Nagano Convention & Visitors Bureau
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Nagano Convention & Visitors Bureau

Jan. 23, 2026
[Image1]The strawberry season has arrived! Here are spots in Nagano City where you can enjoy strawberries.1.
[Image2]The strawberry season has arrived! Here are spots in Nagano City where you can enjoy strawberries.1.
[Image3]The strawberry season has arrived! Here are spots in Nagano City where you can enjoy strawberries.1.
[Image4]The strawberry season has arrived! Here are spots in Nagano City where you can enjoy strawberries.1.
[Image5]The strawberry season has arrived! Here are spots in Nagano City where you can enjoy strawberries.1.

The strawberry season has arrived! Here are spots in Nagano City where you can enjoy strawberries.

1. Nagano Berry Farm
If you want to go strawberry picking within Nagano City, this is the place to go! They minimize pesticide use and make the most of Nagano’s abundant natural environment, so you can enjoy safe, secure, and delicious strawberries to your heart’s content.

Reservation method: Strawberry picking is by advance reservation. Please make a phone reservation with JA Nagano Agri Naganuma or book online via Jalan Net before your visit.
Phone number: 026-295-1093 (JA Nagano Agri Naganuma)
Price: 50 minutes all-you-can-eat Weekdays ¥2,100 Weekends and holidays ¥2,400
*For details, please see the Nagano Berry Farm website.*


2. Garden Hananomi Nagano Yoshi Strawberry Farm
This is a farm shop where you can buy freshly picked strawberries. They grow and sell various varieties, focusing on benihoppe, as well as black strawberries and white strawberries.
On weekends (Saturday, Sunday, and holidays) they also sell special strawberry daifuku!

Phone number: 070-1238-9151
Hours: Around 10:00–16:00
Closed: None (the farm shop is open every day)
*Strawberry daifuku and similar items are sold only on weekends and holidays.*
*They may be closed occasionally due to circumstances.*
*For details, please check the official website or official accounts.*


#strawberry #strawberry picking #strawberries #Nagano City #Nagano Prefecture #Nagano sightseeing #Nagano travel #nagano #naganocity

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Jan. 29, 2026
Bring in good fortune with Setsubun too!! Introducing February event information ✨ ① Zenkoji Temple Setsubun Festival Invite good fortune at the National Treasure Zenkoji Temple’s “Setsubun Festival”! This year special guests Sakura Inoue, the Shinshu Brave Warriors, and local TV announcers will throw beans. [Date] February 3 (Tuesday) [Schedule] 1:00 PM – Procession from the Niomon Gate with Zenkoji’s kiyari (work chant) leading, entering the main hall together with special guests. Around 1:50 PM – Bean-throwing from the corridor of Zenkoji’s main hall by the two chief priests, the head priest of the temple complex, special guests, men and women born in the current zodiac year, lucky men and women, and the tondo performers. [Contact] Zenkoji Office 026-234-3591 For details, see the Zenkoji website: “Reiwa 8, The 72nd Zenkoji Setsubun Festival—Recruitment of Lucky Men and Women.” ② Akiba Shrine Tsuina Festival (Gondocho) This winter tradition features lively bean-throwing by special guests, men and women born in the current zodiac year, and lucky men and women. The bean-throwing does not overlap with the Zenkoji Setsubun schedule, so please visit both shrine and temple! [Date] February 3 (Tuesday) [Schedule] 3:00 PM – From the west side of the Gondo Arcade, red and blue oni (demons), the god of fortune, and special guests process to Akiba Shrine. 3:30 PM – Tsuina ritual and prayers at Akiba Shrine main hall in Gondocho. Around 4:00 PM – Bean-throwing by special guests, guests, men and women born in the current zodiac year, and lucky men and women. Special Guests Hidemi Sasaki Manabu Shimizu Red oni, blue oni, and the god of fortune appear in the shrine grounds to liven up the bean-throwing. [Inquiries] Akiba Shrine Office 026-232-7013 ③ Nagano Lantern Festival (Nagano Tomyo Matsuri) @jcinagano Zenkoji lit up by illuminations attracts many visitors from across the country. Various events are planned during the festival! A special feature article will be posted later. [Period] February 20 (Friday) – February 23 (Monday, public holiday) [Hours] 6:00 PM – 9:00 PM For details, see the official website or official account. ④ Iizuna Highlands “5th Dzunacchi Festival” @iizunakougen_kankou Packed with kid-friendly events like treasure hunts, rock-paper-scissors with Dzunacchi, and free oshiruko (sweet red bean soup)! [Date] February 11 (Wednesday, public holiday) [Schedule] (subject to change) 11:00 AM–11:30 AM Free oshiruko (200 servings) 11:00 AM–11:30 AM Mini castella distribution 11:00 AM–1:00 PM Free snowshoe trial 11:30 AM–2:00 PM Wooden sledding experience 11:30 AM–12:30 PM Cross-country ski trial (elementary and junior high students) 1:00 PM–1:30 PM Treasure hunt (lots of prizes!) 1:30 PM–2:00 PM Rock-paper-scissors with Dzunacchi For details, see the Iizuna Highlands Tourism Association website or official account. ⑤ Togakushi Ski Field Events @togakushiskifield_official This ski area offers high-quality groomed runs and famously light “magical powder snow.” On weekends, various events entertain both children and adults. [Event Information] February 1 (Sunday) Setsubun Bean Weighing Contest February 7 (Saturday) Duck rescue in the snow?! February 14 (Saturday) Valentine’s chocolate giveaway and rock-paper-scissors with Togakki February 15 (Sunday) Children’s Ski Day – free lift tickets for elementary school children and younger February 21 (Saturday) Snowball Throwing Contest #Setsubun #Zenkoji #Events #Nagano City #Nagano Prefecture #Nagano tourism #Nagano travel #nagano #naganocity
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Jan. 20, 2026
Warm comfort food! Introducing the local dish obukko✨ Obukko is a hearty country-style miso simmered udon packed with vegetables. Also called “bukkomi,” “buchikomi,” or “obukko,” its name is said to come from the practice of tossing whatever seasonal vegetables you have into the pot. This regional stew features Shinshu miso broth with flat noodles, roughly cut daikon, carrots, green onions, pork, dried tofu, fried tofu pockets, and plenty of seasonal vegetables in a simmered udon style. 【Obukko Shops】 1) “Yakimochi-ya” A thatched-roof accommodation experience where you can enjoy traditional flavors like yakimochi and obukko. At the hearth you can try making “ha-yakimochi” (ash-grilled rice cakes). The facility also has a hot spring, offering a peaceful rural getaway surrounded by nature. Day-trip hot spring bathing is available. 【Address】5286 Nakajo Kusakano, Nagano City 【Phone】026-267-2641 【Hours】Meals 11:00–14:00 【Closed】Open daily 【Price】Obukko 980 yen (tax included) 2) Roadside Station Nakajo This roadside station features a dining area where you can enjoy obukko, a shop selling fresh vegetables, fruits, and local specialty foods, and it’s a great stop on a drive. Relax and refresh as you take in the rural scenery, views of the Northern Alps, and the seasonal faces of Mt. Mushikura, one of Shinshu’s 100 famous mountains. 【Address】1704 Nakajo Sumiyoshiki, Nagano City 【Phone】026-267-2188 【Hours】 ・Dining spot Mamettai 10:00–16:00 (light meals only from 14:30–16:00) ・Shop 9:00–17:00 【Closed】Open daily 【Price】Roadside Station Nakajo Obukko 980 yen (tax included) #gourmet #obukko #Roadside Station #Nagano City #Nagano Prefecture #Nagano Sightseeing #Nagano Travel #nagano #naganocity

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