HELLO TO EVERYONE WHO WATCHES COOL JAPAN VIDEOS! This is the Matsuyama Tourism Convention Association.
In this social media Account, we will introduce the charms of Four Seasons in Matsuyama City, Ehime Prefecture, the latest Tourist Information, Events, and highlights.
We will also deliver tips for traveling to the fullest of Matsuyama City, a city full of history and culture, and small topics unique to the Locals.
We hope that not only those who are visiting Matsuyama City for the first time, but also repeat visitors who have visited many times will Fun the charm of Matsuyama City.

About Matsuyama City, Ehime Prefecture
Matsuyama City is located in the northwestern part of Ehime Prefecture and faces the Seto Inland Sea, the largest city in Shikoku with a population of about 490,000 (as of April 2025), and is blessed with a warm and comfortable climate throughout the year.
It is a lively city steeped in history and culture.
The city is full of attractions such as Dogo Onsen, one of the oldest hot springs in Japan, and Matsuyama Castle, one of the 12 existing castle keeps.
Matsuyama City is also known as the "Village of Haiku Town," which produced famous haiku poets such as Masaoka Shiki and Takahama Kyoshi, and is dotted with Spots where you can experience literature.
There is a streetcar in the city, and the Access to the Sightseeing spot is comfortable.
The sea, mountains, and islands are rich in Nature, and you can Fun an active trip or a leisurely Healing trip.
We look forward to seeing you there!

【Access to Matsuyama City, Ehime Prefecture】
Matsuyama City is the gateway to Shikoku, and it is only 20 minutes by car from Matsuyama Airports to the downtown, making it easy to access.
Use direct flights from Tokyo, Osaka, Nagoya, Fukuoka, etc., and you can get there very smoothly by plane.

Use the JR Yosan Line by rail and ferries and high-speed boats from Hiroshima and Kure by sea, so you can comfortably access by air, land, and sea by various means.
Retro streetcar and "Botchan Train" are also operating in the city's Transportation, and the Transportation itself is one of the pleasures of Traditional Japanese straw raincoat trip.

[Historical background of Matsuyama City, Ehime Prefecture]
The history of Matsuyama City began with Matsuyama Castle, which was built by Kato Yoshiaki, a warlord of the Sengoku period.
After that, it developed as a castle town, and flourished as a political, economic, and cultural center during the Edo period.

Matsuyama City is also widely known as the setting for Author Natsume Soseki's novel Botchan.
In modern times, it produced many great figures such as Masaoka Shiki and the Akiyama brothers, and the world view of the Ryotaro Shiba historical novel "Clouds Above The Hill" is still alive and well in every corner of the city.
While cherishing the footprints of history, Matsuyama City is home to a culture that continues to the present day.
Please enjoy walking around the city and experience the depth of its history.

【Popular Sightseeing spots in Matsuyama City, Ehime Prefecture】
・Matsuyama Castle
Matsuyama Castle is a symbol of the city. The Castle Keep overlooks the city and the Seto Inland Sea.
It is one of the 12 surviving Castle Keeps and is recommended for history buffs.

・Dogo Onsen
It is the oldest hot spring in Japan with a history of 3000 years.
The Dogo Onsen Main Building has a retro atmosphere, and you can feel the romance of history while bathing.

・Botchan Train
The retro frame is a popular Sightseeing Train.
Use as a means of transportation around the downtown, but just Boarding can be an exciting and special experience.

・Bansuiso
It is a French-style Western-style building designated as an important cultural property.
It is the oldest reinforced concrete building in Matsuyama, and you can experience a page of history.

【Introduction to Roadside Stations in Matsuyama City, Ehime Prefecture】
・ Roadside Station Kazahaya no Township Fuwari
It is a spot where you can get Fresh seafood from the Seto Inland Sea, Local vegetables, and Gourmet food.
Drive along the way and enjoy the unique taste of Matsuyama.

【Specialty Gourmet Introduction of Matsuyama City, Ehime Prefecture】
・Sea bream rice (Matsuyama style)
The harmony between the aroma of grilled sea bream and plump cooked rice is an irresistible Gastronomical delicacies. Please enjoy it as a memory of your trip.

・Jakoten
It is a healthy and tasty deep-fried dish made from whole small fish Landings in the Local.
One of a kind is also appreciated as a souvenir.

・Iyokan sweets
Sweets made with the citrus "Iyokan", which represents Matsuyama City, have an exquisite refreshing aroma and sweetness.
We also have a wide variety of cakes, jellies, and more.

【Events and Festivals in Matsuyama City, Ehime Prefecture】
In Matsuyama City, lively events are held in every four seasons.

・Matsuyama Baseball Dance Festival (Held in in August)
One of the four major festivals in Shikoku where all the citizens come out and get excited, "Baseball Dance Festival".
Baseball Dance Festival and Baseball Samba groups parade through the city.
Before and after, the "Matsuyama Port Festival (Fireworks Festival)" is held in at Mitsuhama Port, and it is crowded with hundreds of thousands of people every year.

・Camellia Festival (Held in in February)
Local Nicknamed "Tsubaki-san", it is crowded with Prayer visitors who wish for Prosperity in business and Family Safety.
many stalls are lined up, and you can Fun in a lively atmosphere.

・Dogo Onsen Festival (Held in in March)
It is a festival that heralds the arrival of Spring in Dogo and gives thanks for the blessings of Hot spring.
Various Events such as Mochi Throwing and Dogo Onsen Odori are held.

Please experience the seasonal atmosphere unique to Matsuyama City.

【Tourist Information of Matsuyama City, Ehime Prefecture】
Matsuyama City is a city with a good balance of history, Hot springs, culture, Nature, Gourmet food, and all the charms.
Cool JAPAN VIDEOS will Broadcasting attractive Information so that you will like Matsuyama City even more!
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