Taisha Senbei Suwa Shop

On this day, foodie Kawanishi was drawn in by a sweet aroma and visited Taisha Senbei Suwa Shop.
Since childhood, foodie Kawanishi has loved Taisha Senbei’s peanut senbei and castella senbei; they are among his favorite treats.

Despite being busy, Mrs. Sasaki, wife of President Sasaki, spoke with foodie Kawanishi. Taisha Senbei’s history began with its founding in Shimosuwa Town near the end of the Taisho era, and the shop moved to Suwa City in 1955. The Suwa Confectioners’ Association roster from 2011 lists the founding year as Taisho 10 (1921), but the source of that information seems unclear. Still, you get the sense that Taisha Senbei belongs to Suwa.

When people hear Taisha Senbei, don’t they picture the peanut senbei? Actually, the first item sold as Taisha Senbei seems to have been the castella senbei (unofficial). The peanut senbei bears the name “Taisha” on the snack itself, so people naturally imagine Taisha Senbei means peanut senbei. That’s not the case. At first, castella senbei was the product known as Taisha Senbei. Both peanut senbei and castella senbei have been popular signature items since the founding. I learned this only after hearing the story myself!

Taisha Senbei’s origin story says the founder had a close relationship with the chief priest of Suwa Taisha’s Lower Shrine at the time. The priest asked the founder to make distributable treats that parishioners could receive during the Onbashira festival. The senbei the shop then made, called Asahi Senbei (today’s castella senbei), was allowed to be called “Taisha Senbei,” and so Taisha Senbei was born. I was deeply moved to finally learn the origin of a name I had wondered about since childhood.
The recipes for Taisha Senbei are fixed in their basic proportions, but the craftsmen adjust them daily according to the season, temperature, and humidity. I believe this deep trust in the artisans is why Taisha Senbei has been loved in Suwa for so long.

Taisha Senbei’s recommended products are, of course, all of their offerings, but one item that especially caught my eye was the salted yokan with walnuts. They use large walnuts so generously that you can plainly see big chunks of walnut with the naked eye. It’s a must-buy souvenir for walnut lovers!!!

The tourist association reports that visitors from other prefectures often buy Taisha Senbei as souvenirs in Suwa, and the taste prompts questions like “Can this be bought online or at department stores?” That’s how popular it is. When you visit Suwa, please pick some up as a souvenir!!!


◎ Taisha Senbei Suwa Shop
📍 5320-9 Nakasu, Suwa City
☎ 0266-53-2777
◎ Business hours: 9:00 – 17:15
◎ Closed: Sundays
◎ Parking: About 10 spaces in front of the shop
◎ Website: http://taisyasenbei.jp//