Commemorative towels celebrating the 100th anniversary of atami station are on sale now! A vending machine has been installed next to the ticket gates at atami station.

Photo taken on March 5: The Okanzakura (Okan cherry blossoms) in the Waterside Park have come into full bloom They are now at their best 🌸

Photographed on March 1: The ume plum trees at Atami Plum Garden are still in full bloom! Atami Plum Garden Ume Album https://www.ataminews.gr.jp/features/46...

Photographed on February 27: The plums at Atami Plum Garden are still largely in full bloom! Atami Plum Garden Plum Album https://www.ataminews.gr.jp/features/46... The 81st Atami Plum Garden Plum Festival https://www.ataminews.gr.jp/event/355...

Photographed on February 24 at Itogawa, the Atami cherry blossoms Some trees have passed peak bloom, but they are still beautiful. The light-up ends today, February 24 (4:30 PM–11:00 PM) Atami Cherry Blossom Album https://www.ataminews.gr.jp/features/47... The 15th Atami Cherry Blossom Itogawa Festival (2025 concluded; light-up only until February 24) https://www.ataminews.gr.jp/event/208...

Photos taken on February 23 and 24: the plum blossoms at Atami Plum Garden are at their best. The 81st Atami Plum Garden Plum Festival https://www.ataminews.gr.jp/event/355...

Photographed on February 20: Itokawa Promenade "Atami Sakura" As the season reaches its later stage, the calyxes have turned noticeably red, making the trees appear a deep pink from a distance.

Plum blossoms at Atami Plum Garden Early- and mid-blooming varieties are opening, and the whole garden has reached its peak viewing period! https://www.ataminews.gr.jp/event/355...

Back to Atami! 🤿 📍 Atami City, Shizuoka Continuing from yesterday, dive into the waters of Atami! 🌊 The inside of the sea changes every day, so you have to go right away so as not to miss the "seasonal" sea! 👍 🔹 Transparency is more than 15m! In the clear blue water, the huge wreck "Asahi 16" with a total length of 81 meters has an overwhelming presence 👏 This wreck lies in the sand at a depth of about 30 meters, and the depth of water on the deck is about 20 meters. The ship was originally carrying gravel and is said to have sunk in 1986. It is one of the largest divable wrecks in Japan, and its sense of scale is impressive! 🚢✨ Parts of the crumbling hull are thrilling 🤩, almost like an adventure movie 🔹 We also dived into the cave point, which is limited to the winter season! On a sunny day, the cave is flooded with light and has a fantastic beauty. There is no doubt that it is a special experience unique to this time of year! And... Two new AOW* divers have been born! 👏🎉 Thank you to 😊 everyone who participated ✨ Limited time cave diving until March! ✨ Atami boat requests, welcome to do so! 🚤💙 ---------------------------------------- *What is Advanced Open Water (AOW)? It is a qualification that allows you to dive deeper than the first Sense OW (Open Water) and in special environments. ----------------------
 😍 The ocean connects the 🌎✨ world Let's embark on a journey into a world that has not yet been seen! 🇯🇵🗻
 🤿 Dive Shop Hokule'a Shonan 🏝️
 ⭐️ Experience Diving
 ⭐️ Snorkeling
 ⭐️ Sense acquisition
 ⭐️ Fun Diving

 We have a program that everyone can enjoy, from beginners to professional divers! 
 Small group size, so even beginners can feel safe and secure ✨ PADI 5-Star Certified Center🏅

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 🤿 Dive Shop Hokule'a Shonan 🏝️
 🏠1 hour from JR Tokyo Station + 30 seconds 🚶 ♀️ walk from JR Hiratsuka Station

The 15th Atami Sakura Itogawa Cherry Blossom Festival ended on February 9, but because the Atami cherry blossoms continue to be at their best, the light-up has been extended until Monday, February 24 (observed). (4:30 PM–11:00 PM) *Photo: Taken on February 8* https://www.ataminews.gr.jp/features/47...

The Atami cherry blossoms are now in full bloom across Atami City! Along with the Ito River Promenade, the site of the cherry blossom festival, blooms are appearing at Sanremo Park beside Atami Port, Seaside Park in front of Marin Spa Atami, and Nagisa Park in front of Tachibana Ryokan, among other locations. This season, warm winter temperatures and low rainfall delayed flowering considerably and created large differences in bloom stages between trees, but the number of trees at peak bloom has finally increased. https://www.ataminews.gr.jp/event/208...

The Atami cherry blossoms along the Itokawa Promenade are now at their best upstream. Downstream, flowering varies by tree, and some trees are still considerably behind. 15th Atami Sakura Itokawa Cherry Blossom Festival https://www.ataminews.gr.jp/event/208...

As of January 23, the plums at Atami Plum Garden and the Atami cherry blossoms along the Itogawa Promenade are blooming much later than usual... Both are less than 10% in bloom overall. They are more than a week behind the typical schedule. Please wait a little longer for peak bloom. The 81st Atami Plum Garden Plum Festival: January 11–March 2 https://www.ataminews.gr.jp/event/355... The 15th Atami Sakura Itogawa Cherry Blossom Festival: January 11–February 9 https://www.ataminews.gr.jp/event/208...

Underwater trash pick-up program 🗑️🌊 I received my Dive Against Yellowtail certification card! 😃 The design is a sea turtle 🐢✨ The theme of this design card changes every year. The theme for 2024 is sea turtles, which have been greatly damaged by ghost gear (discarded fishing nets), which has become a problem in recent years. The message of this card is not only to improve your diving skills, but also to raise awareness of marine conservation and the protection of marine life. Thereare, if you wish to use this specially designed card instead of the usual certification card, you will need to pay a donation of at least 500 yen per unit to a non-profit environmental protection organization called the AWARE Foundation. The donations are used ♻️ for "shark and ray conservation" and "marine debris recovery activities" In this activity, you don't just end up picking up trash! We measure and classify the garbage we collect, and create data while discussing the causes and problems. This data is reported through PADI (the world's largest Scuba Diving educational institution) to researchers, environmental groups, and government agencies for analysis and action. Diving is not just a leisure activity or picking up trash, but it is 💡 a valuable activity that allows you to think deeply about environmental issues and contribute to improvement through concrete data Let's protect the future of the ocean together. If you are interested, please feel free to contact us! 📩 We can ✨✨ change the inside of the ocean with our own hands

🏝️ Tokyo's Paradise: Izu Oshima Island ✨ From the night of January 8th to January 11th, I went to Izu Oshima Island! It's 🏝️ a paradise just 90 minutes from Tokyo The transparency of the sea is outstanding, and the visibility is ✨ more than 30 meters In addition, the miracle 🐢🩵✨ of encountering sea turtles at all points In total, we were able to see 18 sea turtles! 🤩 Try 🌙 night diving The fantastic beauty of the light looking up from the water soothed 👏 my heart It was a fulfilling three days of diving, eating, and resting 💤. I enjoyed 9 dives! 😆🤿 Unfortunately, the boat did not leave the originally planned Shikinejima...... It was changed to the Izu Oshima Island tour in a hurry, Thanks to everyone who participated, it was a 👍 great tour There is a really! 🙌 ----------------------------- 🐠 [Next Announcement] 🌟 Shikinejima Revenge Tour is scheduled to be held in in April! Ladies and gentlemen, let's ♨️ go together 🌟 Izu Oshima Island tours are also being requested! Please let us know 👌 your preferred dates

Mysterious Cute Dango Fish 🍡 As the name suggests, it has a round body like a dango and eyes with crisp eyes. With its tiny and adorable appearance, the dango fish captures the hearts of divers every year. He is now an idol in the ❤️ diving world During this season, when the appearance rate increases from winter to spring, social media is filled with photos of dango. There are a wide variety of colors such as red, green, and pink, and one of the One of the attractions is that they show different expressions as they grow! !️ Baby Dango Exclusive! Circle 👼 of Angels Juvenile dango fish are only about 3~5 mm small. What can only be seen at that time of year is the pattern on the head called the "angel ring". This white ring, exclusive to Baby Dango, disappears as it grows, making it Popular with camera divers! !️📷👍 Please look for winter idols ❤️

Today, Sunday, January 12, the 40th Donton-yaki festival was held at Atami Sun Beach. This annual event is a long-standing tradition jointly organized by the ten neighborhood associations of the eastern and central districts. This year too, residents and tourists gathered to circle the piled New Year decorations called an ‘onbe’. At 11:00 a Shinto ceremony was performed by Chief Priest Amemiya of Kinomiya Shrine, and after the ritual the priest lit the fire. The ‘onbe’ blazed up vigorously as everyone prayed for health, academic success, prosperous business, and protection from fires. The photos look a bit dark, but it was actually sunny! Tourists who happened to pass by also stopped to watch this traditional New Year event.

The ocean connects the 🌎✨ world Let's embark on a journey into a world that has not yet been seen! Nice to meet you! "Hokule'a Shonan" It is a cozy dive shop in Hiratsuka City, Kanagawa Prefecture. Hokule'a comes from the legend that ancient Polynesians relied on the stars to discover the Hawaiian Islands. We, Hokule'a Shonan, have inherited that spirit and are helping our customers discover a new self through contact with the splendor of the sea and Nature under the theme of "Let's go on a journey to a world that has not yet been seen!" Please experience the peace of mind and liberation under the sea, and the excitement of the unknown! 【Charm of Hokule'a Shonan】 (1) Good location, a 30-second walk from JR Hiratsuka Station! 🚃✨👍 Excellent Access 30 seconds walk from JR Hiratsuka Station. Feel free to stop by on your way home from work, school, or during a break! (2) Enjoy the best diving spots near Tokyo! 🐠🐬🦈🪸 With Hiratsuka as Base point, you can easily enjoy Day trip diving on the Izu Peninsula and the Manazuru Peninsula. Leave the beautiful sea, such as Zushi and Hayama in the Local Shonan, to Hokule'a Shonan! (3) Small-group and attentive beginner course. 🤿😃 The Sense Course for beginners is a small group of up to 2 people. In a relaxed atmosphere, you can take your time without difficulty. (4) Held in monthly resort tours around the beautiful sea that Japan is proud of. 🇯🇵🌊✨ Why don't you enjoy the best beaches and oceans in Japan on a carefully selected resort tour? We're here to help you travel to the finest sea! (5) Make fellow divers at fun Events and parties! 🍷🎉 We regularly Held in Events and parties where you can share the joy of diving. Meet new friends!

2025 🎍 Hatsushima Tour✨ How are you spending Squid in the new year? Today I'm going diving on Hatsushima ~ 🤿 Enjoy 🐠 Hatsushima, which is almost fully booked Decorate ema in the water! I've had 💡 some special experiences We'd love to join you! !️ 🌼 Advantageous Campaigns 🌼 It's time ✨ to start something new Now, to the diver of your dreams! 🉐57,250 yen →39,000 yen Refer-a-Friend Campaign ✌️ Let's dive together! 🉐 5,000 yen discount for everyone Experience Diving Campaign 🌻 In the most beautiful sea of the year! 🉐19,800→14,300 yen

The annual Atami Fire Department New Year Inspection will take place on Tuesday, January 7, 2025, at the Waterside Park event plaza. This yearly event aims to boost the morale of professional and volunteer firefighters, showcase the full firefighting capabilities of Atami Fire to the citizens, deepen public understanding and trust in firefighting activities, and raise awareness of fire prevention. At the ceremony in Waterside Park, following speeches and instructions, awards will be presented and the Junior Firefighting Club will perform the "Fire Safety Song and Fire Prevention Pledge." After the ceremony, the event will move locations for a march-past on Ginza Street and a simultaneous water discharge at the Moon Terrace in Waterside Park. Schedule 10:00 Ceremony: Waterside Park event plaza (Nagisa-cho) ↓ (After the ceremony) March-past: Ginza Street (Ginza-cho) Simultaneous water discharge: Waterside Park Moon Terrace (Nagisa-cho)

Happy New Year! I took photos of the first sunrise of the year from Atami’s coastal Shinsui Park again this year. It wasn’t very cold and there was no wind, so the conditions were perfect! I waited in the Third Section before 6:00, and around 6:15 the horizon began to turn orange; light started to break through shortly after 6:50. Some trees were slightly in the way below, so I hurried to the Second Section and took more photos there. The first sunrise was truly beautiful. As in past years, many local residents and tourists gathered early at Shinsui Park to photograph the first sunrise of Reiwa 7. May Reiwa 7 bring an even better year for everyone. Thank you for your continued support of Atami Onsen this year.

🏖️2024 Hokule'a Shonan Tour✨ Complete ✨ The last sea of the year is Manazuru [Iwa] in Kanagawa Prefecture. 🪨🪨 Thank you to all the guests we met in 2024, to everyone who supported us, and to the ocean for welcoming us safely and giving us many healing and inspiration. We look forward to 🎍🌸 your continued support in 2025 ⭐1/4 (Sat) Hatsushima Tour⭐ Due to popular demand, there are 😮 only a few vacancies left Apply as soon as possible!

JR East’s "atami station" will celebrate its 100th anniversary on March 25, 2025. Starting December 15, the “Atami Station 100th Anniversary Executive Committee,” made up of Atami station, the station building Lusca Atami, and others, launched a “countdown photo” campaign. The photos appear daily at the JR Atami station ticket gate exit and on Instagram through the day before the anniversary (March 24). More than 1,000 local organizations and individuals from the city are participating in this “countdown photo” series. Each day a new face appears alongside the number of days remaining until the 100th anniversary. Please take a look and join everyone in celebrating the 100th anniversary! Atami Station 100th Anniversary on Instagram @atamist100cd

Yesterday, Wednesday, December 25, the standard Atami cherry tree along the Itokawa Promenade was confirmed to be in bloom! Some trees began blooming in mid-December, but the standard tree has finally opened. This Atami cherry is a variety of the cold-loving Kanzakura cherry, native to India, that typically blooms from early January through February. Around 1871, an Italian introduced it, along with lemon and date palm, to Atami. It was named “Atami sakura” during the 1965 Flower-Filled Movement, and on April 10, 1977 (the city’s 40th anniversary), it was designated as Atami City’s official tree. Because the same branch can form early-blooming and later-blooming buds in two stages, the blossoms can usually be enjoyed for more than a month each year. The Cherry Blossom Festival opens after the New Year together with the Plum Festival! During the cherry blossom festival, you can expect nighttime illumination, servings of cherry blossom tea and green tea, street performances, sword dances, and band performances—so please come see the blossoms. The 15th Atami Sakura Itokawa Cherry Blossom Festival runs Saturday, January 11 through Sunday, February 9, 2025. https://www.ataminews.gr.jp/event/208... Regarding bloom updates, we will post them on the page above as soon as the city hall survey materials arrive, so please refer to that information.

Atami Yogurt Fermentation Shop Grand opening today, 12/21! It’s in Nakamise Shopping Street in front of atami station. I attended the pre-opening yesterday! They use local Tanna milk and Izu aloe. Yogurt comes in many varieties, including plain, rich strained, and a limited fresh Atami yogurt. For eating while walking, try the drinkable yogurt, the "Yogurutto Pan" filled with Greek yogurt and plenty of yogurt butter cream, or the acai with Greek yogurt. For souvenirs, they offer fresh yogurt butter sandwiches, busse, and souffle sandwiches. It’s very delicious and very cute 🐤 Joining the lineup of popular Atami sweets—Atami Pudding, Atami Bata-an, Atami Square Cream Puffs, Atami Fruit King, Ichigo BonBonBERRY ATAMI HOUSE., Atami Mircheese, Atami Satori Main Store, and Montblanc Namaito—this new shop is the latest addition. Please give it a try. Atami Yogurt Fermentation Shop https://www.atami-yogurt.com//

We are pleased to announce the annual “First Sunrise Cruise,” a refined way to welcome the New Year aboard a ship. Enjoy an exquisitely luxurious moment as you watch the first sunrise rise from the horizon in the special, unobstructed setting of the open sea. A geopark guide will once again provide commentary about the Izu Peninsula! This event requires reservations, so please book below as soon as possible if you wish to join. [From Atami Port: First Sunrise Cruise] Boarding location / Atami Port (regular ferry terminal for Atami–Hatsushima service) Date / Wednesday, January 1, 2025 6:00 Ticket sales begin (Atami Port counter) Around 6:30 Depart Atami Port for a sightseeing cruise; the ship will stop so passengers can watch the first sunrise from on board (sunrise around 6:50) Around 7:15 Return to Atami Port ※Cruise time approximately 45 minutes Vessel / Ile de Vacances Premiere or Ile de Vacances III Capacity / 250 passengers Reservations / Required by phone: 0557-81-0541 ※Reservations open from December 2, 2024 ※If cancellations occur on the day, those seats will be released for general sale. Fees / Adults ¥2,600; elementary school students ¥1,300 (preschool children free); pets ¥1,300 ※Depending on weather, the first sunrise or Mt. Fuji may not be visible; refunds cannot be issued in such cases. ※The cruise may be canceled due to poor sea conditions. ※The above information may change without notice for weather or other reasons. Thank you for your understanding. https://www.ataminews.gr.jp/spot/181...

Until Tuesday, December 24, the Izusan Local Museum is exhibiting the original Hokke Mandala. According to Izusan Shrine tradition, this Hokke Mandala was embroidered with the hair of Hojo Masako. A repair inscription on the back records that Hojo Masako used her own hair to stitch the Hokke Mandala to pray for the soul of her husband, Minamoto no Yoritomo, and that it was enshrined as the principal image of the Hokke Hall. The museum usually displays a replica, but the original is on temporary public view for the first time in two years and four months. Please take time to appreciate the three-dimensional Sanskrit characters made with hair and the subtle coloration of the backing that only the original can show. Atami City Izusan Local Museum Hokke Mandala Exhibition Period: Thursday, November 28, 2024–Tuesday, December 24, 2024 Address: 708-2 Izusan, Atami City, Shizuoka Prefecture (within the grounds of Izusan Shrine) Phone: 0557-80-4252 Access: From atami station, take a bus bound for Nanao for about 10 minutes and get off at Izusan Shrine-mae Hours: 9:00–16:00 Closed: Wednesdays (if a public holiday falls on Wednesday, closed the following day) Admission: Adults ¥180 (groups ¥120); junior and senior high school students ¥120 (groups ¥80); elementary school children and younger free Parking: Available (a few spaces at Izusan Shrine) Note: Group discounts apply to parties of 20 or more.

Photo taken on December 1st The autumn leaves at Atami Plum Garden are now at their peak! The garden has about 380 maple trees, and perhaps because of the mild climate they usually change color from late November through December, earning the reputation of being "the latest autumn leaves in Japan." Early-blooming plum trees have already started flowering since mid-October, so searching for plum blossoms while enjoying the autumn foliage is a unique Atami experience. During the Momiji Festival, the annual footbath opens, the Atami Plum Garden Momiji Festival Photo Contest is held, and the Momiji Light-Up takes place, among other events. Event period / November 16 to December 8, 2024 Hours / Light-up (every night during the event) 4:30 PM–9:00 PM Venue / Atami Plum Garden (8-11 Ume-enzaka, Atami City, Shizuoka Prefecture) Phone / 0557-85-2222 Organizer / Atami City Tourism Association Access / ■ From JR Atami Station, take the bus bound for Ainobara Danchi for about 15 minutes and get off at "Ume-en" ■ From Atami Station, take the Ito Line about 3 minutes to Kinomiya Station, then walk about 10 minutes Admission / Free Parking / 100 spaces in front of the plum garden (open only during the event) (Weekdays) 9:00 AM–5:00 PM (Saturdays, Sundays and holidays) 8:30 AM–5:00 PM Standard car 300 yen · Motorcycle & bicycle 100 yen · Microbus 1000 yen

On Thursday, November 28, the blooming of the "Himalaya cherry" in Shinsui Park was confirmed. (Photo taken November 29) Of the two trees, the one facing the sea has begun to bloom, and only the uppermost part is flowering. Other buds are swelling, so more blooms are expected soon. This cherry is a rare variety that typically blooms from late November through December, producing delicate pale pink flowers. In Atami City, the parent tree stands on a slope near Atami High School, and young trees are scattered around Shinsui Park, Tsukimigaoka Park, the Sakura Scenic Walk, Nagahama Seaside Park, and other locations. The parent tree originates from seeds of the “Himalaya zakura” that were presented to former Crown Prince (later King) Birendra of Nepal during his study at the University of Tokyo. In August 1967, when he visited Ito City, the Atami Botanical Friends Association offered seeds of Atami cherries and plums. In return, seeds of the Himalaya zakura were sent from Nepal in May 1968 and sown and grown in July of the same year at the municipal farm in Shimotaga, Atami City. Against the cold sky, the modestly blooming cherry is very beautiful. Himalaya cherry A deciduous tall tree that grows in temperate to subtropical zones around the Himalayas. It blooms in November–December with reddish flowers; petals measure 8–13 mm in length and the flowers are rich in nectar. Scientific name: Prunus cerasoides Family: Rosaceae Genus: Prunus Origin: Nepal Number of trees (as of November 2019): 49 in total ・Slope near Atami High School (parent tree, 1): Kamitaga, Atami City ・Tsukimigaoka Park (1): Shimotaga, Atami City ・Shinsui Park (2): beside the first parking lot of Shinsui Park, Nagisa-cho, Atami City ・Beside Taga Junior High School gymnasium (2): Shimotaga, Atami City ・Sakura Scenic Walk (14): Kamitaga, Atami City ・Nagahama Seaside Park (29): Kamitaga, Atami City Inquiries: Atami City Parks and Greenery Division Phone 0557-86-6218 At Atami Plum Garden, autumn colors will soon be at their peak, and early-blooming plums have been flowering since October, so right now you can see autumn leaves, plums, and cherries in Atami at the same time.

"Yumemachi Odori: Hana no Mai" Additional and Special Performances Announced We are pleased to announce additional and special performances of Atami geisha's "Yumemachi Odori: Hana no Mai," normally staged every Saturday and Sunday at the Atami Geisha Kenban Kaburenjo. Please enjoy professional dance performances that are rarely seen in everyday life: the elegance of kimono styling, graceful comportment, and breathtaking beauty. Come together with friends and family and join us for these shows. Additional Performance / Monday, December 9, 2024, 11:00 AM (Admission: 2,500 yen) Special Performances / Wednesday, January 1, 2025 (national holiday) and Thursday, January 2, 2025, 11:00 AM (Admission: 3,000 yen) Note: No performances on Saturday, December 21, 2024; Sunday, December 22, 2024; Saturday, December 28, 2024; and Sunday, December 29, 2024. Address / 17-13 Chuocho, Atami City, Shizuoka Prefecture (along the Hatsukawa River) Reservations and Inquiries / Atami Geisha Kenban, Tel: 0557-81-3575 Access / From JR Atami Station, take a bus bound for Momijigaoka for about 10 minutes and get off at Shimizucho. Admission / 2,500 yen (tax included). January 1 and January 2: 3,000 yen. Free for elementary school children and younger. Parking / None (paid municipal parking available nearby) Performance Dates / Every Saturday and Sunday; December 9, 2024; January 1 and 2, 2025 Start Time / 11:00 AM (Performance runs about 30 minutes) Venue / Atami Geisha Kenban