Welcome to the Kikuchi Cherry Blossom Festival 2026 🌸 Kikuchi City will hold the Kikuchi Cherry Blossom Festival at Shimin Hiroba to coincide with the cherry blossoms. Please enjoy the spring scenes of cherry trees spreading through the town on the breeze. 【A red carpet will be installed on the Kikuchi Shrine Sando】 Event period: March 20 – mid-April (scheduled) 【Kikuchi Sakura Marche】 Date and time: Sunday, March 29, 10:00 AM–4:00 PM The venue will feature local gourmet food, the Kikuchi Sakura Marche, workshops, and stage performances with a spring feel. There will also be family-friendly activities such as hands-on experiences for children, appearances by local mascots, and a small mobility test-ride event. 【Kikuchi Sakura Marathon Marche】 Date and time: Monday, March 22, 9:30 AM–2:00 PM A gourmet market will gather at Shimin Hiroba, the marathon’s starting point, bringing together Kikuchi’s local foods. Additionally, the KUMAMOTO FURUGI CARAVAN is scheduled for March 28 and 29. Please note that details may be announced on the day or subject to change. Mornings tend to be relatively less crowded, so a morning stroll is recommended. Please consider adding it to your plans! Contact Kikuchi Cherry Blossom Festival Executive Committee TEL 080-9106-7416 Executive Committee Chair Sato #Kikuchi Cherry Blossom Festival #Cherry Blossoms #Kikuchi City, Kumamoto Prefecture

👹✨February 3 is Setsubun✨👹 When you think of Setsubun, you think of ehomaki! The lucky direction for 2026 is south-southeast. Face that direction, hold a wish in your mind, and silently take a big bite of the whole thick roll—this is the tradition of eating an ehomaki. This year, why not make your very own ehomaki at the sushi counter?🍣 Using delicious, naturally sweet rice from Kikuchi and guided directly by a sushi chef, enjoy a rare rolled-sushi-making experience. It’s designed so even young children can join in, making it perfect for creating family memories. Bring your family and friends and make special Setsubun memories together✨ 📌Details and reservations here https://kikuchikanko.ne.jp/taikenplan...

Great deals and convenience! The Kikuchi Tourism Association has launched its official LINE account. We share tourism information about Kikuchi City and coupons you can use at local shops. Kikuchi City in Kumamoto Prefecture lies about 25 km northeast of Kumamoto City, in the central part of the prefecture. It is a nature-rich area where history and culture live on. The Kikuchi River runs through the city center, surrounded by mountains and rural landscapes. Kikuchi also offers many hot springs and tourist spots, making it a perfect place to unwind and refresh. The representative Kikuchi Gorge features beautiful ravines and clear streams, ideal for hiking and nature walks, and attracts many visitors. Kikuchi Onsen is also famous as a hot spring area; it first gushed in 1954 (Showa 29). The hot springs use 100% natural water, boast abundant flow, and are colorless, transparent, and alkaline. The gentle, soft waters maintain a source temperature of 45°C and are said to be beneficial for beauty, neuralgia, and rheumatism. Kikuchi Shrine is a historic shrine worshiped as the guardian deity of the area. Agriculture flourishes here, producing specialty rice, vegetables, and fruits. Numerous local product centers and eateries sell fresh local ingredients. Kikuchi City also hosts many traditional events and festivals where you can feel the local culture. We share Kikuchi’s many charms and offer coupons through the official LINE account to help you enjoy the city even more. More participating shops will be added over time. Please use the service when you visit Kikuchi. Be sure to add us as a friend and take advantage of the offers. For details, please visit the Kikuchi Tourism Association website. https://kikuchikanko.ne.jp/archives/featured/kikuchikanko-line...

“Hikari no Fantasy Kikuchi 2025” is being held at Kikuchi City Furusato Sosei Shimin Hiroba Plaza in Kikuchi City, Kumamoto Prefecture, where it is decorated with illuminations. The highlight is a giant Christmas tree stretching 15 meters in length. The sight of its beautiful lights is breathtaking. Various other illuminations are installed, and the lights paint a magical atmosphere. This event is organized by the Kikuchi Brightening Association together with volunteer citizens who want to brighten and energize Kikuchi City. It grows a little each year and is upgraded annually. Around the venue is Kikuchi Onsen, where you can warm up after the cold. Enjoy the hot springs along with the illuminations. ■Illumination period: Saturday, November 29, 2025 – Friday, January 9, 2026 ■Lighting hours: 6:00 p.m.–10:00 p.m. https://kikuchikanko.ne.jp/archives/featured/fantasy-kikuchi...

Kikuchi City’s largest festival, the Kikuchi Souhakuryu Festival, takes place on Saturday, October 11, 2025, along the shopping street and at Kikuchi City Furusato Creation Civic Plaza in Kumamoto Prefecture. Four dragons—the two called the male dragon and the female dragon, plus two young dragons carried by children—perform a bold and vigorous routine together with their carriers. In Kikuchi City, legends say the ancestor of the Kikuchi clan rested beside Kikunoike and a white dragon appeared, marking the beginning of Kikuchi. Another tale tells that when Kikuchi Onsen was discovered, a white dragon spoke in a dream. The city therefore has sightseeing spots linked to dragons. The Souhakuryu Festival began in 1994 based on those legends to revitalize the local community. The white dragon measures 50 meters in length and weighs a total of 500 kilograms. To the shouts of “Seiya! Seiya!” it parades through the shopping street. Men carry the white dragon, making its large body writhe as it charges forward with powerful, heroic movement. The dramatic dragon dance is a must-see. At the end, about 3,000 fireworks burst into the night sky right before your eyes. Enjoy the full-on atmosphere of the Souhakuryu Festival with the carriers’ rousing shouts, the dragon’s winding motion, and the close-up fireworks. Kikuchi Souhakuryu Festival official website https://kikuchi-hakuryu.com//

Kikuchi Tourism Association offers bicycle rentals. Recently, more people have been using them. This time, we introduce the popular destination, Kiki Castle. Kiki Castle is a mountain fortress built by the Yamato government in the late 7th century, about 1,350 years ago. A prefectural excavation uncovered valuable remains, including the foundations of 72 buildings, a former reservoir, and earthwork embankments. You can also see reconstructed buildings on site. At Onko Soseikan, exhibitions and videos explain Kiki Castle’s history and structure in detail. Excavations have continued since fiscal 1967 to the present. In terms of area, the site is about 12 times the size of the Tokyo Dome. The grounds are very spacious, making them ideal for a walk. Our staff actually visited by electric-assist bicycles. We reached Kiki Castle from Kikuchi City Furusato Sosei Citizen Plaza in about 20 minutes. There are some slopes, but electric-assist bicycles make riding easy. On the site is a café called Kuri to Sora that sells sweets made with Japanese chestnuts. The Mont Blanc soft-serve is especially popular. Please stop by the café to relax during your trip. You can enjoy scenery you don’t usually see. When you visit Kikuchi City, please enjoy a bicycle journey.

Kikuchi Gorge: a breathtaking retreat of fresh verdant beauty Kikuchi Gorge, a signature attraction of Kikuchi City in Kumamoto Prefecture, is a stunning canyon chosen as one of Japan’s Top 100 Forest Bathing Sites, Top 100 Famous Waters, and Top 100 Waterfalls. About 17 km east of central Kikuchi, it lies on the northwestern slopes of the Aso outer rim at elevations between 500 m and 800 m, spanning a vast 1,193 hectares of peaceful woodland. A cobalt-blue stream so clear that the trees reflect on its surface runs through the gorge. The average water temperature stays around 14°C year-round. On bright blue-sky days the water turns an even deeper blue as sunlight filters through the trees, creating a beautiful scene. In May the contrast between fresh green leaves, the sky, and the stream is especially striking. You can hear the gentle flow of the river and birdsong, and see many wildflowers in bloom. Well-maintained trails run through the gorge, with clear signs to guide you, so you can take a relaxed walk through the primeval forest. The gorge also features many waterfalls, including Shijusanman Falls, Reimei Falls, and Ryugafuchi, all selected among Japan’s Top 100 Waterfalls. Be sure to find your favorite. Rest facilities with a souvenir corner sell items such as coffee made with the gorge’s delicious water, allowing you to unwind while overlooking the canyon. In spring you can feel new life in the fresh green leaves after winter. Summer makes the gorge an ideal cool retreat, often described as a natural air conditioner with its crisp, cool air. Autumn brings colorful foliage, and winter offers a clear, bracing atmosphere. Please experience Kikuchi Gorge through all four seasons. ■ About Kikuchi Gorge ■ 〇 Open season: April 1–November 30 (typical) 〇 Hours: 8:30–17:00 〇 Maintenance cooperation fee: 300 yen per person for high school students and older ※ The receipt for the cooperation fee includes a 200-yen discount voucher usable at Kikuchi Onsen day-use baths. Parking First parking lot: approx. 80 spaces / 7 large vehicle spaces Second parking lot: approx. 45 spaces (open during busy periods only) Central parking lot: approx. 80 spaces (open during busy periods only) A free shuttle bus operates from the central parking lot during Golden Week and other busy periods. Parking fees Standard car: 300 yen Motorbike: 200 yen Microbus: 1,000 yen Large vehicle: 2,000 yen Kikuchi Sightseeing Shared Taxi A reservation-based shared sightseeing taxi links major Kikuchi City attractions (including Kikuchi Gorge) with the city center. It operates on Saturdays, Sundays, national holidays, substitute holidays, and Golden Week. Service is suspended during the New Year holidays (December 29–January 3). Take a deep breath at Kikuchi Gorge. Bask in negative ions and enjoy a leisurely moment in nature.

The season for fireflies has arrived again. Kikuchi City is a famous firefly spot known as “Japan’s number one firefly home.” You can see them along the Nikakiga River and the Watase River in the Asahi-shi area of Kikuchi City. The places where you can see fireflies in Japan are decreasing year by year. Fireflies do not only thrive where the water is pristine. They prefer places with gentle water flow, sandy or gravelly riverbeds, low ambient light, quiet surroundings, and the presence of freshwater snails such as kawanina. They favor these limited types of habitat. As global environmental issues worsen, the habitats where fireflies can live are also shrinking. Even so, you can still see many fireflies in Kikuchi City. Fireflies spend their larval stage growing in the water for about a year while storing food. They then pupate and emerge as adults. As adults, they live for about two weeks. In other words, out of the 365 days of the year, the period when you can enjoy fireflies is only about two weeks. Also, adult fireflies do not eat. They spend their adult lives without feeding. The fireflies we watch are living through a life that ends in a flash. Each year we can see them because, despite that short life, they reliably pass their life on to the next generation. We are very happy that fireflies can be viewed in Kikuchi City again this year. Please come and visit Kikuchi City to enjoy firefly viewing. □ Best viewing times ・Nikakiga River: mid-May ・Watase River: mid-May to late May □ Viewing areas ・Kikuchi City, Asahi-shi Obara (Obara district) ・Kikuchi City, Asahi-shi Fumoto (Takayanagi district) □ Parking…parking available in each district ・Obara district parking (Fridays, Saturdays, Sundays only, 200 yen) (May 11–early June) ・Takayanagi district parking (free) (May 17–early June) □ Viewing etiquette ・Do not shine flashlights or lights at the fireflies → Fireflies dislike strong light. Shining phone lights or using a flash can cause them to hide. It also disturbs other viewers. ・Do not make loud noises or cause disturbances → Loud noise will scare the fireflies and bother nearby residents. Please be considerate as viewing takes place at night. ・Do not catch or take them home → Adult fireflies can fly for only one to two weeks. Enjoy watching them living in the wild. ・Take your trash home with you → Fireflies live in clean environments. Let’s all protect the beautiful natural environment. ・Follow traffic rules → Viewing takes place at night. Please watch for people stepping onto roads. Road restrictions may be in place around viewing areas during the viewing season. Please cooperate to help keep viewers safe.

Cherry Blossoms in Flight A week has passed since the bloom was announced in Kyushu, but full bloom still continues in Kikuchi City, Kumamoto Prefecture. The petals' centers have begun to turn red, so the blossoms will start falling soon. At Kikuchi Park in Kumuchi, Kikuchi County, roughly 3,000 cherry trees, including Somei-yoshino and yamazakura, are in full bloom. This year, many visitors, including those from overseas, are enjoying hanami. The Kangetsuro Observation Deck inside the park offers a superb view of Kikuchi Park's cherry blossoms and the city of Kikuchi. A promenade runs through the park, forming a tunnel of cherry trees. Even as the petals begin to fall, you can stroll through drifting blossoms. The park also has a “Love Bench,” where you can relax while viewing the cherry trees. A row of cherry trees lines the approach to Kikuchi Shrine, and walking under the canopy offers a beautiful contrast of blossoms against the blue sky. Every year the cherry trees bloom from mid-March through early April. The stage when petals start to fall also makes for wonderful photos and videos, so please come and visit.

Hello to everyone watching Cool Japan Videos! This is the Kikuchi Tourism Association in Kumamoto Prefecture! Kikuchi City in Kumamoto Prefecture sits upstream along the Kikuchi River in the northern part of the prefecture, surrounded by clear river waters and lush green scenery. With a population of about 45,000, Kikuchi City attracts many visitors with its hot springs, beautiful gorges, and long-standing historic sites. Known as a “town of water,” its pure spring water supports the production of many local specialties. [History of Kikuchi City, Kumamoto Prefecture] Kikuchi City has a long history: during the Sengoku period (1070–1532), the Kikuchi clan flourished in the region for roughly 450 years. Saigo Takamori, a statesman from the late Edo to early Meiji period whose statue stands in Uenokouen, is said to be a descendant of the Kikuchi clan. At their height, the Kikuchi clan controlled much of Kyushu and made their name known across the country. [Popular Tourist Spots in Kikuchi City, Kumamoto Prefecture] ■Kikuchi Gorge Kikuchi Gorge is one of Kumamoto Prefecture’s most beautiful natural attractions. You can enjoy pristine streams and seasonal scenery, with refreshing summers and autumn foliage as particular highlights. The gorge has earned recognition such as Japan’s Top 100 Forest Bathing Sites and Japan’s 100 Remarkable Waters. It’s ideal for forest bathing and hiking, offering a soothing experience on every visit. ■Kikuchi Shrine Kikuchi Shrine honors the famed warrior Kikuchi Takemitsu and lets visitors feel the depth of the city’s history. You can worship amid a beautiful shrine building and a solemn atmosphere that conveys historical weight. At the history museum, you can view cultural artifacts such as ancient documents related to the Kikuchi clan. ■Kikuchi Park Perched on a gentle hill, Kikuchi Park offers panoramic views over the city. It’s one of the city’s top cherry-blossom viewing spots, where around 3,000 cherry trees bloom in spring and draw many hanami visitors. ■Ryumon Dam Ryumon Dam ranks among the largest dams in Kumamoto Prefecture. This multipurpose dam on the Kikuchi River created Lake Hanjaku, which is maintained as a boating site. The lakeside plaza is set up for camping and events. Dam tours are also available. ■Kikuchi Onsen Kikuchi Onsen, discovered in 1954 (Showa 29), is famed for its smooth water, earning it nicknames like “bathing spot for beautiful skin” and “cosmetic bath.” A variety of facilities offer day-use baths and overnight stays for full relaxation. You can enjoy the hot springs alongside dishes made from local ingredients. ■Mt. Kuradake Mt. Kuradake rises to 1,118 meters and is popular for mountain climbing and hiking. From the summit you can take in spectacular views of Aso Mountain and the Kumamoto Plain, with panoramic scenery stretching far on clear days. It is listed among Kyushu’s 100 Famous Mountains and chosen for the National Top 100 Walks. ■Roadside Station Kyokushi Roadside Station Kyokushi, located along National Route 325, is a popular stop where you can buy fresh local produce and processed goods. A restaurant using Kyokushi beef and locally grown vegetables also offers takeout. [Local Specialties and Gourmet Foods of Kikuchi City, Kumamoto Prefecture] ■Kikuchi Rice Kikuchi City is also famous for its delicious rice. Kikuchi Rice, grown with abundant water and fertile soil, is known for its large grains and pronounced sweetness. It has earned high acclaim nationwide, including a gold prize at a past competition. ■Kikuchi Paddy-grown Burdock The popular local specialty “Kikuchi Paddy-grown Burdock” is cultivated in rice paddies, giving it a tender texture and strong sweetness. It tastes great simmered or as tempura and adds a distinctive touch to dishes. [Events and Festivals in Kikuchi City, Kumamoto Prefecture] ■Kikuchi White Dragon Festival The Kikuchi White Dragon Festival, traditionally held in August, was moved to October in 2024 due to warming temperatures. Two white dragons—the adult dragon and the young dragon—are carried by many bearers in a powerful performance. The festival culminates in a fireworks display that colors Kikuchi’s night sky. [Tourist Information for Kikuchi City, Kumamoto Prefecture] Kikuchi City in Kumamoto Prefecture is a charming area of rich natural scenery and deep history. With beautiful gorges, hot springs, and historic shrines, the city offers diverse attractions and fresh discoveries in every season. It is easily accessible—about 60 minutes from kumamoto station and about 30 minutes from Aso Kumamoto Airport. We will continue to share recommended information full of Kikuchi City’s attractions, so please follow us!