Nagano Convention & Visitors Bureau
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Nagano Convention & Visitors Bureau

Jun. 3, 2026
[Image1]Introducing the grand festival known as
[Image2]Introducing the grand festival known as
[Image3]Introducing the grand festival known as
[Image4]Introducing the grand festival known as
[Image5]Introducing the grand festival known as
[Image6]Introducing the grand festival known as
[Image7]Introducing the grand festival known as
[Image8]Introducing the grand festival known as
[Image9]Introducing the grand festival known as
[Image10]Introducing the grand festival known as

Introducing the grand festival known as "Nagano Gion Matsuri," one of Japan's three major Gion festivals!✨

"Nagano Gion Matsuri Procession of Festival Floats"
【Event Schedule】
June 6 (Saturday) Evening Festival (Pre-event)
June 7 (Sunday) Float Procession (Main Festival)

【What is Nagano Gion Matsuri?】
This festival, also referred to as the Gion Matsuri of Zenkoji, was once celebrated alongside Kyoto's Yasaka Shrine and Hiroshima's Itsukushima Shrine as one of Japan's three major Gion festivals.

"Evening Festival (Pre-event)" June 6 (Saturday)
This year's Evening Festival will be held at Gondo Square! There will also be beer gardens and food trucks.
【Venue】Gondo Square (around Gondo Watanabe Supercenter)
【Time】5:00 PM to 7:00 PM (Beer garden starts at 11:00 AM)


"Float Procession (Main Festival)" June 7 (Sunday)
Be sure to witness the splendor of the floats and their delicate craftsmanship up close. The vibrant lion dance and the graceful traditional Japanese dance create a beautiful performance that you cannot miss!
【Venue】Zenkoji, Zenkoji Omotesando, Central Square, etc.
【Time】Starting at 9:00 AM with "Tsunakiri" and "Osenori & Float Procession" in front of Central Square


"Nagano Gion Matsuri Binzuru Market" June 7 (Sunday)
To enhance the Nagano Gion Matsuri, the "Zenkoji Binzuru Market" will be held at Central Square on this day, featuring about 30 carefully selected handmade craft shops.
【Venue】Central Square
【Time】10:00 AM to 4:00 PM


#Nagano Gion Matsuri #Binzuru Market #Event #Nagano City #Nagano Tourism

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Jun. 5, 2026
"Nagano Gion Festival" introduces the latest information on new initiatives✨ 〈If you want to revisit this later, don't forget to tap the "save mark"!〉 "Nagano Gion Festival Yatai Parade" 【Event Schedule】 June 6 (Saturday) Evening Festival (Pre-Event) June 7 (Sunday) Yatai Parade (Main Festival) 【What is the Nagano Gion Festival】 Also known as the Gion Festival of Zenkoji, this festival was once regarded as one of Japan's three great Gion festivals along with Kyoto's Yasaka Shrine and Hiroshima's Itsukushima Shrine. "Real-Time Map of the Yatai Parade" This is the first time for this exciting initiative. On June 7 (Sunday), the real-time map will display the current locations of each town's yatai during the Yatai Parade (Main Festival), allowing you to visit the yatai near you. Using the map will help you enjoy the Nagano Gion Festival efficiently. *There is a link to the highlight "Real-Time Map of the Yatai Parade." "Nagano 100-Year Food Booth" A booth selling "Nagano City's flour products" certified by the Agency for Cultural Affairs will be set up. How about pairing it with the limited 360 bottles of rosé wine "Nagaroze" and craft beer from Nagano City? 【Event Schedule】June 7 (Sunday) 10:00 AM - 4:00 PM 【Location】Central Square "Sake Stamp Rally Tour" Visit the sake houses of the towns affiliated with Yasaka Shrine and enjoy Nagano's local sake while collecting four stamps of the house names on your sheet to receive an original hand towel. 【Event Schedule】June 7 (Sunday) 10:00 AM - 3:00 PM (Hand towel distribution from 10 AM to 4 PM) *The implementation time varies by house. Please check the official website for details. 【Participation Fee】2,000 yen for one shaku (available for purchase at Central Square headquarters and other locations) (Includes one cup of sake at each house) 【Implementation Venues】1) Motoyoshicho & Higashinomoncho (jointly), 2) Nishinomoncho, 3) Higashigocho, 4) Gondocho, 5) Higashitsurugamachi, 6) Shindencho, 7) Kamichitosemachi, 8) Kitaishidocho, 9) Minamiishidocho, 10) Minamichitosemachi & Suehirocho (jointly) #Nagano Gion Festival #Gion Festival #Event #Nagano City #Nagano Tourism
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May. 31, 2026
Introducing the new tourism hub in Nagano City, "Travel HUB Nagano City"✨ 〈Don't forget to tap the "save mark" if you want to revisit this later!〉 "Travel HUB Nagano City" While continuing services such as luggage storage, tourism information, and tour sales introduced during the winter season, we will sequentially launch new offerings including kimono rentals and sales, a select shop for Shinshu ice cream called "Tabisuru Spoon," café services, authentic ninja experiences, taxi tours, and outdoor activity sales. This will serve as a new gateway for tourists, visitors, and local residents, starting from in front of Nagano Station. "Tabisuru Spoon" This is a select shop where you can discover delightful ice creams from various regions of Shinshu. We offer cup ice cream from local producers throughout the prefecture, based on the concept "A journey through Shinshu begins with a single spoon." We plan to rotate the products based on the season and availability. "Kimono and Yukata Rental and Sales - Kimono no Tachibana" In collaboration with "Kimono no Tachibana," a beloved establishment in Nagano Prefecture for many years, we have started renting and selling kimonos and yukatas. You can enjoy visiting Zenkoji Temple and strolling around Nagano City in traditional attire. "Luggage Storage" You can store your bags and suitcases before checking into your hotel or while sightseeing in the city. We can accommodate large luggage that doesn't fit in coin lockers. Leave your bags at Travel HUB Nagano City and enjoy sightseeing hands-free right after your arrival. 【Bag Size】 ¥500/1 day For items with a maximum side under 45cm (backpacks, handbags, personal items, etc.) 【Suitcase Size】 ¥800/1 day For items with a maximum side of 45cm or more (suitcases, skis, snowboards, musical instruments, strollers, etc.) "Experience Activities" We offer experience programs such as authentic shuriken throwing. Enjoy easy-to-try activities and unique programs that are hard to find elsewhere. 【Usage Fee】 ¥1,000 (approximately 10 minutes) "Basic Information" 【Location】1358 Suehirocho, Nagano City, Nagano Prefecture, 2F 【Access】About 2 minutes on foot from the Zenkoji Exit of JR Nagano Station 【Business Hours】9:30 AM - 5:00 PM 【Closed】None 【Parking】None (Please use nearby paid parking) #Travel HUB Nagano City #Nagano City #Inbound #Nagano City #Nagano Tourism

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