Hello to all COOL JAPAN VIDEOS viewers! This is the Fukui Prefecture Minami-Echizen Town Tourism Federation.

Located almost in the center of Fukui Prefecture, Minami-Echizen Town, Nanjo District, Fukui Prefecture, is a town where the sea, mountains, and the nature of the village are in harmony, and history and culture are alive.
It was created in 2005 by the merger of the former Nanjo Town, Imajo Town, and Kono Village, and there are many unique and attractive areas in each area.
Beautiful Sea of Japan Unfolds along the coastline, and inland you can see the scenery of rural woodlands woven with mountains and clear streams!

Minami-Echizen Town is also known as an area where the original scenery of Japan remains, and you can experience a lifestyle in harmony with nature that changes with the four seasons.
In the idyllic Rural countryside, Agricultural experience such as rice planting and harvesting are popular and many tourists are pleased.

【Access to Minami-Echizen Town, Fukui Prefecture】
If you come by Car, it is about 5 minutes by Car from the Hokuriku Automobile "Nanjo Smart Interchange", and Access from the expressway is very convenient.
You can also Use the JR Hokuriku Main Line "Imajo Station" and "Nanjo Station", so you can comfortably travel by Use train from the Kansai and Chukyo areas.
From Nagoya and Osaka, it can be accessed in about 2~3 hours by Car or train, making it ideal for day trips.
"Roadside Station Minami-Echizen Sankairi" also rents electric bicycles, so sightseeing style of leisurely touring Minami-Echizen Town by bicycle is also popular.

【About Minami-Echizen Town, Fukui Prefecture】
Minami-Echizen Town belongs to Nanjo District, Fukui Prefecture, with an area of about 344 square kilometers and a population of about 9,000 (as of May 2025), and is a town with abundant Nature and peaceful lifestyle.
Minami-Echizen Town, which stretches from north to south, has a diverse lifestyle from Villages along the Coast to Farming Villages in the Mountainous Area, each with its own unique culture and customs.
Local residents are actively engaged in tourism, agriculture, and crafts, and many people are paying attention to them.

【Historical background of Minami-Echizen Town, Fukui Prefecture】
Minami-Echizen Town has developed as a transportation and logistics hub from ancient times to the Middle Ages and early modern times.
During the Edo period, the Imajo area prospered as a Post Town on the Kitakuni Highway, and many travelers and merchants came and went.
Stone pavement streets and lattice-door houses still remain, giving a sense of the bustle of yesteryear.
In the Kono area, it flourished as a port of call for Kitamae ships that sailed through the Sea of Japan, and there are still buildings that convey the lifestyles of wealthy merchants.
These historical heritage sites are still protected as cultural assets of the town.

【Popular Sightseeing spots in Minami-Echizen Town, Fukui Prefecture】
・Hanahasu Park
In summer, about 130 kinds of lotus flowers are in full bloom, and a quiet and elegant landscape Unfolds.
There are maintained walking paths, observation decks, and rest spaces in the park, and many tourists Visit the "Lotus Festival" that is Held in every year.
Gourmet food and specialties made with lotus can also be enjoyed.

・Imajo-shuku Post Town
It is a Post Town that retains the faces of the Edo period.
Stone pavement streets and white-walled houses give you a sense of history, and you can enjoy a calm atmosphere.
It has high value as a cultural property and has been selected as an Important Preservation District for Groups of Traditional Buildings.
There is also a full range of experience-based sightseeing such as Soba-making experience and town walking guides.
There are Museum, cafes, and Accommodation that use kominka in the neighborhood, so you can Enjoy an elegant time while feeling the history.

・Kitamae Ship Owner's House Ukonke
The mansion of the Ukon family, who was a wealthy merchant of Kitamae Ship in the Edo period, is open to the public.
Inside the facility, there are exhibits that Reproduction the lives of Merchant's houses and Documents introducing the trade routes of the time, making it an irresistible space for history lovers.

・Imashou post town
It is a mountain pond with mysterious legends, and is Located in at the end of a Rich in nature Trekking course.
The pond, which is located about 1,100 Meter Elevation, is highly transparent and has a Course design that even beginners can enjoy.
Fresh greenery in Spring and Autumn leaves in autumn are also beautiful, and you can enjoy different expressions in each season.
The Mountain Trail is maintained, and you can overlook the mountains of Echizen from the observation spots along the way.

【Introduction to Roadside Station in Minami-Echizen Town, Fukui Prefecture】
Roadside Station Minami-Echizen Sankairi, which represents Minami-Echizen Town, is a large-scale complex facility that integrates a tourist information center, a product shop, a restaurant, and a rest area.
It is a highly convenient Roadside Station that can be stopped by from both highways and ordinary roads, and has an indoor children's area, a Dog Run, and an EV charging station, making it popular with many tourists.
Fresh vegetables and fruits purchased from Local farmers, as well as souvenirs unique to Minami-Echizen Town, are lined up.

【Traditional culture and crafts of Minami-Echizen Town, Fukui Prefecture】
In Minami-Echizen Town, we There are deeply involved with the traditional industries of Echizen Washi and Echizen forged cutlery, which represent Fukui Prefecture.
In and around the Minami-Echizen Town, there are facilities craft experiences, and you can experience the Craftsmanship and spirit through experiences such as Papermaking and Cutlery making.

【Specialty Gourmet introduction of Minami-Echizen Town, Fukui Prefecture】
・Imajo soba (grated daikon soba)
Representative of Fukui Specialties. The refreshing taste of grated grated radish and dashi is perfect for the hot season.

・Blushed plum
It is a specialty Ume Plum grown in the Kono area, has a good balance of acidity and sweetness, and Traditional Japanese straw raincoat is also popular as a processed goods such as There are umeboshi and Plum wine.
Held in harvesting experiences and cooking classes using Ume plums, which are also evaluated as part of food education.

【Introduction of Events and Festivals in Minami-Echizen Town, Fukui Prefecture】
・Kono Plum Festival
Held in every June, it is a local event to celebrate the Ume plum harvest.
In addition to selling Plum-picking experience and Local processed goods, there are also stage Events and Kitchen Car Stalls, and it is crowded with Families.

・Imajo Soba Festival
It is a festival of Soba, where Soba restaurant from outside the In the town are Stalls and you can compare the various flavors of Imajo soba.
There are also demonstrations of Soba noodles and workshops on Soba noodles, Broadcasting the charm of food culture.

・Kono Summer Festival
It is a summer tradition in Minami-Echizen Town held at Korakujo Beach every year in late July.
At the Finale, about 5,600 fireworks decorate the night sky and sea surface, and it is crowded with many tourists.
Night shops and Ennichi are also lined up, making it the perfect Events for summer memories.

【Minami-Echizen Town Tourist Information】
Minami-Echizen Town is a city with a historic townscape and rich nature.
We will broadcast attractive information that will bring tomorrow to Minami-Echizen Town, where you can experience the scenery of the Four Seasons, the food culture rooted in the Locals, and the warmth of the warm people!
Best regards!!