July 25 — Atami Offshore Fireworks Festival 🎆 Thank you for attending the first fireworks festival of this summer! Before the fireworks, we held a stage event in the Waterside Park called “Play in Atami! Play with Fireworks!”, with energetic performances by chiitan☆bombers, Kamen Joshi, and TOMOCA RIRIKA Yuuri to liven up the crowd! https://www.ataminews.gr.jp/event/8/...

Atami Sun Beach Water Park has opened! July 19 to August 31, 2025 Enjoy the summer at Atami’s sea again this year! https://www.ataminews.gr.jp/event/184...

On Saturday, July 12, three swimming beaches in Atami opened for the season simultaneously. At Atami Sun Beach, officials attended a safety prayer ceremony held by Kinomiya Shrine. After the safety prayer ceremony, swimming began at 9:00. Handheld fireworks were given as gifts to the children who had gathered. Enjoy the sea in Atami again this summer! Beach season dates: Saturday, July 12, 2025–Sunday, August 31, 2025 Atami Sun Beach: Higashikaigancho, Atami Nagahama Beach: Kamitaga, Atami Ajiro Onsen Beach: Shimotaga, Atami *Atami Sun Beach Water Park will operate from Saturday, July 19, 2025 to Sunday, August 31, 2025.* https://www.ataminews.gr.jp/features/34...

Today, Sunday, January 12, the 40th Donton-yaki festival was held at Atami Sun Beach. This annual event is a long-standing tradition jointly organized by the ten neighborhood associations of the eastern and central districts. This year too, residents and tourists gathered to circle the piled New Year decorations called an ‘onbe’. At 11:00 a Shinto ceremony was performed by Chief Priest Amemiya of Kinomiya Shrine, and after the ritual the priest lit the fire. The ‘onbe’ blazed up vigorously as everyone prayed for health, academic success, prosperous business, and protection from fires. The photos look a bit dark, but it was actually sunny! Tourists who happened to pass by also stopped to watch this traditional New Year event.

Atami Marine Fireworks Festival, a Specialties of Atami, is Held in more than 10 times not only in summer but also throughout the year I have been there many times so far, but this time I tried to intertwine it with Atami Castle. There are many ways to enjoy the fireworks here, such as from the Ocean, from the Coast, or from the top of the Hilltop.

Atami Sun Beach Water Park is getting rave reviews every day! Come and join us! Event period / Saturday, July 13, 2024 – Sunday, August 25, 2024 Venue / Atami Sun Beach (east side) – approximately a 30m by 30m area offshore (check-in on the nearby sandy beach) Address / Higashikaigancho, Atami City, Shizuoka Prefecture (offshore, east side of Sun Beach) Hours of use / 10:00–16:00 (check-in ends at 15:15) *Strict time-slot system (including turnover and break times) 10:00–11:00 11:00–12:00 12:00–13:00 13:00–14:00 14:00–15:00 15:00–16:00 Fees / High school and older: 2,000 yen per hour; Elementary and junior high students: 1,500 yen per hour. Children below elementary school age are not permitted. Inquiries / Atami City Tourism Association Tel: 0557-85-2222 Access / About 5 minutes by bus from Atami Station toward Atami Port → get off at Sun Beach → 3-minute walk ●Check-in is available only on the sandy beach at the site on the day (no phone or online reservations) *Check-in opens at 9:30 on the sandy beach on the day (advance phone reservations are not accepted). At check-in you may purchase a time slot that still has availability for that day. *Even during operating hours, check-in will end once capacity is reached. *All users must wear a life jacket (loaned on site). *Extension of time slots is not allowed. (Consecutive slot purchases are prohibited as a heatstroke countermeasure.) *Children in grades 1–3 may enter only when accompanied by a guardian. (Accompanying guardians must be adults.) *Entry may be restricted in severe weather (strong winds, etc.) or when advisories (such as lightning) are issued. (Restrictions apply even during booked time slots.) *In advance of an approaching typhoon, equipment may be temporarily removed and use suspended. *If entry is suddenly restricted under the above conditions, refunds will be issued for uses under 30 minutes; no refunds will be given for uses of 30 minutes or more. Please understand in advance. *Lifeguards will be on duty and an AED will be available. *If Sun Beach swimming area is closed, the Water Park will also be canceled.

Today, Saturday, July 6, three bathing beaches in Atami City opened for the season simultaneously. At Atami Sun Beach, officials attended a safety prayer ceremony led by Kinomiya Shrine. After the safety prayer ceremony, swimming began at 9:00. Handheld fireworks were given as gifts to the children who gathered. Please enjoy the sea in Atami this summer as well! Beach opening period / Saturday, July 6, 2024 – Sunday, August 25, 2024 Atami Sun Beach: Higashikaigancho, Atami City Nagahama Beach: Kamitaga, Atami City Ajiro Onsen Beach: Shimotaga, Atami City * The Atami Sun Beach Water Park runs from Saturday, July 13, 2024 to Sunday, August 25, 2024.

The jacaranda, the flower that heralds early summer in Atami. Whether it will bloom or not is something you won’t know until the season arrives. The jacaranda is a bit capricious that way. Two trees gifted in 1990 from Atami’s sister city, Cascais in Portugal, have grown into more than 100 plantings today. Once native mainly to tropical regions, one of the world’s three great flowering trees has now come to announce early summer in Atami. Along the shore in June, clusters of small trumpet-shaped, blue-violet jacaranda flowers paint the sky like bouquets from Omiya Green Space to Sun Beach. Each year in early June during the blooming season, we hold the Jacaranda Festival. Legend says that if a flower falls on your head, happiness will come. How many will bloom this season? Come and see these precious purple blossoms.♪ *During the event period, light-ups will take place. Please note that blooming times may vary.* Event period / June 1, 2024 – June 16, 2024 Venue / Jacaranda Promenade (around Omiya no Matsu) Light-up hours / Daily during the above period from 18:00 to 22:00

The additional dates for this year’s Atami Bay Fireworks Festival have been decided. We are sharing them together with the dates already announced. (As of April 6, 2024) [Atami Bay Fireworks Festival 2024 (Reiwa 6) Dates] Spring: April 13 (Sat) and May 2 (Thu) Summer: July 26 (Fri), August 5 (Mon), August 8 (Thu), August 18 (Sun), and August 23 (Fri) Autumn: September 16 (Mon, public holiday), October 14 (Mon, public holiday), October 19 (Sat), and November 4 (Mon, substitute holiday) Winter: December 8 (Sun) and December 22 (Sun) 2025: March 23 (Sun) Note: The newly added dates are October 14, December 22, and March 23, 2025. Time: 20:20–20:40 (In July and August only: 20:20–20:45) Venue: Atami Bay ※The event will go ahead in rain. Please note that the above dates and times are tentative and may change depending on future circumstances.

Jacaranda Flowers Are you familiar with jacaranda, a member of the Bignoniaceae family native to South America? As shown in the photos, it produces clusters of purple flowers like bunches of grapes, and the contrast of green leaves and purple blooms makes it a very beautiful deciduous tall tree. In Atami City, you can find tall trees (towering overhead) and smaller shrubs (at eye level) along Route 135 (the Jacaranda Promenade in Tokaigancho to Shinshicho “Waterside Park” along the sidewalk, and inside Waterside Park). Although jacaranda’s flowering season in Japan is said to be June, it is extremely rare for it to bloom outdoors on the mainland because of the climate. Some years in Atami saw no flowering at all, and some trees bloom a second time in September or October rather than only in June. Even when they do bloom, not all trees flower; some years only a few trees bloom. Some trees produce many flowers, some only a single cluster, and some not at all. How much will bloom this season? ※Bougainvillea along the Itagawa River also reaches its best viewing at the same time, so please visit both. Main jacaranda planting locations and numbers ● Jacaranda Promenade (along Route 135, beside the sun deck) … one tall tree about 10 m, four trees 3–5 m, and 100 shrubs 1–2 m ● Along Route 135, downbound (from the Central Police Box to Waterside Park Section 2) … 20 trees 5–6 m ● Waterside Park Section 3 … one tall tree of about 2 m near the pedestrian bridge, and five shrubs on the Wada River slope Total above: 25 tall trees (non-shrub) and 105 shrubs History ・In July 1990, one tree was planted in Omiya Green Space to commemorate the sister-city partnership with Cascais, Portugal ・In 2000, 24 trees were planted along the national highway (diagonally in front of the Central Police Box to in front of the Waterside Park event plaza) (Since then, some have been transplanted and others newly planted.) ・In April 2013, trees were planted in Waterside Park Section 2 (in front of the Tourist Association) and Section 3 (three trees in Section 2 and two in Section 3) ・On June 1, 2013, the “Jacaranda Promenade” was completed in Omiya Green Space (45 young trees planted) ・From September 2013 to June 2014, Omiya Green Space (west side) was developed (planting), and a few trees were transplanted from along the national highway ・June 2014, completion of the “Jacaranda Promenade” Address / Tokaigancho to Nagisacho, Atami City, Shizuoka Prefecture Phone / 0557-86-6218 (Atami City Park and Greenery Division) Access / To the Jacaranda Promenade (Omiya no Matsu) ■ About a 20-minute walk from JR atami station ■ About a 5-minute bus ride from JR atami station toward Atami Port → get off at “Omiya no Matsu” Parking / City-operated paid parking (East parking lot, Waterside Park, etc.) and others

Atami Sun Beach A blue sea and white sand, a row of hotels, and a palm-lined promenade create a beach that feels like an upscale overseas resort. In summer it serves as a bathing beach and, as a place to stroll along the sand or play in the waves, it is popular with families and couples. At dawn you can see a beautiful scene as the sunrise rises from the horizon, dyeing the beach and town, and at night the beach is lit in a magical display—the first beach illumination in Japan—designed by world-renowned lighting designer Mikako Ishii. During the summer season many people use the beach as a swimming area, and the hugely popular Sun Beach Water Park is also thriving. The beach is frequently used as a location for TV and photo shoots, including the drama Hibana. Address / 〒413-0012 Higashikaigancho, Atami City, Shizuoka Prefecture Phone / 0557-86-6218 (Atami City Parks and Greenery Division) Access / About a 20-minute walk from JR atami station / About 5 minutes by bus from JR atami station toward Atami Port or Momijigaoka → get off at Sun Beach → about a 3-minute walk Hours / Swimming permitted during the beach season from 9:00 to 16:00 Illumination every night from sunset to 22:00 (lights off during fireworks displays) Parking / Adjacent municipal Higashi Parking Lot, 250 spaces (municipal P parking fee: 110 yen per 30 minutes) *This is a non-smoking beach; please smoke only in designated areas.

Today, Monday, February 12 (substitute holiday), marks the first Atami Marine Fireworks Festival of 2024! Fireworks are held in many places, but Atami’s defining feature is its launch site. Because the fireworks are set off over Atami Bay, a sea surrounded on three sides by mountains, the sound echoes as if you were in a stadium. Watching from the shoreline lets the sound resonate through your body, so you can feel the full impact! We will hold this year’s events as listed below, so please come and experience Atami’s fireworks at least once! 2024 (Reiwa 6) Atami Marine Fireworks Festival dates (scheduled) February 12 (Monday, substitute holiday) · February 24 (Saturday) · March 20 (Wednesday, public holiday) April 13 (Saturday) · May 2 (Thursday) July 26 (Friday) · August 5 (Monday) · August 8 (Thursday) · August 18 (Sunday) · August 23 (Friday) September 16 (Monday, public holiday) · October 19 (Saturday) · November 4 (Monday, substitute holiday) December 8 (Sunday) Time: 20:20–20:40 (July and August only: 20:20–20:45) Venue: Atami Bay Viewing areas: Atami Sun Beach to the waterfront park and others Note: The event goes ahead even in rain.

Hello everyone! We are the Atami City Tourism Association in Shizuoka Prefecture. Through this account, we will introduce the wonderful attractions of Atami City, Shizuoka Prefecture, so we appreciate your support. [About Atami City, Shizuoka Prefecture] Atami City lies in the eastern part of Shizuoka Prefecture and is a charming town of about 34,000 residents. It is famous as a hot spring resort with a history spanning more than 1,500 years, and it was beloved by historic figures including Tokugawa Ieyasu. Atami is about a 90-minute drive from Tokyo and a 45-minute ride by Shinkansen. With abundant nature, beautiful scenery, and a mild climate, it attracts many visitors year-round. [Introduction to Atami’s tourist spots] ・Atami Ekimae Shopping Street Located in front of Atami Station, the Heiwa Dori and Nakamise shopping streets host shops selling fresh local seafood, traditional crafts, and souvenirs you can only find here. In front of Atami Station, you can enjoy a free footbath using a naturally flowing hot spring called Ieyasu no Yu. ・Pine tree of Omiya and the Kanichi and Omiya statue Since around the Meiji era, many literary masters lived in Atami and wrote notable works. The statue of Kanichi and Omiya, modeled on characters from one of those novels, and the pine tree of Omiya stand along the coast about a 15-minute walk from Atami Station and are signature sightseeing spots. ・Atami Sun Beach This beach of white sand and blue sea is ideal for summer leisure and popular with families and couples. You can enjoy swimming, sunbathing, and beach sports among other activities. Continuing from Sun Beach, the waterfront park and Moon Terrace offer an exotic streetscape inspired by towns of northern the Mediterranean. ・Atami Plum Garden You can see some of Japan’s earliest-blooming plum trees here. Among the 469 trees across 60 varieties are ancient trees over 100 years old. ・Atami Castle From the main keep observation deck of Atami Castle, located atop Nishiki Cape, you can enjoy a full 360-degree panorama of Atami’s townscape. The castle’s annex houses the Atami Trick Art Maze Museum, and nearby attractions include the AtamiRopeway and the Atami Hihokan (Secret Museum). ・Hatsushima Hatsushima is the closest island to Tokyo, reachable by high-speed boat from Atami Port in about 30 minutes. This small island with a 4-kilometer shoreline offers year-round diving and a subtropical atmosphere. [Atami’s specialties, souvenirs, and local cuisine] One of Atami’s popular specialties is its fresh seafood. In particular, the seafood landed at Atami Port receives high praise for its freshness and flavor. Local souvenirs such as traditional wagashi and dried fish are popular and are also favored choices for furusato tax return gifts. [Events and festivals] Atami hosts various events and festivals throughout the year. At the Ajiro Onsen area in the Minami-Atami district, the Ajiro Onsen Hinomono Festival is held every autumn and winter, where you can enjoy richly flavored fresh dried fish and other local specialties. The Atami Marine Fireworks Festival is a historic fireworks event that began in 1952 and is held more than ten times a year, not only in summer. [Atami’s hot springs and accommodations] One of Atami’s greatest charms is its abundance of hot springs. Many ryokan, hotels, and guesthouses allow visitors to fully enjoy the blessings of these hot springs. There are also facilities offering day-use hot springs, so why not soothe your travel fatigue there? In this way, Atami City offers many popular tourist spots and is a very attractive destination. A trip to Atami City, Shizuoka Prefecture is sure to provide a wonderful and restorative experience for your heart. We will continue to share recommended information to help make your trip to Atami an unforgettable memory, so we appreciate your support.