That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd., headquartered in Suwa. PMOA is the well-known company that created Suwa City’s official character, Suwa-hime. Yamaoka gave us a tour of the factory and offices.
PMOA, headquartered in Suwa City, is the only hobby manufacturer in Nagano Prefecture. They had been manufacturing plastic molds and parts for automobiles and cameras, but when orders declined during the Lehman shock (the 2008 global financial crisis), the president began to consider whether the company's existing technology could be applied to other businesses. At the same time, the hobby boom—part of Akihabara culture (plastic models, figures, etc.)—was taking off. They created a plastic model of Takashima Castle, beloved by Suwa residents — this marked the beginning of PMOA's production of building plastic models.
With about 40 employees, the company primarily uses plastic molding to manufacture items such as figures, fishing lures and plastic parts for a maker known for bicycle lights. In addition to molding, they also provide services such as signboard printing and vehicle wrapping. They have even wrapped Suwa City municipal vehicles, including one featuring Suwa-hime; some readers may have seen it. They also accept private car-wrap orders, so anyone wanting a truly one-of-a-kind vehicle should consider it.
The company now has its own factory adjacent to the Chino facility, which makes production-stage feedback much smoother and enables rapid response—this is a key strength.
The company's motto is 'Making Japanese towns cute and lively!' Expect them to keep producing many adorable figures and striking plastic models.
※ Factory tour
Date & time: Every Friday at 13:30
Duration: 1 hour 30 minutes
Group size: 2–20 people
Elementary school children and younger: Free
Junior high school students and older: 1,000 yen
◎ Please call at least one week in advance: 0266-78-6481 (Harada or Arai)
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