26/02/11 Saijo Water Tour Students from Kochi Prefecture joined us. The water city has lacked moisture due to consecutive sunny days. *Photos 6 and 7 show it when it was more hydrated* Many people gather at various water-drawing spots seeking the artesian wells called "uchinuki" that spring from underground. "Saijo Water Tour with a Guide" can be found by searching "Imadoki Saijo"

Perfect for walking! Enjoy breathtaking scenery. Perfect for walking! Enjoy breathtaking scenery. Search for "Kyukamura Setouchi Toyo walking course" "Search for walking routes KYUKAMURA Setouchi Toyo"

The anime "I Want to Eat You, You Monster" aired until December last year. This anime is set in Iyo City, Ehime Prefecture, and its surrounding area. It weaves a beautiful yet heartrending story of humans and ayakashi. Scenes of seaside beauty, such as Goshikihama Beach, Futami Seaside Park, and the area around Iyo-Kaminada Station in Iyo City, Ehime Prefecture, appear throughout the anime. Remarkably, the "Iyo Sai Festival" that appears in the series is a real summer festival held annually in Iyo City. The Iyo Sai Festival Fireworks Display, where about 10,000 fireworks can be seen up close, draws large crowds every year, and last year it was a big hit with collaboration posters and character guide voices from the anime. If you are planning a pilgrimage to these sacred sites, first visit the Iyo City Tourist Information Center Soleiyo, located inside Tezukuri Koryu Ichiba Machiya adjacent to JR Iyoshi Station! Right now, a life-size panel of Miko Shiro welcomes visitors. The center also sells official Watatabe goods and provides introductions to spots that appear in the series. If you want to learn about Iyo City's mascot "Mikanmaru," who appears in the ending of episode 4, "Shall I Become the Sun for You?," be sure to stop by www

Saturday, January 31: "Ehime Love Food Market" — Vendor Notice for Okaido Shopping Street We plan to exhibit as follows. We will promote and sell Saijo City's famous sweets, processed foods, produce, and sake. If you are nearby, please stop by. "Ehime Love Food Market" — Saijo City Booth Day Saturday, January 31, 2025 Location: Okaido Shopping Street (Saijo City booth in front of the blood donation center) Time: 11:00–16:00

“Uchinuki Cosmetics” January New Year Sale — Only a few left!! “Toner made with Uchinuki water from Ehime Saijo” and “Face mask made with Uchinuki water from Ehime Saijo” are 10% off for January only. These limited-time offers make them more affordable, so please take this opportunity to try them. They are available at Saijo City Tourism Exchange Center (798-1 Ōmachi, Saijo City, Ehime Prefecture) and on the Saijo City Tourism & Products Association website, Imadoki Saijo online shop. Nihon System Group Co., Ltd. “Toner made with Uchinuki water from Ehime Saijo (120 ml)” Regular price ¥2,860 (tax included) ⇒ January New Year price ¥2,574 (tax included) “Face mask made with Uchinuki water from Ehime Saijo, 1 sachet (one sheet, 22 ml)” Regular price ¥440 (tax included) ⇒ January New Year price ¥396 (tax included) “Face mask made with Uchinuki water from Ehime Saijo, 1 box (one sheet 22 ml × 7 sachets)” Regular price ¥2,640 (tax included) ⇒ January New Year price ¥2,376 (tax included)

We would like to inform you of the Saijo Tourism & Exchange Center’s opening hours during the New Year holidays. December 31, 2025 (Wednesday) and January 1, 2026 (Thursday, national holiday): 9:00–16:00 On all other days: 9:00–18:00 (retail until 17:30) Open year-round Please note that both the Shinji Sogo Memorial Museum and the Shikoku Railway Cultural Center on the same premises will be closed all day on the above two dates. Thank you very much to everyone who visited us this year. We look forward to your continued support next year.

The Ehime Prefectural Office in Osaka will host the "Ehime Saijo Fair" for three days, from Wednesday, December 3 through Friday, December 5, 2025. We will offer seasonal local fruits and vegetables; anpo persimmons, a specialty of Shuso (semi-dried persimmons); rich carrot juice made from Saijo-grown carrots; Ishizuchi kurocha (Ishizuchi black tea); jams; local sake; nori seaweed; and other products from Saijo. Also making their debut are fragrant aonori financiers (financiers made with aonori, a type of green laver). We will also promote Saijo City's attractions and provide tourist information. If you live in or near the Kansai region, please stop by! [Ehime Saijo Fair] ・Event Period Dates: Wednesday, December 3 – Friday, December 5, 2025 Hours: 9:00 AM – 6:00 PM (closes at 5:00 PM on the final day, Friday, December 5) ・Location Ehime Prefectural Office in Osaka 1st Floor, Higobashi Center Building 1-9-1 Edobori, Nishi-ku, Osaka 550-0002, Japan ・Details Sale of Saijo City specialty products and tourism promotion

Shimonada Station at sunset At Shimonada Station, Iyo City, Ehime Prefecture. In late March, the sun sets over the Seto Inland Sea in front of the station. Am I the only one who feels that there is something sacred about the roof of the platform and the telegraph pole that stand out black in contrast?

We are looking for participants for "Ishizuchi Kekuromoji Essential Oil Extraction / Plant Dyeing Experience"! At the Ishizuchi Fureai Village, you will experience a part of the extraction work of Kuromoji oil and floral water and dyeing a silk scarf with the instructor. The Ishizuchi kekuromoji used for the experience grows naturally at an Elevation of about 400m~1400m, and the amount that can be extracted from 1 kg of its branches and leaves produces only 1.5 ml of high-grade Japanese oil. Surrounded by the noble aroma of the forest, you can relax at the foothills of the mountains. Return oil, floral water and scarves as Souvenirs. Lunch is included. Date: Monday, September 15　 10:00~13:30 (* 9:50 Meeting / Reception Ishizuchi Fureai no Sato　 〒793-0214 25-1 Nakaoku 1, Saijo City, Ehime Prefecture) Tour price: 6,000 yen Payment on the day of the event, cash only (Included: Lecturer fee, lunch) Capacity: 8 people on a first-come, first-served basis (minimum number of participants: 4) Application deadline: 7 days before each event date Application and Inquiries　 Saijo City Tourism and Products Association Tour Application Officer Tamai Fujita Phone 0897-56-2605 Fax 0897-47-3733 　

We are looking for participants for the autumn "Mt. Kamegamori Flower Watching Tour"!! Accompanied by a Nature guide, you will observe the subalpine vegetation in autumn as you stroll along Mt. Kamegamori forest roads. This is a rare opportunity to enjoy the changes in vegetation due to the Elevation and the spectacular scenery from the "UFO Line" Spot spectacular scenery while Transportation taking a bus to around 1,700m Elevation. We do not aim to Transportation safe and secure charter buses and climb to the top, but mainly walk on paved roads, so beginners and Families can easily participate. Why don't you spend a special time in Rich in nature in Mt. Kamegamori? Lunch is included. Autumn leaves can be expected, and we invite you to join us on a special tour where you can enjoy beautiful alpine plants and spectacular views! 【Events Overview】 Events name: Mt. Kamegamori Flower Watching Tour Held in Date & Time: October 8 (Water), 9 (Thu), 10 (Fri) (9:00~16:00) 　　　　　* 8th (Water) is currently fully booked. Held in Location: Around Mt. Kamegamori (Meeting: Saijo City Tourism Exchange Center 8:35) Number of participants: 20 (first-come, first-served basis, minimum number of participants: 15) Participation fee: 8,900 yen (tax included) / person * Including guide, charter bus, lunch, Tea fee Application deadline: 14 days prior to each event The terms and conditions will be provided separately to the customer who made the reservation. The exchange center next to JR Iyo Saijo Station is disbanded, From the area, Orange Ferry Kansai Route [Osaka Nanko ~ Toyo Port (Saijo)] (* After disembarking at Toyo Port, there is a free shuttle bus to the front of the station) is convenient! 【Corporate Information and Inquiries】 Organizer: Saijo City Tourism and Products Association Ehime Prefectural Governor Registered Travel Agency No. 3-201 Location: 〒793-0030 798-1 Omachi, Saijo City, Ehime Prefecture Contact: 0897-56-2605 Reception hours: 9:00~18:00 Email: kankou03saijo@circus.ocn.ne.jp

As a Special Program for the 10th Commemorative Ishizuchi Mountain Foothills SWEET Ride Special Program, we are looking for participants for the Water City Saijo Water Tour Tour. The day before the SWEET ride, why don't you walk around the city with a guide, which is not on the bicycle course, and experience the culture of Uchibuki, one of the 100 famous waters, and the cityscape of Saijo? Please check the image flyer for details. [The 10th Commemorative Ishizuchi Mountain foothills SWEET Ride Special Program Water Tokyo Saijo Water Tour] Date: Saturday, November 1, 2025 Time: From 13:30 (meet at 13:20) about 90 minutes Meeting/return location: Saijo City Tourism Exchange Center 〒793-0030 798-1 Omachi, Saijo City, Ehime Prefecture Number of applicants: About 10 people * Contact for groups Minimum number of participants: 1 person Application Deadline: 25/10/28 (Tue) 【Inquiries and Reservations】 Saijo City Tourism and Products Association Registration number: T1500005007749 Regular member of the Japan Association of Travel Agents Ehime Prefectural Governor Registered Travel Agency No. 3-201 〒793-0030 798-1 Omachi, Saijo-shi, Ehime Phone: 0897-56-2605 FAX:0897-47-3733

We will take a guided tour of some of the Annual Grand Festivals scheduled for 25/10/14 (Tue), 15 (Water), and 16 (Thu) at Ishioka Shrine and Isono Shrine. Walk through the autumn Halle day with a knowledgeable guide. Please enjoy the splendid Cypress trees sculptures of Mizuju, flowers, birds, wind and moon, human figures, gold and silver thread sewing, and a gorgeous festival rituals with many lanterns flickering in the early morning. Tour guide Hajime Kono [Request for participation] ・ Application for those who can walk the number of km displayed on each tour menu (Walk through Traditional Japanese straw raincoat for the whole process) ・Please check the flyer for the number of applicants and groups. ・ This itinerary assumes those who plan to stay at Hotels near JR Iyo Saijo Station. 【Menu and Fee】 Please check from the image. Combinable. Contact us for details. Time is indicative. Those who make a reservation will be mailed a separate travel condition form and application form. 【Reservations and Inquiries】 Saijo City Tourism and Products Association Ehime Prefectural Governor Registered Travel Agency No. 3-201　 Person in charge: Tamai, Fujita 〒793-0030　 798-1 Omachi, Saijo-shi, Ehime TEL:0897-56-2605　 FAX:0897-47-3733

The Saijo City Tourism Exchange Center has started selling the 25th edition of the Saijo Festival poster and calendar. 【25th edition Saijo Festival poster vertical / horizontal】 B1 (728×1030mm) size Product price: 400 yen (tax included) / piece Image 1 Portrait Image 2 Horizontal 【FY25 Saijo Festival Calendar】 A2 (610×425mm) size Product price: 1,300 yen (tax included) / part Image 3 Calendar Both products are sold at the following locations: Saijo City Tourism Exchange Center (798-1 Omachi, Saijo City, Ehime Prefecture 793-0030) In.

We are looking for participants for the summer "Mt. Kamegamori Flower Watching Tour" with a large number of flowers per season!!There is a vacancy on the 20th (Water). The exchange center next to JR Iyo Saijo Station is disbanded, From the area, Orange Ferry Kansai Route [Osaka Nanko ~ Toyo Port (Saijo)] (* After disembarking at Toyo Port, there is a free shuttle bus to the front of the station) is convenient! Accompanied by a Nature guide, you will stroll along Mt. Kamegamori forest road while observing subalpine plants in early summer. This is a rare opportunity to enjoy the changes in vegetation due to the Elevation and the spectacular scenery from the "UFO Line" Spot spectacular scenery while Transportation taking a bus to around 1,700m Elevation. Since it is not a tour that aims to Transportation safe and secure chartered bus and climb to the top, beginners and Families can feel free to participate. Why don't you spend a special time in Rich in nature in Mt. Kamegamori? Lunch is included. 【Events Overview】 Events name: Mt. Kamegamori Flower Watching Tour Held in Date & Time: Water, August 20, 25 (9:00~16:00) Held in Place: Around Mt. Kamegamori (Meeting: Saijo City Tourism Exchange Center 8:40) Number of participants: 20 (first-come, first-served basis, minimum number of participants: 15) Participation fee: 8,900 yen (tax included) / person * Including guide, charter bus, lunch, Tea fee Application Deadline: 25/8/8 (Fri) The terms and conditions will be provided separately to the customer who made the reservation. 【Corporate Information and Inquiries】 Organizer: Saijo City Tourism and Products Association Ehime Prefectural Governor Registered Travel Agency No. 3-201 Location: 〒793-0030 798-1 Omachi, Saijo City, Ehime Prefecture Contact: 0897-56-2605 Reception hours: 9:00~18:00 Email: kankou03saijo@circus.ocn.ne.jp We invite you to join us on a special tour where you can enjoy beautiful alpine plants and spectacular views!

**Facilities** Ehime Prefectural Science Museum Three permanent exhibition rooms, the Nature Museum, the Science Museum, and the Industry Hall, Own one of the largest planetariums in the world It is ✨ a museum that Ehime Prefecture is proud of \Charm of the permanent exhibition/ In particular, the Life-size "Moving Dinosaur" is Powerful Tyrannosaurus Triceratops is a highlight 👀! !️ Fun for 🦖💓 kids and adults alike "Nature Pavilion" is composed → the universe → the earth Zone Ehime. You can learn a wide range of things from the world to familiar things while experiencing them! The "Industrial Hall" introduces the industrial history of Ehime. There is also ✨ a Zone where you can learn about the industrial heritage of Niihama City \Special Exhibitions Held in/ And during the period of July 12 (Sat) ~ September 23 (Tue), "Special Exhibition: Japanese Otter Exhibition" is being held in ♪ This is a rare opportunity for the treasured collection of the Science Expo to be opened to the public in one fell swoop. For details, please see the Ehime Prefectural Science Museum website. Please come and ♪ visit We'll keep you 🪐 posted ~~~~~~~~~~~~~~~~~~~ Ehime Prefectural Science Museum 📍792-0060 2133-2 Daiseiin, Niihama City, Ehime Prefecture TEL：0897-40-4100 Business hours: 9:00~17:30 (Entry until 17:00) ~~~~~~~~~~~~~~~~~~~

This weekend is finally approaching, "Iyo Color Festival"! !️ !️ Held in in Iyo City, Ehime Prefecture, it is the largest summer Festival in Iyo City. The executive committee is currently making preparations 🏃💦 so that everyone can fully enjoy the enthusiasm of the dancers at the Iyo Odori Parade and the power of the fireworks that go off up close at the fireworks festival We will post a program leaflet covering the contents of the two-day "Iyo Color Festival", so please take a 👀 look In addition to parades and fireworks festival, there are many other Events, so please enjoy the hot summer in Iyo City! !️ This year's fireworks festival is a collaboration with the Anime "People Who Want to Eat Me," which will begin airing in October. Somewhere in the announcement stream the venue, the narration of the main characters may stream! Original fans are also distributed and goods are sold! !️ In addition, we will traffic restriction to ensure the smooth and safe Held in of the Iyo Color Festival. If you are planning to visit, please check the traffic restriction map for details. Thank you for your understanding and cooperation 🙇🙇🙇 In addition, there is expected to be a lot of traffic jams on the day. Use public transportation to 🚎 reach the venue

Hello, this is Soleyo Tourism and Products Association, Ehime Prefecture! Now, following on from Yamabuki Shrine and the legend of Goshikihime, this time let's talk about "Kamakura Shrine". When you think of "Minamoto Heigosen", names such as Minamoto no Yoritomo and Taira Kiyomori immediately come to mind, but do you know who "Minamoto Noriyori" is? One of Minamoto no Yoritomo's younger brothers, who also appeared in the NHK taiga drama "13 people of Kamakura-den" broadcast in 2022 (Reiwa 4), is "Minamoto no Yoriyori". Since he was born and raised in Kama Mikuriya in Toei Province (present-day Hamamatsu City, Shizuoka Prefecture), he was also called Kabakaja and Kabado. Tucked away at the foot of Mt. Gyodo in Iyo City, Ehime Prefecture, the tomb of Minamoto Noriyori is built at Kamakura Shrine. Noriyori played a great role for the Minamoto clan, such as defeating Kiso Yoshinaka with Minamoto Yoshitsune and leaving achievements in the pursuit of the Heike at the Battle of Dannoura, but he was suspected of rebellion due to a single careless remark and was imprisoned in the ShuZen Temple in Izu. There are various theories about his whereabouts after that, but one of them is that he fled to Iyo City, Ehime Prefecture, relying on the Kono clan of Iyo. The five-ring pagoda at the foothills of the pond beside the shrine was mourned as the tomb of Noriyori, and it is the Shomyoji Temple that stands right next to it. It is written in the ancient journal that the golden Bishamon statue of Bishamon, which is said to have been carried by Noriyori, came out when the enoki tree in the Shomyoji Temple was cut down. In the Edo period, the Lords of Ozu erected a tombstone and began to enshrine Minamoto Noriyori as Kamakura Shrine. It is said that since ancient times, as a god of war, many people from distant other prefectures have visited to pray for victory. Before Shrine, I There are Natsume Soseki's phrase monument. It is the oldest Soseki phrase monument in Japan, and it is a rare phrase monument with two phrases and one stele. "Kamaden's Sad Obana at Last" "Dead Trees, Graves of Crowned Bearers, Pine Fallen Leaves" Kamakura Shrine *Address: 1492 Kamikogawa, Iyo City, Ehime Prefecture *Free to visit (please Use the parking lot of Shomyoji Temple Car for Car parking Car)

We have started selling commemorative medals with a new design at Matsuyama Castle!! The newly designed medal is designed in two-tone silver and gold colors, with Matsuyama Castle on the front and 12 existing Castle Keep on the silhouette of the Castle Keep on the back. The Matsuyama Castle Memorial Medal has been sold for a long time since the Showa era, but this is the first time that a two-tone medal has been introduced ☆ The newly designed medals can only be purchased by those who enter the Castle Keep. The medal can also be engraved with the date and name (Roman characters) with an engraving machine (for a separate fee), so it is ♪♪ perfect for commemorating your ascent to Matsuyama Castle In addition, commemorative medals of the old design can continue to be purchased on the first floor of the Matsuyama Castle Ropeway Station Building. On the surface of the golden medal is Matsuyama Castle. On the back, the first gondola of the ropeway, which began operation in Showa 30, is designed. To commemorate the ascent of Matsuyama Castle, please purchase your favorite medal! !! <Matsuyama Castle Commemorative Medal > New design [sold in the Castle Keep and Rice warehouse]: 700 yen for 1 piece New design key chain (silver): 1 piece 300 yen Old design [sold on the 1st floor of the ropeway station building]: 600 yen per piece Key chain for old design (gold): 1 piece 300 yen Engraving (1 time): 30 yen #Ehime Prefecture #Matsuyama City #Matsuyama Castle #Commemorative Medal #EHIME　#MATSUYAMA　#CASTLE　#MEDAL

In my previous post, I told you that Iyo City, Ehime Prefecture has many historical sites and traditions related to the "Minamoto Hei Battle". This time, I would like to introduce the second installment, "The Legend of the Five-Colored Princess". A 15-minute walk from JR Iyo Station towards the sea, there is Thereare "Goshikihime Seaside Park" with a tropical mood lined with palm trees. In the summer, the beach is crowded with Beachgoers, and a national beach volleyball high school girls' tournament is held every year. Also, in autumn, you can enjoy "Kangetsu Imotaki" in the park. The area around such a seaside park has been called "Goshikihama" for a long time. A sad legend has been preserved on this name. Five princesses of the Heike family who were defeated in the Battle of Minamoto and lived in hiding on the beach of Iyo City. One day, Sister Princess sees Aka Squid Ni and remembers the red flag color of the Heike family, which causes her to hold a grudge against Minamoto. Sister Princess orders her sisters to look for the white Squid Squid, the color of Minamoto's flag, as if it were an enemy of the inn and killed the enemy, but no matter how many days they searched, they could not find the white Squid Ni. The exhausted sisters smear the crab with white powder and give it to the sister princess, but it is soon found out that it is a lie, and the youngest sister is cut by the enraged sister princess. The grieving sisters throw themselves into the sea, and the remaining sister and princess soon throw herself into the sea with the death of her youngest sister in her arms. The five princesses who died in this way turned into stones of five colors, red, white, green, yellow, and black, and washed up on the beach, so this beach came to be called "Goshikihama". When it was Maintenance in 1996 (Heisei 8) as "Goshikihime Seaside Park", a "crab square" with five colored stones installed after the legend was established. In addition, the women's festival "Goshikihime Easter" is Held in every year on the fourth Sunday of March, in reference to the story that when the tears of the people of the land who pity the princesses and wish to come back to life fall on the five-colored stones, the princesses were resurrected from beyond the sea. There is also a famous confectionery called "Five-Colored Negai Stone" that has been certified as a "more and more Iyoshi brand". The legendary five-colored stone is represented by red beans, green peas, white green beans, sweet corn, and chestnuts. They are wrapped in domestic red beans that have been slowly simmered and soaked in honey. Squid for Souvenirs. Last June 29th was the opening of the sea, Goshikihime Seaside Park. Summer has finally arrived. Let's enjoy Bathing in the sea to the fullest on the beach with beautiful white sand and gentle waves! *Goshikihime Seaside Park* Address: Ozaki, Iyo City Contact: Iyo City Hall 089-982-1111 (Representative)

It is a tree near the Menkawakei in Kumakogen town, Ehime Prefecture. I felt a very free Nature of young greenery clinging to the trees that Raised grow over a long period of time.

air hole The wind hole is a mysterious rock hole where cool winds blow throughout the four seasons. In summer, fog is generated due to the temperature difference with the outside air, and a mysterious scene appears in front of you. Around the end of June, the "Himalayan blue poppy" blooms beautifully, which is Cultivation to Use the cold air of the wind hole in the pit dug in front of the wind hole. Located inside Shanglin Forest Park, there are hydrangeas and autumn leaves planted nearby, and you can enjoy them every season. It is also famous as a starting point for climbing to Saragamine and Dragon God. Location: 791-0223 896-24 Kamibayashi, Toon City Access: 15km by Car from Matsuyama Expressway Kawauchi IC on Prefectural Roads 23 and 209 towards Kamibayashi Forest Park Car parking lot: Yes Toilet: Yes

In Iyo City, Ehime Prefecture, for some reason, there are many historical sites and legends related to the era of the "Minamoto Hei War". Among them, today I would like to introduce "Yamabuki Shrine". Yamabuki Shrine is a small shrine located in the mountains of Nakayama Town, Iyo City, Ehime Prefecture. It is said that this shrine was built to mourn Yamabuki Gozen, who supported the warlord Kiso Yoshinaka who was active in the Battle of Kurikara Pass during the Battle of Minamoto Taira with Tomoe Gozen. Kiso Yoshinaka raised his martial order in the Battle of Minamoto Hei, but he was accused of rebellion and defeated by Minamoto no Yoritomo. At this time, Yamabuki Gozen was left in the capital of Kyoto due to illness. When Yamabuki Gozen learns of Kiso Yoshinaka's death, he falls to Iyo City, Ehime Prefecture, relying on the connection that Kiso Yoshinaka was Iyo Mori. Yamabuki Gozen, who landed in Kaminada, Sokai Town, Iyo City, was unable to walk on his own due to illness, and his vassals tried to cross the mountain by pulling him on bamboo sticks. The Slope in the Midori district of Sokai Town, Iyo City, is called "Hikizaka", the top of the mountain is called "Tsukitaku" because he hid himself with a shield and spent the night, and the place where Gozen is said to have died and changed to a death costume is called "Costume Change Place". Local people, naïve and kind-hearted, built a five-ring pagoda as a tomb to mourn the deceased. Furthermore, in 1892 (Meiji 25) (1892), Local volunteers commissioned Choshu carpenters, who had been skilled in erecting shrines and Temple in Ehime and Kochi, to build the Yamabuki Shrine in order to prevent the Tradition and the five-ring pagoda from being treated poorly. A small shrine that you might overlook when driving in a car. Both the shrine and the pagoda are covered with moss and stand quietly and quietly. The origin of Yamabuki Gozen is unknown, but there is a theory that she was a princess of a wealthy family in the Hajigawa region of Ozu City. At the time of her birth, she was called Yamabuki Gozen, the princess of Yamabuki, because there were many Yamabuki blooming in the garden. In addition, it is said that she was a stool woman (servant, meaning beautiful woman) of Kiso Yoshinaka, but there is also a theory that she was his wife. The life of a beautiful and strong female warrior who was tossed around by the turbulent world is still being told in various parts of Japan. *Yamabuki Shrine* Address: Sareiya, Nakayama-cho, Iyo-shi, Ehime Business hours: Free prayer Car parking lot: None * If you park on Car shoulder of the road, please be careful of Car passage.

We are looking for participants for the summer "Mt. Kamegamori Flower Watching Tour" with a large number of flowers per season! !! The exchange center next to JR Iyo Saijo Station is disbanded, From the area, Orange Ferry Kansai Route [Osaka Nanko ~ Toyo Port (Saijo)] (* After disembarking at Toyo Port, there is a free shuttle bus to the front of the station) is convenient! Accompanied by a Nature guide, you will stroll along Mt. Kamegamori forest road while observing subalpine plants in early summer. This is a rare opportunity to enjoy the changes in vegetation due to the Elevation and the spectacular scenery from the "UFO Line" Spot spectacular scenery while Transportation taking a bus to around 1,700m Elevation. Since it is not a tour that aims to Transportation safe and secure chartered bus and climb to the top, beginners and Families can feel free to participate. Why don't you spend a special time in Rich in nature in Mt. Kamegamori? Lunch is included. 【Events Overview】 Events name: Mt. Kamegamori Flower Watching Tour Held in Date & Time: August 20 (Water), 21 (Thu), 22 (Fri) (9:00~16:00 each day) Held in Place: Around Mt. Kamegamori (Meeting: Saijo City Tourism Exchange Center 8:40) Number of participants: 20 people each time (first-come, first-served basis, minimum number of participants: 15) Participation fee: 8,900 yen (tax included) / person * Including guide, charter bus, lunch, Tea fee Application deadline: 14 days prior to the date of each event The terms and conditions will be provided separately to the customer who made the reservation. 【Corporate Information and Inquiries】 Organizer: Saijo City Tourism and Products Association Ehime Prefectural Governor Registered Travel Agency No. 3-201 Location: 〒793-0030 798-1 Omachi, Saijo City, Ehime Prefecture Contact: 0897-56-2605 Reception hours: 9:00~18:00 Email: kankou03saijo@circus.ocn.ne.jp We invite you to join us on a special tour where you can enjoy beautiful alpine plants and spectacular views!

The first of the Shikoku region summer Festival, the Uwajima Cow Demon Festival! This year, for three days from July 22nd to 24th, we will liven up the summer in Shikoku in a grand manner! July 22: Marine Fireworks Festival July 23 Uwajima Bullfighting Regular Tournament Gaiya Carnival Warei Grand Festival Yoimiya Festival July 24 Cow Demon Parade Warei Grand Festival Running in Other, brass band, children's cow demon, Uwajima odori, etc. This year marks the Sister City Anniversary, and the Sendai Sparrow Dance will also come to liven up the Festival. Come and visit us!

Sogouchi Shrine It is said that it was founded in the 22nd year of Emperor Kammu's reign (803) as the chief guardian of Kawanouchi. There are in front of the Torii (shrine gate), a sacred tree designated by the prefecture as a natural monument that is said to be more than 1,000 years old. (Height 11m, main street 6m.) ) In addition, there is a shrine office and a phrase monument that the haiku poet Matsune Toyojo stayed for a year and a half and named "Ichitata-an" and the four seasonal cherry blossoms that continue to bloom from autumn to Spring, which he named "Hundred Day Cherry Blossoms". There are also stunning stone walls and a large garden in the woods full of healing properties. Famous for its multiple species of mountain hydrangea that bloom in May and June, it is also called "Hydrangea no Mori". Location: 791-0321 4876 Kawanouchiko, Toon City Access: From Kawauchi Interchange, take National Route 11 towards Saijo and enter National Route 494.

White Pig Falls A 96-meter-high waterfall in the Prefectural Nature Park of the Saragamine Mountain Range. It hangs over the upper reaches of the Shigenobu River, in the valley of the Omote River, and its falling appearance makes you feel the greatness of Nature. White Boar Falls shows various faces in Four Seasons. Fresh greenery sprouts in Spring, in early summer it is a refreshing summer resort, and in autumn the trees surrounding the waterfall are dyed in brocade. Soseki and Shiki were also Fascination, and it There are a record of their visits. Especially the winter scenery is fantastic. When the bitter cold lasts for several days, the entire waterfall looks like an ice sculpture. Location: 791-0321 Toon City Kawanouchi Shirabono Falls Farming Village Park Access: 15 minutes by Car from Kawauchi IC (Matsuyama Expressway) 　　　　　60 minutes by Iyotetsu bus from Matsuyamashi Station Car parking lot: Yes (Free parking spaces: Shiraino Falls Farming village Park There is also a private paid Car parking lot (500m in front of the promenade) Toilet: Yes

NICE TO MEET EVERYONE WHO WATCHES COOL JAPAN VIDEOS! This is the Toon City Tourism and Local Products Association. Located almost in the center of Ehime Prefecture, Ehime Prefecture Toon City is a city full of charm where rich Nature and art culture are comfortably harmonized. We are waiting for you to be healed by the beautiful scenery woven by nature, such as Shirai no Taki and Shiraito Falls. In COOL JAPAN VIDEOS, we will tell you about the charm of Toon City, so please look forward to it. ◆Access Information to Toon City, Ehime Prefecture Toon City is about 30 minutes by car from Matsuyama City and close to the Kawauchi IC of the Matsuyama Expressway, making it very convenient for transportation. Public transportation is also maintained around Yokogawara Station, the terminus of the JR Iyo Railway Yokogawara Line, and is attracting attention not only as a tourist attraction but also as a business and migration destination. You can easily access various sightseeing spots in the city, such as Shirabono Falls, Botchan Theater, Toon City Furusato Exchange Hall Sakura no Yu (Hot Spring), and more. ◆About Toon City, Ehime Prefecture Toon City, with a population of about 33,000 (as of May 2025), is located in the Chuyo Region of Ehime Prefecture. Adjacent to Kumakogen Town, Matsuyama City, and Uchiko Town, the Rich in nature terrain of mountains and plains is attractive. Clear streams Shigenobu River stream the center of the city, Cherry Blossom Tree-lined Path and Cycling Road are maintained along the river, and life with Nature is spreading. ◆History of Toon City, Ehime Prefecture Toon City, which was created in 2004 by the merger of the former Shigenobu Town and the former Kawauchi Town, has developed mainly in agriculture and forestry since ancient times, although it is still a new city. In recent years, we have also been focusing on tourism promotion that takes advantage of the charm of the region, and cultural facilities such as "Botchan Theater" have been born, nurturing the charm of the town together with the Local people. ◆Introduction of Sightseeing spots in Toon City, Ehime Prefecture ・Shirai no Taki Selected as one of the 88 Scenic Views of Shikoku 88, it is one of the Nature Scenic Spots that represents Toon City. It is also known that many literati such as Masaoka Shiki and Natsume Soseki visited and chanted phrases and songs. The waterfall with a drop of 96 meters shows the beauty of each season, but the Ice Waterfall in the middle of winter looks like an ice sculpture and is fantastic and spectacular. ・Shiraito Falls Located in the Shanglin district, this waterfall looks like a silk thread with water streaming down delicately. Spring summer, autumn and winter, you can enjoy the beauty of each and, and in autumn you can also enjoy the contrast with the Autumn leaves. Spot where you can spend a relaxing time in quiet nature. ・Botchan Theater It is a permanent musical theater that is rare in Japan, and is Located inside "Respace City". Original works on the theme of the history and culture of Shikoku and Setouchi are performed, and you can encounter performing arts that make you feel Gari connected with the Local people. ・Toon City Furusato Exchange Hall Sakura no Yu (Hot Spring) It is a Natural hot spring of sodium and carbonated Water salt spring, and it is reputed to be gentle on the skin. In addition to the family bath and sauna, there is also a pool and training room, which is recommended for those who want to spend a relaxing time. ・Cherry Blossom Tree-lined Path along the Shigenobu River About 800 cherry trees are planted along the Shigenobu River, and the entire town is gorgeously colored in Spring. The area around the Minara Bridge Bridge is also popular as a cycling road, and during the Cherry Blossom Festival, Light ups and stalls appear, and it is crowded with Locals and tourists enjoying the arrival of Spring. ◆Recommended Spot for purchasing Souvenirs in Toon City, Ehime Prefecture Toon City Sakura no Yu (Hot Spring) Tourism and Local Products Center sells Fresh Local vegetables, fruits, and processed goods. Use the Tourist Information Center, eat-in space, hometown experience building, and even rental bicycles can be used as a base point for sightseeing. ◆ Introduction of Specialty Gourmet in Toon City, Ehime Prefecture ・Naked barley products Local school lunches are also used in grains unique to Toon City. It is also popular with health-conscious people and is sold as Pearled barley and processed goods. ◆Introduction of Events and Festivals in Toon City, Ehime Prefecture ・Hoccho market This is a local Events Held in at the Tourism and Local Products Center of Sakura no Yu (Hot Spring) in Toon City. Local Gourmet food and specialty products are sold, as well as stage events and experience corners, so you can enjoy it with your family. ・Yokogawara Saturday Night Market This is an annual summer Events where the front of Yokogawara Station on the Iyo Railway becomes a pedestrian paradise. Events rooted in the community include stalls and performances by Local Junior and Senior High School Students. ◆Introducing Tourist Information of Toon City, Ehime Prefecture Toon City is a city full of charm with Nature, culture, and food. We will Broadcasting Recommendations that will make you like Toon City, Ehime Prefecture, so please follow us!

6/16 Held in Ishizuchi Kechromoji Essential Oil Extraction / Plant Dyeing Experience. I enjoyed a part of the high-grade Japanese essential oil extraction work and the experience of dyeing a silk scarf using Kuromoji. During the work, you can learn about the forests of the Mt. Ishizuchi range from the instructor. This year's trial session will be held in September. Thereare a few slots left. Why don't you relax at the foothills of Mt. Ishizuchi? Souvenirs of essential oils, distilled water and scarves are included! 9/15 (Mon) 10:00~13:30 Location: Ishizuchi Fureai no Sato 〒793-0214 25-1 Nakaoku, Saijo City, Ehime Prefecture Experience fee: 6,000 yen (tax included) / person Lecturer, lunch, etc. Capacity: 8 people *First-come, first-served basis Reservations and inquiries: Saijo City Tourism and Products Association 0897-56-2605

Annual event, the Held in of "Iyo Color Festival" Festival the hot summer of Iyo Citizens has been decided! This year, it will be held for two days, Saturday, July 26th and Sunday, July 27th! On the first day, Saturday, there is the "Little Fish Catching Contest" unique to the seaside city of Iyo City, and the "Iyo Odori Parade" Parade through the city. On the second day, Sunday, various Events are packed at Iyo Port Wharf and shopping streets, and in the evening, the climax is a 🎆 grand fireworks festival of about 8,000 fireworks launched from Iyo Port Seeing the very impressive fireworks up close is sure to be an unforgettable summer memory. Events content is subject to change, so please check the "Iyo Color Festival Executive Committee" Facebook page for Latest Information. This year's Iyo Color Festival is a collaboration with "I want to eat me, Hitodenashi", which depicts the beautiful stage of Ehime Prefecture centered on Iyo City! The popular comic serialized in Dengeki Maou, the story of a girl and yokai confronting "family," "friendship," and "life," will be broadcast as a TV Anime in October. We do not accept inquiries on Instagram, so please contact us directly by Phone. 📍 📍 Iyo Color Festival Venue: Iyo Port Wharf, around Nadacho Shopping Street, Iyo City Inquiries: 089-994-5852 (Iyo Color Festival Executive Committee: Iyo City Tourism and Products Association Soleyo)