Atami Ginza Shopping Street
Once the bustling heart of Atami, the Ginza Street drew many visitors to the town center.
At the corner of the shopping street’s entrance intersection stands the Atami Chamber of Commerce & Industry, housed in a building that operated as a bank until 1975. Its solid, retro façade preserves the atmosphere of that era.
Stroll down the Ginza Shopping Street and you’ll encounter sights unchanged from the past: dried fish hanging under the eaves, a coffee shop still running in Showa-era style, and long-established wagashi confectioners.
Recently, the street has welcomed restaurants popular for seafood, cafes using local ingredients, sweets shops such as Atami Pudding, matcha at Atami Satori Main Store, the premium Mont Blanc shop Silk kiito, and gelato shops. Guesthouses offering interaction between locals and travelers have also opened, giving the street a renewed, renovated feel.
Address / 〒413-0013 Ginzacho, Atami City, Shizuoka Prefecture
Access / About a 20-minute walk from atami station
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