The Azumino City Tourism Association, a public interest incorporated association, shares the present charm of Azumino, a garden city spreading at the foot of the Northern Alps. Azumino City, Nagano Prefecture sits near the center of Nagano, nestled between Matsumoto to the south and Hakubamura to the north. Home to Japan’s largest wasabi fields and blessed with clear water and air, Azumino promotes its appeal through Cool Japan videos. [What is Azumino City, Nagano Prefecture?] Azumino City, Nagano Prefecture is a city surrounded by the mountains of the Northern Alps and blessed with beautiful nature. Its population is about 92,000 (April 2024), and it is a place where history and culture live alongside a rich natural environment. The city’s seasonal scenery enchants visitors, especially cherry blossoms in spring, fresh greenery in summer, autumn foliage, and snowy landscapes in winter. Since around the Meiji era, wasabi cultivation has flourished here. That tradition continues today, and Azumino is known as one of Japan’s leading wasabi-producing regions. [Notable sightseeing spots in Azumino City, Nagano Prefecture] ・Daio Wasabi Farm Daio Wasabi Farm is one of Azumino’s signature tourist attractions. Spanning an area equivalent to more than ten Tokyo Domes, it is one of Japan’s largest wasabi farms, and its picturesque waterways are spectacular. Visitors can tour the wasabi fields and enjoy a variety of wasabi-based gourmet offerings. ・Hotaka Shrine Hotaka Shrine is said to be a power spot in Azumino. Historically worshipped as a guardian of the Japanese Alps, it is widely revered for traffic safety and industrial safety. ・National Alps Azumino Park (Horikane Hotaka area) This park is one of six national parks in the Kanto Koshinetsu region. It is a vast natural park popular with families and couples. The park features seasonal flower beds, playground equipment for children, barbecue areas, and day-camping zones. ・Azumino Chihiro Art Museum The Azumino Chihiro Art Museum exhibits the works of picture book artist Chihiro Iwasaki. Set in a quiet environment surrounded by beautiful nature, it offers a warm and comforting picture-book world. It is a soothing destination for families and art lovers. ・Roadside Station Alps Azumino Horigane no Sato Located at the foot of the Northern Alps, this roadside station offers a wide selection of fresh, safe, and carefully made farm products. Local Azumino souvenirs focused on fresh vegetables and fruits are recommended. ・Outdoor activities To fully enjoy Azumino, try activities such as clear stream boat rides, rafting, and clear-bottom boats. There are mountain-biking courses where you can ride while gazing up at the Northern Alps. Other options include horseback riding and F1, offering a variety of ways to have fun. ・Hands-on and indoor experiences A rich variety of hands-on programs is available, including soba noodle making, glassblowing, glass stamp making, pottery, and traditional chopstick crafting. Choose according to your interests and give them a try. ・Northern Alps mountaineering The Northern Alps comprise some of Japan’s premier mountain ranges, with peaks around 3,000 meters. Azumino City, located at the foothills of the Northern Alps, also serves as a recommended base for alpine climbing. It is known as a gateway to popular peaks featured among Japan’s 100 Famous Mountains such as MtJonen, Mt. Tsubakuro, MtYarigatake, and as a viewing point for the Hotaka Mountain Range from Mount Chō. [Specialties of Azumino City, Nagano Prefecture] ・Wasabi Azumino City is renowned as one of Japan’s top wasabi-producing areas. Clear water and a cool climate suit wasabi cultivation, and its quality is highly regarded both domestically and internationally. Enjoy wasabi-based dishes and processed products when you visit. ・Rainbow trout Rainbow trout farmed in Azumino’s pristine waters is another local specialty. In recent years, “Shinshu Salmon,” bred from rainbow trout and brown trout, has become popular. [Festivals and events in Azumino City, Nagano Prefecture] ・Ofune Festival The Ofune Festival, held every September, is a traditional event centered at Hotaka Shrine. Boat-shaped floats parade through the town as locals unite to enliven the festival. [Azumino City sightseeing recap] Azumino City, Nagano Prefecture is a region full of charm, surrounded by beautiful nature and rich history. Please visit Azumino City and experience its attractions for yourself. We will continue to share recommended sightseeing information and the latest updates so that Azumino can become a memorable page in your travel diary.