Visiting Kotohira Town to worship at Kotohiragu Shrine, it is essential to not only challenge the classic 785 stone steps but also to arrange a leisurely afternoon tea break along the way. About halfway up, around the 500th step, you will find Kamitsubaki Cafe, hidden within the dense forest. This place is a refined space produced by Shiseido Parlour. As you step inside, large floor-to-ceiling windows offer a breathtaking view of the lush mountain scenery. Sitting by the window, you can enjoy the vibrant greenery while listening to the gentle breeze and birdsong, instantly escaping the daily hustle and bustle. The seasonal dessert sundae in the cafe is a colorful and visually stunning creation that is hard to resist. The perfect blend of sweet and sour fruits with rich cream instantly soothes tired legs. Additionally, you can enjoy Shiseido's famous "Beauty Princess" peach rose jelly drink here. The pink bottle is quite eye-catching, filled with plenty of Nagano Prefecture peach puree and chunks. Each sip brings a rich peach aroma and elegant rose fragrance, infused with collagen and hyaluronic acid, making it both refreshing and nourishing—a dream product for girls. Kamitsubaki is not just a perfect resting spot during your pilgrimage, but also a healing space embraced by nature.

The "Ehime Saijo Fair" will be held at the Ehime Prefectural Office in Osaka! From July 29 (Wednesday) to 31 (Friday), the "Ehime Saijo Fair" will take place at the Ehime Prefectural Office in Osaka. We will offer seasonal silk eggplants from Saijo, delicious chilled Anpo persimmons from Shusaku, local sake, rich carrot juice made from Saijo carrots, and other processed products from Saijo. We will promote the attractions of Saijo City to encourage many visitors to come. Residents in the Kinki region, please stop by! 【Ehime Saijo City Fair】 ・Event Period From July 29 (Wednesday) to 31 (Friday), Reiwa 8 9:00 AM to 6:00 PM *On the final day, July 31 (Friday), until 5:00 PM ・Location: Ehime Prefectural Office in Osaka 1-9-1 Edobori, Nishi Ward, Osaka City, 1st Floor, Higobashi Center Building ・Content Sales of local products from Saijo City and tourism promotion Image 1: Saijo Fair flyer Images 2 and 3: Last year's event.

Cape Tang Waterfall With a height of 114 meters and seven tiers, it is known as "the Women's Waterfall" due to its elegance. Located near the border with Ufu District, it cascades in the valley of Warishi Pass, offering beautiful views amidst the autumn foliage. It takes about 20 minutes (500 meters) to walk from the parking lot. The mountain path is not easy to navigate, so caution is necessary as you descend the slope. In the parking area, there is a monument inscribed with a haiku by Natsume Sōseki.

Shiraito Falls A three-tiered waterfall with a height of 30 meters. In summer, the stream's water and breeze are refreshing, while the autumn foliage is vibrant. In winter, it freezes, showcasing a majestic beauty, allowing visitors to enjoy the changing seasons. It is 370 meters from the parking lot to the waterfall. As you cross a small bridge, you can enjoy a nature-filled hiking course abundant in negative ions.

Visiting Ichinomiya-ji in Kagawa Prefecture during the summer, aside from the usual pilgrimage, what I look forward to the most is the traditional summer event, the "Cucumber Blessing." As I step into the quaint temple, the first thing that catches my eye is the neatly arranged boxes of vibrant green cucumbers. Each cucumber is tied with a wish paper bearing the names and ailments of the devotees, creating a scene that is both novel and filled with a sense of sacred ritual. People firmly believe that through the master's spiritual power, they can temporarily entrust their internal pains and misfortunes to the cucumbers. Standing in front of the master's hall, I watch the devotees earnestly writing their wishes, with the rising incense and the deep, resonant chanting filling the air, even the summer cicadas seem to quiet down in this moment. The serene energy makes one naturally calm, and I silently pray for health and peace for myself and my family with my hands together. After the ceremony, these cucumbers, which carry the ailments of many, will remain at the temple, where they will be collectively buried in the Cucumber Mound. As the cucumbers naturally decay in the soil, the tormenting pains and misfortunes will also fade away into the earth. This seemingly simple tradition is wrapped in the most sincere and profound hopes of people for their health. For me, the Cucumber Blessing at Ichinomiya-ji is not just a special travel experience; it is a summer memory intertwined with the warm humanity and ancient beliefs of Shikoku.

"Mt. Kamegamori Flower Watching Tour" Now Accepting Participants Explore the summer trails of Mt. Kamegamori with a natural guide and observe various plants. Travel safely and comfortably by chartered bus on mountain roads. Visit around 1,700 meters above sea level and enjoy the changing vegetation and alpine plants along the way. 〇Tour Fee 8,900 yen (tax included) per person Includes guide, chartered bus, and lunch 〇Dates August 19th (Wednesday) and 20th (Thursday), 2026 〇Time 9:00 AM to 4:00 PM (Gathering at 8:35 AM) 〇Location Around Mt. Kamegamori *Gathering/Dispersal at Saijo City Tourism Exchange Center 〇Capacity 20 participants per day, first come first served Minimum number of participants: 15 〇Reservations and Inquiries (General Incorporated Association) Saijo City Tourism and Products Association Registered Travel Agency No. 3-201, Ehime Prefecture TEL 0897-56-2605

This year, the hot summer in Uwajima is coming again! The Uwajima Ushioni Matsuri is celebrating its 60th edition. Paid viewing seats will be available for the fireworks display on July 22nd. Please enjoy the fireworks that color the summer in Uwajima. *Scan the QR code to view the details.

In June, Kagawa Prefecture not only boasts the azure scenery of the Seto Inland Sea but also welcomes the blooming season of hydrangeas at Mt. Shiude in Mitoyo City. As you slowly ascend the winding mountain road, you can see blue, purple, and pink hydrangeas adorning both sides of the path, as if draping a soft colorful garment over early summer. Upon reaching the observation deck at the summit, the breathtaking view unfolds before you. The islands of the Seto Inland Sea scatter across the horizon, appearing especially clear against the bright sky, while the blooming hydrangeas reflect the colors of the sea and sky, creating a unique and stunning landscape of Mt. Shiude. A gentle breeze passes through, causing the flowers to sway lightly, and the air is filled with the fresh scent unique to the rainy season, prompting you to slow down and savor the tranquility of nature. Strolling along the pathways, you can frequently discover various species of hydrangeas competing for attention, attracting many photography enthusiasts to stop and capture the scene. Compared to the crowds during cherry blossom season, early summer at Mt. Shiude feels more leisurely and relaxed, allowing visitors to enjoy both the floral and coastal vistas at their own pace. If you have the chance to visit Kagawa in June, consider planning a trip to Mt. Shiude. Surrounded by the vibrant hydrangeas and breathtaking views of the Seto Inland Sea, experience the most charming essence of early summer in Japan.

Yokeno Entei This is a stone and concrete sediment control dam located in the upper reaches of the Shigenobu River. Constructed in 1935, it is made entirely from stones sourced from the islands of Setouchi. In spring, the collaboration of cherry blossoms and stone masonry is beautiful, and around Golden Week, a local event called "Shigenobu River Koinobori Hanging" takes place, attracting many visitors. The prefectural direct-operated project began construction in 1932. A secondary dam, measuring 92 meters in length, was built downstream of the primary dam, which is 115 meters long, with both featuring a surface made of granite. The excellent condition of the remaining structure showcases the advanced construction techniques of the time. It has been designated as a registered tangible cultural property by the national government.

Shiogamori Furusato Park, campsite, viewing platform This park is located near the summit of Shiogamori Mountain at an elevation of 525 meters, encompassing a zone with a diameter of approximately 750 meters that includes the "viewing platform," "campsite," "park," and "Shiogamori Mountain Summit." The "Shiogamori Furusato Park Viewing Platform" is a must-see for families with children. It features an athletic area and offers a fantastical atmosphere reminiscent of a foreign land. You can enjoy a grand panorama that extends all the way to the Chugoku Mountains. A stroll along the walking path to Shiogamori allows you to enjoy cherry blossoms and rhododendrons in spring, hydrangeas in summer, and autumn leaves in fall. The campsite within the park has a cooking facility. *When using the park for barbecues or camping, you must report your name, contact information, and date of use to the Toon City Urban Development Division Park Section (089-964-4412). This is for contact purposes in case of any issues, not for reservations. *For barbecues, please use a barbecue grill; open flames are prohibited, and take your trash and ashes home. Please be considerate of those around you. *The water from the taps in the cooking facility is natural water and is not suitable for drinking.

Saragamine The Saragamine hiking trail is popular for its lush paths and the colorful flowers that change with the seasons, offering various scenic views. Among them, the "Ryūjin-daira" that unfolds before you halfway up the mountain is a must-see. A gentle and vast wetland stretches out ahead, leaving first-time visitors amazed, thinking, "I can't believe such a view is so close by..." From Ryūjin-daira, you pass through a beech virgin forest to reach the summit. From the top, you can enjoy a panoramic view of Kumakogen town (to the south). While multiple routes exist, the one from the wind hole trailhead at Kamihayashi Forest Park in Toon City is the most popular.

5/7 and 8, Mt. Kamegamori Flower Watching Tour The Akebono azaleas were in full bloom. Next time, enjoy the summer season with a large number of flowers. Would you like to explore with a nature guide at an elevation of 1,700 meters?! Upcoming Schedule August 19 (Wed), 20 (Thu) Summer October 7 (Wed), 8 (Thu), 21 (Wed) Autumn 【Reservations and Inquiries】 Saijo City Tourism and Product Association Registered Travel Agency No. 3-201, Ehime Prefecture TEL: 0897-56-2605

We look forward to everyone's participation in the following tours and experiences. 【*Spring session fully booked, summer and autumn spots available*】'Mt. Kamegamori Flower Watching Tour' Images 1-8 - Observe seasonal subalpine plants with a guide - Enjoy safe and secure private bus transportation - Experience the changing vegetation while traveling up to an elevation of about 1700m. - Take commemorative photos at scenic points - Stroll leisurely along paved paths and enjoy the mountain air easily. Date and Time: May 7th (Thursday) Spring session fully booked August 19th (Wednesday), 20th (Thursday) Summer session October 7th (Wednesday), 8th (Thursday), 21st (Wednesday) Autumn session Tour Fee: 8,900 yen Payment on the day of the tour, cash only (Includes: bus operation fee, guide fee, accident insurance, lunch) Each day from 9:00 AM to 4:00 PM (*Gathering at 8:35 AM, reception at the Saijo City Tourist Exchange Center next to iyosaijou station*) Capacity: 20 participants per session on a first-come, first-served basis (minimum number of participants is 15) Application Deadline: 14 days before each tour date 【*A few spots left*】 'Experience the Aroma of the Forest with Kuromoji' Images 9-11 - Enjoy part of the extraction process of Kuromoji essential oil and distillate, as well as a silk scarf dyeing experience - High-quality Japanese essential oil, distillate, and silk scarf extracted from just 1.5ml from 1kg of branches and leaves will be souvenirs - Relax in the noble aroma of the forest at the foot of the mountain Date and Time: May 18th (Monday), June 15th (Monday) Tour Fee: 6,000 yen, payment on the day of the tour, cash only (Includes: instructor fee, lunch) From 10:00 AM to 1:30 PM (*Gathering at 9:50 AM, reception at the Ishizuchi Nature and Living Research Room (former Ooboki Clinic)*) Capacity: 8 participants per session on a first-come, first-served basis (minimum number of participants is 4) Application Deadline: 10 days before each tour date Contact and Application Information (General Incorporated Association) Saijo City Tourism and Products Association Registered travel agency No. 3-201 by the Ehime Prefectural Governor Phone: 0897-56-2605 FAX: 0897-47-3733 #Tour #Nature #Ishizuchi #Plants #Stroll #Subalpine #Foot of the Mountain #Scenic View #Guide #Essential Oil #Distillate #Floral Water #Kuromoji

The cherry blossoms in Bujo are at their best. Depending on the weather, I expect they will be enjoyable through the end of this week. Please do visit. Elsewhere across the city, trees are also in full bloom. Bujo Park 793-0035 Fukutake, Saijo City, Ehime Prefecture

On this trip to Tokushima, I made a point of visiting Mima City's famous Wakimachi Udatsu Townscape. Walking into this historic street, traditional machiya townhouses from the Edo to Meiji periods stand neatly on both sides, and the strong sense of antiquity makes you feel as if you have stepped back in time. The most striking feature is the tall udatsu rising on both sides of the roofs. Originally built as firebreak walls to prevent fires from spreading, they later became symbols of merchants' wealth and status because of the high cost of construction. White plaster walls, black lattice windows, and tiled roofs weave together an elegant streetscape. Strolling slowly along this street, you can not only admire the beauty of traditional architecture but also sense the historical atmosphere of a former commercial town.

Today I joined the 11th “One-Day Hospitality Pilgrimage Walk” and walked a short section of the Shikoku pilgrimage route. The trip started at No. 75 temple Zentsuji, passed Nos. 76 and 77, and ended at No. 78 Tojo-ji Temple. For someone like me who has always lived in Kagawa, this was more than a hike; it felt like a journey to rediscover the land and its culture. Before departure, local residents served steaming udon and tea to encourage participants. This practice, called hospitality, is one of the most moving sights along the Shikoku pilgrimage. Locals believe that treating pilgrims kindly is like welcoming Kukai himself, so they give generously and let travelers feel the deep warmth of human kindness. Walking the old paths, we passed winter fields and quiet villages without the noise of the city—only footsteps and a light breeze. Zentsuji, as Kukai’s birthplace, stands with solemn grandeur; arriving at Tojo-ji Temple, the hilltop view opens to the Seto Inland Sea, broadening the outlook and calming the heart. Though only a little over ten kilometers, the route felt like crossing a thousand years, sharing the same path of faith with countless pilgrims. This experience made me realize that the pilgrimage is not just a religious tour but a way to connect with nature, history, and people’s hearts. Even walking a small section can leave a warm, lasting impression.

Saiki Foods Co., Ltd.'s Saiki Plum Garden is holding a Plum Festival as follows. We warmly invite you to visit. Saiki Plum Garden 〒799-1108 Ehime Prefecture, Saijo City, Komatsu-cho, 18 Yasui Otsu Plum Viewing Period: February 2, 2026 (Monday) – February 27, 2026 (Friday) Hours: 9:30–16:00 【Events During the Plum Viewing Period】 Dates: February 14, 2026 (Saturday), February 15 (Sunday), February 21 (Saturday), February 22 (Sunday), February 23 (Monday, National Holiday) Hours: 9:30–16:00 Details: ・Sale of various plum products (including an alcoholic beverages corner) Plum udon, curry rice, waffles, pudding, ohagi (sweet rice cakes), fried chicken, French fries, burdock tempura, coffee, vegetables, shiitake mushrooms, honey sales, and more A karaoke corner will also be available ・Lucky draw raffle (every event day 10:00–16:00) ・Performances by amateur bands from Saijo City (February 15, 13:00–14:30) ・Dōzen Taiko (February 14, 11:00–12:00; February 22, 13:00–14:00) SAIKI PLUM GARDEN The Plum Festival is being held as follows. We warmly invite you to visit. Saiki plum garden Address: 18 Yasui Otsu, Komatsu-cho, Saijo City, Ehime 799-1108, Japan Plum Viewing Period: February 2 (Mon) – February 27 (Fri), 2026 Hours: 9:30 a.m. – 4:00 p.m. 【Events During the Plum Viewing Period】 Dates: February 14 (Sat), 15 (Sun), 21 (Sat), 22 (Sun), 23 (Mon, National Holiday), 2026 Hours: 9:30 a.m. – 4:00 p.m. Details: Sale of various plum products (including an alcoholic beverages corner) Plum udon, curry rice, waffles, pudding, ohagi (sweet rice cakes), fried chicken, French fries, burdock tempura, coffee, vegetables, shiitake mushrooms, honey, and more A karaoke corner will also be available Lucky draw raffle (every event day, 10:00 a.m. – 4:00 p.m.) Performance by amateur bands from Saijo City (February 15, 1:00 p.m. – 2:30 p.m.) Dōzen Taiko drum performance (February 14, 11:00 a.m. – 12:00 p.m. / February 22, 1:00 p.m. – 2:00 p.m.) We hope you will come and enjoy the beautiful plum blossoms and festive atmosphere.

26/02/11 Saijo Water Tour Students from Kochi Prefecture joined us. The water city has lacked moisture due to consecutive sunny days. *Photos 6 and 7 show it when it was more hydrated* Many people gather at various water-drawing spots seeking the artesian wells called "uchinuki" that spring from underground. "Saijo Water Tour with a Guide" can be found by searching "Imadoki Saijo"

Located at the foot of Mt. Okoji in Sanuki City, Kagawa Prefecture, and adjacent to the 88th temple of the Shikoku Pilgrimage, Okoji Temple, the Astronomical Telescope Museum is the world’s only museum dedicated exclusively to astronomical telescopes. The museum cleverly repurposes an abandoned elementary school building. Former classrooms now display small telescopes donated by individuals, evoking a warm sense of history; the old indoor pool houses imposing large telescopes from observatories across the country. This blend of old and new creates a fantastical scene with striking visual impact. With more than two hundred telescopes in its collection, the museum not only traces the development of astronomical observation in Japan but also brings together many classic models that people dreamed of owning as children. The staff focuses on restoration and active preservation so these instruments are not merely static antiques but ready-to-use tools that can be pointed at the night sky, captivating astronomy enthusiasts. Around 125 dedicated volunteers run the museum, more than half of whom come from outside the prefecture. By day, the museum offers in-depth tours and hands-on workshops guiding visitors to observe sunspots; by night, it holds viewing sessions that use the collection’s telescopes to capture the splendor of the planets. These instruments, once destined for retirement, are reborn here and lead visitors to look up again at the grandeur of the universe. In the mountain air far from city noise, the pure starlight is enough to make one forget the manmade neon of urban life.

Shimanto City, Kochi Prefecture — Little Kyoto of Tosa What is the Little Kyoto of Tosa? About 550 years ago, amid the Onin War, Lord Norifusa Ichijo, the former kampaku, relocated to Nakamura (now Shimanto City) and established his residence there. In homage to Kyoto, he laid the foundations for shrine and temple construction and the development of the town. ※kampaku: the highest court noble post assisting the emperor Lord Ichijo’s move brought many Kyoto cultural elements to the area and fostered local pride. Even today, place names and shrines recalling Kyoto—such as Gion, Kyomachi, Kamogawa, and Higashiyama—remain. Because the community has long preserved ties with Kyoto, the Nakamura district of Shimanto City is known as the Little Kyoto of Tosa. The town, however, sits in a region prone to natural disasters. Flooding of the Shimanto River, fires, and earthquakes have erased most old buildings, yet the grid-like street pattern formed from the medieval to early modern periods still survives. History of the Tosa Ichijo Family The Tosa Ichijo family began when Lord Norifusa Ichijo moved in 1468 (Onin 2) to Hata no shō in western Kochi Prefecture (present-day Shimanto City), his hereditary estate. The lord directly managed the manor, controlled logistics along the Shimanto River basin, and laid the groundwork for the town to prosper as a trading hub linking Kyushu and Kansai. Norifusa’s son Fusaie remained as a local lord instead of returning to Kyoto, expanding Hata no shō and bringing the Tosa Ichijo clan to its peak. The Tosa Ichijo governed this land as court nobles-turned-daimyo for 106 years—through Fusafuyu, Fusaki, and Kanesada—until they were driven into Bungo by Motochika Chōsokabe in 1574 (Tensho 2). Historic sites that evoke the Ichijo family Tama-hime’s grave Tamahime, a daughter of Prince Fushimi-no-miya Kunitaka and the wife of Ichijo Fusafuyu, came to Nakamura in 1521 (Dai-ei 1) when she married. Because she arrived on June 22 and died on August 22, the 22nd of every month is still affectionately observed by locals as Tamahime Day. Fuwa Hachimangu Shrine During the Bunmei era (1469–1487), the Ichijo family invited the kami from Iwashimizu Hachimangu Shrine in Kyoto to serve as the protective shrine for Hata. The honden preserves Muromachi-period architectural style and is the oldest shrine building in Kochi Prefecture, designated as an Important Cultural Property of Japan. Ichijo Shrine Established in 1862 (Bunkyū 2) on a plot of the former Nakamura Gosho Site by local volunteers honoring the Tosa Ichijo legacy, the shrine precinct contains Ichijo-related historic features such as the makeup well and the “never-blooming” wisteria. Shimanto City Museum "Shirotto" This castle-shaped museum stands within the Nakamura Castle Ruins. From its keep-like building you can look out over the Shimanto River and Higashiyama and enjoy sweeping views of the town. The museum exhibits valuable materials on Shimanto’s nature and culture, as well as the history of the Tosa Ichijo, the Nakamura Yamauchi family, late-Edo period patriots, and Shimanto-born socialist Kotoku Shusui. Festivals and events that evoke Little Kyoto Seasonal events that recall Kyoto culture are held here, including the Tosa Ichijo Kuge Gyoretsu Fuji Matsuri (May), the Daimonji Okuribi bonfire (lunar calendar July 16), the Fuwa Hachimangu Grand Festival (September), and the Ichijo Grand Festival with the Sacred Fire Procession (November). Shimanto City carries a deep historical bond with Kyoto and a living tradition of inherited culture and performing arts. It is for these reasons, and its historical name Nakamura, that the area came to be called Little Kyoto of Tosa—Nakamura. A history linked to Kyoto, a culture passed down through generations. Come and feel the charm that makes Shimanto City known as the Little Kyoto of Tosa.

Last Saturday I went with friends from Tokyo to Sanuki Mannou Park in Kagawa Prefecture to see a breathtaking winter light show. I had expected only a few scattered displays, but as soon as we stepped through the gate we were met by a dazzling sea of LED lights that turned the whole park into a dreamlike scene. They say the installation used as many as 650,000 bulbs, and the scale left us amazed! This hilly area of about 3.2 square kilometers becomes a place of irresistible, camera-clicking beauty after dark. The stunning illumination is beloved by visitors and, thanks to its unique appeal, earned certification in 2024 as a Japan Night View Heritage Site in the Lighting Nightscape category. In the same year it also took fourth place in the Entertainment category at the International Lighting Design Awards. Facing such a striking winter nightscape, I assumed the entrance fee would be steep. To my surprise, this spectacular winter event is very affordable: children under 15 enter free, adult tickets cost just 450 yen, plus a 300 yen parking fee. Such great value made us exclaim with delight! The lights dominate your view no matter where you walk, so it’s no wonder they have been a winter fixture in Kagawa for twenty years. I’m so grateful to my friend for making it possible to experience this unforgettable show. The displays at Mannou Park may not be as varied or complex as those in big cities, but their ability to seize your attention and immerse you in a vast, romantic sea of lights makes the park an excellent winter destination worth a special trip.

Today I had the fortune to follow in the footsteps of local elders, experiencing a deep Shikoku ohenro pilgrimage by bus and on foot. We walked along several ancient ohenro paths from No. 86 Shido-ji Temple all the way to the final stop, No. 88 Okoji Temple. On this journey through time, the elder recounted, as if naming familiar treasures, the origins and stories behind the guideposts and ohenro graves. His vivid explanations seemed to make the long years layered on these old roads reappear before our eyes, turning the pilgrimage into more than just walking. In the past, when I hiked up the mountain, I used to take the path in front of the Ohenro Koryu Salon. This time, however, the elder first led us onto a little-known ancient trail that runs along the mountainside past the salon. Because few pilgrims use that old path, the ohenro graves along it have been preserved intact, serving as precious witnesses to history. Next, we turned to another ohenro route that winds by the river near a settlement. This stretch shows the clearest traces of changing times— as the settlement grew and new roads were built, some of the directional stone markers were relocated, leaving their inscriptions pointing inexplicably elsewhere. The elder’s on-site explanations linked all those originally puzzling “misplaced” changes together at once, allowing us to keenly feel both the fascination and the frustrations of history. Perhaps because of road construction and environmental changes, some of the ohenro graves that once lay scattered along the roadside and slopes were moved and gathered into one place. This ohenro journey was not only a physical walk but also a deep conversation of the heart with history.

[Shimanto City, Kochi Prefecture] Savoring the River! Ayu, Unagi, River Shrimp, Gori! Traditional Fishing Methods That Live Alongside the Shimanto River Introducing the traditional river fishing methods passed down by river fishers on the Shimanto River. This highlights the important local culture of living close to the river and gratefully receiving its bounty. 〇Traditional Fishing Methods of the Shimanto River The Shimanto River’s traditional fishing methods have been carefully preserved by local river fishers. While their form has gradually changed with environmental shifts, they still remain part of daily life. The river’s abundant gifts—ayu (sweetfish), unagi (eel), tenaga-ebi (long-arm shrimp), and aosa nori (green seaweed)—brighten family meals with the seasons. Skilled chefs in Shimanto City also prepare them into delicious dishes for visitors, and various processed forms are enjoyed as souvenirs. 〇See the River, Taste the River A slow walk along the Shimanto River reveals traps for catching eels and long-arm shrimp seen from chinkabashi bridges, partly submerged in the water. Depending on the season, you may encounter people fishing for ayu or working from traditional river boats. Along the banks you might spot stone-lined devices for catching gori, and at the river mouth workers harvesting green seaweed. If you look closely at the Shimanto River, you’ll discover human lives intertwined with the river. In the evening, taste the very ingredients caught with the traps you saw, slowly savored at a local restaurant. It’s a distinctive, insider way to enjoy the Shimanto River. 〇Introduction to Traditional Fishing Methods ・Ayu Fire-Swinging Fishing Nets are set across the river in advance, and at night a boat swings torches from the deck. Startled by the dancing bands of flame, ayu panic and are driven into the nets. Today this practice often uses LED lights, but the principle remains the same as the traditional method. Ayu are also caught by cast nets, angling, and other methods. ・Long-Arm Shrimp Fishing From a chinkabashi bridge looking toward the water’s edge, you can see PVC pipes spaced at regular intervals. These are korobashi, traps for catching long-arm shrimp. Once made of wood, they have changed to more convenient materials over time. Long-arm shrimp are commonly enjoyed deep-fried whole, producing vibrant colors, and are treasured as a local flavor—some grow large enough to resemble cucumbers. ・Unagi (Eel) Fishing You may see pieces of styrofoam or PET bottles floating in the river without drifting away; they can mark korobashi used to catch eels. Sensitive to smell, eels avoid resin traps, so wooden korobashi are still widely used. ・Gori Fishing If stones are lined along the riverbank to dam the water, they may form the setup for gori’s noborio-toshi-ue fishing. In the Shimanto River, juvenile Numachichibu fish are called gori and are enjoyed as a spring to early-summer delicacy. They are typically eaten deep-fried or simmered in soy-based preserves. 〇Important Notices Fishing on the Shimanto River is subject to fishing rights. Purchasing an angling permit is required when you fish. Also, closed seasons are established to protect resources. Please be aware of these regulations.

In September, a 16-inch mini velo crossed the Shikoku Mountains from Kochi to Matsuyama From Kochi, we passed along the Niyodo River, climbed a steep slope, climbed a steep slope, and finally reached the Shikoku Karst The scenery I saw there was so magnificent that I felt a sense of accomplishment that I was able to reach the ceiling of Shikoku with my own power, and I experienced an Impression that I will never forget for the rest of my life The karst terrain jutting out at an elevation of 1,400 meters on the border between Kochi Prefecture and Ehime prefectures seems to be somewhere else that is not Japan, but if you shift your gaze to the side, you will see steep mountains unique to Japan, reaffirming that it is Japan after all The contrast between the blue, white, and green that seems to symbolize summer, and the ridge that stretches endlessly from east to west Shikoku in the summer was the strongest And at night, I make dinner, spread out the shroud, and take a light nap At 10:00 p.m., I felt something and crawled out of the tent, and there was a starry sky everywhere I looked The Milky Way rising from the cloudless Shikoku Mountains It's only been a little over 20 years of my life, but it was the most beautiful Milky Way in my life I landed alone in Shikoku, carrying heavy camping equipment, riding a bicycle with small tires, and finally arrived at this place with a really tough feeling in the extreme heat, and this impression must have been the reason why I was so impressed I wonder if I will be able to encounter such impressions in the rest of my life. No, maybe I'm traveling by bicycle to meet people Rather than comfort, stability, and security, I want an overwhelmingly uplifting impression For that reason, I can't help but feel that I can overcome any difficulties on my own Because it is a Japan place, I want more people to experience everything that can be felt in the style of bicycle × travel

[Shimanto City, Kochi Prefecture] A complete introduction to must-try pleasure boat cruises on the Shimanto River! Do you associate the Shimanto River only with summer? That image isn’t quite right. In fact, plankton declines in winter, and the river’s clarity improves dramatically. You can see the riverbed in winter when summer visibility doesn’t allow it. Why not experience the Shimanto River’s winter charm aboard a sightseeing boat that brings you closer to the water…? 〇 Want a discount on cruise tickets? Stop by Shimanto City Tourism Association Visitors to the Shimanto City Tourism Association can buy sightseeing boat tickets at a 10% discount. The staff can also help make reservations on your behalf. They can assist foreign visitors too! 🛅🆓 Free baggage storage [8:30–17:30] 🛜🆓 Wi‑Fi available 🚶 Located inside Nakamura Station rotary If you want to buy sightseeing boat tickets cheaply, please stop by the Shimanto City Tourism Association! 1. Sada Chinkabashi “Sakoya” This yakatabune (traditional roofed pleasure boat) departs from the downstream-most, longest sinking bridge on the Shimanto River, Sada Chinkabashi. The route passes under both Sada Chinkabashi and Sanri Chinkabashi. The tour lasts about 50 minutes. *Reservation required; operation starts from two people.* There is a period when the engine is stopped and the boat glides forward using only hand‑rowed oars, letting you escape the bustle of daily life and fully enjoy the Shimanto River’s peaceful atmosphere. During the yakatabune cruise you will also be served karintō (deep‑fried sweet sticks) seasoned with Shimanto River blue‑nori. During firefly season, a special firefly boat operates so you can enjoy the river’s swirling fireflies from the deck. (Reservation required) 🍽️ Onboard meals (boxed lunches) available. *Reservation required; available only for private bookings.* 🚗 About 20 minutes by car from Nakamura Station. 🚲 About 50 minutes by bicycle. 2. Sanri Chinkabashi “Shimanto no Ao” This yakatabune is based at Sanri Chinkabashi, the second sinking bridge from the river mouth. The course goes under Sanri Chinkabashi and runs toward the area near Sada Chinkabashi. The tour lasts about 50 minutes. Scheduled sightseeing yakatabune service [Operating hours 9:00–16:00], departing on the hour. Bring friends or family and drop in to enjoy the Shimanto River at your leisure. You can board without advance reservation, but it can get crowded, so booking ahead is recommended. (Open year‑round) During firefly season, a special firefly boat operates so you can enjoy the river’s swirling fireflies from the deck. (Reservation required) 🍽️ Onboard meals available. *Reservation required by 12:00 the day before.* 🚗 About 25 minutes by car from Nakamura Station. 🚲 About 1 hour by bicycle. 3. Takase Chinkabashi “Nattoku” This yakatabune is based at Takase Chinkabashi, the third sinking bridge from the river mouth. The route goes under Takase Chinkabashi and travels the most upstream section among the three locations that retain the Shimanto River’s original scenery. The tour lasts about 50 minutes. Scheduled service [Operating hours 9:00–16:00], departing on the hour. Among the Shimanto River sightseeing boats, this one uniquely offers seating with tables and chairs. It’s suitable for passengers with limited mobility and wheelchair users. You can board without advance reservation, but it can get crowded, so booking ahead is recommended. (Open year‑round) During firefly season, a special firefly boat operates so you can enjoy the river’s swirling fireflies from the deck. (Reservation required) 🍽️ Onboard meals available. *Reservation required by the day before.* In addition to scheduled and meal courses, there is a private gourmet charter. Meal courses and the private gourmet charter require reservation by the day before. The private gourmet charter is available from three people. 🚗 About 30 minutes by car from Nakamura Station. 🚲 About 1 hour 40 minutes by bicycle.

We are looking for participants for "Ishizuchi Kekuromoji Essential Oil Extraction / Plant Dyeing Experience"! At the Ishizuchi Fureai Village, you will experience a part of the extraction work of Kuromoji oil and floral water and dyeing a silk scarf with the instructor. The Ishizuchi kekuromoji used for the experience grows naturally at an Elevation of about 400m~1400m, and the amount that can be extracted from 1 kg of its branches and leaves produces only 1.5 ml of high-grade Japanese oil. Surrounded by the noble aroma of the forest, you can relax at the foothills of the mountains. Return oil, floral water and scarves as Souvenirs. Lunch is included. Date: Monday, September 15　 10:00~13:30 (* 9:50 Meeting / Reception Ishizuchi Fureai no Sato　 〒793-0214 25-1 Nakaoku 1, Saijo City, Ehime Prefecture) Tour price: 6,000 yen Payment on the day of the event, cash only (Included: Lecturer fee, lunch) Capacity: 8 people on a first-come, first-served basis (minimum number of participants: 4) Application deadline: 7 days before each event date Application and Inquiries　 Saijo City Tourism and Products Association Tour Application Officer Tamai Fujita Phone 0897-56-2605 Fax 0897-47-3733 　

We are looking for participants for the autumn "Mt. Kamegamori Flower Watching Tour"!! Accompanied by a Nature guide, you will observe the subalpine vegetation in autumn as you stroll along Mt. Kamegamori forest roads. This is a rare opportunity to enjoy the changes in vegetation due to the Elevation and the spectacular scenery from the "UFO Line" Spot spectacular scenery while Transportation taking a bus to around 1,700m Elevation. We do not aim to Transportation safe and secure charter buses and climb to the top, but mainly walk on paved roads, so beginners and Families can easily participate. Why don't you spend a special time in Rich in nature in Mt. Kamegamori? Lunch is included. Autumn leaves can be expected, and we invite you to join us on a special tour where you can enjoy beautiful alpine plants and spectacular views! 【Events Overview】 Events name: Mt. Kamegamori Flower Watching Tour Held in Date & Time: October 8 (Water), 9 (Thu), 10 (Fri) (9:00~16:00) 　　　　　* 8th (Water) is currently fully booked. Held in Location: Around Mt. Kamegamori (Meeting: Saijo City Tourism Exchange Center 8:35) Number of participants: 20 (first-come, first-served basis, minimum number of participants: 15) Participation fee: 8,900 yen (tax included) / person * Including guide, charter bus, lunch, Tea fee Application deadline: 14 days prior to each event The terms and conditions will be provided separately to the customer who made the reservation. The exchange center next to JR Iyo Saijo Station is disbanded, From the area, Orange Ferry Kansai Route [Osaka Nanko ~ Toyo Port (Saijo)] (* After disembarking at Toyo Port, there is a free shuttle bus to the front of the station) is convenient! 【Corporate Information and Inquiries】 Organizer: Saijo City Tourism and Products Association Ehime Prefectural Governor Registered Travel Agency No. 3-201 Location: 〒793-0030 798-1 Omachi, Saijo City, Ehime Prefecture Contact: 0897-56-2605 Reception hours: 9:00~18:00 Email: kankou03saijo@circus.ocn.ne.jp