[Image1]Matsuyama City, in collaboration with JTB Corp. and a third party, will utilize the digital map

Matsuyama City, in collaboration with JTB Corp. and a third party, will utilize the digital map "Stroly" to encourage both domestic and international tourists to explore the area and revitalize the city center through the nighttime economy. It can be easily used by first-time visitors, as it is linked with GPS location information on smartphones and other devices.
(1) Dogo Onsen and Matsuyama City Digital Map
- A tourist map of the city center and Dogo Onsen area
- Featuring illustrations that represent Matsuyama, such as Matsuyama Castle, hot springs, white herons, and camellias, making it easy for overseas visitors to understand at a glance.
(2) Matsuyama NightDining & Bar Digital Map
- A map of restaurants in the city center, including izakayas, bars, and restaurants
- Accessible via QR codes and websites
- Available in Japanese, English, Korean, traditional Chinese, and simplified Chinese
- Linked with GPS location information, allowing users to check their current location while using it
- Future content will be further enhanced.

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May. 7, 2026
On May 12th (Tuesday), the Ninomaru Takigi Noh will be held at the Ninomaru Historical Garden. In Matsuyama, Noh theater has thrived under the patronage of the feudal lord and has been passed down as a traditional art to this day. The event is characterized by being held against the backdrop of the stone walls of Matsuyama Castle located on the north side of the garden, creating a mystical atmosphere. Why not enjoy the Takigi Noh and make it a charming evening? 【33rd Ninomaru Takigi Noh】 Date: Tuesday, May 12, 2026, Doors open at 5:00 PM, Performance starts at 6:00 PM, Ends at 8:30 PM (tentative) Location: Special Noh stage within the Ninomaru Historical Garden (5 Marunouchi, Matsuyama City) *In case of rain, it will be moved to the Main Hall of Matsuyama Civic Center, with a delayed start at 6:30 PM. *Both the Ninomaru Historical Garden and the Main Hall have unreserved seating. Admission: General 1,400 yen (1,000 yen for Matsuyama Cultural Association members, 700 yen for high school students and younger) Sales locations: Matsuyama City General Community Center Cultural Association Office, Matsuyama Civic Center Program: Kongō School Maihōshi "Kumano" (Yuya) Kita School Maihōshi "Tetsuwan" (Kanawa) Ōkura School Kyōgen "Shimizu" (Shimizu) Hōshō School Maihōshi "Funabenkei" (Funabenkei) Kanze School Noh "Tamura" (Tamura) #Ehime Prefecture #Matsuyama City #Ninomaru Historical Garden #Takigi Noh #Culture #EHIME #MATSUYAMA #NINOMARU #TAKIGI-NOH #Like Matsuyama #Matsuyama Tourism #Matsuyama Tourism Convention Association