Last Saturday I went with friends from Tokyo to Sanuki Mannou Park in Kagawa Prefecture to see a breathtaking winter light show. I had expected only a few scattered displays, but as soon as we stepped through the gate we were met by a dazzling sea of LED lights that turned the whole park into a dreamlike scene. They say the installation used as many as 650,000 bulbs, and the scale left us amazed! This hilly area of about 3.2 square kilometers becomes a place of irresistible, camera-clicking beauty after dark. The stunning illumination is beloved by visitors and, thanks to its unique appeal, earned certification in 2024 as a Japan Night View Heritage Site in the Lighting Nightscape category. In the same year it also took fourth place in the Entertainment category at the International Lighting Design Awards. Facing such a striking winter nightscape, I assumed the entrance fee would be steep. To my surprise, this spectacular winter event is very affordable: children under 15 enter free, adult tickets cost just 450 yen, plus a 300 yen parking fee. Such great value made us exclaim with delight! The lights dominate your view no matter where you walk, so it’s no wonder they have been a winter fixture in Kagawa for twenty years. I’m so grateful to my friend for making it possible to experience this unforgettable show. The displays at Mannou Park may not be as varied or complex as those in big cities, but their ability to seize your attention and immerse you in a vast, romantic sea of lights makes the park an excellent winter destination worth a special trip.

Today I had the fortune to follow in the footsteps of local elders, experiencing a deep Shikoku ohenro pilgrimage by bus and on foot. We walked along several ancient ohenro paths from No. 86 Shido-ji Temple all the way to the final stop, No. 88 Okoji Temple. On this journey through time, the elder recounted, as if naming familiar treasures, the origins and stories behind the guideposts and ohenro graves. His vivid explanations seemed to make the long years layered on these old roads reappear before our eyes, turning the pilgrimage into more than just walking. In the past, when I hiked up the mountain, I used to take the path in front of the Ohenro Koryu Salon. This time, however, the elder first led us onto a little-known ancient trail that runs along the mountainside past the salon. Because few pilgrims use that old path, the ohenro graves along it have been preserved intact, serving as precious witnesses to history. Next, we turned to another ohenro route that winds by the river near a settlement. This stretch shows the clearest traces of changing times— as the settlement grew and new roads were built, some of the directional stone markers were relocated, leaving their inscriptions pointing inexplicably elsewhere. The elder’s on-site explanations linked all those originally puzzling “misplaced” changes together at once, allowing us to keenly feel both the fascination and the frustrations of history. Perhaps because of road construction and environmental changes, some of the ohenro graves that once lay scattered along the roadside and slopes were moved and gathered into one place. This ohenro journey was not only a physical walk but also a deep conversation of the heart with history.

[Shimanto City, Kochi Prefecture] Savoring the River! Ayu, Unagi, River Shrimp, Gori! Traditional Fishing Methods That Live Alongside the Shimanto River Introducing the traditional river fishing methods passed down by river fishers on the Shimanto River. This highlights the important local culture of living close to the river and gratefully receiving its bounty. 〇Traditional Fishing Methods of the Shimanto River The Shimanto River’s traditional fishing methods have been carefully preserved by local river fishers. While their form has gradually changed with environmental shifts, they still remain part of daily life. The river’s abundant gifts—ayu (sweetfish), unagi (eel), tenaga-ebi (long-arm shrimp), and aosa nori (green seaweed)—brighten family meals with the seasons. Skilled chefs in Shimanto City also prepare them into delicious dishes for visitors, and various processed forms are enjoyed as souvenirs. 〇See the River, Taste the River A slow walk along the Shimanto River reveals traps for catching eels and long-arm shrimp seen from chinkabashi bridges, partly submerged in the water. Depending on the season, you may encounter people fishing for ayu or working from traditional river boats. Along the banks you might spot stone-lined devices for catching gori, and at the river mouth workers harvesting green seaweed. If you look closely at the Shimanto River, you’ll discover human lives intertwined with the river. In the evening, taste the very ingredients caught with the traps you saw, slowly savored at a local restaurant. It’s a distinctive, insider way to enjoy the Shimanto River. 〇Introduction to Traditional Fishing Methods ・Ayu Fire-Swinging Fishing Nets are set across the river in advance, and at night a boat swings torches from the deck. Startled by the dancing bands of flame, ayu panic and are driven into the nets. Today this practice often uses LED lights, but the principle remains the same as the traditional method. Ayu are also caught by cast nets, angling, and other methods. ・Long-Arm Shrimp Fishing From a chinkabashi bridge looking toward the water’s edge, you can see PVC pipes spaced at regular intervals. These are korobashi, traps for catching long-arm shrimp. Once made of wood, they have changed to more convenient materials over time. Long-arm shrimp are commonly enjoyed deep-fried whole, producing vibrant colors, and are treasured as a local flavor—some grow large enough to resemble cucumbers. ・Unagi (Eel) Fishing You may see pieces of styrofoam or PET bottles floating in the river without drifting away; they can mark korobashi used to catch eels. Sensitive to smell, eels avoid resin traps, so wooden korobashi are still widely used. ・Gori Fishing If stones are lined along the riverbank to dam the water, they may form the setup for gori’s noborio-toshi-ue fishing. In the Shimanto River, juvenile Numachichibu fish are called gori and are enjoyed as a spring to early-summer delicacy. They are typically eaten deep-fried or simmered in soy-based preserves. 〇Important Notices Fishing on the Shimanto River is subject to fishing rights. Purchasing an angling permit is required when you fish. Also, closed seasons are established to protect resources. Please be aware of these regulations.

In September, a 16-inch mini velo crossed the Shikoku Mountains from Kochi to Matsuyama From Kochi, we passed along the Niyodo River, climbed a steep slope, climbed a steep slope, and finally reached the Shikoku Karst The scenery I saw there was so magnificent that I felt a sense of accomplishment that I was able to reach the ceiling of Shikoku with my own power, and I experienced an Impression that I will never forget for the rest of my life The karst terrain jutting out at an elevation of 1,400 meters on the border between Kochi Prefecture and Ehime prefectures seems to be somewhere else that is not Japan, but if you shift your gaze to the side, you will see steep mountains unique to Japan, reaffirming that it is Japan after all The contrast between the blue, white, and green that seems to symbolize summer, and the ridge that stretches endlessly from east to west Shikoku in the summer was the strongest And at night, I make dinner, spread out the shroud, and take a light nap At 10:00 p.m., I felt something and crawled out of the tent, and there was a starry sky everywhere I looked The Milky Way rising from the cloudless Shikoku Mountains It's only been a little over 20 years of my life, but it was the most beautiful Milky Way in my life I landed alone in Shikoku, carrying heavy camping equipment, riding a bicycle with small tires, and finally arrived at this place with a really tough feeling in the extreme heat, and this impression must have been the reason why I was so impressed I wonder if I will be able to encounter such impressions in the rest of my life. No, maybe I'm traveling by bicycle to meet people Rather than comfort, stability, and security, I want an overwhelmingly uplifting impression For that reason, I can't help but feel that I can overcome any difficulties on my own Because it is a Japan place, I want more people to experience everything that can be felt in the style of bicycle × travel

[Shimanto City, Kochi Prefecture] A complete introduction to must-try pleasure boat cruises on the Shimanto River! Do you associate the Shimanto River only with summer? That image isn’t quite right. In fact, plankton declines in winter, and the river’s clarity improves dramatically. You can see the riverbed in winter when summer visibility doesn’t allow it. Why not experience the Shimanto River’s winter charm aboard a sightseeing boat that brings you closer to the water…? 〇 Want a discount on cruise tickets? Stop by Shimanto City Tourism Association Visitors to the Shimanto City Tourism Association can buy sightseeing boat tickets at a 10% discount. The staff can also help make reservations on your behalf. They can assist foreign visitors too! 🛅🆓 Free baggage storage [8:30–17:30] 🛜🆓 Wi‑Fi available 🚶 Located inside Nakamura Station rotary If you want to buy sightseeing boat tickets cheaply, please stop by the Shimanto City Tourism Association! 1. Sada Chinkabashi “Sakoya” This yakatabune (traditional roofed pleasure boat) departs from the downstream-most, longest sinking bridge on the Shimanto River, Sada Chinkabashi. The route passes under both Sada Chinkabashi and Sanri Chinkabashi. The tour lasts about 50 minutes. *Reservation required; operation starts from two people.* There is a period when the engine is stopped and the boat glides forward using only hand‑rowed oars, letting you escape the bustle of daily life and fully enjoy the Shimanto River’s peaceful atmosphere. During the yakatabune cruise you will also be served karintō (deep‑fried sweet sticks) seasoned with Shimanto River blue‑nori. During firefly season, a special firefly boat operates so you can enjoy the river’s swirling fireflies from the deck. (Reservation required) 🍽️ Onboard meals (boxed lunches) available. *Reservation required; available only for private bookings.* 🚗 About 20 minutes by car from Nakamura Station. 🚲 About 50 minutes by bicycle. 2. Sanri Chinkabashi “Shimanto no Ao” This yakatabune is based at Sanri Chinkabashi, the second sinking bridge from the river mouth. The course goes under Sanri Chinkabashi and runs toward the area near Sada Chinkabashi. The tour lasts about 50 minutes. Scheduled sightseeing yakatabune service [Operating hours 9:00–16:00], departing on the hour. Bring friends or family and drop in to enjoy the Shimanto River at your leisure. You can board without advance reservation, but it can get crowded, so booking ahead is recommended. (Open year‑round) During firefly season, a special firefly boat operates so you can enjoy the river’s swirling fireflies from the deck. (Reservation required) 🍽️ Onboard meals available. *Reservation required by 12:00 the day before.* 🚗 About 25 minutes by car from Nakamura Station. 🚲 About 1 hour by bicycle. 3. Takase Chinkabashi “Nattoku” This yakatabune is based at Takase Chinkabashi, the third sinking bridge from the river mouth. The route goes under Takase Chinkabashi and travels the most upstream section among the three locations that retain the Shimanto River’s original scenery. The tour lasts about 50 minutes. Scheduled service [Operating hours 9:00–16:00], departing on the hour. Among the Shimanto River sightseeing boats, this one uniquely offers seating with tables and chairs. It’s suitable for passengers with limited mobility and wheelchair users. You can board without advance reservation, but it can get crowded, so booking ahead is recommended. (Open year‑round) During firefly season, a special firefly boat operates so you can enjoy the river’s swirling fireflies from the deck. (Reservation required) 🍽️ Onboard meals available. *Reservation required by the day before.* In addition to scheduled and meal courses, there is a private gourmet charter. Meal courses and the private gourmet charter require reservation by the day before. The private gourmet charter is available from three people. 🚗 About 30 minutes by car from Nakamura Station. 🚲 About 1 hour 40 minutes by bicycle.

We are looking for participants for "Ishizuchi Kekuromoji Essential Oil Extraction / Plant Dyeing Experience"! At the Ishizuchi Fureai Village, you will experience a part of the extraction work of Kuromoji oil and floral water and dyeing a silk scarf with the instructor. The Ishizuchi kekuromoji used for the experience grows naturally at an Elevation of about 400m~1400m, and the amount that can be extracted from 1 kg of its branches and leaves produces only 1.5 ml of high-grade Japanese oil. Surrounded by the noble aroma of the forest, you can relax at the foothills of the mountains. Return oil, floral water and scarves as Souvenirs. Lunch is included. Date: Monday, September 15　 10:00~13:30 (* 9:50 Meeting / Reception Ishizuchi Fureai no Sato　 〒793-0214 25-1 Nakaoku 1, Saijo City, Ehime Prefecture) Tour price: 6,000 yen Payment on the day of the event, cash only (Included: Lecturer fee, lunch) Capacity: 8 people on a first-come, first-served basis (minimum number of participants: 4) Application deadline: 7 days before each event date Application and Inquiries　 Saijo City Tourism and Products Association Tour Application Officer Tamai Fujita Phone 0897-56-2605 Fax 0897-47-3733 　

We are looking for participants for the autumn "Mt. Kamegamori Flower Watching Tour"!! Accompanied by a Nature guide, you will observe the subalpine vegetation in autumn as you stroll along Mt. Kamegamori forest roads. This is a rare opportunity to enjoy the changes in vegetation due to the Elevation and the spectacular scenery from the "UFO Line" Spot spectacular scenery while Transportation taking a bus to around 1,700m Elevation. We do not aim to Transportation safe and secure charter buses and climb to the top, but mainly walk on paved roads, so beginners and Families can easily participate. Why don't you spend a special time in Rich in nature in Mt. Kamegamori? Lunch is included. Autumn leaves can be expected, and we invite you to join us on a special tour where you can enjoy beautiful alpine plants and spectacular views! 【Events Overview】 Events name: Mt. Kamegamori Flower Watching Tour Held in Date & Time: October 8 (Water), 9 (Thu), 10 (Fri) (9:00~16:00) 　　　　　* 8th (Water) is currently fully booked. Held in Location: Around Mt. Kamegamori (Meeting: Saijo City Tourism Exchange Center 8:35) Number of participants: 20 (first-come, first-served basis, minimum number of participants: 15) Participation fee: 8,900 yen (tax included) / person * Including guide, charter bus, lunch, Tea fee Application deadline: 14 days prior to each event The terms and conditions will be provided separately to the customer who made the reservation. The exchange center next to JR Iyo Saijo Station is disbanded, From the area, Orange Ferry Kansai Route [Osaka Nanko ~ Toyo Port (Saijo)] (* After disembarking at Toyo Port, there is a free shuttle bus to the front of the station) is convenient! 【Corporate Information and Inquiries】 Organizer: Saijo City Tourism and Products Association Ehime Prefectural Governor Registered Travel Agency No. 3-201 Location: 〒793-0030 798-1 Omachi, Saijo City, Ehime Prefecture Contact: 0897-56-2605 Reception hours: 9:00~18:00 Email: kankou03saijo@circus.ocn.ne.jp

As a Special Program for the 10th Commemorative Ishizuchi Mountain Foothills SWEET Ride Special Program, we are looking for participants for the Water City Saijo Water Tour Tour. The day before the SWEET ride, why don't you walk around the city with a guide, which is not on the bicycle course, and experience the culture of Uchibuki, one of the 100 famous waters, and the cityscape of Saijo? Please check the image flyer for details. [The 10th Commemorative Ishizuchi Mountain foothills SWEET Ride Special Program Water Tokyo Saijo Water Tour] Date: Saturday, November 1, 2025 Time: From 13:30 (meet at 13:20) about 90 minutes Meeting/return location: Saijo City Tourism Exchange Center 〒793-0030 798-1 Omachi, Saijo City, Ehime Prefecture Number of applicants: About 10 people * Contact for groups Minimum number of participants: 1 person Application Deadline: 25/10/28 (Tue) 【Inquiries and Reservations】 Saijo City Tourism and Products Association Registration number: T1500005007749 Regular member of the Japan Association of Travel Agents Ehime Prefectural Governor Registered Travel Agency No. 3-201 〒793-0030 798-1 Omachi, Saijo-shi, Ehime Phone: 0897-56-2605 FAX:0897-47-3733

We will take a guided tour of some of the Annual Grand Festivals scheduled for 25/10/14 (Tue), 15 (Water), and 16 (Thu) at Ishioka Shrine and Isono Shrine. Walk through the autumn Halle day with a knowledgeable guide. Please enjoy the splendid Cypress trees sculptures of Mizuju, flowers, birds, wind and moon, human figures, gold and silver thread sewing, and a gorgeous festival rituals with many lanterns flickering in the early morning. Tour guide Hajime Kono [Request for participation] ・ Application for those who can walk the number of km displayed on each tour menu (Walk through Traditional Japanese straw raincoat for the whole process) ・Please check the flyer for the number of applicants and groups. ・ This itinerary assumes those who plan to stay at Hotels near JR Iyo Saijo Station. 【Menu and Fee】 Please check from the image. Combinable. Contact us for details. Time is indicative. Those who make a reservation will be mailed a separate travel condition form and application form. 【Reservations and Inquiries】 Saijo City Tourism and Products Association Ehime Prefectural Governor Registered Travel Agency No. 3-201　 Person in charge: Tamai, Fujita 〒793-0030　 798-1 Omachi, Saijo-shi, Ehime TEL:0897-56-2605　 FAX:0897-47-3733

We are looking for participants for the summer "Mt. Kamegamori Flower Watching Tour" with a large number of flowers per season!!There is a vacancy on the 20th (Water). The exchange center next to JR Iyo Saijo Station is disbanded, From the area, Orange Ferry Kansai Route [Osaka Nanko ~ Toyo Port (Saijo)] (* After disembarking at Toyo Port, there is a free shuttle bus to the front of the station) is convenient! Accompanied by a Nature guide, you will stroll along Mt. Kamegamori forest road while observing subalpine plants in early summer. This is a rare opportunity to enjoy the changes in vegetation due to the Elevation and the spectacular scenery from the "UFO Line" Spot spectacular scenery while Transportation taking a bus to around 1,700m Elevation. Since it is not a tour that aims to Transportation safe and secure chartered bus and climb to the top, beginners and Families can feel free to participate. Why don't you spend a special time in Rich in nature in Mt. Kamegamori? Lunch is included. 【Events Overview】 Events name: Mt. Kamegamori Flower Watching Tour Held in Date & Time: Water, August 20, 25 (9:00~16:00) Held in Place: Around Mt. Kamegamori (Meeting: Saijo City Tourism Exchange Center 8:40) Number of participants: 20 (first-come, first-served basis, minimum number of participants: 15) Participation fee: 8,900 yen (tax included) / person * Including guide, charter bus, lunch, Tea fee Application Deadline: 25/8/8 (Fri) The terms and conditions will be provided separately to the customer who made the reservation. 【Corporate Information and Inquiries】 Organizer: Saijo City Tourism and Products Association Ehime Prefectural Governor Registered Travel Agency No. 3-201 Location: 〒793-0030 798-1 Omachi, Saijo City, Ehime Prefecture Contact: 0897-56-2605 Reception hours: 9:00~18:00 Email: kankou03saijo@circus.ocn.ne.jp We invite you to join us on a special tour where you can enjoy beautiful alpine plants and spectacular views!

Hello everyone! Today, I would like to introduce 🎶🎶🎶 a tour organized by the Minami Town Tourism Association For two days from October 12, 2025 [Sunday], in the Hiwasa area of Minami Town, "Minami Town Hiwasa District History and Culture Trip Yakuo Temple Special Inner Worship & Autumn Two Major Festivals" will be held in 😄 In addition to seeing the stall drum "Chosa" of the Hiwasa Yawata Shrine Autumn Festival, the dedication blowtube fireworks at Akamatsu Shrine, you can participate in the special inner worship of the 23rd temple of the 88 Shikoku sacred sites, Yakuo Temple! !! Please 🎵😆 enjoy the autumn hiwasa full of historical atmosphere For more information on the tour and how to apply, please see the flyer! We look forward to your participation! * This tour is for women only.

Hello everyone! This is ♪ the Minami Town Tourism Association On July 19, 2025, the Hiwasa Umigame Museum Caretta, located in Minami Town, Kaibu District, Tokushima Prefecture, reopened after about two years of renovation work. Therefore, this time, we would like to introduce "Hiwasa Umigame Museum Caretta" to everyone! 【Overview】 Hiwasa Umigame Museum Caretta (commonly known as Caretta) is a Museum located in the Minami Town of Kaibu District, Tokushima Prefecture, and is one of the world's rare Museum specializing in sea turtles. Caretta, with the theme of "Coexistence between Nature and Man", opened in 1985. Its predecessor was the Hiwasa Town Water Museum, and its predecessor was the loggerhead turtle protection and breeding research activities by the Hiwasa junior high school Sea Turtle Research Group, Located in. The Hiwasa Junior High School Sea Turtle Research Group was established in 1950 with the aim of protecting and breeding loggerhead sea turtles that land and lay eggs on the Ohama Coast. At that time, there were no systematic research results on sea turtles, and there were not enough facilities in rural junior high schools in the immediate postwar period, so students at that time began to protect sea turtles in a semi-fumbling state. The students' trial and error over the course of about 10 years bore fruit, and the results of their research have been introduced in numerous magazines, and "Ohama Coast as a spawning ground for loggerhead sea turtles" has become famous throughout Japan. Finally, it was designated as a nationally designated natural monument as "sea turtles and their spawning grounds on the Ohama Coast," and the activities of Hiwasa in Minami Town were in the spotlight. In order to make these conservation and research activities more widely known to as many people as possible, the Hiwasa Umigame Museums Caretta was opened. 【Exhibit Contents】 As the museum's name derives from the scientific name of loggerhead sea turtles "Caretta caretta", the exhibition focuses on loggerhead sea turtles. Before the renovation, Caretta was an exhibition that mainly introduced the ecology of sea turtles. Even in this renovation, the exhibit introducing the ecology of sea turtles remains, but it has been reborn to introduce the conservation and research activities of Minami Town Hiwasa in more detail. As soon as you enter, there is an exhibition that covers the evolution of turtles and sea turtles, and in the passage that follows, you can see stuffed sea turtles of eight existing species and explain the ecology of each sea turtle. The next section focuses on loggerhead sea turtles that land on the Ohama Coast and explains in detail what kind of life loggerhead sea turtles lead on the Ohama Coast. Scenes of newborn hatchlings and one-year-old hatchlings swimming vigorously here. And in the next corner, there is an exhibition that looks back on the history of the activities of Minami Town Hiwasa, which is a major feature of this renovation. Why did the students of Hiwasa junior high school embark on loggerhead turtle conservation, how did they proceed with their research, and how did they come to be recognized by the public? You can learn about the history of sea turtle conservation that continues to the present day. At the end of the exhibition, you can learn how to protect sea turtles from modern environmental problems and how sea turtle conservation activities are carried out. In addition to this, there is a display exhibition of sea turtles designed by children in the Original swimming on the screen, and a corner where you can take a quiz about sea turtles. In addition, from the observation space on the 2nd floor, you can overlook the Ohama Coast in front of you. [Outdoor Exhibition] Outside the main exhibition building, there is a "large turtle pool" where adult loggerhead sea turtles swim leisurely. In consideration of an environment that is easy for loggerhead sea turtles to swim in, the indigo color scheme that is conscious of the seabed of the Nature and the streamlined pool without horns are created. It was also designed to be viewed from the side of the pool so that it is easy to observe them swimming and resting on the bottom of the water. Hamataro, one of the loggerhead sea turtles living here, was born in 1950 at Hiwasa Junior High School and has been bred ever since for the purpose of observing the life of the sea turtle, which is still a mystery. Hamataro, who turned 75 years old this year, holds the world's longest-lived loggerhead sea turtle record for which his age and individual have been reliably recorded, and he continues to break it. In addition to this, there is also a "Touch Pool" and a "Pale Water Turtle Pool" where you can interact with the creatures of the seashore, and the "Tatayo Umigame Museum" where you can observe swimming sea turtles from below. 【Umigame Shokudo】 Caretta has a "Umigame Shokudo" adjacent to the large game pool. Meals set meal, curry rice, and kamemonaka with ice milk are on sale, and you can enjoy them in the dining space. In addition, there is a side window of the large turtle pool facing the Meals space, and you can watch the sea turtles swimming gracefully while enjoying the food. Squid was it? The charm of Caretta presented here is only a small part. The charm of Caretta and the charm of sea turtles can only be felt with your five senses when you go to the site! This time, the Hiwasa Umigame Museums Caretta has been reopened. When you come to Minami Town Hiwasa, please come and visit us! !! 【When you come to the museum】 ・ Car parking lot available (40 cars) ・Smoking is prohibited in all Inside the facility. ・Prohibition of eating and drinking outside of designated areas 【Access】 ・About 15 minutes walk from JR Mugi Line, Hiwasa Station ・About 120 minutes by Car from Tokushima city For more information about Hiwasa Umigame Museum Caretta, please see Official website.

Hello everyone! This is ♪ the Minami Town Tourism Association Under the clear blue sky, today, July 19th, we celebrated the grand opening of Hiwasa Umigame Museums Caretta! !! Minami Town PR characters Kamero, Kameko, and Kame Yellow welcome nearly 300 visitors! To commemorate the reopening of Caretta, world-renowned route player Yuki Saito rushed to give us a wonderful performance! !! In addition, Tomoyuki Akashi, a film director from Tokushima Prefecture, also rushed to celebrate the renewal opening! The ultimate highlight is a dance show and ribbon cutting by children from the Local Hiwasa Children's Garden! With a splendid Ceremony that delighted visitors with its adorable appearance and made Caretta and her children look forward to a bright future, the Hiwasa Umigame Museums Caretta officially opened its grand opening ♪♪ And in the afternoon, we Held in the "Caretta Opening Commemorative Festival" in the Precincts of the adjacent Hiwasa Yawata Shrine! An imitation show by Spring Matsuyama, an imitation comedian from Tokushima Prefecture, In collaboration with pianist Kenji Kanemasu and percussionist Kazuyoshi Hashimoto, they performed ♪♪♪ a concert by Yuki Saito and TEAM YUKI On the way, we were hit by rain, but it was a hot festival until the end! When you come to Minami Town Hiwasa, please come to the new Hiwasa Umigame Museums Caretta! !!

Hello everyone! This is ♪ the Minami Town Tourism Association Yesterday, Minami Town Hiwasa had a special day ......! After a long time of about 2 years, this day has finally arrived! Ladies and gentlemen, thank you very much for your patience. It must have been a "big deal". Hiwasa Umigame Museum Caretta Gari reopened!! Caretta, a museum specializing in sea turtles, which is rare in the world, has redesigned its exhibits and outdoor pool. The adjacent lawn park was named "Umigame Marine Park" by Local children. And at the opening Ceremony yesterday, various guests came to congratulate Caretta on her new beginning. In the afternoon, the interior viewing limited to Minami Town residents began, and many Town residents came to see the reborn Caretta. Kametaro of the Minami Town Tourism Association also took a look around and greeted ♪ the sea turtles in Caretta Today, Thursday, the 17th, will also be open to Minami Town residents only, and the grand opening will be open to the general public on Saturday, the 19th. Please come and visit Caretta, which has been reopened for three consecutive holidays this weekend! For more information on Access Museum Hiwasa Umigame Caretta, opening hours, admission fee, and exhibition contents, please see Caretta's Official website! We look forward to seeing you there!

Good evening, everyone! This is the Minami Town Tourism Association! Yesterday, we Implementation the opening Events of Tainohama Beach Station in Tainohama Beach Beaches and reported on it. But that wasn't all Minami Town did yesterday and today! !! While the hot sun was shining brightly, the Lively atmosphere was boiling in Minami Town Hiwasa! !! Yesterday (July 12th), the 62nd Hiwasa Umigame Festival was held in! Centered on the Ohama Coast, where sea turtles land and lay eggs, this historic summer festival prays for gratitude to sea turtles and the sea. In addition to the Shinto ritual at Ohama Coast, baby sea turtles were released and prayed for their return to Ohama Coast. In addition, Many stalls were lined up on Sakuramachi Street, which is the street in front of the Temple of Yakuo Temple, and performances sponsored by local people were also shown on two stages. On the main stage, the venue was very crowded with Kameta and "Tokushima Prefecture resident entertainer" Mitoshi and the two-person MC system performing the Sentai Hero Show and Awa Odori. The Noryo Fireworks Display was held on the riverbed of the Hiwasa River to conclude the festival. A total of 1,500 fireworks were launched on the largest scale in the southern region of Tokushima Prefecture, and they scorched the summer night sky brightly and flashily! The excitement of the Hiwasa Umigame Festival has not cooled down, and today (July 13th), the 26th Hiwasa Umigame Triathlon was Held in! A 1.5km swim departing from Ohama Coast, a 40km bike ride on the Minamiawa Sunline and back, and a 10km run along the Hiwasa River. As the name suggests, about 350 participants took on the challenge of three very grueling competitions. With the sincere support of the Town residents and those who visited to watch the race, many people completed the race brilliantly! Summer is finally in full swing in Minami Town. The hot days continue, but let's all spend this summer energetically with the "heat" in our hearts that is as hot as the heat!

Hello everyone This is the Minami Town Tourism Association! Today's Minami Town is in full Excitement with the big summer Events "Hiwasa Umigame Festival"! Shinto rituals to express gratitude to the sea and sea turtles, various displays held in on Sakuramachi Street, and a Noryo Fireworks Display that colors the night sky. The festival that heralds the arrival of summer in Hiwasa will be Held in ♪ today …… However, the Umigame Festival is not the only Events Held in in Minami Town today! !! In the Tai area of Yuki, we have Held in the Events "Tainohama Beach Station Opening Events" sponsored by the Minami Town Tourism Association!! Tainohama Beach Beaches opened to the sea last week. Tainohama Beach Station, which is adjacent to here, is a temporary station that is installed only during the Bathing in the sea season. And today, Tainohama Beach Station opened and welcomed our first customers this summer! !! For those who came to play on the JR Mugi Line, we welcomed ♪ them with a creative dance by the Kame family and the dance circle of Minami Town We also opened a one-day-only beach house and welcomed nearly 50 customers who visited! In addition, with the cooperation of Yamamoto Shipbuilding, we will also held in a free standup paddleboarding trial and provide marine Activities! !! The "Tainohama Beach Station Opening Events" was a great success and ended safely! Tainohama Beach Station on the JR Mugi Line will be open until August 3rd. When you come to Tainohama Beach Beaches this summer, please ♪♪ Use Tainohama Beach Station

Good evening everyone! This is the Minami Town Tourism Association. Today (July 7, 2025), the maximum temperature of 37.7°C was observed in the Hiwasa area of Minami Town. Surprisingly, it was the highest temperature in the history of observation in July. Recent summers have been too hot. At times like this, you want to swim as much as you can to cool off! So, this time, I would like to introduce "Tainohama Beaches" located in the Tai district of Minami Town! !! Tainohama Beaches is a beautiful white sand Beaches with a length of about 1.5 km There is a Tai, Minami Town, Kaibu District, Tokushima Prefecture (formerly Tai, Yuki Town). The area is a coast area included in the Muroto-Anan Coast National Park, and Tainohama is formed at the far end of a small cove. Although it faces the Pacific Ocean, thanks to the Uninhabited island called Nunoshima Island in front, the waves are calm, and the shallow sandy area continues, creating favorable conditions as a Beaches. Tainohama Beaches is also famous for its outstanding water quality! In the Water Beaches quality inspection Implementation by the Ministry of the Environment, the highest Water of "AA" is issued every year, and it is said that the safe and transparent sea is One of the Best in western Japan. In 2006, it was selected as one of the "One of the Best 100 Pleasant Bathing Spots in Japan" comfortable Water baths in Japan selected by the Ministry of the Environment. Thanks to this, it is sometimes called "Yuki is Tainohama!", and it is crowded with many Families every year. Other, as a feature of Tainohama Beaches, "Tainohama Station" is set up as a temporary station of JR Shikoku and Mugi Line every year during the Bathing in the sea season. (The third photo was taken at the opening Events of Tainohama Station in 2024) As the name suggests, Tainohama Station is adjacent to Tainohama Beaches, and you can walk to Beaches in 3 minutes after leaving the station! You can jump into the sea as soon as you get off, that's Tainohama Beaches! !! Tainohama Beaches is open until August 24. When you come to Minami this summer, why don't you take a dip at Tainohama Beaches? 【Access】 ●When coming by train Boarding the JR Mugi Line from JR Tokushima Station (about 80 minutes) ・About a 10-minute walk southwest from JR Yuki Station ・3 minutes walk from JR Tainohama Station (temporary station) * The installation period of Tainohama Station in 2025 is July 12 ~ August 3. In addition, the Car Car lines that stop at Tainohama Station are limited, so please be careful when Boarding. ●When coming by Car From the center of Tokushima City, take National Route 55 toward Muroto for about 60 km (about 70 minutes) After that, enter Hiwasa Road / Ono IC and get off Yuki IC for about 5 minutes 【Other】 ・Public Toilets and shower rooms are Located in on both sides and in the center of the beach. ・ Free Car parking is provided during the opening period of the Beaches. (300 Cars)

Dazzling summer light shining through the porch. This year's heat is in serious mode. The cat is exploring in search of the last coolness in the sink Water ...? In the afternoon when the wind chimes do not ring, the silence and heat blend together in the summer of Japan. "Squid can't be angry about anything with this water...?"

It is a tree near the Menkawakei in Kumakogen town, Ehime Prefecture. I felt a very free Nature of young greenery clinging to the trees that Raised grow over a long period of time.

air hole The wind hole is a mysterious rock hole where cool winds blow throughout the four seasons. In summer, fog is generated due to the temperature difference with the outside air, and a mysterious scene appears in front of you. Around the end of June, the "Himalayan blue poppy" blooms beautifully, which is Cultivation to Use the cold air of the wind hole in the pit dug in front of the wind hole. Located inside Shanglin Forest Park, there are hydrangeas and autumn leaves planted nearby, and you can enjoy them every season. It is also famous as a starting point for climbing to Saragamine and Dragon God. Location: 791-0223 896-24 Kamibayashi, Toon City Access: 15km by Car from Matsuyama Expressway Kawauchi IC on Prefectural Roads 23 and 209 towards Kamibayashi Forest Park Car parking lot: Yes Toilet: Yes

We are looking for participants for the summer "Mt. Kamegamori Flower Watching Tour" with a large number of flowers per season! !! The exchange center next to JR Iyo Saijo Station is disbanded, From the area, Orange Ferry Kansai Route [Osaka Nanko ~ Toyo Port (Saijo)] (* After disembarking at Toyo Port, there is a free shuttle bus to the front of the station) is convenient! Accompanied by a Nature guide, you will stroll along Mt. Kamegamori forest road while observing subalpine plants in early summer. This is a rare opportunity to enjoy the changes in vegetation due to the Elevation and the spectacular scenery from the "UFO Line" Spot spectacular scenery while Transportation taking a bus to around 1,700m Elevation. Since it is not a tour that aims to Transportation safe and secure chartered bus and climb to the top, beginners and Families can feel free to participate. Why don't you spend a special time in Rich in nature in Mt. Kamegamori? Lunch is included. 【Events Overview】 Events name: Mt. Kamegamori Flower Watching Tour Held in Date & Time: August 20 (Water), 21 (Thu), 22 (Fri) (9:00~16:00 each day) Held in Place: Around Mt. Kamegamori (Meeting: Saijo City Tourism Exchange Center 8:40) Number of participants: 20 people each time (first-come, first-served basis, minimum number of participants: 15) Participation fee: 8,900 yen (tax included) / person * Including guide, charter bus, lunch, Tea fee Application deadline: 14 days prior to the date of each event The terms and conditions will be provided separately to the customer who made the reservation. 【Corporate Information and Inquiries】 Organizer: Saijo City Tourism and Products Association Ehime Prefectural Governor Registered Travel Agency No. 3-201 Location: 〒793-0030 798-1 Omachi, Saijo City, Ehime Prefecture Contact: 0897-56-2605 Reception hours: 9:00~18:00 Email: kankou03saijo@circus.ocn.ne.jp We invite you to join us on a special tour where you can enjoy beautiful alpine plants and spectacular views!

The first of the Shikoku region summer Festival, the Uwajima Cow Demon Festival! This year, for three days from July 22nd to 24th, we will liven up the summer in Shikoku in a grand manner! July 22: Marine Fireworks Festival July 23 Uwajima Bullfighting Regular Tournament Gaiya Carnival Warei Grand Festival Yoimiya Festival July 24 Cow Demon Parade Warei Grand Festival Running in Other, brass band, children's cow demon, Uwajima odori, etc. This year marks the Sister City Anniversary, and the Sendai Sparrow Dance will also come to liven up the Festival. Come and visit us!

Sogouchi Shrine It is said that it was founded in the 22nd year of Emperor Kammu's reign (803) as the chief guardian of Kawanouchi. There are in front of the Torii (shrine gate), a sacred tree designated by the prefecture as a natural monument that is said to be more than 1,000 years old. (Height 11m, main street 6m.) ) In addition, there is a shrine office and a phrase monument that the haiku poet Matsune Toyojo stayed for a year and a half and named "Ichitata-an" and the four seasonal cherry blossoms that continue to bloom from autumn to Spring, which he named "Hundred Day Cherry Blossoms". There are also stunning stone walls and a large garden in the woods full of healing properties. Famous for its multiple species of mountain hydrangea that bloom in May and June, it is also called "Hydrangea no Mori". Location: 791-0321 4876 Kawanouchiko, Toon City Access: From Kawauchi Interchange, take National Route 11 towards Saijo and enter National Route 494.

Hello everyone! Today, I would like to introduce ✨✨ a tour sponsored by the Minami Town Tourism Association For two days from November 8, 2025 [Saturday], at Minami Awa Sunline Mobilage, "PR Character Kametaro Produced Let's ♪ Enjoy Encounters in the Blue Sky and Blue Sea ♡ Nature Minami Awa Sunline Mobilage" will be Held in! 2 days and 1 night marriage tour in a cottage surrounded by Nature on the Senba Sea Cliff💕💕💕 Implementation of a grand BBQ tournament in the evening! For more information on the tour and how to apply, please see the flyer! We look forward to your participation!

White Pig Falls A 96-meter-high waterfall in the Prefectural Nature Park of the Saragamine Mountain Range. It hangs over the upper reaches of the Shigenobu River, in the valley of the Omote River, and its falling appearance makes you feel the greatness of Nature. White Boar Falls shows various faces in Four Seasons. Fresh greenery sprouts in Spring, in early summer it is a refreshing summer resort, and in autumn the trees surrounding the waterfall are dyed in brocade. Soseki and Shiki were also Fascination, and it There are a record of their visits. Especially the winter scenery is fantastic. When the bitter cold lasts for several days, the entire waterfall looks like an ice sculpture. Location: 791-0321 Toon City Kawanouchi Shirabono Falls Farming Village Park Access: 15 minutes by Car from Kawauchi IC (Matsuyama Expressway) 　　　　　60 minutes by Iyotetsu bus from Matsuyamashi Station Car parking lot: Yes (Free parking spaces: Shiraino Falls Farming village Park There is also a private paid Car parking lot (500m in front of the promenade) Toilet: Yes

NICE TO MEET EVERYONE WHO WATCHES COOL JAPAN VIDEOS! This is the Toon City Tourism and Local Products Association. Located almost in the center of Ehime Prefecture, Ehime Prefecture Toon City is a city full of charm where rich Nature and art culture are comfortably harmonized. We are waiting for you to be healed by the beautiful scenery woven by nature, such as Shirai no Taki and Shiraito Falls. In COOL JAPAN VIDEOS, we will tell you about the charm of Toon City, so please look forward to it. ◆Access Information to Toon City, Ehime Prefecture Toon City is about 30 minutes by car from Matsuyama City and close to the Kawauchi IC of the Matsuyama Expressway, making it very convenient for transportation. Public transportation is also maintained around Yokogawara Station, the terminus of the JR Iyo Railway Yokogawara Line, and is attracting attention not only as a tourist attraction but also as a business and migration destination. You can easily access various sightseeing spots in the city, such as Shirabono Falls, Botchan Theater, Toon City Furusato Exchange Hall Sakura no Yu (Hot Spring), and more. ◆About Toon City, Ehime Prefecture Toon City, with a population of about 33,000 (as of May 2025), is located in the Chuyo Region of Ehime Prefecture. Adjacent to Kumakogen Town, Matsuyama City, and Uchiko Town, the Rich in nature terrain of mountains and plains is attractive. Clear streams Shigenobu River stream the center of the city, Cherry Blossom Tree-lined Path and Cycling Road are maintained along the river, and life with Nature is spreading. ◆History of Toon City, Ehime Prefecture Toon City, which was created in 2004 by the merger of the former Shigenobu Town and the former Kawauchi Town, has developed mainly in agriculture and forestry since ancient times, although it is still a new city. In recent years, we have also been focusing on tourism promotion that takes advantage of the charm of the region, and cultural facilities such as "Botchan Theater" have been born, nurturing the charm of the town together with the Local people. ◆Introduction of Sightseeing spots in Toon City, Ehime Prefecture ・Shirai no Taki Selected as one of the 88 Scenic Views of Shikoku 88, it is one of the Nature Scenic Spots that represents Toon City. It is also known that many literati such as Masaoka Shiki and Natsume Soseki visited and chanted phrases and songs. The waterfall with a drop of 96 meters shows the beauty of each season, but the Ice Waterfall in the middle of winter looks like an ice sculpture and is fantastic and spectacular. ・Shiraito Falls Located in the Shanglin district, this waterfall looks like a silk thread with water streaming down delicately. Spring summer, autumn and winter, you can enjoy the beauty of each and, and in autumn you can also enjoy the contrast with the Autumn leaves. Spot where you can spend a relaxing time in quiet nature. ・Botchan Theater It is a permanent musical theater that is rare in Japan, and is Located inside "Respace City". Original works on the theme of the history and culture of Shikoku and Setouchi are performed, and you can encounter performing arts that make you feel Gari connected with the Local people. ・Toon City Furusato Exchange Hall Sakura no Yu (Hot Spring) It is a Natural hot spring of sodium and carbonated Water salt spring, and it is reputed to be gentle on the skin. In addition to the family bath and sauna, there is also a pool and training room, which is recommended for those who want to spend a relaxing time. ・Cherry Blossom Tree-lined Path along the Shigenobu River About 800 cherry trees are planted along the Shigenobu River, and the entire town is gorgeously colored in Spring. The area around the Minara Bridge Bridge is also popular as a cycling road, and during the Cherry Blossom Festival, Light ups and stalls appear, and it is crowded with Locals and tourists enjoying the arrival of Spring. ◆Recommended Spot for purchasing Souvenirs in Toon City, Ehime Prefecture Toon City Sakura no Yu (Hot Spring) Tourism and Local Products Center sells Fresh Local vegetables, fruits, and processed goods. Use the Tourist Information Center, eat-in space, hometown experience building, and even rental bicycles can be used as a base point for sightseeing. ◆ Introduction of Specialty Gourmet in Toon City, Ehime Prefecture ・Naked barley products Local school lunches are also used in grains unique to Toon City. It is also popular with health-conscious people and is sold as Pearled barley and processed goods. ◆Introduction of Events and Festivals in Toon City, Ehime Prefecture ・Hoccho market This is a local Events Held in at the Tourism and Local Products Center of Sakura no Yu (Hot Spring) in Toon City. Local Gourmet food and specialty products are sold, as well as stage events and experience corners, so you can enjoy it with your family. ・Yokogawara Saturday Night Market This is an annual summer Events where the front of Yokogawara Station on the Iyo Railway becomes a pedestrian paradise. Events rooted in the community include stalls and performances by Local Junior and Senior High School Students. ◆Introducing Tourist Information of Toon City, Ehime Prefecture Toon City is a city full of charm with Nature, culture, and food. We will Broadcasting Recommendations that will make you like Toon City, Ehime Prefecture, so please follow us!

6/16 Held in Ishizuchi Kechromoji Essential Oil Extraction / Plant Dyeing Experience. I enjoyed a part of the high-grade Japanese essential oil extraction work and the experience of dyeing a silk scarf using Kuromoji. During the work, you can learn about the forests of the Mt. Ishizuchi range from the instructor. This year's trial session will be held in September. Thereare a few slots left. Why don't you relax at the foothills of Mt. Ishizuchi? Souvenirs of essential oils, distilled water and scarves are included! 9/15 (Mon) 10:00~13:30 Location: Ishizuchi Fureai no Sato 〒793-0214 25-1 Nakaoku, Saijo City, Ehime Prefecture Experience fee: 6,000 yen (tax included) / person Lecturer, lunch, etc. Capacity: 8 people *First-come, first-served basis Reservations and inquiries: Saijo City Tourism and Products Association 0897-56-2605

Good evening everyone! This is the Minami Town Tourism Association. Today, June 16, is World Sea Turtle Day. It is said to be a day to nurture the feeling of caring for sea turtles and call for their protection. So today, I would like to introduce you to Ohama Coast, the spawning ground of sea turtles that our Minami Town is proud of! A sandy beach about 500 meters long located in Hiwasoura, Minami-cho, Kaibu-gun, Tokushima Prefecture, is the Ohama Coast. As the name suggests, "big beach" is the origin of the name, and there is Thereare Obama at the mouth of the Hiwasa River, which streams nearby. Just off the coast of Coast is Tachishima, and it is said that it was once possible to walk to the island at low tide. Ohama Coast is famous as a spawning ground for sea turtles, and in 1967 it was designated as a national natural monument under the name of "Sea Turtle and Spawning Grounds of Ohama Coast". Since 1950, statistics on the number of loggerhead sea turtles have been collected, and in 1968, 308 landings were confirmed. However, since 1996, the number of landings has been in the double digits, and since then the number has decreased to the single digits. Finally, in 2018, the number of eggs laid fell to zero for the first time since statistics began, and in 2023, the number of landings was also zero. Even so, Minami Town has been working hard to protect the environment of Ohama Coast, and last year, sea turtles were confirmed to have landed and laid eggs in Ohama Coast in two years yellowtail, and this year, on June 12, the first loggerhead sea turtle landed and laid eggs of the year! They are expected to hatch in early August! In order to protect the Ohama Coast, which is easy for sea turtles to land and lay eggs, Ohama Coast strives to protect the environment by restricting entry to the Coast at night and prohibiting both cars from passing in the vicinity from mid-May ~ mid-August every year. When you come to Minami, please cooperate in protecting the environment and protecting the safety of sea turtles. And while thinking about the sight of the Ohama Coast crowded with sea turtles again, please Enjoy the magnificent Nature! !!

This is the Hinoji Valleys in Tokushima Prefecture that I went to in May 2025. It is said that it was named because it looks like the "hi" in hiragana. It is the majesty of the Nature that can only be seen by those who have endured the Drive of mountain roads. The feeling of air that you can actually see with your eyes and touch with your skin is an order of magnitude, so I recommend it!

2025. It is Iya Kei in Tokushima Prefecture that I went to with my family in May. It's an unexplored area that you have to drive more than an hour from the center to get to, but I'm glad I went. The contrast between the blue sky, the beautiful greenery, the clear water, and the delicious air made me feel that this is a landscape that I want to be passed on to future generations and that I do not want to change.