#009
There are about 50 restaurants and confectionery shops in Tsunocho.
This is the second installment of our gourmet series! Opened in May 2019, this udon shop has become popular even outside Tsunocho, and we would like to introduce it here.
— Now firmly a "Tsuno specialty" —
Hinoya Udon
After exiting Tono IC on the Higashi-Kyushu Expressway, turn left at the first traffic light and go a short distance; you will see a sign reading "udon" on your left. That is Hinoya Udon, the shop featured this time.
The parking lot is usually full at lunchtime.
Here are Hinoya Udon’s recommended menu items, a lesser-known dessert, and advice on the best times to visit.
◆ Recommended menu (including my personal picks)
〇 Vegetable Tempura Bukkake Udon
They source vegetables from Roadside Station Tsuno and directly from local farmers, so the vegetables are all from Tsunocho. The vegetables are sweet and the batter is crispy!
It’s addictive!!
〇 Meat and Egg Bukkake Udon
The simmered beef pairs perfectly with the broth and soft-boiled egg—really delicious!!!
I recommend this to students and meat-udon lovers. By the way, it’s my personal favorite. (laughs)
You can also enjoy seasonal choices like Ume Oroshi Bukkake Udon and cold Zaru Udon, as well as set menus combining udon and tempura.
Now for a dessert that surprisingly many people don’t know about.
It’s the homemade soy milk pudding. In fact, some customers come specifically for this pudding. I sometimes go just for it myself. But it tastes best after udon! Even the fact that it’s homemade makes it appealing. The pudding is topped with kuromitsu (black sugar syrup) and kinako (roasted soybean flour); its silky texture and gentle sweetness deliver a moving experience unlike any I have had before.
I lived in Kagawa while at university, so I ate many firm, delicious udon dishes. However, Hinoya Udon’s noodles have good bite, and you can sense their dedication to the broth and ingredients. For me, Hinoya Udon is uniquely superb and the most delicious.
I was impressed by the owner’s attention to detail and delicacy.
If you stop by Tsunocho, be sure to come and try these exquisite udon.
Finally, when is the best time to go? On weekdays, come right at opening or after 1:30 PM. Depending on the day, these times work best!
On holidays, the shop is generally full!
◆ Shop information
Hours 11:00 AM–2:30 PM
Closed Tuesday (occasional irregular closures)
☎ 0983-32-8311
Instagram ⇒ @hinoyaudon
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