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開智国際日本語学校(Kaichi International School of Japanese)
Dec. 20, 2021
[English/Japanese] In this issue, I will continue to introduce some of the things that were popular in Japan this year. 1)Showa/Heisei Retro Boom This year, things that were popular in the Showa (1926-1989) and Heisei (1989-2019) eras are booming again. Mainly, old townscapes and tableware from the 1960s, characters and accessories that were popular in the 1980s and 1990s became popular among the younger generation as "new things. For the young generation that has had digital things since birth, they feel that retro things are incomplete and warm. An amusement park in Saitama Prefecture reopened this year, recreating the streets of the 1960s, and it is bustling with visitors every day. You may feel as if you have gone back in time. 2) Oatmeal Oatmeal sales have boomed this year, even doubling from the previous year. The reason seems to be that more and more people are eating at home due to the new coronavirus, and easy and healthy meals have become more preferred. Japanese people are famous for their culture of eating rice, but recently more and more people are eating staple foods other than rice, such as oatmeal and bread. Rice takes a long time to cook after it is washed. Busy Japanese may have come to prefer something more easily eaten. 3) Imperial Family News This year, the Emperor's niece got married, and various news during the engagement period were broadcasted on TV every day. News about the Imperial Family mainly interests the older generation, but the news about the marriage attracted the interest of various age groups. Did you find out what was popular this year? At our school, we sometimes have students research and present what is popular in the classroom. It's a great way to learn more about Japanese culture. This time, as in the previous article, we will introduce some of the things that were popular in this Japan. (1) Showa-Heisei retro boom This year, what was popular in Showa (1926 ~ 1989) and Heisei (1989 ~ 2019) has re-boomed. Mainly, old townscapes and tableware from the 1960s, characters and accessories that were popular in the 1980s ~ 1990s became popular among the younger generation as "new things". For the younger generation, who have been digital since birth, they feel that retro things are incomplete and warm. An amusement park in Saitama Prefecture was reopened this year, but it reproduces the cityscape of the 1960s and is crowded every day. You may be able to experience going back in time. (2) Oatmeal This year, there was such a boom that sales of oatmeal doubled from the previous year. The reason seems to be that more people are eating at home due to the influence of the new coronavirus, and easy and healthy eating has become more preferred. Japan people are famous for their culture of eating rice, but recently the number of people who eat staple foods other than rice, such as oatmeal and bread, has increased. It takes a long time for rice to be cooked after washing. Maybe Japan busy people have come to prefer things that are easier to eat. (3) Imperial Family News This year, His Majesty the Emperor's niece got married, and various news during the engagement period was broadcast on TV almost every day. While the news of the imperial family is mainly of interest to older people, the news about this marriage attracted the attention of various age groups. Did you see what was popular this year? At our school, students may research and present what is popular in class. You can learn more about Japan culture.
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  • Showa Retro
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