【Susukino】
Susukino is located in the center of Sapporo, the largest city in Hokkaido.
Neon signs such as Nikka Highball and Sapporo Beer sparkle and it is a bustling city on weekdays and holidays.
Among them, the one that stands out is the "Nikka Large Signboard".
The Uncle Nikka depicted on this sign is named King of Blenders and is modeled after Sir W.P. Raleigh, a master whisky blend in 19th-century England.
The signboard was installed in 1969 in conjunction with the construction of the Susukino Building in preparation for the Sapporo Winter Olympics. In fact, it was renovated in 1986, 2002, and 2013, and is now in its fourth generation.
Half a century has passed, but it is still gaining popularity as a tourist spot representing Sapporo.
Cafes, bars, and taverns are lined up, and the atmosphere that makes you feel good just by walking is unique to Susukino!
If you come to Sapporo, be sure to go to the gourmet city of Susukino.
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