October 4, 2025 Kami-Suwa Kaido Town Walk and Sake Stroll 2025

On that day, a major event took place in Suwa: “Kami-Suwa Kaido Town Walk and Sake Stroll.” Along the route from Kami-Suwa Station, within about 1 km along National Route 20, five of Suwa’s famous breweries stand side by side, and for the event the area from Suwa 2-chome to the Motomachi traffic lights was turned into a pedestrian zone. The five breweries of Suwa proudly served their signature sake. This year, a hinoki masu (cypress sake cup) and a participant sticker worn on the left chest functioned as the festival passport, creating an event where guests could enjoy the aroma of hinoki along with fine sake. Tickets were limited to 3,000, and popularity was so high that they sold out by September 14—half a month earlier than last year.
This time, foodie Kasai couldn’t make it to the site… but a staff member from the same association kindly provided photos!
Local restaurants once again showcased their skills with snack stalls, and neighborhood groups offered their own stalls as well!!!

Although it rained on the day, the ticket exchange at 11:00 at Suwachao was bustling. The town began to liven up ahead of the pedestrian zone opening at 12:00, and by the official start at 13:00 lines formed in front of the five breweries as people queued for their favorite labels. The opening featured greetings from the mayor of Suwa City and the head of the Chamber of Commerce, followed by the local traditional kiyari work songs, which marked the start of the Sake Stroll. Afterward, the kiyari performers walked along the Kaido, responding to requests and continuing their songs until about 17:00. From 14:00, local dance troupes energized the venue.

Stall lines were huge, offering yakitori, eel, karaage and san-zoku-yaki (mountain-bandit-style fried chicken), chicken wings, game dishes, skewers, candied apples, yakisoba, and more. The food stalls were a great success. People enjoyed delicious sake and tasty local dishes. We met so many smiling faces—thank you very much.

Next year, to ensure visitors are satisfied and entertained while securing understanding and cooperation from the local community, all our staff will continue working hard to keep Suwa lively and thriving.

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