The new soba season has begun.
Since mid-August, two types of banners have been raised beside the soba fields along National Route 38 to promote the Shin-toku New Soba Festival by the PR campaigns “Soba Road” and “Soba Town Shintoku.”
Until the Shin-toku New Soba Festival, the 1.3 km stretch with soba fields buzzes with activity. 🚩
The 2025 harvest of new soba is already being carefully gathered by producers.
You can taste the new soba at the Shin-toku New Soba Festival, and local soba restaurants in town will also be serving new soba at this time.
If you can’t make it to the festival, want to go early, or find the festival portions aren’t quite enough—
please come to Shintoku and visit the soba restaurants. 💁♀️
The Shin-toku New Soba Festival takes place on Sunday, September 28, 2025, from 10:00 to 14:00.
We warmly look forward to your visit.
💁♀️
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