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Atami Ginza Shopping Street
Once the bustling heart of Atami, Ginza Street drew many tourists to the city center.
At the corner of the shopping street’s entrance is the Atami Chamber of Commerce & Industry, housed in a building that operated as a bank until 1975. The solid, retro structure still preserves the charm of that era.
Strolling down Ginza Shopping Street, you’ll encounter sun-dried fish hanging from eaves, a coffee shop still operating in its Showa-era form, and long-established wagashi confectioners—scenes of Japan that remain unchanged.
Recently, the street has welcomed seafood-focused restaurants and cafes using local ingredients, sweets shops such as Atami Pudding, matcha specialty Atami Satori Main Store, the premium Mont Blanc shop Silk kiito, and gelato stores. Guesthouses offering interaction between locals and travelers have also opened, giving the street a renewed, renovated feel.
Address / 413-0013 Ginzacho, Atami City, Shizuoka Prefecture
Access / About a 20-minute walk from atami station
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