The Gion Festival unfolds in the streets of Kyoto every year from July 1st to 31st, lasting for about a month.

Among the festivities, the "Naginata Hoko" stands out with its remarkable presence.

The photo shows the Naginata Hoko moving through the streets of Kyoto in the height of summer.
Its luxurious decorations, large wheels, and the people pulling the hoko convey the tradition of Kyoto and the excitement of the festival that has been passed down for over a thousand years.

Under the blazing sun, the Gion Festival has been preserved despite the sweat and heat.
It is a beauty of Japanese traditional culture that can only be felt in the hot summer of Kyoto.

Accompanied by the resonating Gion bayashi, the Gion Festival colors the summer in Kyoto.
It is one of Japan's representative festivals that we hope will continue to be cherished.