NICE TO MEET EVERYONE WHO WATCHES COOL JAPAN VIDEOS! This is the Toon City Tourism and Local Products Association.
Located almost in the center of Ehime Prefecture, Ehime Prefecture Toon City is a city full of charm where rich Nature and art culture are comfortably harmonized.
We are waiting for you to be healed by the beautiful scenery woven by nature, such as Shirai no Taki and Shiraito Falls.
In COOL JAPAN VIDEOS, we will tell you about the charm of Toon City, so please look forward to it.

◆Access Information to Toon City, Ehime Prefecture
Toon City is about 30 minutes by car from Matsuyama City and close to the Kawauchi IC of the Matsuyama Expressway, making it very convenient for transportation.
Public transportation is also maintained around Yokogawara Station, the terminus of the JR Iyo Railway Yokogawara Line, and is attracting attention not only as a tourist attraction but also as a business and migration destination.
You can easily access various sightseeing spots in the city, such as Shirabono Falls, Botchan Theater, Toon City Furusato Exchange Hall Sakura no Yu (Hot Spring), and more.

◆About Toon City, Ehime Prefecture
Toon City, with a population of about 33,000 (as of May 2025), is located in the Chuyo Region of Ehime Prefecture.
Adjacent to Kumakogen Town, Matsuyama City, and Uchiko Town, the Rich in nature terrain of mountains and plains is attractive.
Clear streams Shigenobu River stream the center of the city, Cherry Blossom Tree-lined Path and Cycling Road are maintained along the river, and life with Nature is spreading.

◆History of Toon City, Ehime Prefecture
Toon City, which was created in 2004 by the merger of the former Shigenobu Town and the former Kawauchi Town, has developed mainly in agriculture and forestry since ancient times, although it is still a new city.
In recent years, we have also been focusing on tourism promotion that takes advantage of the charm of the region, and cultural facilities such as "Botchan Theater" have been born, nurturing the charm of the town together with the Local people.

◆Introduction of Sightseeing spots in Toon City, Ehime Prefecture
・Shirai no Taki
Selected as one of the 88 Scenic Views of Shikoku 88, it is one of the Nature Scenic Spots that represents Toon City.
It is also known that many literati such as Masaoka Shiki and Natsume Soseki visited and chanted phrases and songs.
The waterfall with a drop of 96 meters shows the beauty of each season, but the Ice Waterfall in the middle of winter looks like an ice sculpture and is fantastic and spectacular.

・Shiraito Falls
Located in the Shanglin district, this waterfall looks like a silk thread with water streaming down delicately.
Spring summer, autumn and winter, you can enjoy the beauty of each and, and in autumn you can also enjoy the contrast with the Autumn leaves.
Spot where you can spend a relaxing time in quiet nature.

・Botchan Theater
It is a permanent musical theater that is rare in Japan, and is Located inside "Respace City".
Original works on the theme of the history and culture of Shikoku and Setouchi are performed, and you can encounter performing arts that make you feel Gari connected with the Local people.

・Toon City Furusato Exchange Hall Sakura no Yu (Hot Spring)
It is a Natural hot spring of sodium and carbonated Water salt spring, and it is reputed to be gentle on the skin.
In addition to the family bath and sauna, there is also a pool and training room, which is recommended for those who want to spend a relaxing time.

・Cherry Blossom Tree-lined Path along the Shigenobu River
About 800 cherry trees are planted along the Shigenobu River, and the entire town is gorgeously colored in Spring.
The area around the Minara Bridge Bridge is also popular as a cycling road, and during the Cherry Blossom Festival, Light ups and stalls appear, and it is crowded with Locals and tourists enjoying the arrival of Spring.

◆Recommended Spot for purchasing Souvenirs in Toon City, Ehime Prefecture
Toon City Sakura no Yu (Hot Spring) Tourism and Local Products Center sells Fresh Local vegetables, fruits, and processed goods.
Use the Tourist Information Center, eat-in space, hometown experience building, and even rental bicycles can be used as a base point for sightseeing.

◆ Introduction of Specialty Gourmet in Toon City, Ehime Prefecture
・Naked barley products
Local school lunches are also used in grains unique to Toon City.
It is also popular with health-conscious people and is sold as Pearled barley and processed goods.

◆Introduction of Events and Festivals in Toon City, Ehime Prefecture
・Hoccho market
This is a local Events Held in at the Tourism and Local Products Center of Sakura no Yu (Hot Spring) in Toon City.
Local Gourmet food and specialty products are sold, as well as stage events and experience corners, so you can enjoy it with your family.

・Yokogawara Saturday Night Market
This is an annual summer Events where the front of Yokogawara Station on the Iyo Railway becomes a pedestrian paradise.
Events rooted in the community include stalls and performances by Local Junior and Senior High School Students.

◆Introducing Tourist Information of Toon City, Ehime Prefecture
Toon City is a city full of charm with Nature, culture, and food.
We will Broadcasting Recommendations that will make you like Toon City, Ehime Prefecture, so please follow us!