Sano-kaze Shinshu Teyaki Senbei Honpo
On this day, food lover Kasai visited Shinshu Teyaki Senbei Honpo. This hand-baked senbei shop has been at this location for about 35 years. On the day, President Hiroko Kitahara, who also bakes the senbei, showed us around.
Stepping inside, the first thing that struck me was the wide variety. For a true senbei fan like Kasai, the selection was almost bewildering 🍘. Among them were many kinds, including shimi senbei and lacquered senbei.
Popular No.1 is nori
No.2 is twice-dipped
No.3 is apple senbei
Next is nozawana wasabi
Nozawana wasabi is quite unusual, isn’t it? You often see nozawana in prefectural souvenir shops, but “nozawana wasabi” is rare. Apple, nozawana, and wasabi are all Nagano specialties. Quince is a specialty of Suwa. Apricot, matcha, white sugar, brown sugar, shichimi, ichimi, miso, negi miso, walnut miso, garlic, and more… There may be more varieties here than anywhere else in Nagano Prefecture.
Kasai’s recommendations are “garlic” and “twice-dipped.” The garlic offers a subtle garlic aroma, while the twice-dipped has a rich, well-infused flavor that lets you enjoy the savory depth of soy sauce. Because they are hand-baked, the texture is superb—this shop is recommended for those who like firm senbei.
Among the standout items is “Fukutoku”!!! Some of you may recognize the name “Fukutoku.” It was made by President Kitahara’s grandfather. Unlike fortune cookies, Fukutoku contains a lucky charm inside!!! President Kitahara has apparently succeeded in reviving it in her generation, wanting to restore it somehow.
And above all, Shinshu Teyaki Senbei Honpo is hand-baked and right in front of the Grand Shrine!!! They sell by hand, and the shop sits very close to the torii of the Main Shrine ⛩. When visiting Suwa Grand Shrine’s Main Shrine, be sure to look for your favorite flavor or souvenirs at Shinshu Teyaki Senbei Honpo, and take a stroll along the North Approach.
◎ Shinshu Teyaki Senbei Honpo
📍 201 Nakasu, Suwa City, Nagano Prefecture 392-0015 (Suwa Grand Shrine North Approach)
☎ 0266-58-1235
Hours: Weekdays 9:30 AM–4:30 PM (may vary)
: Sat, Sun, and holidays 9:00 AM–5:00 PM
◎ Closed: Open year-round
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