[Image1]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,
[Image2]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,
[Image3]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,
[Image4]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,
[Image5]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,
[Image6]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,
[Image7]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,
[Image8]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,
[Image9]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,
[Image10]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,
[Image11]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,
[Image12]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,
[Image13]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,
[Image14]That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd.,

That day, Kawanishi, known for his love of food, restrained his appetite and visited PMOA Co., Ltd., headquartered in Suwa. PMOA is the well-known company that created Suwa City’s official character, Suwa-hime. Yamaoka gave us a tour of the factory and offices.

PMOA, headquartered in Suwa City, is the only hobby manufacturer in Nagano Prefecture. They had been manufacturing plastic molds and parts for automobiles and cameras, but when orders declined during the Lehman shock (the 2008 global financial crisis), the president began to consider whether the company's existing technology could be applied to other businesses. At the same time, the hobby boom—part of Akihabara culture (plastic models, figures, etc.)—was taking off. They created a plastic model of Takashima Castle, beloved by Suwa residents — this marked the beginning of PMOA's production of building plastic models.

With about 40 employees, the company primarily uses plastic molding to manufacture items such as figures, fishing lures and plastic parts for a maker known for bicycle lights. In addition to molding, they also provide services such as signboard printing and vehicle wrapping. They have even wrapped Suwa City municipal vehicles, including one featuring Suwa-hime; some readers may have seen it. They also accept private car-wrap orders, so anyone wanting a truly one-of-a-kind vehicle should consider it.

The company now has its own factory adjacent to the Chino facility, which makes production-stage feedback much smoother and enables rapid response—this is a key strength.
The company's motto is 'Making Japanese towns cute and lively!' Expect them to keep producing many adorable figures and striking plastic models.
※ Factory tour
Date & time: Every Friday at 13:30
Duration: 1 hour 30 minutes
Group size: 2–20 people
Elementary school children and younger: Free
Junior high school students and older: 1,000 yen
◎ Please call at least one week in advance: 0266-78-6481 (Harada or Arai)

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Oct. 17, 2024
October 5, 2024 Kami‑Suwa Kaido Town Walk and Sake Stroll On that day, a major event took over the town of Suwa: the “Kami‑Suwa Kaido Town Walk and Sake Stroll.” Along a one‑kilometer walking radius from JR Kami‑Suwa Station along National Route 20, five of Suwa’s famous breweries stand side by side, and for the event the area from Suwa 2‑chome to the Motomachi traffic lights was turned into a pedestrian zone. The five breweries of Suwa proudly served their signature sakes🍶. This year, a cypress masu (wooden sake box) doubled as a passport, letting visitors enjoy the aroma of hinoki wood while sipping fine sake. The 3,000 tickets sold out by September 30, showing just how popular the event was!!! Compared with last year, more local restaurants offered snack stalls, and additional stalls were run by neighborhood groups!!! Although the weather was a little worrying that day, the ticket exchange at 11:00 at Swatchao was lively, and the city began to buzz toward the pedestrian zone start at 12:00. By the official start at 13:00, lines had formed in front of the five breweries as people queued for their preferred labels!!! After opening remarks by Suwa’s mayor and the head of the Chamber of Commerce, the stroll kicked off with Suwa’s customary kiyari work song, and the sake stroll began. The kiyari performers then walked along the kaido, responding to requests and singing until around 17:00🎶 From 14:00, local dance troupes energized the venue. Many guests joined in the dancing, and the sight of everyone enjoying themselves was memorable. The food stalls drew long queues: yakitori, grilled eel, karaage and sanzokuyaki (mountain warrior‑style fried chicken), chicken wings, game dishes, kushiyaki, candied apples, bento sellers, french fries, yakisoba, and more… The snack stalls were as busy as the sake booths! Good sake paired with delicious local dishes and snacks naturally brought smiles to people’s faces🎶 We met many smiling visitors—thank you very much. What surprised us most was how little trash there was. From the organizer’s perspective, we picked up litter from JR Kami‑Suwa Station to the far end of the venue just before the event ended, and there seemed to be very little trash on the streets. I believe that resulted from attendees properly sorting and disposing of their waste. As I walked around holding a bag and saying, “If you have any trash, please put it in this bag!” several visitors responded, “Wow, amazing! You even collect trash? Thank you so much.” Those words wiped away my fatigue! I was deeply moved😢 For the next event, our staff will continue striving to ensure guests are satisfied and have a great time, while gaining the understanding and cooperation of local residents so that Suwa’s town can become even more vibrant and lively.
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Oct. 8, 2024
まだまだ、残暑が残る異常な感じですが。。。 僕が幼少の頃は、諏訪湖の花火(8/15)が過ぎるともう寒くもなり秋を感じる諏訪でしたが、今日も何故か最高気温30℃。。。🥵 暑い日が続きます。 少し早いですが、食いしん坊河西の“食欲の秋”を我慢して、皆さんに諏訪の紅葉をご紹介させて頂こうと思います。 諏訪は、盆地もあり諏訪湖は山々に囲まれている都市です。 紅葉も、色んな種類の木々があり、同じ赤でも違った色を魅せてくれるのでが、紅葉の醍醐味ですね!!! イチョウも多く、“黄葉”なんて呼ばれてもおります。 諏訪湖の近く、千人風呂で有名な片倉館には、イチョウがあり、とても美しく黄葉が楽しめます。 霧ヶ峰では、ススキが皆様を迎えてくれます。 また、霧ヶ峰高原などの高原地帯も涼しくなると空気が澄んできますので、南アルプスや、北アルプス、中央アルプス、富士山、八ヶ岳など、名だたる山々が望めるのが霧ヶ峰の霧鐘塔や、薙鎌神社がオススメです🏔 是非皆さん、紅葉を観に諏訪にお越し下さい! 是非、皆さんのオススメの諏訪の紅葉スポットを教えて下さい! Instagramで #visitsuwaautumn で投稿して頂けると嬉しいです!!! It’s still hot in here Suwa city. It is abnormal!!! When I was child, after Lake Suwa’s firework festival gradually to change to autumn. But, today is still 30 Celsius… Hopefully, autumn should come soon!!! I’ll introduce to Suwa’s autumn leaves. The Suwa city is basin surrounded by mountains. We have so many kinds of trees. So, you can see many kinds of autumn leaves red color. Do you know what color will be change ginkgo leaf? It will be change to green to yellow. You can see ginkgo trees autumn leaves! It is also beautiful!!! Near the Lake Suwa, we have Katakura-kan(they are famous for building and hot spring) they have gingko tree and maple. You’ll see red(maple) and yellow(ginkgo) color harmony with historical building. How awesome spot it is!!! At the Kirigamine, you’ll see Japanese pampas grass all over the place. That’s seasonal tradition. At the Mushou tower or Nagikama shrine, you are going to see fantastic view. You may see Northern alps, Central alps, Southern alps, Yatsugatake peaks and Mt, Fuji!!! Can you believe that??? Trust me! “Seeing is Believing” If it is sunny, you’ll see all these mountains 360-degree view!!! I recommend to Mushou tower or Nagikama Shrine. Please come to see autumn leaves in Suwa. And tell me your favorite autumn leaves spot in Suwa. Then put #visitsuwaautumn to post to Instagram!!!