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[Image2]Introducing the grand festival known as the
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Introducing the grand festival known as the "Nagano Gion Festival," one of Japan's three major Gion festivals!✨

"Nagano Gion Festival Parade"
【Event Schedule】
June 6 (Saturday) Evening Festival (Pre-festival)
June 7 (Sunday) Parade (Main Festival)

【What is the Nagano Gion Festival?】
This festival is also referred to as the Gion Festival of Zenkoji Temple and was once considered one of Japan's three major Gion festivals alongside Kyoto's Yasaka Shrine and Hiroshima's Itsukushima Shrine.

"Evening Festival (Pre-festival)" on June 6 (Saturday)
This year's Evening Festival will be held at Gondō Hiroba! There will also be a beer garden and food trucks.
【Venue】Gondō Hiroba (around the front of Gondō Watanabe Super Center)
【Time】5:00 PM to 7:00 PM (Beer garden opens at 11:00 AM)


"Parade (Main Festival)" on June 7 (Sunday)
Be sure to see the splendor of the floats and their intricate craftsmanship up close. The vibrant lion dance and the graceful Japanese dance create a beautiful collaboration that you won't want to miss!
【Venue】Zenkoji Temple, Zenkoji Omotesando, Central Square, etc.
【Time】Starts at 9:00 AM with "Tsunakiri" and "Osaki Nori - Float Parade" in front of Central Square


"Nagano Gion Festival Binzuru Market" on June 7 (Sunday)
The "Zenkoji Binzuru Market" will be held at Central Square on this day to enhance the festivities of the Nagano Gion Festival. About 30 carefully selected handmade craft shops will be lined up.
【Venue】Central Square
【Time】10:00 AM to 4:00 PM


#Nagano Gion Festival #Binzuru Market #Event #Nagano City #Nagano Tourism

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May. 31, 2026
Introducing the new tourist hub in Nagano City, "Travel HUB Nagano City"✨ 〈Don’t forget to tap the "save mark" if you want to look back later!〉 "Travel HUB Nagano City" While continuing services such as luggage storage, tourist information, and tour sales developed during the winter season, we will sequentially introduce new features like kimono rental and sales, the select shop "Tabi suru Supūn" where you can discover appealing ice creams from various regions in Shinshu, a café, authentic ninja experiences, taxi tours, and outdoor activity sales. This will serve as a new gateway for tourists, visitors, and local residents, starting from in front of Nagano Station. "Tabi suru Supūn" This is a select shop where you can discover appealing ice creams from various regions in Shinshu. We offer cup ice cream produced by local producers across the prefecture, promoting the concept that "A journey through Shinshu begins with a single spoon." The products will be replaced sequentially based on the season and procurement status. "Kimono and Yukata Rental and Sales - Kimono no Tachibana" We have partnered with "Kimono no Tachibana," a beloved establishment in Nagano Prefecture for many years, to start kimono and yukata rental and sales. You can enjoy visiting Zenkoji Temple and strolling through Nagano City in traditional attire at your leisure. "Luggage Storage" You can store your bags or suitcases before hotel check-in or while sightseeing in the city. We can accommodate large luggage that won’t fit in coin lockers. Leave your luggage at Travel HUB Nagano City and enjoy sightseeing hands-free right after your arrival. 【Bag Size】 ¥500/1 day For luggage with a maximum side length of less than 45cm (backpacks, handbags, personal items, etc.) 【Suitcase Size】 ¥800/1 day For luggage with a maximum side length of 45cm or more (suitcases, skis, snowboards, musical instruments, strollers, etc.) "Experience Activities" We offer authentic shuriken throwing experiences and other engaging programs. Enjoy easy-to-try activities and unique programs that are not commonly found. 【Usage Fee】 ¥1,000 (approximately 10 minutes) "Basic Information" 【Location】1358 Suehirocho, Nagano City, Nagano Prefecture, 2F 【Access】About a 2-minute walk from the Zenkoji exit of JR Nagano Station 【Business Hours】9:30 AM to 5:00 PM 【Closed】None 【Parking】None (Please use nearby paid parking) #Travel HUB Nagano City #Nagano City #Inbound #Nagano City #Nagano Tourism