Introducing hands-on tours you can enjoy in Hokkaido’s Tokachi region 😄

~Enjoyed on a wooden deck at the farm~
Savor Matsuhashi Beef BBQ at Matsuhashi Farm in Sarabetsu Village

Matsuhashi Farm has run livestock operations in Sarabetsu Village for over 90 years.
The farm manages every stage from breeding and fattening to sales, and also grows wheat and soybeans.

Yasuhiro Matsuhashi, the fourth-generation owner, is rethinking Tokachi agriculture, shifting from yield- and income-focused farming to sustainable, self-sufficient practices.
His current theme is stockpiling and seed preservation so the next generation will not go hungry.

The cattle raised by Mr. Matsuhashi are called Matsuhashi Beef.
They focus on preserving the beef’s natural lean flavor with minimal marbling.
This plan lets you taste that proud beef on a BBQ terrace built on the farm grounds.

From the wooden deck you can see vast fields.
Eating locally raised beef amid a panorama that seems to blend into the fields makes the flavor especially memorable.

Tour Schedule
11:30 Gather at Matsuhashi Farm

11:35 Farm introduction and walk / Introduction to Matsuhashi Beef
Learn from Mr. Matsuhashi about the care he takes in raising Matsuhashi Beef.

12:00 BBQ with Tokachi fields spread before you
Enjoy the lean flavor of Matsuhashi Beef and the taste of locally grown vegetables on a perfect BBQ deck with sweeping field views.

13:30 Commemorative photos in the fields
Put on shoe covers and take commemorative photos against the spectacular backdrop.

14:00 Tour ends

Operating season: June–August
Time: 11:30–14:00 (about 2 hours 30 minutes)
Participants: 4–100 people
Price:
◎ Vegetable Course / A BBQ course focused on freshly harvested vegetables with less meat (mid-July–end of August)
・Without English interpretation: 9,900 yen per person
・With English interpretation: 14,300 yen per person

◎ Matsuhashi Beef Standard Course / Standard plan to enjoy Matsuhashi Beef
・Without English interpretation: 13,200 yen per person
・With English interpretation: 17,600 yen per person

◎ Matsuhashi Beef Premium Course / A luxury plan featuring rare cuts of Matsuhashi Beef
・Without English interpretation: 20,900 yen per person
・With English interpretation: 25,300 yen per person

※As an option, an all-you-can-drink plan is available for 2,000 yen (tax included) for each course.

Please make a reservation at least seven days before your desired date of use.
(We may not be able to accommodate your requested date due to guide availability or other reasons.)
Visitors who have been living abroad within seven days before entering Japan cannot enter hygiene-controlled areas for quarantine reasons, so please understand.
Depending on the World Organization for the Animal Health’s reported global outbreaks of foot-and-mouth disease, participation in the tour may be refused. Please be aware of this in advance.

This experience offers a great opportunity to meet producers, learn about Matsuhashi Beef and Mr. Matsuhashi’s philosophy, and discover the behind-the-scenes of livestock farming and food production!!
We hope this Tokachi experience will become a memorable page in your travel story 😄
If you are interested, please visit the relevant page on our official website, "BEHIND THE GOOD TASTE – A Journey Connecting to Tokachi, the Source of Food."

Contact
Knau Publishing Co., Ltd. Slow Travel HOKKAIDO
Email: slh@slow-life-hokkaido.com