy handmade experiences such as breaths and accessories using dragonfly beads and natural stones in the White Lotus Temple, a Shukubo of Zenko Temple! We also recommend the suncatcher and the kaleidoscope handmade experience.
【Business hours】10:00~17:00 (Water and Thursday Closed) *Open on public holidays
* November to March is the winter Open season
Mon, Tue, Fri 11:00-17:00
Saturdays, Sundays and Holidays 10:00~17:00
[How to apply]
・ Phone reservation available (026-238-3928)
・ Web reservation from the official website is possible
* If it is free, it is OK on the day.
[Time required] about 1 hour
【Car parking lot】None (Please Use a parking lot in Zenko Temple or a nearby Car Car parking lot)
【Experience Fee】3,300 yen ~ (tax included)
*Please check the official website for details.
#Handmade experience #Matcha experience #Pottery experience #Nagano City #Nagano #Nagano sightseeing #Nagano trip #nagano #naganocity
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![[Image1]Introducing 🌼 the flower garden in the sky](https://img.cooljapan-videos.com/files/member_posts/image/b2315f5125583ef06d152843e00d24a6a72c0607.jpg)
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Introducing 🌼 the flower garden in the sky "Nagano Ooka Hinata Dahlia Garden"
About 400 varieties and 800 dahlias are in full bloom, and you can enjoy them with a panoramic view of the Northern Alps!
According to the latest information from the owner, the peak season will be around 9/10, and it will be soon! !!
Dahlia Garden Information
【Opening period】August 1, 2025 ~ late October 2025
【Opening Hours】9:00~16:00
【Address】2105 Ooka Nakamaki, Nagano City
【Car parking lot】Yes
【Admission fee】Adult 800 yen, Elementary and junior high school students 400 yen
#I like flowers #Scenery with flowers #Nagano #Nagano #Nagano sightseeing #Nagano travel #nagano #naganocity
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![[Image1]The Conan decoration of the Nagano Prefectural Government Prefectural Hall isIt will end at 4 p.m. o](https://img.cooljapan-videos.com/files/member_posts/image/911c6d348353e00b78369f418f54aeff1c3ee560.jpg)
The Conan decoration of the Nagano Prefectural Government Prefectural Hall is
It will end at 4 p.m. on Tuesday, September 30.
If you haven't seen it yet, or if you haven't seen it, please come!
In addition, the three-day holiday in September There are a special Open to the public.
【Special Open to the public】
September 13 (Sat.), 14 (Sun.), 15 (Mon.)
9 a.m. to 4 p.m.
#Afterimage of the Eye #Conan #Nagano City Sightseeing
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A lot of of fun Events! Information on Events ✨ in September
(1) Togakushi Soba Festival Hanzaru Eating Walk
This time, 21 Soba restaurants are participating,
If you purchase the half-zaru food walking ticket book "Soba Goyomi" (2,000 yen including tax), you can eat at 3 restaurants × about half the amount of zaru Soba 1 person (3 bocchi).
【Held in period】9/1(Mon)~ 9/30(Tue) *Excluding 13.14.15 days
【Fee】Hanzaru Eating Walking Ticket Book "Soba Goyomi" with 3 tickets 2,000 yen (tax included)
【How to purchase】Make a purchase reservation from the official website and pay in cash at the delivery location.
* Limited sale of 56 books per day
*Please check the official website for details.
(2) Sanada House Garden Light up "Genso"
Light up the Sanada residence Garden in Matsushiro with 7 colors of light!
In addition, a concert by Kento Takayama, an artist from the prefecture, and the Ecole de Matsushiro Club will be held in! This time, as a Special Program, we will also do projection mapping on the theme of culture and art of the Matsushiro Domain in the late Edo period.
【Held in】9/13 (Sat), 9/14 (Sun)
【Time】18:00~20:30
【Venue】Matsushiro Sanada Residence
【Fee】Adults 400 yen, Elementary and junior high school students 100 yen
* 9/13 (Sat) is free for elementary and junior high school students.
*Please check the official website for details.
(3) Zenkoji Temple Binzuru City
Held in as a handmade market named after Buddha's beloved disciple "Binzuru-san"! It is a marketed where various food and craft stores are gathered, and anyone can enjoy it, such as makers, buyers, Local people, and tourists.
【Held in】9/13 (Sat) *Held in regularly on the second Saturday of April to December
【Time】10:00~16:00
【Venue】Around Zenko Temple
(4) Shinshu Ramen Expo 2025
A large gathering of Famous ramen shops from all over the country!
Please take this opportunity to enjoy your favorite ramen!
【Held in】
Act 1 9/12 (Fri) ~ 9/16 (Tue)
* Closed on 17th (Water) and 18th (Thursday) due to replacement
Act 2 9/19 (Fri) - 9/23 (Tue.)
[Time] 10:00-20:00 *Until 19:00 only on 9/16 and 9/23
【Venue】Nagano Omote approach to the temple Central Square
【Fee】Free admission, 1,000 yen per cup (tax included)
Tickets will be sold at the venue ticket vending machine *Cash only
*Please check the official website for details.
(5) Night Pool in Sun Marine Nagano
Let's spend a summer night in a fantastic illumination pool that is different from the usual!
You can also take pictures in the pool, which is usually prohibited! Unlimited ♪ rides on sliders
You can enjoy all-you-can-drink & Light snacks at a great price!
【Held in Date & Time】9/6 (Sat) 21:30~23:30
【Fee】
Advance ticket ¥3,500 (sold until 9/5 (Friday) 23:59)
Same-day ticket¥4,000
* All-you-can-drink & Light snacks included
* Children under the age of 20 are not allowed to enter.
* For details, please see the official website or official Account.
#Nagano City Events #Nagano Events #Events Information #Nagano City #Nagano Prefecture #Nagano Tourism #Nagano Travel #Nagano #naganocity
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【Breaking News】Introducing ✨ the Held in Information of the "119th Nagano Ebisu Smoke and Fire Festival" to be Held in on 11/23 (Sunday / holiday)
1 Outline of Noh and Kyogen
【Held in】11/23 (Sun)
【Held in time】Launch starts at 18:00
【Held in Place】West side of Nagano Ohashi Bridge Rhino River No. 2 Green Area
Number of launches: Approx. 10,000
2 Nagano Ebisu Smoke and Fire Festival Paid Bleachers
You can enjoy the very impressive Nagano Ebisu Smoke Fire Festival up close!
There are various types of paid bleachers available, so you can buy the type of seat that suits you.
[Sales period]
Early bird sale 9/1 (Mon) 10:00~
General sale 11/1 (Sat) 10:00~
[How to apply]
(1) Ticket Pia website
➁ Multi-copy machine at Seven-Eleven stores
3 Crowdfunding
Please cooperate with us to support the Nagano Ebisu Smoke and Fire Festival. There are also courses where you can get a limited thank-you gift!
【Application Period】8/20 (Water) 12:00 ~ 11/28 (Fri) 23:59
【How to apply】Apply from the special site "Ubugoe"
【Thank-you gifts】Limited paid bleachers, Original shichimi cans of Nemoto Hachimanya Sogoro, Shuin stamps, Nagano Famous Confectionery, etc.
*For details, please visit the official website.
#Ebisu Ko #Nagano Ebisu Ko Smoke Fire Festival #Fireworks Festival #Nagano City #Nagano Prefecture #Nagano Tourism #Nagano Travel #Nagano #Nagano City
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Lots of delicious food! Roadside Station Special Feature ✨ recommended for Drive
(1) Roadside Station Nakajo
The shop sells frozen Local Local cuisine "Obukko". We also sell Original game dishes such as the "Mountain Running GIBIER" series, which uses safe and secure venison processed at the Nagano City Game Dishes Processing Center. Of course Meals you can also eat obukko and game dishes at the place!
【Address】1704 Nakajo Sumiragi, Nagano City
Phone number: 026-267-2188
【Business hours】
・Concession stand
9:00～17:00
・ Meals Mametai
10:00~16:00 (Light snacks will be served from 14:30 to 16:00) ）
・Direct sales
April ~ November / 8:30 ~ 16:00
December ~ March / 8:30 ~ 15:00
* Wednesday every week from December ~ March Regular holiday
(2) Roadside Station Shinshu Shinmachi
A popular Roadside Station that has been featured many times on TV. Genghis Khan, a Shinshu new Town Name, and Shinshu Roadside Station Shinmachi Original Shinmachi Plum wine brewed with Shinshu Shinmachi specialty Ume Plum are bestsellers. At the Shokudo, you can eat delicious Oyaki and Handmade Soba noodles from the countryside that have been passed down from the mountains of Shinshu.
【Address】Nagano City Shinshu Shinmachi Water 4619
Phone number: 026-262-2228
【Business hours】8:30~17:45 (Shokudo L.O until 16:30)
(3) Roadside Station Nagano City Ooka Specialty Center
Direct sales of fruits and vegetables and processed goods are set up, and Fresh and safe are the motto of selling vegetables, fruits, and wild vegetables in each of the Four Seasons. Locally produced Soba flour is also popular at the Shokudo where you can enjoy Handmade Soba noodles and Volume Oyaki!
【Address】5275-1 Ookako, Nagano City
Phone number: 026-266-2888
【Business hours】
・Shop 9:00~17:00
・Shokudo 9:30~15:00
#Roadside Station #Roadside Station Gourmet #Drive #Direct sales #Nagano City #Nagano #Nagano Tourism #Nagano Travel #Nagano #Nagano City
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