Use the Zenkoji Omotesando Walk-and-Taste Ticket to enjoy sweets at a great value ✨

1. “Koi-yaki and Matcha Set” Fujita Kuemon Shoten
Enjoy koi-shaped pastries called koi-yaki along with a bowl of matcha, rather than the usual tai (sea bream) shape.
Koi-yaki made with seasonal ingredients are also popular.

Phone: 026-219-2293
Hours: 6:30 until sold out
Winter hours (Dec–Feb): 7:00 until sold out
Closed: Irregular holidays


2. “100% Apple Juice” Shinshu Monzen Bakery Kura
The shop is a renovated storehouse over 120 years old next to Zenkoji Daikanjin Temple, offering a calm, welcoming space.
We also recommend their high-quality breads made with domestic wheat.

Phone: 050-8883-6606
Hours: 10:00–16:00
Closed: Tuesday and Wednesday


3. “Nagano Apple Pie” PATISSERIE Ringo no Ki Nagano Ekimae
Located right in front of the Nagano Station intersection, the shop is extremely easy to reach.
They offer a wide selection of Nagano-flavored confections and fresh Western-style pastries.

Phone: 026-227-1222
Hours: 9:00–19:00
Closed: None (closed only on January 1)


4. “Two Soba Manju” Okashitsukasa Kiyoe
A wagashi shop tucked into a lane on the west side of Zenkoji in the monzen town area.
In addition to the signature sweet Ishigoromo, which showcases craftsmen’s skills, they also sell oyaki and dango.

Phone: 026-232-7396
Hours: 8:00–18:00
Closed: Thursday (open on public holidays)


Zenkoji Walk-and-Taste Ticket
This value ticket lets you choose and purchase items from 19 shops offering Nagano specialties and sweets!

✨How to use✨
1. Buy a ticket (¥700 per ticket, tax included)
Tickets are available at the Nagano City Tourist Information Center and at some participating shops (12 stores).
2. At shops listed in the pamphlet, exchange the stickers attached to the ticket (five ¥100 stickers and four ¥50 stickers) for products.
3. Turn in used tickets to exchange for a prize (receive an original bag!).

The ticket costs less than buying items separately and lets you sample many shops’ flavors in small portions, making it perfect for a food-walking tour ✨
For more details, see the highlights on @nagano_cvb!

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