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[Image1]When it comes to Atami, besides the hot springs, there's now another must-visit reason — to buy the
[Image2]When it comes to Atami, besides the hot springs, there's now another must-visit reason — to buy the

When it comes to Atami, besides the hot springs, there's now another must-visit reason — to buy the "Mataichian's special Atami butter bean paste."

This shop's signature item is a round and plump cream red bean bread, with a thin and fluffy crust. When you take a bite, you’ll find homemade red bean filling paired with a layer of creamy frosting.

The bread is light and elastic, and the most surprising part is the cream — it’s not overly sweet and has a slight savory flavor, adding depth to the overall experience.

Speaking of red bean filling, Japanese sweets sometimes have a sweetness that can be overwhelming, but here, the sweetness of the red bean filling is quite restrained, and you can even taste the texture of the beans. This made me, who usually isn’t particularly fond of red bean filling, completely unable to resist this bread.

At the checkout, I thought one or two would be enough, but after taking a bite, my only reaction was: why didn’t I buy a few more?

Next time I go to Atami, the first thing I’ll probably do is rush here to stock up.

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Apr. 27, 2026
On a quiet street in the eastern part of Kagawa Prefecture, there is a udon shop called "Marutatsu." This place is not like the typical busy udon restaurants; it feels more like a refined experience of local culture. Upon entering, the space is bright and spacious, allowing one to relax and savor the moment. I ordered a bowl of the signature udon, and the first thing I noticed was the presence of the noodles themselves. Made from Kagawa Prefecture's wheat "Sanuki no Yume," the noodles are both chewy and elastic, sliding smoothly and offering a delightful texture that showcases the vitality of hand-made noodles. Next comes the soul of the dish: the broth. Made from small dried fish caught around Ibukijima in the Seto Inland Sea, the broth carries a profound umami flavor with a clear finish. Adding local specialties from Higashikagawa, such as Sanuki and wasanbon sugar, enhances the overall taste with a layer of warmth and smoothness. The sweetness is not overpowering; it gently highlights the umami of the fish, making it hard to resist drinking it down in one go. This bowl of noodles can almost be said to be a microcosm of Higashikagawa. From local wheat and catches from Ibukijima to traditional wasanbon sugar, every element is closely connected to the land and culture. A simple bowl of udon, yet it embodies respect for the ingredients and a deep affection for the region. When I left, I felt that I had not just eaten a bowl of noodles, but had also taken a flavorful journey through the landscape of Kagawa.