The "OTSUITACHI FLEA MARKET" is held on the first day of every month at Azumino's Hotaka Shrine. Just as people visit the shrine for the first prayer of the year on January 1st, the "Otsuitachi Maibari" is celebrated on the first day of each month. This flea market brings vibrancy to the shrine grounds! 🎉 From this month until October, let's visit the shrine on the first day! 😄

It’s also nice after the rain.

On May 22nd, Azumino had a day of rain☂️ Even on rainy days, Azumino has its charm This is the precinct of Hotaka Shrine It feels solemn and moist with a dignified atmosphere😄

It is the season when fresh greenery is dazzling.

December 4th It snowed in Azumino as well A landscape dressed in snow At Hotaka Shrine, the “Azumino Shintake Lanterns” begins tomorrow at 4:00 PM About 10,000 bamboo lanterns in the shrine grounds will cast a gentle glow There will be a time and space that soothes the heart A night market called “Yomichi” runs at the same time, with food trucks and craft stalls Please come and visit♪

A water‑welcoming ritual took place on the Saigawa River flowing through Azumino. At the confluence of the Saigawa, Takasegawa, and Hotakagawa rivers, a Shinto ceremony was held to pray for a bountiful harvest for the year, the prevention of water disasters, and the development of tourism. We give thanks for the blessings of water that flow down from the Northern Alps.

About a 3-minute walk from JR Oito Line Hotaka Station Snow has begun to fall at Hotaka Shrine, bringing a true winter feeling Come visit for New Year’s Eve shrine visits or Hatsumode (first shrine visit of the year) Visit Hotaka Shrine’s official website here https://www.hotakajinja.com// Visit Hotaka Shrine’s Instagram here https://www.instagram.com/hotakajinja/...

The 13th Azumino Kamiakari Bamboo Lantern Festival Friday–Sunday, December 6–8, 2024 About 10,000 bamboo lanterns will be lit one by one, warming and brightening the cold winter nights The gentle glow of candles will warm your heart as well Lighting hours: 16:00–around 20:00 Venue: Hotaka Shrine Open lighting ceremony for everyone (Participants are asked to bring a lighter for lighting by 16:00.) *Lighters for lighting will be sold on site.* ● Kagura Hall Live Performance A lively live show will be held to energize the event ● Special Hotaka Ningyo Kamiakari Display A special stage unique to this year’s kamiakari will be exhibited in the Kita Shrine Garden ● Kamiakari Goshuin (Kamiakari commemorative seal) During the kamiakari event, from 16:00 to around 20:00, a special goshuin will be available only at this time. A customary offering of 500 yen is required. Concurrent Event / Azumino Terrace Dec 6–8 “Rice and Sake MARKET” 15:00–20:00 Food trucks and delicious-treat tents gather in one place! A warm rest tent with a stove will also be available.

The 13th Azumino Kamiakari Bamboo Lantern Festival 2024 — Held over 6 days Friday, November 29 to Sunday, December 1 Friday, December 6 to Sunday, December 8 Around 4:00 p.m. to 8:00 p.m. each day Hotaka Shrine (about a 5-minute walk from Hotaka Station on the JR Oito Line) Enjoy the gentle atmosphere of Hotaka Shrine, illuminated by about 10,000 bamboo lanterns Anyone may join the 4:00 p.m. lighting. Those who will light lanterns should bring a long-handled lighter Live performances take place at the Kagura Hall, and Azumino Terrace in the South Garden features food trucks and booths. In the North Garden, a special stage presents the traditional Hotaka dolls * Admission is free * Parking is limited; please use public transportation when possible

Wasshoi Festival Experience Tour—an annual celebration The towering floats parade at Hotaka Shrine’s "Ofune Festival" Let’s pull the ofune together! …We have started selling tickets for this hands-on tour! Held every year on September 26 and 27 at Hotaka Shrine, this festival features boat-shaped floats pulled through a landlocked prefecture On the main day, the 27th, the spectacular "Ofune Battle" draws crowds as massive five-ton hulls collide in a fierce display This tour offers the rare chance to help pull one of these ofune Don’t miss this opportunity to experience the Ofune Festival in person! Tour perks 1. Try pulling the huge adult ofune—normally handled only by locals—up to Hotaka Shrine! 2. Receive a stylish Ofune Festival T-shirt and wear it proudly during the event! 3. Enjoy a special limited-edition "Ofune Festival" goshuin paper as a keepsake! 4. Watch the climactic moment when the two adult boats collide from reserved seats right next to the action! 5. Boost your luck at Hotaka Shrine, a powerful local power spot! For details, please check the official Azumino City Tourism Association website

An annual sacred ritual and ultra-rare experience tour "Board the divine boat ‘Ryuto Gishu’ at Myojin Pond, a sacred landing in the Northern Alps! Formal worship at Hotaka Shrine Oku-no-miya and autumn foliage in Kamikochi" This one-day special plan begins with a walk from the autumn-colored Kamikochi Bus Terminal to Myojin Pond, where after observing a Shinto ritual at Hotaka Shrine Oku-no-miya you will take part in a formal shrine visit and board two divine boats—Ryuto and Gishu—on Myojin Pond, the sacred precinct of Hotaka Shrine. Please take this opportunity to enjoy a mystical experience For details, check the official Azumino City Tourism Association website.

The Azumino City Tourism Association, a public interest incorporated association, shares the present charm of Azumino, a garden city spreading at the foot of the Northern Alps. Azumino City, Nagano Prefecture sits near the center of Nagano, nestled between Matsumoto to the south and Hakubamura to the north. Home to Japan’s largest wasabi fields and blessed with clear water and air, Azumino promotes its appeal through Cool Japan videos. [What is Azumino City, Nagano Prefecture?] Azumino City, Nagano Prefecture is a city surrounded by the mountains of the Northern Alps and blessed with beautiful nature. Its population is about 92,000 (April 2024), and it is a place where history and culture live alongside a rich natural environment. The city’s seasonal scenery enchants visitors, especially cherry blossoms in spring, fresh greenery in summer, autumn foliage, and snowy landscapes in winter. Since around the Meiji era, wasabi cultivation has flourished here. That tradition continues today, and Azumino is known as one of Japan’s leading wasabi-producing regions. [Notable sightseeing spots in Azumino City, Nagano Prefecture] ・Daio Wasabi Farm Daio Wasabi Farm is one of Azumino’s signature tourist attractions. Spanning an area equivalent to more than ten Tokyo Domes, it is one of Japan’s largest wasabi farms, and its picturesque waterways are spectacular. Visitors can tour the wasabi fields and enjoy a variety of wasabi-based gourmet offerings. ・Hotaka Shrine Hotaka Shrine is said to be a power spot in Azumino. Historically worshipped as a guardian of the Japanese Alps, it is widely revered for traffic safety and industrial safety. ・National Alps Azumino Park (Horikane Hotaka area) This park is one of six national parks in the Kanto Koshinetsu region. It is a vast natural park popular with families and couples. The park features seasonal flower beds, playground equipment for children, barbecue areas, and day-camping zones. ・Azumino Chihiro Art Museum The Azumino Chihiro Art Museum exhibits the works of picture book artist Chihiro Iwasaki. Set in a quiet environment surrounded by beautiful nature, it offers a warm and comforting picture-book world. It is a soothing destination for families and art lovers. ・Roadside Station Alps Azumino Horigane no Sato Located at the foot of the Northern Alps, this roadside station offers a wide selection of fresh, safe, and carefully made farm products. Local Azumino souvenirs focused on fresh vegetables and fruits are recommended. ・Outdoor activities To fully enjoy Azumino, try activities such as clear stream boat rides, rafting, and clear-bottom boats. There are mountain-biking courses where you can ride while gazing up at the Northern Alps. Other options include horseback riding and F1, offering a variety of ways to have fun. ・Hands-on and indoor experiences A rich variety of hands-on programs is available, including soba noodle making, glassblowing, glass stamp making, pottery, and traditional chopstick crafting. Choose according to your interests and give them a try. ・Northern Alps mountaineering The Northern Alps comprise some of Japan’s premier mountain ranges, with peaks around 3,000 meters. Azumino City, located at the foothills of the Northern Alps, also serves as a recommended base for alpine climbing. It is known as a gateway to popular peaks featured among Japan’s 100 Famous Mountains such as MtJonen, Mt. Tsubakuro, MtYarigatake, and as a viewing point for the Hotaka Mountain Range from Mount Chō. [Specialties of Azumino City, Nagano Prefecture] ・Wasabi Azumino City is renowned as one of Japan’s top wasabi-producing areas. Clear water and a cool climate suit wasabi cultivation, and its quality is highly regarded both domestically and internationally. Enjoy wasabi-based dishes and processed products when you visit. ・Rainbow trout Rainbow trout farmed in Azumino’s pristine waters is another local specialty. In recent years, “Shinshu Salmon,” bred from rainbow trout and brown trout, has become popular. [Festivals and events in Azumino City, Nagano Prefecture] ・Ofune Festival The Ofune Festival, held every September, is a traditional event centered at Hotaka Shrine. Boat-shaped floats parade through the town as locals unite to enliven the festival. [Azumino City sightseeing recap] Azumino City, Nagano Prefecture is a region full of charm, surrounded by beautiful nature and rich history. Please visit Azumino City and experience its attractions for yourself. We will continue to share recommended sightseeing information and the latest updates so that Azumino can become a memorable page in your travel diary.

Azumino City, Nagano Prefecture. March 4th. The snow is still going on. Thanks to you, the Shinto ceremony has a fantastic atmosphere.