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Ting-ting
Aug. 30, 2026
Located in Sanuki City, Kagawa Prefecture, the "Sanuki Winery" is set in the Oogushi Nature Park area on a hillside, offering views of the Seto Inland Sea and its islands. This place not only produces wine but also serves as a tourist spot to learn about the local grape industry and wine culture of Sanuki. The winery uses grapes and fruits grown in Kagawa Prefecture to make its wines, including the wine grape "Koda Noh R-1" developed by Kagawa University’s Faculty of Agriculture, showcasing a close relationship with local agriculture. In recent years, they have also introduced wines such as "Sanuki Red, Sanuki White, and Sanuki Rose," offering a range from red and white wines to rosé. In addition to wine, grape juice is also a highly recommended product. For those who do not drink alcohol, tasting the sweet flavor of the grapes themselves is a great option to bring home as a souvenir. At the Sanuki Winery, visitors can tour the actual wine production facility. From grape processing and fermentation to bottling, one can gain a close-up understanding of the wine-making process. After the tour, visitors can explore the Bussan Center, where they can purchase wine and grape juice, as well as various local Sanuki products. Current information indicates that the winery's visiting hours are from 9:00 AM to 5:00 PM, closed on Tuesdays (open on national holidays). Additionally, the winery offers a "wine soft serve ice cream" that is perfect for hot seasons. The ice cream is made with grape juice as a base and includes a small amount of Sanuki wine, with an alcohol content of less than 0.01%, allowing even non-drinkers to enjoy a grape-flavored dessert with a hint of wine. The rich grape aroma combined with the cool, smooth texture makes it a delightful snack after visiting the winery. There is also an interesting story connecting Sanuki wine with local industry. In the past, a very niche product called "Sanuki Wine Beef" was introduced, where the grape pomace generated during the wine-making process was mixed into the feed for crossbred cattle. This type of beef is characterized by a higher ratio of red meat, lower fat, and tender texture, and was promoted as a specialty product of Sanuki City. In other words, the leftover grape pomace from wine production was not wasted but returned to the local industry in another form. From wine and grape juice to grape soft serve ice cream, and even the once-offered Sanuki Wine Beef, one can see how a local winery connects with agriculture, livestock, and tourism. Visiting here is not just about buying a bottle of wine, but also about experiencing the local flavor of Sanuki through factory tours, tasting grape products, and enjoying the scenery of the Seto Inland Sea.
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  • Kagawa Prefecture
  • Shikoku region
  • Seto Inland Sea
  • Oshikido Peninsula
  • wine
  • local wine
  • Sanuki
Ting-ting
Jul. 20, 2026
As summer arrives in Takamatsu, Kagawa, the most delightful sight is the vibrant sea of sunflowers blooming outside the restaurant window. The vast golden flowers sway in the breeze, and before even starting the meal, my heart is already healed by this summer-exclusive therapy. Here, they specialize in handmade hamburgers baked in a 300℃ stone oven. Each serving is made fresh upon order, sealing in the juices at high temperatures before being gently reheated. When served, the outer layer has a charming, slightly charred aroma, while the inside remains full and juicy. This time, I ordered the signature "Tomato Sauce Hamburger Steak," generously accompanied by a soft-boiled egg, seasonal warm vegetables like pumpkin, zucchini, and sweet potato on the hot plate, along with salad, hot soup, and bread, balancing satisfaction and nutritional value. The rich, sweet-and-sour tomato sauce complements the thick, juicy meat patty perfectly. When I gently cut into the soft-boiled egg, the smooth egg yolk flows down, enveloping the meat patty and adding a layer of warmth and richness to the dish. Outside, the golden sea of flowers flourishes in the summer heat, while in front of me is the steaming hot plate dish. There are no complicated or extravagant presentations, yet it offers the simplest and most comforting deliciousness. If you have the chance to visit Kagawa, consider treating yourself to a leisurely lunch, savoring this exclusive taste of happiness in Takamatsu, surrounded by the forest and flower sea.
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  • Kagawa Prefecture
  • Seto Inland Sea
  • Summer
  • sunflower field
Ting-ting
Jun. 15, 2026
In June, Kagawa Prefecture not only boasts the azure scenery of the Seto Inland Sea but also welcomes the blooming season of hydrangeas at Mt. Shiude in Mitoyo City. As you slowly ascend the winding mountain road, you can see blue, purple, and pink hydrangeas adorning both sides of the path, as if draping a soft colorful garment over early summer. Upon reaching the observation deck at the summit, the breathtaking view unfolds before you. The islands of the Seto Inland Sea scatter across the horizon, appearing especially clear against the bright sky, while the blooming hydrangeas reflect the colors of the sea and sky, creating a unique and stunning landscape of Mt. Shiude. A gentle breeze passes through, causing the flowers to sway lightly, and the air is filled with the fresh scent unique to the rainy season, prompting you to slow down and savor the tranquility of nature. Strolling along the pathways, you can frequently discover various species of hydrangeas competing for attention, attracting many photography enthusiasts to stop and capture the scene. Compared to the crowds during cherry blossom season, early summer at Mt. Shiude feels more leisurely and relaxed, allowing visitors to enjoy both the floral and coastal vistas at their own pace. If you have the chance to visit Kagawa in June, consider planning a trip to Mt. Shiude. Surrounded by the vibrant hydrangeas and breathtaking views of the Seto Inland Sea, experience the most charming essence of early summer in Japan.
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  • Kagawa Prefecture
  • Shikoku region
Ting-ting
Apr. 27, 2026
On a quiet street in the eastern part of Kagawa Prefecture, there is a udon shop called "Marutatsu." This place is not like the typical busy udon restaurants; it feels more like a refined experience of local culture. Upon entering, the space is bright and spacious, allowing one to relax and savor the moment. I ordered a bowl of the signature udon, and the first thing I noticed was the presence of the noodles themselves. Made from Kagawa Prefecture's wheat "Sanuki no Yume," the noodles are both chewy and elastic, sliding smoothly and offering a delightful texture that showcases the vitality of hand-made noodles. Next comes the soul of the dish: the broth. Made from small dried fish caught around Ibukijima in the Seto Inland Sea, the broth carries a profound umami flavor with a clear finish. Adding local specialties from Higashikagawa, such as Sanuki and wasanbon sugar, enhances the overall taste with a layer of warmth and smoothness. The sweetness is not overpowering; it gently highlights the umami of the fish, making it hard to resist drinking it down in one go. This bowl of noodles can almost be said to be a microcosm of Higashikagawa. From local wheat and catches from Ibukijima to traditional wasanbon sugar, every element is closely connected to the land and culture. A simple bowl of udon, yet it embodies respect for the ingredients and a deep affection for the region. When I left, I felt that I had not just eaten a bowl of noodles, but had also taken a flavorful journey through the landscape of Kagawa.
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  • Kagawa Prefecture
  • Seto Inland Sea
  • Ibukijima
Ting-ting
Apr. 19, 2026
If you're looking for fresh and affordable seafood in Takamatsu, "Jakoya" is definitely the top choice. Although it’s tucked away inside "Michi-no-Eki Genpei-no-Sato Mure," just follow the line of people, and you won't miss it. The dining experience here is very casual; you simply choose your favorite dishes from the buffet. On that day, I selected braised stone bass caught in the Seto Inland Sea and a fried fish head as big as a basin. The sweet and salty flavor of the braised fish perfectly highlighted the freshness of the fish meat, while the fried fish head was crispy and rich in collagen, making every bite incredibly satisfying. Paired with a comforting bowl of squid rice and a bowl of miso soup, it was the most authentic local taste. What impressed me most was the incredible value for money. I ordered a variety of main dishes and side dishes without spending much, making it a high CP value meal. After the meal, I bought some local specialties at the nearby souvenir shop and took a stroll at "Fusazaki Park" to help digest. The sea breeze combined with the feeling of happiness in my stomach truly embodies what travel should be like.
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  • Kagawa Prefecture
  • Seto Inland Sea
Ting-ting
Mar. 30, 2026
Spring at Cafe Jardin in Jardin feels like a season gently wrapped in color. In April in Takamatsu, the moss phlox are in full bloom. I made a special trip to this countryside café; as my car entered, the surroundings grew quiet, leaving city noise behind and only the wind and birdsong. Walking into the grounds, my eyes were instantly filled with a vast swath of pink—the moss phlox stretched like a carpet, rolling with the terrain and reflecting off a nearby pond, creating a beauty that seemed almost unreal.  I chose an outdoor seat, admired the sea of flowers, and ordered a simple lunch and coffee. The food here is unpretentious yet carefully prepared: light dishes like pizza and pasta arrived at just the right temperature and with inviting aromas, naturally slowing the pace of the meal.  What I loved most was the atmosphere. There was no urban noise, only the sound of a breeze through the blossoms, and occasional insects and small animals flitting about. I heard that during the moss phlox peak there is a "Flower Festival" that draws many visitors who come specifically to see this spectacular sight.  Before leaving, I walked slowly around the garden once more. The pink, white, and pale purple moss phlox shimmered softly in the sunlight, as if the whole of spring had been gathered into this patch of land. If spring in Takamatsu had a color, it would probably be the color of these moss phlox.
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  • Kagawa Prefecture
  • Seto Inland Sea
  • Takamatsu
  • Moss phlox
Ting-ting
Dec. 24, 2025
A few years ago, around this same season, I visited Tamura Shrine in Kagawa Prefecture to pay my respects. This shrine was not only the highest-ranking shrine in old Sanuki Province, it is also the place of worship for Hotei among the Sanuki Seven Lucky Gods, often drawing many people who come to pray for improved fortune. Beside the temizuya, a stack of special “mizu-uranai” fortune papers sat waiting. I was told that if you place the paper in water, the fortune slowly appears—mysterious and richly ceremonial. The most striking sight was the vermilion, continuous torii pathway. In the center of the path stood a huge Sanuki lion head. Its gold-and-red lion face, solemn and ornate, symbolizes the local lion dance and vividly expresses the region’s character. Since it was the year’s end, local people gathered old amulets and dolls in one spot to be taken to the shrine for a doll memorial ritual. That careful farewell to old items and the feelings they carried made the visit more than a tour of historic sites; it let me feel the local warmth and the community’s respect for tradition.
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  • Kagawa Prefecture
  • Seto Inland Sea
  • Shrine
Ting-ting
Nov. 28, 2025
Today I returned to Shōdoshima and visited Kankakei, famous for its magnificent scenery. After taking the ropeway to the summit station, I walked toward the observation deck that overlooks the Seto Inland Sea. The maple leaves had mostly withered and begun to fall there, but the real surprise came on the hike down the mountain. Along that winding trail, both sides still displayed layers of brilliantly red maple trees, letting you fully immerse yourself in the autumnal beauty. On the way down, we came across a signature piece from the 2022 art festival — the "Sphere of the Sky." Against the clear blue sky, the delicately perforated sphere stood out and blended perfectly with the surrounding nature, exuding remarkable artistic flair. On the return trip, we paused briefly at Shodoshima Olive Park. I ordered a coffee and watched the Seto Inland Sea sparkle in the distance, enjoying a moment of idle reflection. At that moment, a small detail caught my eye: the mailbox there was painted a fresh olive green. Framed by the sea and sky, that unique color popped, adding a distinct, refreshing touch to the trip. I hadn’t expected that visiting Shōdoshima again would not only let me relive past joys but also bring these unexpected delights and beauties, leaving many new and lasting memories.
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  • Kagawa Prefecture
  • Seto Inland Sea
  • Shodoshima
  • a roadside station Shodoshima Olive Park
Ting-ting
Nov. 19, 2025
The Setouchi Triennale had already ended in early November, but my first visit to the western islands of Awashima, Ibukijima, and Hondo Island still felt refreshingly new. Of the three islands, Ibukijima left the deepest impression on me. Ibukijima is best known for the tiny dried fish that form the soul of Sanuki udon broth. However, more moving than any local specialty are the artworks displayed in the island’s unique Idebeya (communal birthing house) ruins—most notably Tree of Ibuki. The Idebeya once served a function somewhat like Taiwan’s postpartum care centers. It is said that when a woman went into labor and the men of the household were out fishing, no one could stay home to care for her. So the community set up a space where expectant mothers could gather safely and focus on welcoming new life. The theme of Tree of Ibuki symbolizes a mother’s womb and a rebirth, a shedding of the old self. The idea is profound, and standing inside the installation, looking out through kaleidoscopic mirrors, the layered views are intoxicating, as if you have entered another soft, tranquil world.
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  • Kagawa Prefecture
  • Seto Inland Sea
  • Ibukijima
Ehime Matsuyama Tourism Convention Association
May. 13, 2025
HELLO TO EVERYONE WHO WATCHES COOL JAPAN VIDEOS! This is the Matsuyama Tourism Convention Association. In this social media Account, we will introduce the charms of Four Seasons in Matsuyama City, Ehime Prefecture, the latest Tourist Information, Events, and highlights. We will also deliver tips for traveling to the fullest of Matsuyama City, a city full of history and culture, and small topics unique to the Locals. We hope that not only those who are visiting Matsuyama City for the first time, but also repeat visitors who have visited many times will Fun the charm of Matsuyama City. About Matsuyama City, Ehime Prefecture Matsuyama City is located in the northwestern part of Ehime Prefecture and faces the Seto Inland Sea, the largest city in Shikoku with a population of about 490,000 (as of April 2025), and is blessed with a warm and comfortable climate throughout the year. It is a lively city steeped in history and culture. The city is full of attractions such as Dogo Onsen, one of the oldest hot springs in Japan, and Matsuyama Castle, one of the 12 existing castle keeps. Matsuyama City is also known as the "Village of Haiku Town," which produced famous haiku poets such as Masaoka Shiki and Takahama Kyoshi, and is dotted with Spots where you can experience literature. There is a streetcar in the city, and the Access to the Sightseeing spot is comfortable. The sea, mountains, and islands are rich in Nature, and you can Fun an active trip or a leisurely Healing trip. We look forward to seeing you there! 【Access to Matsuyama City, Ehime Prefecture】 Matsuyama City is the gateway to Shikoku, and it is only 20 minutes by car from Matsuyama Airports to the downtown, making it easy to access. Use direct flights from Tokyo, Osaka, Nagoya, Fukuoka, etc., and you can get there very smoothly by plane. Use the JR Yosan Line by rail and ferries and high-speed boats from Hiroshima and Kure by sea, so you can comfortably access by air, land, and sea by various means. Retro streetcar and "Botchan Train" are also operating in the city's Transportation, and the Transportation itself is one of the pleasures of Traditional Japanese straw raincoat trip. [Historical background of Matsuyama City, Ehime Prefecture] The history of Matsuyama City began with Matsuyama Castle, which was built by Kato Yoshiaki, a warlord of the Sengoku period. After that, it developed as a castle town, and flourished as a political, economic, and cultural center during the Edo period. Matsuyama City is also widely known as the setting for Author Natsume Soseki's novel Botchan. In modern times, it produced many great figures such as Masaoka Shiki and the Akiyama brothers, and the world view of the Ryotaro Shiba historical novel "Clouds Above The Hill" is still alive and well in every corner of the city. While cherishing the footprints of history, Matsuyama City is home to a culture that continues to the present day. Please enjoy walking around the city and experience the depth of its history. 【Popular Sightseeing spots in Matsuyama City, Ehime Prefecture】 ・Matsuyama Castle Matsuyama Castle is a symbol of the city. The Castle Keep overlooks the city and the Seto Inland Sea. It is one of the 12 surviving Castle Keeps and is recommended for history buffs. ・Dogo Onsen It is the oldest hot spring in Japan with a history of 3000 years. The Dogo Onsen Main Building has a retro atmosphere, and you can feel the romance of history while bathing. ・Botchan Train The retro frame is a popular Sightseeing Train. Use as a means of transportation around the downtown, but just Boarding can be an exciting and special experience. ・Bansuiso It is a French-style Western-style building designated as an important cultural property. It is the oldest reinforced concrete building in Matsuyama, and you can experience a page of history. 【Introduction to Roadside Stations in Matsuyama City, Ehime Prefecture】 ・ Roadside Station Kazahaya no Township Fuwari It is a spot where you can get Fresh seafood from the Seto Inland Sea, Local vegetables, and Gourmet food. Drive along the way and enjoy the unique taste of Matsuyama. 【Specialty Gourmet Introduction of Matsuyama City, Ehime Prefecture】 ・Sea bream rice (Matsuyama style) The harmony between the aroma of grilled sea bream and plump cooked rice is an irresistible Gastronomical delicacies. Please enjoy it as a memory of your trip. ・Jakoten It is a healthy and tasty deep-fried dish made from whole small fish Landings in the Local. One of a kind is also appreciated as a souvenir. ・Iyokan sweets Sweets made with the citrus "Iyokan", which represents Matsuyama City, have an exquisite refreshing aroma and sweetness. We also have a wide variety of cakes, jellies, and more. 【Events and Festivals in Matsuyama City, Ehime Prefecture】 In Matsuyama City, lively events are held in every four seasons. ・Matsuyama Baseball Dance Festival (Held in in August) One of the four major festivals in Shikoku where all the citizens come out and get excited, "Baseball Dance Festival". Baseball Dance Festival and Baseball Samba groups parade through the city. Before and after, the "Matsuyama Port Festival (Fireworks Festival)" is held in at Mitsuhama Port, and it is crowded with hundreds of thousands of people every year. ・Camellia Festival (Held in in February) Local Nicknamed "Tsubaki-san", it is crowded with Prayer visitors who wish for Prosperity in business and Family Safety. many stalls are lined up, and you can Fun in a lively atmosphere. ・Dogo Onsen Festival (Held in in March) It is a festival that heralds the arrival of Spring in Dogo and gives thanks for the blessings of Hot spring. Various Events such as Mochi Throwing and Dogo Onsen Odori are held. Please experience the seasonal atmosphere unique to Matsuyama City. 【Tourist Information of Matsuyama City, Ehime Prefecture】 Matsuyama City is a city with a good balance of history, Hot springs, culture, Nature, Gourmet food, and all the charms. Cool JAPAN VIDEOS will Broadcasting attractive Information so that you will like Matsuyama City even more! Please follow us!
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  • Matsuyama
  • Ehime Prefecture
  • Shikoku region
  • Dōgo Onsen
  • Matsuyama Airport
  • Yosan Line
  • a boy train
  • Seto Inland Sea
  • Hot springs
  • roadside station
  • ...and 8 others
Kutsuwada Noriyuki
Oct. 3, 2024
Night Drum (Niihama Drum Festival) It is a type of festival float that is offered to the portable shrine at the time of the festival portable shrine and at the time of the passing, it participates in the procession and solemnly offers, and is Dedication to the Ujigami(clan deity) in gratitude for the autumn of the Harvest Festival. It is often found in shipping hubs along the coast of the Seto Inland Sea. Among the Drum Stands, they are said to be nearly 3 tons in size, and the appearance of the Niihama Drum Stand, which is presented by more than 150 men and dances in the clear autumn sky, is nicknamed the "Oto's Festival" because of its gorgeousness and grandeur. The photo is not of a blue sky, but of a drum stand illuminated by lights in the pitch black darkness. The gold and silver threads shine and the tassels sway violently, which is truly gorgeous and magnificent.
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  • Autumn
  • Photo Contest
  • Festival
  • Ehime Prefecture
  • Niihama
  • Tradition
  • History
  • Traditional culture
  • Mikoshi/Dashi
  • Niihama Taiko Festival
  • ...and 9 others

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