Nagano Convention & Visitors Bureau
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Nagano Convention & Visitors Bureau

Nov. 9, 2025
[Image1]Enjoy great value gourmet treats with the Zenkoji Omotesando Tasting Ticket✨1. “Nori-wrapped Yaki-mu
[Image2]Enjoy great value gourmet treats with the Zenkoji Omotesando Tasting Ticket✨1. “Nori-wrapped Yaki-mu
[Image3]Enjoy great value gourmet treats with the Zenkoji Omotesando Tasting Ticket✨1. “Nori-wrapped Yaki-mu
[Image4]Enjoy great value gourmet treats with the Zenkoji Omotesando Tasting Ticket✨1. “Nori-wrapped Yaki-mu
[Image5]Enjoy great value gourmet treats with the Zenkoji Omotesando Tasting Ticket✨1. “Nori-wrapped Yaki-mu
[Image6]Enjoy great value gourmet treats with the Zenkoji Omotesando Tasting Ticket✨1. “Nori-wrapped Yaki-mu
[Image7]Enjoy great value gourmet treats with the Zenkoji Omotesando Tasting Ticket✨1. “Nori-wrapped Yaki-mu
[Image8]Enjoy great value gourmet treats with the Zenkoji Omotesando Tasting Ticket✨1. “Nori-wrapped Yaki-mu

Enjoy great value gourmet treats with the Zenkoji Omotesando Tasting Ticket✨

1. “Nori-wrapped Yaki-musubi” Suyakame Zenkoji Store
Suyakame Zenkoji Store sits just past the Zenkoji Niomon Gate at the start of the cobbled Nakamise-dori Street. Their freshly grilled rice balls wrapped in nori and their miso soft-serve pair perfectly with a stroll around the temple approach.

Phone: 026-237-2239
Hours: 9:00–17:00
Closed: Wednesday


2. “Handmade Oyaki” Maruhachi Takiya
The first floor offers many original souvenirs, and the second floor serves hand-cut soba made from locally milled flour. A parking lot that fits 13 large buses makes this a good stop for groups.

Phone: 026-232-4424
Hours: 9:00–17:00
Closed: None (closed occasionally)


3. “Two Steamed Oyaki” Ogawanosho Daimon branch
You can enjoy regional oyaki and roasted soba tea by a rustic irori hearth, a sight that’s becoming rarer. The dishes highlight the natural flavors of local ingredients—the taste of Nagano home cooking.

Phone: 026-232-5786
Hours: 9:00–17:00 (irori open 10:00–15:00)
Closed: Wednesday (subject to change)


Zenkoji Tasting Ticket
This value ticket lets you choose and purchase items from 19 shops, including Nagano specialties and sweets!

✨How to use✨
1. Buy a ticket (700 yen each, tax included)
2. Redeem the sticker coupons on the ticket at listed shops (five 100-yen stickers and four 50-yen stickers) for products
3. Exchange the used ticket for a prize (receive an original bag!)

The ticket is cheaper than buying items individually and lets you sample tastes from various shops—perfect for a food stroll✨
For more details, visit the Nagano Convention & Visitors Bureau HP.

#Tasting walk #Oyaki #Gourmet #Nagano City #Nagano Prefecture #Nagano tourism #Nagano travel #nagano #naganocity

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Nov. 18, 2025
Use the Zenkoji Omotesando Walk-and-Taste Ticket to enjoy sweets at a great value ✨ 1. “Koi-yaki and Matcha Set” Fujita Kuemon Shoten Enjoy koi-shaped pastries called koi-yaki along with a bowl of matcha, rather than the usual tai (sea bream) shape. Koi-yaki made with seasonal ingredients are also popular. Phone: 026-219-2293 Hours: 6:30 until sold out Winter hours (Dec–Feb): 7:00 until sold out Closed: Irregular holidays 2. “100% Apple Juice” Shinshu Monzen Bakery Kura The shop is a renovated storehouse over 120 years old next to Zenkoji Daikanjin Temple, offering a calm, welcoming space. We also recommend their high-quality breads made with domestic wheat. Phone: 050-8883-6606 Hours: 10:00–16:00 Closed: Tuesday and Wednesday 3. “Nagano Apple Pie” PATISSERIE Ringo no Ki Nagano Ekimae Located right in front of the Nagano Station intersection, the shop is extremely easy to reach. They offer a wide selection of Nagano-flavored confections and fresh Western-style pastries. Phone: 026-227-1222 Hours: 9:00–19:00 Closed: None (closed only on January 1) 4. “Two Soba Manju” Okashitsukasa Kiyoe A wagashi shop tucked into a lane on the west side of Zenkoji in the monzen town area. In addition to the signature sweet Ishigoromo, which showcases craftsmen’s skills, they also sell oyaki and dango. Phone: 026-232-7396 Hours: 8:00–18:00 Closed: Thursday (open on public holidays) Zenkoji Walk-and-Taste Ticket This value ticket lets you choose and purchase items from 19 shops offering Nagano specialties and sweets! ✨How to use✨ 1. Buy a ticket (¥700 per ticket, tax included) Tickets are available at the Nagano City Tourist Information Center and at some participating shops (12 stores). 2. At shops listed in the pamphlet, exchange the stickers attached to the ticket (five ¥100 stickers and four ¥50 stickers) for products. 3. Turn in used tickets to exchange for a prize (receive an original bag!). The ticket costs less than buying items separately and lets you sample many shops’ flavors in small portions, making it perfect for a food-walking tour ✨ For more details, see the highlights on @nagano_cvb! #walk-and-taste #sweets #gourmet #Nagano City #Nagano Prefecture #Nagano Tourism #Nagano Travel #nagano #naganocity
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Oct. 28, 2025
Information on fireworks, illuminations, and other events in ✨ November (1) The 119th Nagano Ebisu Smoke and Fire Festival @ebisukouenkataikai The fireworks that launches into the clear cold sky of the Shinshu on November 23 is a beauty that is a little different from the summer fireworks There are. In addition to the gorgeous fireworks, the large rings of shakudama will also color the dignified and clear late autumn night sky! 【Held in】11/23 (Sun) 【Held in time】Launch starts at 18:00 【Held in Place】West side of Nagano Ohashi Bridge Rhino River No. 2 Green Area Number of launches: Approx. 10,000 *Please see @ebisukouenkataikai for details. * Highlights ( @nagano_cvb ) have a link to the official website. (2) Zenko Temple Table approach to the temple illumination The front approach to the temple of Zenko Temple and the front of Nagano Station are fantastically colored ✨ with the light of the illumination 【Event period】11/15(Sat)~2/23/2026(Mon) 【Held in】17:00~22:00 【Venue】Zenkoji Temple Omote approach to the temple (Nagano Station Crossing ~ Zenkoji Temple Crossing) (3) Shinshu Mukuramatsuri @michinoeki_nakajo Township, local food, obukko, Oyaki, and full of delicious gourmet food! A lot of such as natural mushroom sales, craft experiences, and gorgeous stage events! 【Held in】11/3 (Mon) 【Time】9:30~14:45 【Venue】Roadside Station Nakajo Hometown Square * Free Shuttle Bus is also available. * For details, please see the official website or official Account. (4) Shiroyama Zoo Night ZOO @johyamazoo Held in the last Night Zoo of the year in November! Events such as the Popular "Night Morumoru Line" and fun Ennichi booths such as ring throwing and shooting will be open! Enjoy Shiroyama Zoo at night, which is different from the daytime! 【Event period】 11/2 (Sun) 【Opening Hours】9:00~20:30 【Fee】Free of charge * There are some paid events. *For details, please see the official website or official Account. (5) Zenko Temple Binzuru City @binzuru_ichi Held in as a handmade market named after Buddha's beloved disciple "Binzuru-san"! It is a marketed where various food and craft stores are gathered, and anyone can enjoy it, such as makers, buyers, Local people, and tourists. [Held in Sunday] 11/8 (Sat) *Regular on the second Saturday of April to December Held in 【Time】10:00~15:00 【Venue】Around Zenko Temple * For details, please see the official website or official Account. #Nagano City Events #Nagano Events #Events Information #Nagano City #Nagano Prefecture #Nagano Tourism #Nagano Travel #Nagano #naganocity

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