August 15, 2024 Lake Suwa Festival Lake Fireworks On this day, Suwa City held its major event, the Lake Suwa Festival Lake Fireworks. Despite the emergency Nankai Trough earthquake bulletin warning of a major quake, the event went ahead thanks to the many precautions taken by the Lake Suwa Festival Executive Committee. This fireworks festival began on August 15, 1949, when citizens, amid the postwar confusion, wanted to hold a summer evening fireworks display at Lake Suwa to bring hope and help the city recover as quickly as possible. This year marks the 76th edition. It is a very historic fireworks festival. 🎇 At Suwa, the fireworks are launched from an island called Hatsu-shima, and the show is a true lake display. Because Lake Suwa sits at the center of the Suwa Basin and is surrounded by mountains on all sides, the sound of the bursting fireworks echoes off the lake and surrounding peaks, turning the landscape into a gigantic natural speaker that vibrates to your very core. The result is an overwhelmingly powerful fireworks experience. This is a rare geographic setting for a fireworks festival. The event website even describes the sound as “Don! Zun! Ban!” and that onomatopoeia is the most accurate description. A local Lake Suwa fireworks quirk is that when a very large firework explodes, the volume and shock often trigger car security buzzers. Locals just laugh and say, “Again, huh?” On the day, it rained twice in the afternoon, but the rain stopped before the opening and we enjoyed a beautiful fireworks display. Before guests left, many gave us warm words like “Thank you!” and “Good job!”—those kind messages blew away the day’s fatigue. Thank you very much! We look forward to seeing you next year, so please come and join us!!! ※ Filming assistance: Lake Suwa Festival Executive Committee August 15, 2024 At Lake Suwa 76th Lake Suwa Fireworks Festival!!! This fireworks festival began in 1949. After World War II, many Japanese people were worn out by the war and needed hope and a way to recover. The festival started for that reason and has been held since 1949. This year was the 76th. How amazing it is!!! Recently, however, we received Nankai Trough earthquake warnings, so we had to be extremely careful about safety. Our fireworks are launched from the lake. The unique feature of Lake Suwa is that the lake is surrounded by mountains. That is the key. Because of this, the sound of the fireworks is exceptionally loud—you feel it in your whole body. If you compare fireworks of the same size at Lake Suwa and elsewhere, you will say the Lake Suwa fireworks are much louder. I promise!!! The surrounding landscape acts like a huge speaker, so you can both hear and feel the sound intensely. This phenomenon is unique to Lake Suwa and is truly exceptional. The morning was sunny, but it rained twice in the afternoon. Just before the festival, the weather cleared and we were able to hold a wonderful event. Thank you so much!!! There are no same-day tickets, so please buy advance tickets online before coming to Suwa next year. We will be waiting for you!!!

A smash-hit event is now underway!!! Suwa Lake Summer Night Fireworks 2024🎆 Friday, July 26th – Sunday, August 25th *Except August 15th* Starts at 8:30 PM (about 10 minutes) Every evening throughout the period, fireworks launch from the lake. Nowhere else in Japan features a nightly ten-minute display like Suwa Lake!!! The true pleasure of the Summer Night Fireworks is watching the show unhurriedly from the lakeside lawn without the crowds🎇 Enjoy dazzling fireworks choreographed to music on the night breeze.

"Shinshu Venus Line Drive Stamp Rally" ★Collect smartphone stamps at sightseeing spots and earn rewards! The Venus Line is a 75.2 km scenic road stretching from Chino to Ueda in Nagano Prefecture. It winds through the highland area of Yatsugatake-Chushin Kogen Quasi-National Park, located near the geographic center of Honshu, and ranks among Japan’s premier driving routes. The average elevation is about 1,400 meters, and the highest point, the Utsukushigahara Highlands, reaches about 2,000 meters. Would you like to take your time enjoying this beautiful drive, stopping at various spots along the way? There are hot springs, delicious local dishes, Shinshu souvenirs, and breathtaking scenery!!! We look forward to seeing you! ■ Period From Thursday, August 1, 2024, to Thursday, October 31, 2024 ■ Area Chino, Suwa, Shimosuwa, Tateshina, Nagawa, Ueda ● Stamp spots: 30 locations 【Tateshina Area】2 spots 【Suwa Area】9 spots 【Kirigamine, Yashima, Kurumayama Area】3 spots 【Shirakaba Lake, Megami Lake Area】7 spots 【Wada, Takayama Area】4 spots 【Ueda, Takeshi Area】5 spots For details → Search for "Shinshu Venus Line Drive Stamp Rally"!

‘Kami‑Suwa Kaido Town Walk and Sake Stroll’ Confirmed!! ■Saturday, October 5, 2024 1:00 PM–5:00 PM This event invites you to walk along about 500 meters of Koshu Kaido and visit five sake breweries lined up there, enjoying a town stroll and fine local sake. Following last year, the main venue will again be set up as a pedestrian zone. We warmly look forward to your participation. ※Please note that on October 5, individual paid tastings at each of the five breweries and the five‑brewery tour will be suspended all day. About the Kami‑Suwa Kaido Town Walk and Sake Stroll Along Koshu Kaido near JR Kami‑Suwa Station, five sake brewers stand side by side. Locally known as the Suwa Five Breweries, they work with residents who cherish the town’s history and culture to preserve regional food traditions. This event began in 1998 when residents organized a simultaneous opening of the five breweries so everyone could enjoy local sake. This year marks the 40th occasion. In addition to local sake and cuisine, the whole area around JR Kami‑Suwa Station becomes a day for residents and visitors from inside and outside Nagano Prefecture and abroad to enjoy together: the Suwa Five Breweries simultaneous brewery opening day. You can walk among the five breweries, choose each brewery’s proud offerings, and enjoy comparing their tastes. Each brewery will offer at least five types of local sake for visitors to try. Enjoy Shinshu’s food culture at snack stalls run by local residents. Please relax and enjoy your sake and snacks at the rest areas within the venue. ★Event Details Date and Time Saturday, October 5, 2024 1:00 PM–5:00 PM Held rain or shine Participation Ticket Price 4,000 yen (tax included) Number of Tickets 3,000 How to Purchase Tickets eplus (e‑plus) Sales start Sunday, July 7, 2024 from 10:00 AM Reception Desk ■Location Suwappea Station Front Exchange Terrace (Suwacchao) Ark Suwa 3F, 1‑6‑1 Suwa, Suwa, Nagano ■Reception Hours 11:00 AM–4:00 PM Exchange for the original participation hinoki masu (cedar sake box) Main Venue Suwa Five Breweries Street, Motomachi, Suwa, Nagano Prefecture About 600 meters toward Tokyo from JR Kami‑Suwa Station. Route 20 running through the venue will be reserved for pedestrians. Please see the link below for details. ※Please use public transportation to reach the venue. ※There is no parking available. ※Do not park without permission around the venue. Inquiries Suwa Tourism Association (General Incorporated Association) Phone: 0266‑52‑2111 (Reception hours Weekdays 9:00 AM–5:00 PM) Requests for Visitors at the Venue Residents also live in the streets that become the venue. Please follow the rules below. ・Please be careful not to drink too much Excessive drinking can cause acute alcohol poisoning or other health problems. ・Tasting just enough to feel pleasantly tipsy is the best way to enjoy the event. ・Please use the toilets. ・The venue is in a residential area. Do not urinate or defecate outside restroom facilities. ・Please eat and drink at the designated rest areas. ・Eating and drinking outside the venue inconveniences residents greatly. Consuming food or drink outside the rest areas provided by the executive committee is prohibited. ・Drunk driving is strictly prohibited. ・It is illegal to drive cars, bicycles, or other vehicles after drinking. ・Please check your health on the morning of the event. ・Those with a body temperature of 37.5°C or higher on the day cannot participate. ・Please confirm your health before coming; if you feel unwell, refrain from attending. ・Tickets will not be refunded for nonattendance due to poor health. ※For more details, search the web for “上諏訪街道 まちあるき 吞みあるき”!!! We look forward to seeing you🎶

Summer tradition About 300 glass wind chimes were displayed in the concourse in front of the ticket gates at JR Kami‑Suwa Station. The wind chimes 🎐 are painted with fireworks 🎇, sunflowers 🌻 and morning glory flowers, and their cool, soothing tones delight visitors to Suwa and local residents. The wind chimes will remain on display through early August. Please do come to Suwa!

Kamisuwa Onsen Morning Market The annual Kamisuwa Onsen Morning Market invites you to wake up early on Sunday mornings and join us. Fresh vegetables, sweets, local farm produce, and many more. Dates: July 14, 2024 – September 22, 2024 Held every Sunday for a total of 11 times Time: 7:30 AM – 9:00 AM Location: Around the Katakura-kan parking area ※ The market may be canceled in the event of unavoidable rain.

Right now in Suwa City, nikko kisuge are in bloom on Kirigamine. Hydrangeas are in full bloom around the city. There are hydrangea viewing spots throughout the city. In Suwa City, Shoganji Temple is even nicknamed Hydrangea Temple. During this rainy season, why not head out with an umbrella to enjoy the hydrangeas as they change their beautiful sevenfold colors? Even in the rainy season, you can savor the unique charm of Japan during this time of year 🎶

The fireworks festival, with a history dating back to 1949, has been loved not only by the people of Suwa but also by fireworks fans from Japan and abroad. Amid the postwar turmoil, citizens sought bright hope and a swift recovery. On August 15, the first Noryo Suwa Lake Fireworks Festival was held at Lake Suwa. Now in its 76th year, the ticket sales deadline for the 2024 76th Suwa Lake Festival On-the-Lake Fireworks is approaching: Sunday, July 7 at 23:59. Have you all applied yet? The application deadline is this weekend! If you haven’t applied, hurry up! To apply for tickets, search for “Suwa Lake fireworks”! This is one of Japan’s premier fireworks festivals, the Suwa Lake Festival On-the-Lake Fireworks!!!!! Since last year, parking can be reserved in advance using Akippa, so you can arrive with ease by car🚗! Enjoy an impressive fireworks show of about an hour and a half🎇 We look forward to seeing you in Suwa🎶

Shinshu Kankōchi Suwa!!! Around Suwa lies the Kirigamine Highlands, where gentle rolling terrain stretches from Kurumayama to Washigamine. In late June, alpine plants such as azaleas (Renge tsutsuji), daylilies (Nikkō kisuge), and scabious (Matsumushi-sō) paint the green meadows in vibrant colors. You can also enjoy sweeping views of Japan’s famous peaks, including Mt. Fuji, the Japanese Alps, and the Yatsugatake Range. The area generates strong updrafts favorable for glider flight, and Kirigamine is known as the birthplace of gliding in Japan. Kirigamine contains the “Three Great Kirigamine Wetlands.” Together, Kurumayama, Yashimagahara Wetland, and Ikeno Kurumi Odoriba Wetland host more than 400 subalpine plant species year-round. They are designated a National Natural Monument and are wetlands rare even on a global scale. In early summer you can see the renge azaleas in bloom, their vivid orange flowers at their most beautiful. In summer, as in the photo, the Nikkō kisuge daylilies come into full bloom 🌼. Most of the photos were kindly provided by staff at our Kirigamine Nature Conservation Center. This year the blossoms may appear a little earlier than usual. Thanks to local Kirigamine caretakers, deer damage seems reduced, so this could be an exceptional season. Why not breathe in the clear, nature-filled highland air of Suwa and visit to refresh your body and mind? ※ The photos are from 2023.

Here is an introduction to Takabocchi Plateau, located on the border between Okaya City and Shiojiri City next to Suwa in the Kankōchi Suwa area. Takabocchi Plateau spreads across gentle slopes and offers a 360° panorama amid vast nature. On clear days you can see Mt. Fuji, the Yatsugatake Mountains, the Northern Alps, the Southern Alps, the Central Alps, Mt. Ontake, and Mt. Norikura. The alpine plant rengetsutsuji (Rhododendron) was blooming bright red. Note: The Takabocchi Skyline is closed for winter from early December through late April.

Kankōchi Suwa!!! Introducing the Takashima Castle Festival! May 26, 2024 — held every year on the fourth Sunday of May. We held the 55th Takashima Castle Festival. This year, 19 acts performed on stage. There were hip-hop dance routines, traditional Japanese dance, taiko drumming, singers, cheerleading, and the Matsumoto Castle matchlock gun corps. The matchlock team left a powerful impression. Even in Japan, this is something you rarely see. The matchlock firearms date back about 430 years, and few groups still maintain and use functioning examples. The Matsumoto Castle matchlock gun corps preserves these guns and passes on the tradition. As a result, you can see matchlock demonstrations at events like those at Matsumoto Castle. The team brought several types of matchlocks. To an amateur eye, I saw two kinds: first a bantsutsu infantry gun, then a chūtutsu medium cannon. They fired blank shots in several formations. The blast was tremendous! At the end, a shooter from Suwa fired the chūtutsu. The sound ripped through the space where we stood. It was truly loud and spectacular!! There were taiko performances and children’s hip-hop dances, with families coming to watch. At the festival you could also buy food stalls and specialties from sister and friendship cities, and try tree climbing!!! Blessed with good weather, many citizens attended. If you have the chance to come to the Takashima Castle Festival, be sure to come and enjoy it!

Enjoy the best breakfast on a highland in Shinshu. Would you like to experience breakfast on a breezy plateau at 1,600 meters above sea level? Relax and savor a luxurious moment while gazing at the vast grasslands before you. ●Period July 1, 2024 (Monday) – September 30, 2024 (Monday) (Excluded dates / closed days: July: 4, 13–15 ｜ August: 10–18, 29 ｜ September: 5, 12, 14–16, 19, 21–23, 26 (as of June 13, 2024)) Limited to 20 people per day Reservation required ●Price 1,800 JPY (tax included) ●Hours 9:00 – 11:00 Booking & Venue Korobokkuru Hutte – A stylish café attached to a mountain hut – ●Address Nagano Prefecture, Suwa City, Kirigamine, Kurumayama-Kata TEL 0266-58-0573 ※ Please make reservations by phone directly. ※ Calls may be difficult to get through between 11:00 and 14:00. “Breakfast at Kirigamine: My Car Plan” Enjoy an elegant breakfast on the mountain hut terrace while looking out over the sweeping grasslands. This individual plan includes benefits such as a Kirigamine summer lift ticket and an original pin badge. ●How to Apply Korobokkuru Hutte TEL 0266-58-0573 ※ Please reserve by phone. ●Access ‣ About 30 minutes by car from Suwa lakeside, Suwa City, Nagano Prefecture ‣ About 40 minutes by car from Chuo Expressway Suwa Interchange via Prefectural Route 40 (Kirigamine–Shirakabako Line) ※ Parking spaces are limited and you may not be able to park. Please note weekends and the season are very busy. ●Other ▷ Reservations accepted until noon the day before ▷ Same-day cancellations will be charged 1,800 JPY per person. ▷ Limited to 20 people per day ▷ Weekends and the season are very busy; reservations may fill up relatively early. ▷ Parking and breakfast service are on a first-come, first-served basis. ▷ Operations may be suspended due to severe weather. Special perks included! ★Perk 1: Round-trip Kirigamine summer lift ticket Perk period: July 13, 2024 – August 25, 2024 Lift operating hours: 9:00 – 16:00 ※ Lift may not operate in severe weather. Address: 13338-41 Kamisuwa, Suwa City, Nagano Prefecture Parking available (Kirigamine Ski Area parking, approx. 200 spaces) Access: About 5 minutes by car from Kurumayama-Kata, about 2 minutes by car from the Kirigamine Nature Conservation Center parking lot ★Perk 2: Kirigamine Plateau “Original Pin Badge” gift! Perk period: July 1, 2024 – July 12, 2024 and August 26, 2024 – September 30, 2024 ※ The badge shown in the photo is from 2022.

Kankouji Suwa!!! Kirigamine Highlands in Suwa city, Nagano Prefecture. Suwa proudly boasts this scenic spot where alpine plants bloom through the seasons. It is also known as Japan’s glider mecca 🛩️ At Kirigamine you’ll find one of the country’s top daylily (nikko-kisuge) colonies. This lily-family flower represents the highland in July, painting the green slopes with orange-leaning yellow blooms 🌼 Every July Kirigamine’s popularity causes traffic jams. In the hot season, enjoy a leisurely, elegant respite in this cool highland.