#007
[Tourist Spot Feature Part 1 ✨]
Introducing Tsuno’s signature attraction, Tsuno Shrine, the primary shrine of Hyūga Province!
We’ll do our best to make you want to visit!

Beloved by townspeople as “Ichinomiya Shrine,” Tsuno Shrine plays an essential role in telling Miyazaki’s myths.
I touched on Tsuno Shrine in #001, but there was still much I couldn’t cover and some parts I glossed over. Here I’ll offer a clear, inviting explanation to make you want to come.

◆Origin of the shrine’s name
The name Hyūga Province Ichinomiya Tsuno Shrine comes from the tradition that Emperor Jimmu, six years before his enthronement, prayed here for peace across the land during his eastward journey and enshrined the deity. Hence it became an ichinomiya, the highest-ranked shrine of the province. Because the area now called Tsuno was once part of Hyūga Province, the shrine is revered as the province’s ichinomiya.
This shrine is known as the most prestigious shrine in Hyūga Province.
It thus became known specifically as Hyūga Province’s Ichinomiya, Tsuno Shrine, located in Tsuno Town.

◆Emperor Jimmu’s eastward journey
Six years before becoming the first emperor, Emperor Jimmu is said to have stopped here during his eastward journey to pray for peace on land, calm seas, and continued military fortune. He reportedly sharpened arrows at Yatogi Falls on Mt. Osuzu before moving east.
As mentioned in #003, the name Yatogi Falls comes from that episode.

◆Founding history
According to old records, this shrine once stood as the foremost grand shrine of Hyūga Province, but during the Sengoku conflicts between the Shimazu and Otomo clans in the Tensho era, Otomo forces burned the shrine buildings, treasures, and ancient documents to ashes. The sacred object was spared after being evacuated to the foot of Mt. Osuzu. For many years after the conflict, no major rebuilding occurred and only a small shrine remained.
In Genroku 5, Akizuki Tane-masa restored the shrine, and in Ansei 6 benefactors donated a new main hall. Later, as the buildings aged, the Gozouei Housankai (Shrine Reconstruction Support Association) was established in Heisei 14, and the current main shrine was completed on July 7, Heisei 19.

◆Divine virtues (goshintoku)
The shrine enshrines Ōnamuchi no Mikoto. Ōnamuchi took many wives and fathered many children, and from this tradition he became revered as a deity of matchmaking and fertility.
Because he established medical practices and helped many people, he is also venerated as a deity of medicine and recovery from illness. Together with Sukuna Hikona no Mikoto, he cooperated in nation-building, and so he is also worshipped as a patron of enterprise development and commercial prosperity.

◆How to properly tour Tsuno Shrine
When visiting tourist spots and public facilities, please observe proper manners.
- Tsuno Shrine has torii gates facing east and south. Most visitors enter through the south gate near Roadside Station Tsuno, but be sure to bow once before passing under any torii.
- The center of the approach is the path for the kami; walk along the sides.
- At the temizuya (purification fountain), cleanse your hands and mouth. Some may wonder why this is done, but it is preparation for entering a sacred space—a simplified form of the ancient rite of misogi.
- Next, at the haiden (worship hall), perform two bows, two claps, and one bow.
After that, it’s common to draw a fortune slip (omikuji) or buy an amulet and enjoy exploring.

- In recent years, many visitors collect goshuin (red ink shrine stamps). I keep my goshuincho in the car. Tsuno Shrine is known for monthly limited goshuin designs. For example, March may feature illustrations for the Doll Festival, showing the imperial couple, and there are even designs limited to the first three days of the year. When the illustration changes each month, you’ll want to collect them all!
- On the shrine grounds, there are objects to touch that are believed to grant blessings: statues connected to matchmaking and child blessings, Daikoku representing business success and child blessings, and a rabbit symbol for health and recovery.
When you visit, be sure to give them a gentle rub.

- In the parking area at Tsuno Shrine you’ll find Ichinomiya Shokudo, famous for udon and soba. After worshipping, eating udon before heading to the next sightseeing spot is a common choice.
Even on weekdays, the restaurant can fill up.

◆Major festivals and events at Tsuno Shrine
- Tsuno Shrine Summer Grand Festival (August 1–2)
- Winter Reitaisai (early December)
- Saitan-sai (New Year’s Day ceremony) (January 1)
- Setsubun Tsuina ceremony (February 3)
- Musubi Festival (early February)


Tsuno Town offers many attractions, from well-known sights to spots only locals know.
This time we introduced Hyūga Province’s ichinomiya, Tsuno Shrine. Next up is Tsuno Winery—stay tuned for the next post.