We are looking for participants for "Ishizuchi Kekuromoji Essential Oil Extraction / Plant Dyeing Experience"! At the Ishizuchi Fureai Village, you will experience a part of the extraction work of Kuromoji oil and floral water and dyeing a silk scarf with the instructor. The Ishizuchi kekuromoji used for the experience grows naturally at an Elevation of about 400m~1400m, and the amount that can be extracted from 1 kg of its branches and leaves produces only 1.5 ml of high-grade Japanese oil. Surrounded by the noble aroma of the forest, you can relax at the foothills of the mountains. Return oil, floral water and scarves as Souvenirs. Lunch is included. Date: Monday, September 15　 10:00~13:30 (* 9:50 Meeting / Reception Ishizuchi Fureai no Sato　 〒793-0214 25-1 Nakaoku 1, Saijo City, Ehime Prefecture) Tour price: 6,000 yen Payment on the day of the event, cash only (Included: Lecturer fee, lunch) Capacity: 8 people on a first-come, first-served basis (minimum number of participants: 4) Application deadline: 7 days before each event date Application and Inquiries　 Saijo City Tourism and Products Association Tour Application Officer Tamai Fujita Phone 0897-56-2605 Fax 0897-47-3733 　

We are looking for participants for the autumn "Mt. Kamegamori Flower Watching Tour"!! Accompanied by a Nature guide, you will observe the subalpine vegetation in autumn as you stroll along Mt. Kamegamori forest roads. This is a rare opportunity to enjoy the changes in vegetation due to the Elevation and the spectacular scenery from the "UFO Line" Spot spectacular scenery while Transportation taking a bus to around 1,700m Elevation. We do not aim to Transportation safe and secure charter buses and climb to the top, but mainly walk on paved roads, so beginners and Families can easily participate. Why don't you spend a special time in Rich in nature in Mt. Kamegamori? Lunch is included. Autumn leaves can be expected, and we invite you to join us on a special tour where you can enjoy beautiful alpine plants and spectacular views! 【Events Overview】 Events name: Mt. Kamegamori Flower Watching Tour Held in Date & Time: October 8 (Water), 9 (Thu), 10 (Fri) (9:00~16:00) 　　　　　* 8th (Water) is currently fully booked. Held in Location: Around Mt. Kamegamori (Meeting: Saijo City Tourism Exchange Center 8:35) Number of participants: 20 (first-come, first-served basis, minimum number of participants: 15) Participation fee: 8,900 yen (tax included) / person * Including guide, charter bus, lunch, Tea fee Application deadline: 14 days prior to each event The terms and conditions will be provided separately to the customer who made the reservation. The exchange center next to JR Iyo Saijo Station is disbanded, From the area, Orange Ferry Kansai Route [Osaka Nanko ~ Toyo Port (Saijo)] (* After disembarking at Toyo Port, there is a free shuttle bus to the front of the station) is convenient! 【Corporate Information and Inquiries】 Organizer: Saijo City Tourism and Products Association Ehime Prefectural Governor Registered Travel Agency No. 3-201 Location: 〒793-0030 798-1 Omachi, Saijo City, Ehime Prefecture Contact: 0897-56-2605 Reception hours: 9:00~18:00 Email: kankou03saijo@circus.ocn.ne.jp

As a Special Program for the 10th Commemorative Ishizuchi Mountain Foothills SWEET Ride Special Program, we are looking for participants for the Water City Saijo Water Tour Tour. The day before the SWEET ride, why don't you walk around the city with a guide, which is not on the bicycle course, and experience the culture of Uchibuki, one of the 100 famous waters, and the cityscape of Saijo? Please check the image flyer for details. [The 10th Commemorative Ishizuchi Mountain foothills SWEET Ride Special Program Water Tokyo Saijo Water Tour] Date: Saturday, November 1, 2025 Time: From 13:30 (meet at 13:20) about 90 minutes Meeting/return location: Saijo City Tourism Exchange Center 〒793-0030 798-1 Omachi, Saijo City, Ehime Prefecture Number of applicants: About 10 people * Contact for groups Minimum number of participants: 1 person Application Deadline: 25/10/28 (Tue) 【Inquiries and Reservations】 Saijo City Tourism and Products Association Registration number: T1500005007749 Regular member of the Japan Association of Travel Agents Ehime Prefectural Governor Registered Travel Agency No. 3-201 〒793-0030 798-1 Omachi, Saijo-shi, Ehime Phone: 0897-56-2605 FAX:0897-47-3733

We will take a guided tour of some of the Annual Grand Festivals scheduled for 25/10/14 (Tue), 15 (Water), and 16 (Thu) at Ishioka Shrine and Isono Shrine. Walk through the autumn Halle day with a knowledgeable guide. Please enjoy the splendid Cypress trees sculptures of Mizuju, flowers, birds, wind and moon, human figures, gold and silver thread sewing, and a gorgeous festival rituals with many lanterns flickering in the early morning. Tour guide Hajime Kono [Request for participation] ・ Application for those who can walk the number of km displayed on each tour menu (Walk through Traditional Japanese straw raincoat for the whole process) ・Please check the flyer for the number of applicants and groups. ・ This itinerary assumes those who plan to stay at Hotels near JR Iyo Saijo Station. 【Menu and Fee】 Please check from the image. Combinable. Contact us for details. Time is indicative. Those who make a reservation will be mailed a separate travel condition form and application form. 【Reservations and Inquiries】 Saijo City Tourism and Products Association Ehime Prefectural Governor Registered Travel Agency No. 3-201　 Person in charge: Tamai, Fujita 〒793-0030　 798-1 Omachi, Saijo-shi, Ehime TEL:0897-56-2605　 FAX:0897-47-3733

The Saijo City Tourism Exchange Center has started selling the 25th edition of the Saijo Festival poster and calendar. 【25th edition Saijo Festival poster vertical / horizontal】 B1 (728×1030mm) size Product price: 400 yen (tax included) / piece Image 1 Portrait Image 2 Horizontal 【FY25 Saijo Festival Calendar】 A2 (610×425mm) size Product price: 1,300 yen (tax included) / part Image 3 Calendar Both products are sold at the following locations: Saijo City Tourism Exchange Center (798-1 Omachi, Saijo City, Ehime Prefecture 793-0030) In.

We are looking for participants for the summer "Mt. Kamegamori Flower Watching Tour" with a large number of flowers per season!!There is a vacancy on the 20th (Water). The exchange center next to JR Iyo Saijo Station is disbanded, From the area, Orange Ferry Kansai Route [Osaka Nanko ~ Toyo Port (Saijo)] (* After disembarking at Toyo Port, there is a free shuttle bus to the front of the station) is convenient! Accompanied by a Nature guide, you will stroll along Mt. Kamegamori forest road while observing subalpine plants in early summer. This is a rare opportunity to enjoy the changes in vegetation due to the Elevation and the spectacular scenery from the "UFO Line" Spot spectacular scenery while Transportation taking a bus to around 1,700m Elevation. Since it is not a tour that aims to Transportation safe and secure chartered bus and climb to the top, beginners and Families can feel free to participate. Why don't you spend a special time in Rich in nature in Mt. Kamegamori? Lunch is included. 【Events Overview】 Events name: Mt. Kamegamori Flower Watching Tour Held in Date & Time: Water, August 20, 25 (9:00~16:00) Held in Place: Around Mt. Kamegamori (Meeting: Saijo City Tourism Exchange Center 8:40) Number of participants: 20 (first-come, first-served basis, minimum number of participants: 15) Participation fee: 8,900 yen (tax included) / person * Including guide, charter bus, lunch, Tea fee Application Deadline: 25/8/8 (Fri) The terms and conditions will be provided separately to the customer who made the reservation. 【Corporate Information and Inquiries】 Organizer: Saijo City Tourism and Products Association Ehime Prefectural Governor Registered Travel Agency No. 3-201 Location: 〒793-0030 798-1 Omachi, Saijo City, Ehime Prefecture Contact: 0897-56-2605 Reception hours: 9:00~18:00 Email: kankou03saijo@circus.ocn.ne.jp We invite you to join us on a special tour where you can enjoy beautiful alpine plants and spectacular views!

**Facilities** Ehime Prefectural Science Museum Three permanent exhibition rooms, the Nature Museum, the Science Museum, and the Industry Hall, Own one of the largest planetariums in the world It is ✨ a museum that Ehime Prefecture is proud of \Charm of the permanent exhibition/ In particular, the Life-size "Moving Dinosaur" is Powerful Tyrannosaurus Triceratops is a highlight 👀! !️ Fun for 🦖💓 kids and adults alike "Nature Pavilion" is composed → the universe → the earth Zone Ehime. You can learn a wide range of things from the world to familiar things while experiencing them! The "Industrial Hall" introduces the industrial history of Ehime. There is also ✨ a Zone where you can learn about the industrial heritage of Niihama City \Special Exhibitions Held in/ And during the period of July 12 (Sat) ~ September 23 (Tue), "Special Exhibition: Japanese Otter Exhibition" is being held in ♪ This is a rare opportunity for the treasured collection of the Science Expo to be opened to the public in one fell swoop. For details, please see the Ehime Prefectural Science Museum website. Please come and ♪ visit We'll keep you 🪐 posted ~~~~~~~~~~~~~~~~~~~ Ehime Prefectural Science Museum 📍792-0060 2133-2 Daiseiin, Niihama City, Ehime Prefecture TEL：0897-40-4100 Business hours: 9:00~17:30 (Entry until 17:00) ~~~~~~~~~~~~~~~~~~~

This weekend is finally approaching, "Iyo Color Festival"! !️ !️ Held in in Iyo City, Ehime Prefecture, it is the largest summer Festival in Iyo City. The executive committee is currently making preparations 🏃💦 so that everyone can fully enjoy the enthusiasm of the dancers at the Iyo Odori Parade and the power of the fireworks that go off up close at the fireworks festival We will post a program leaflet covering the contents of the two-day "Iyo Color Festival", so please take a 👀 look In addition to parades and fireworks festival, there are many other Events, so please enjoy the hot summer in Iyo City! !️ This year's fireworks festival is a collaboration with the Anime "People Who Want to Eat Me," which will begin airing in October. Somewhere in the announcement stream the venue, the narration of the main characters may stream! Original fans are also distributed and goods are sold! !️ In addition, we will traffic restriction to ensure the smooth and safe Held in of the Iyo Color Festival. If you are planning to visit, please check the traffic restriction map for details. Thank you for your understanding and cooperation 🙇🙇🙇 In addition, there is expected to be a lot of traffic jams on the day. Use public transportation to 🚎 reach the venue

Hello, this is Soleyo Tourism and Products Association, Ehime Prefecture! Now, following on from Yamabuki Shrine and the legend of Goshikihime, this time let's talk about "Kamakura Shrine". When you think of "Minamoto Heigosen", names such as Minamoto no Yoritomo and Taira Kiyomori immediately come to mind, but do you know who "Minamoto Noriyori" is? One of Minamoto no Yoritomo's younger brothers, who also appeared in the NHK taiga drama "13 people of Kamakura-den" broadcast in 2022 (Reiwa 4), is "Minamoto no Yoriyori". Since he was born and raised in Kama Mikuriya in Toei Province (present-day Hamamatsu City, Shizuoka Prefecture), he was also called Kabakaja and Kabado. Tucked away at the foot of Mt. Gyodo in Iyo City, Ehime Prefecture, the tomb of Minamoto Noriyori is built at Kamakura Shrine. Noriyori played a great role for the Minamoto clan, such as defeating Kiso Yoshinaka with Minamoto Yoshitsune and leaving achievements in the pursuit of the Heike at the Battle of Dannoura, but he was suspected of rebellion due to a single careless remark and was imprisoned in the ShuZen Temple in Izu. There are various theories about his whereabouts after that, but one of them is that he fled to Iyo City, Ehime Prefecture, relying on the Kono clan of Iyo. The five-ring pagoda at the foothills of the pond beside the shrine was mourned as the tomb of Noriyori, and it is the Shomyoji Temple that stands right next to it. It is written in the ancient journal that the golden Bishamon statue of Bishamon, which is said to have been carried by Noriyori, came out when the enoki tree in the Shomyoji Temple was cut down. In the Edo period, the Lords of Ozu erected a tombstone and began to enshrine Minamoto Noriyori as Kamakura Shrine. It is said that since ancient times, as a god of war, many people from distant other prefectures have visited to pray for victory. Before Shrine, I There are Natsume Soseki's phrase monument. It is the oldest Soseki phrase monument in Japan, and it is a rare phrase monument with two phrases and one stele. "Kamaden's Sad Obana at Last" "Dead Trees, Graves of Crowned Bearers, Pine Fallen Leaves" Kamakura Shrine *Address: 1492 Kamikogawa, Iyo City, Ehime Prefecture *Free to visit (please Use the parking lot of Shomyoji Temple Car for Car parking Car)

In my previous post, I told you that Iyo City, Ehime Prefecture has many historical sites and traditions related to the "Minamoto Hei Battle". This time, I would like to introduce the second installment, "The Legend of the Five-Colored Princess". A 15-minute walk from JR Iyo Station towards the sea, there is Thereare "Goshikihime Seaside Park" with a tropical mood lined with palm trees. In the summer, the beach is crowded with Beachgoers, and a national beach volleyball high school girls' tournament is held every year. Also, in autumn, you can enjoy "Kangetsu Imotaki" in the park. The area around such a seaside park has been called "Goshikihama" for a long time. A sad legend has been preserved on this name. Five princesses of the Heike family who were defeated in the Battle of Minamoto and lived in hiding on the beach of Iyo City. One day, Sister Princess sees Aka Squid Ni and remembers the red flag color of the Heike family, which causes her to hold a grudge against Minamoto. Sister Princess orders her sisters to look for the white Squid Squid, the color of Minamoto's flag, as if it were an enemy of the inn and killed the enemy, but no matter how many days they searched, they could not find the white Squid Ni. The exhausted sisters smear the crab with white powder and give it to the sister princess, but it is soon found out that it is a lie, and the youngest sister is cut by the enraged sister princess. The grieving sisters throw themselves into the sea, and the remaining sister and princess soon throw herself into the sea with the death of her youngest sister in her arms. The five princesses who died in this way turned into stones of five colors, red, white, green, yellow, and black, and washed up on the beach, so this beach came to be called "Goshikihama". When it was Maintenance in 1996 (Heisei 8) as "Goshikihime Seaside Park", a "crab square" with five colored stones installed after the legend was established. In addition, the women's festival "Goshikihime Easter" is Held in every year on the fourth Sunday of March, in reference to the story that when the tears of the people of the land who pity the princesses and wish to come back to life fall on the five-colored stones, the princesses were resurrected from beyond the sea. There is also a famous confectionery called "Five-Colored Negai Stone" that has been certified as a "more and more Iyoshi brand". The legendary five-colored stone is represented by red beans, green peas, white green beans, sweet corn, and chestnuts. They are wrapped in domestic red beans that have been slowly simmered and soaked in honey. Squid for Souvenirs. Last June 29th was the opening of the sea, Goshikihime Seaside Park. Summer has finally arrived. Let's enjoy Bathing in the sea to the fullest on the beach with beautiful white sand and gentle waves! *Goshikihime Seaside Park* Address: Ozaki, Iyo City Contact: Iyo City Hall 089-982-1111 (Representative)

It is a tree near the Menkawakei in Kumakogen town, Ehime Prefecture. I felt a very free Nature of young greenery clinging to the trees that Raised grow over a long period of time.

air hole The wind hole is a mysterious rock hole where cool winds blow throughout the four seasons. In summer, fog is generated due to the temperature difference with the outside air, and a mysterious scene appears in front of you. Around the end of June, the "Himalayan blue poppy" blooms beautifully, which is Cultivation to Use the cold air of the wind hole in the pit dug in front of the wind hole. Located inside Shanglin Forest Park, there are hydrangeas and autumn leaves planted nearby, and you can enjoy them every season. It is also famous as a starting point for climbing to Saragamine and Dragon God. Location: 791-0223 896-24 Kamibayashi, Toon City Access: 15km by Car from Matsuyama Expressway Kawauchi IC on Prefectural Roads 23 and 209 towards Kamibayashi Forest Park Car parking lot: Yes Toilet: Yes

In Iyo City, Ehime Prefecture, for some reason, there are many historical sites and legends related to the era of the "Minamoto Hei War". Among them, today I would like to introduce "Yamabuki Shrine". Yamabuki Shrine is a small shrine located in the mountains of Nakayama Town, Iyo City, Ehime Prefecture. It is said that this shrine was built to mourn Yamabuki Gozen, who supported the warlord Kiso Yoshinaka who was active in the Battle of Kurikara Pass during the Battle of Minamoto Taira with Tomoe Gozen. Kiso Yoshinaka raised his martial order in the Battle of Minamoto Hei, but he was accused of rebellion and defeated by Minamoto no Yoritomo. At this time, Yamabuki Gozen was left in the capital of Kyoto due to illness. When Yamabuki Gozen learns of Kiso Yoshinaka's death, he falls to Iyo City, Ehime Prefecture, relying on the connection that Kiso Yoshinaka was Iyo Mori. Yamabuki Gozen, who landed in Kaminada, Sokai Town, Iyo City, was unable to walk on his own due to illness, and his vassals tried to cross the mountain by pulling him on bamboo sticks. The Slope in the Midori district of Sokai Town, Iyo City, is called "Hikizaka", the top of the mountain is called "Tsukitaku" because he hid himself with a shield and spent the night, and the place where Gozen is said to have died and changed to a death costume is called "Costume Change Place". Local people, naïve and kind-hearted, built a five-ring pagoda as a tomb to mourn the deceased. Furthermore, in 1892 (Meiji 25) (1892), Local volunteers commissioned Choshu carpenters, who had been skilled in erecting shrines and Temple in Ehime and Kochi, to build the Yamabuki Shrine in order to prevent the Tradition and the five-ring pagoda from being treated poorly. A small shrine that you might overlook when driving in a car. Both the shrine and the pagoda are covered with moss and stand quietly and quietly. The origin of Yamabuki Gozen is unknown, but there is a theory that she was a princess of a wealthy family in the Hajigawa region of Ozu City. At the time of her birth, she was called Yamabuki Gozen, the princess of Yamabuki, because there were many Yamabuki blooming in the garden. In addition, it is said that she was a stool woman (servant, meaning beautiful woman) of Kiso Yoshinaka, but there is also a theory that she was his wife. The life of a beautiful and strong female warrior who was tossed around by the turbulent world is still being told in various parts of Japan. *Yamabuki Shrine* Address: Sareiya, Nakayama-cho, Iyo-shi, Ehime Business hours: Free prayer Car parking lot: None * If you park on Car shoulder of the road, please be careful of Car passage.

We are looking for participants for the summer "Mt. Kamegamori Flower Watching Tour" with a large number of flowers per season! !! The exchange center next to JR Iyo Saijo Station is disbanded, From the area, Orange Ferry Kansai Route [Osaka Nanko ~ Toyo Port (Saijo)] (* After disembarking at Toyo Port, there is a free shuttle bus to the front of the station) is convenient! Accompanied by a Nature guide, you will stroll along Mt. Kamegamori forest road while observing subalpine plants in early summer. This is a rare opportunity to enjoy the changes in vegetation due to the Elevation and the spectacular scenery from the "UFO Line" Spot spectacular scenery while Transportation taking a bus to around 1,700m Elevation. Since it is not a tour that aims to Transportation safe and secure chartered bus and climb to the top, beginners and Families can feel free to participate. Why don't you spend a special time in Rich in nature in Mt. Kamegamori? Lunch is included. 【Events Overview】 Events name: Mt. Kamegamori Flower Watching Tour Held in Date & Time: August 20 (Water), 21 (Thu), 22 (Fri) (9:00~16:00 each day) Held in Place: Around Mt. Kamegamori (Meeting: Saijo City Tourism Exchange Center 8:40) Number of participants: 20 people each time (first-come, first-served basis, minimum number of participants: 15) Participation fee: 8,900 yen (tax included) / person * Including guide, charter bus, lunch, Tea fee Application deadline: 14 days prior to the date of each event The terms and conditions will be provided separately to the customer who made the reservation. 【Corporate Information and Inquiries】 Organizer: Saijo City Tourism and Products Association Ehime Prefectural Governor Registered Travel Agency No. 3-201 Location: 〒793-0030 798-1 Omachi, Saijo City, Ehime Prefecture Contact: 0897-56-2605 Reception hours: 9:00~18:00 Email: kankou03saijo@circus.ocn.ne.jp We invite you to join us on a special tour where you can enjoy beautiful alpine plants and spectacular views!

The first of the Shikoku region summer Festival, the Uwajima Cow Demon Festival! This year, for three days from July 22nd to 24th, we will liven up the summer in Shikoku in a grand manner! July 22: Marine Fireworks Festival July 23 Uwajima Bullfighting Regular Tournament Gaiya Carnival Warei Grand Festival Yoimiya Festival July 24 Cow Demon Parade Warei Grand Festival Running in Other, brass band, children's cow demon, Uwajima odori, etc. This year marks the Sister City Anniversary, and the Sendai Sparrow Dance will also come to liven up the Festival. Come and visit us!

Sogouchi Shrine It is said that it was founded in the 22nd year of Emperor Kammu's reign (803) as the chief guardian of Kawanouchi. There are in front of the Torii (shrine gate), a sacred tree designated by the prefecture as a natural monument that is said to be more than 1,000 years old. (Height 11m, main street 6m.) ) In addition, there is a shrine office and a phrase monument that the haiku poet Matsune Toyojo stayed for a year and a half and named "Ichitata-an" and the four seasonal cherry blossoms that continue to bloom from autumn to Spring, which he named "Hundred Day Cherry Blossoms". There are also stunning stone walls and a large garden in the woods full of healing properties. Famous for its multiple species of mountain hydrangea that bloom in May and June, it is also called "Hydrangea no Mori". Location: 791-0321 4876 Kawanouchiko, Toon City Access: From Kawauchi Interchange, take National Route 11 towards Saijo and enter National Route 494.

White Pig Falls A 96-meter-high waterfall in the Prefectural Nature Park of the Saragamine Mountain Range. It hangs over the upper reaches of the Shigenobu River, in the valley of the Omote River, and its falling appearance makes you feel the greatness of Nature. White Boar Falls shows various faces in Four Seasons. Fresh greenery sprouts in Spring, in early summer it is a refreshing summer resort, and in autumn the trees surrounding the waterfall are dyed in brocade. Soseki and Shiki were also Fascination, and it There are a record of their visits. Especially the winter scenery is fantastic. When the bitter cold lasts for several days, the entire waterfall looks like an ice sculpture. Location: 791-0321 Toon City Kawanouchi Shirabono Falls Farming Village Park Access: 15 minutes by Car from Kawauchi IC (Matsuyama Expressway) 　　　　　60 minutes by Iyotetsu bus from Matsuyamashi Station Car parking lot: Yes (Free parking spaces: Shiraino Falls Farming village Park There is also a private paid Car parking lot (500m in front of the promenade) Toilet: Yes

NICE TO MEET EVERYONE WHO WATCHES COOL JAPAN VIDEOS! This is the Toon City Tourism and Local Products Association. Located almost in the center of Ehime Prefecture, Ehime Prefecture Toon City is a city full of charm where rich Nature and art culture are comfortably harmonized. We are waiting for you to be healed by the beautiful scenery woven by nature, such as Shirai no Taki and Shiraito Falls. In COOL JAPAN VIDEOS, we will tell you about the charm of Toon City, so please look forward to it. ◆Access Information to Toon City, Ehime Prefecture Toon City is about 30 minutes by car from Matsuyama City and close to the Kawauchi IC of the Matsuyama Expressway, making it very convenient for transportation. Public transportation is also maintained around Yokogawara Station, the terminus of the JR Iyo Railway Yokogawara Line, and is attracting attention not only as a tourist attraction but also as a business and migration destination. You can easily access various sightseeing spots in the city, such as Shirabono Falls, Botchan Theater, Toon City Furusato Exchange Hall Sakura no Yu (Hot Spring), and more. ◆About Toon City, Ehime Prefecture Toon City, with a population of about 33,000 (as of May 2025), is located in the Chuyo Region of Ehime Prefecture. Adjacent to Kumakogen Town, Matsuyama City, and Uchiko Town, the Rich in nature terrain of mountains and plains is attractive. Clear streams Shigenobu River stream the center of the city, Cherry Blossom Tree-lined Path and Cycling Road are maintained along the river, and life with Nature is spreading. ◆History of Toon City, Ehime Prefecture Toon City, which was created in 2004 by the merger of the former Shigenobu Town and the former Kawauchi Town, has developed mainly in agriculture and forestry since ancient times, although it is still a new city. In recent years, we have also been focusing on tourism promotion that takes advantage of the charm of the region, and cultural facilities such as "Botchan Theater" have been born, nurturing the charm of the town together with the Local people. ◆Introduction of Sightseeing spots in Toon City, Ehime Prefecture ・Shirai no Taki Selected as one of the 88 Scenic Views of Shikoku 88, it is one of the Nature Scenic Spots that represents Toon City. It is also known that many literati such as Masaoka Shiki and Natsume Soseki visited and chanted phrases and songs. The waterfall with a drop of 96 meters shows the beauty of each season, but the Ice Waterfall in the middle of winter looks like an ice sculpture and is fantastic and spectacular. ・Shiraito Falls Located in the Shanglin district, this waterfall looks like a silk thread with water streaming down delicately. Spring summer, autumn and winter, you can enjoy the beauty of each and, and in autumn you can also enjoy the contrast with the Autumn leaves. Spot where you can spend a relaxing time in quiet nature. ・Botchan Theater It is a permanent musical theater that is rare in Japan, and is Located inside "Respace City". Original works on the theme of the history and culture of Shikoku and Setouchi are performed, and you can encounter performing arts that make you feel Gari connected with the Local people. ・Toon City Furusato Exchange Hall Sakura no Yu (Hot Spring) It is a Natural hot spring of sodium and carbonated Water salt spring, and it is reputed to be gentle on the skin. In addition to the family bath and sauna, there is also a pool and training room, which is recommended for those who want to spend a relaxing time. ・Cherry Blossom Tree-lined Path along the Shigenobu River About 800 cherry trees are planted along the Shigenobu River, and the entire town is gorgeously colored in Spring. The area around the Minara Bridge Bridge is also popular as a cycling road, and during the Cherry Blossom Festival, Light ups and stalls appear, and it is crowded with Locals and tourists enjoying the arrival of Spring. ◆Recommended Spot for purchasing Souvenirs in Toon City, Ehime Prefecture Toon City Sakura no Yu (Hot Spring) Tourism and Local Products Center sells Fresh Local vegetables, fruits, and processed goods. Use the Tourist Information Center, eat-in space, hometown experience building, and even rental bicycles can be used as a base point for sightseeing. ◆ Introduction of Specialty Gourmet in Toon City, Ehime Prefecture ・Naked barley products Local school lunches are also used in grains unique to Toon City. It is also popular with health-conscious people and is sold as Pearled barley and processed goods. ◆Introduction of Events and Festivals in Toon City, Ehime Prefecture ・Hoccho market This is a local Events Held in at the Tourism and Local Products Center of Sakura no Yu (Hot Spring) in Toon City. Local Gourmet food and specialty products are sold, as well as stage events and experience corners, so you can enjoy it with your family. ・Yokogawara Saturday Night Market This is an annual summer Events where the front of Yokogawara Station on the Iyo Railway becomes a pedestrian paradise. Events rooted in the community include stalls and performances by Local Junior and Senior High School Students. ◆Introducing Tourist Information of Toon City, Ehime Prefecture Toon City is a city full of charm with Nature, culture, and food. We will Broadcasting Recommendations that will make you like Toon City, Ehime Prefecture, so please follow us!

6/16 Held in Ishizuchi Kechromoji Essential Oil Extraction / Plant Dyeing Experience. I enjoyed a part of the high-grade Japanese essential oil extraction work and the experience of dyeing a silk scarf using Kuromoji. During the work, you can learn about the forests of the Mt. Ishizuchi range from the instructor. This year's trial session will be held in September. Thereare a few slots left. Why don't you relax at the foothills of Mt. Ishizuchi? Souvenirs of essential oils, distilled water and scarves are included! 9/15 (Mon) 10:00~13:30 Location: Ishizuchi Fureai no Sato 〒793-0214 25-1 Nakaoku, Saijo City, Ehime Prefecture Experience fee: 6,000 yen (tax included) / person Lecturer, lunch, etc. Capacity: 8 people *First-come, first-served basis Reservations and inquiries: Saijo City Tourism and Products Association 0897-56-2605

Annual event, the Held in of "Iyo Color Festival" Festival the hot summer of Iyo Citizens has been decided! This year, it will be held for two days, Saturday, July 26th and Sunday, July 27th! On the first day, Saturday, there is the "Little Fish Catching Contest" unique to the seaside city of Iyo City, and the "Iyo Odori Parade" Parade through the city. On the second day, Sunday, various Events are packed at Iyo Port Wharf and shopping streets, and in the evening, the climax is a 🎆 grand fireworks festival of about 8,000 fireworks launched from Iyo Port Seeing the very impressive fireworks up close is sure to be an unforgettable summer memory. Events content is subject to change, so please check the "Iyo Color Festival Executive Committee" Facebook page for Latest Information. This year's Iyo Color Festival is a collaboration with "I want to eat me, Hitodenashi", which depicts the beautiful stage of Ehime Prefecture centered on Iyo City! The popular comic serialized in Dengeki Maou, the story of a girl and yokai confronting "family," "friendship," and "life," will be broadcast as a TV Anime in October. We do not accept inquiries on Instagram, so please contact us directly by Phone. 📍 📍 Iyo Color Festival Venue: Iyo Port Wharf, around Nadacho Shopping Street, Iyo City Inquiries: 089-994-5852 (Iyo Color Festival Executive Committee: Iyo City Tourism and Products Association Soleyo)

**Flowering Information** Niihama City, Ehime Prefecture 📍 "Ikedaike Park Iris Garden" flower irises (Hanashobu) ♪ Best time to visit Although it was affected by the rainy season, Beautiful pastel-colored irises and hydrangeas It was ✨ creating a fantastic and beautiful scenery Hydrangeas are about to reach Best time to visit even more in the future! 💓 Since it is just a short distance from the adjacent cars parking lot, It is 🚗✨ a Spot that is easy to visit even by Car Please go and see it! ☺️ ------------------------------------- 📍 Ikedaike Park Iris Garden 1421 Funaki, Niihama City, Ehime Prefecture ------------------------------------- [Reference] Niihama City City Planning Division HP ↓ --------------------------------------- < Car parking lot> 3 locations (Park Car Parking Lot: 16 cars, Nakanoshima Car Parking Lot: 37 cars, 　　　　Iris Garden Car Parking Lot: 32 cars) < Access > ◆ If you Use Car ◆ Exit the Niihama IC Toll station in Ehime Prefecture and turn right for 800m. Turn right on National Route 11, Turn right at the Ikedaike Park entrance signboard for about 1 km in the direction of Takamatsu. ◆ When Use JR and buses ◆ Between JR Niihama Station ~ Kawanoe Office Get off at "Sakashita". It takes about 15 minutes. ------------------------------------------------------------------------------------------

In Iyo City, Ehime Prefecture, there are two nationally Famous Bonito flakes factories, Yamaki and Marutomo. In addition, the Kaminada Fisheries Cooperative Kyoei Net manufactures and sells high-quality dried anchovy using Fresh anchovy caught in Iyonada Sea, and the Iyo Forestry Association makes thick and nutritious dried shiitake mushrooms using log cultivated shiitake mushrooms. All of them are products from which you can get delicious "dashi". "Dashi" is the base of Japanese cuisine and plays an important role in determining the deliciousness. Iyo City, which is rich in products that produce such "dashi", is a "city of dashi". In Iyo City, the "town of dashi", Aihara Seafood Shop, which has inherited the traditional manufacturing method since the founding of 1965 (Showa 40), has become so popular that orders There are receive from all over the country. Of particular note is the "Muroaji shaved flakes". Carefully selected muroaji is carefully removed from the middle bone by hand, dried in the sun, and then shaved with a well-used Showa 30 (Showa 30)-style sharpening machine. "Flower Bonito", which has been popular in Iyo City for a long time, is actually this "Muroaji shaved flakes". It is characterized by a stronger umami flavor than Bonito flakes. Please enjoy this special shaved flakes once. 🐟 Enjoy 🐟 the "dashi town" with a handedness "dashi" experience The Events "Iyo City Fureai Saturday Night Market" where you can Tasting the dashi of Aihara Seafood Store is Held in from the first to the third Saturday of June every year! Here, you can compare several types of dashi taken on the spot and have a "handedness" dashi experience. The raw materials for dashi vary depending on the region, such as bonito flakes, shaved flakes, dried sardines, kelp, and dried shiitake mushrooms. Please take this opportunity to visit Iyo City, the "city of dashi", and experience the deep dashi culture. 📍 Aihara Seafood Store 📍 Address: 12-5 Nada-cho, Iyo-shi, Ehime Phone: 089-982-0505 Business hours:8:40~17:00 Regular holiday: Every Sunday Car parking lot: None * Please Use the shopping street shared parking lot Car

Nice to meet you all! Shikoku is Iyo City Tourism and Products Association Soleyo in Iyo City, Ehime Prefecture. From now on, we will broadcasting the charm of Iyo City, Ehime Prefecture, sightseeing and events Information, etc., so Best regards! Iyo City is located almost in the center of Ehime Prefecture, about 25 minutes by Car from Matsuyama City, where the Dogo Onsen is located, and has good Access, such as the Train 2 line, and the scenery of the good old Japan remains. The former Iyo area is full of warm humanity and a town that retains the atmosphere of merchant autonomy, the Nakayama area is rich in the blessings of rural woodlands with a glimpse of history and culture along the Along the roads, and the Sokai area is embraced by the bounty of lush greenery and the calm Seto Inland Sea. The land colored by three personalities is full of things and things loved by the Locals. When you say, "I want to go to a place like this," "I want to eat something like that," or "I want to do something like that," we say, "It's in the city!"

The irises of the former Saijo Domain Jinya site (now Saijo Prefectural High School) are in Best time to visit. Enjoy the Ehime Folk Crafts Museum, the Historical Township Museum, and the Five Hundred Turtles Memorial Hall. 〒793-0023 Around 234 Akiyashiki, Saijo City, Ehime Prefecture About 15 minutes from Iyo Saijo IC About 20 minutes from Iyo Komatsu IC About a 20-minute walk from JR Iyo Saijo Station Bicycles are also available for rent at the exchange center next to the station.

Ehime & Oita Excursion Stamp Rally 2025 ❚ Period: 2025.6.1~10.31 A digital Stamp Rally is held in to visit "Roadside Stations" and "Tourist Facilities" in Ehime and Oita. Collect stamps at each spot in Ehime and Oita prefectures, and depending on the number of stamps you earn, you can enter a lottery to win Hotel Accommodation tickets and assorted Specialty products. Please take this opportunity to join us! 【Implementation period】June 1, 2025 (Sunday) ~ October 31, 2025 (Friday) 【Implementation location】A total of 51 locations such as "Roadside Stations" and "Tourist Facilities" in Ehime and Oita Prefectures *Please see the flyer for facilities of the Subject. 【Subject facilities in Bungo-Ono City】 ▶ Roadside Station Harajiri Falls ▶ Inazumi Underwater Cave ▶ Lodge Kiyokawa [Prizes] ▶ Special Prize (2 winners by lottery): Accommodation ticket equivalent to 30,000 yen Apply with 30 Stamps at least 10 locations in Ehime and Oita ▶Prize A (2 winners by lottery): Specialty worth 10,000 yen Apply with 15 Stamps at least 5 locations in Ehime and Oita ▶Prize B (10 winners by lottery): Specialty worth 5,000 yen Apply with 7 Stamps at least 2 locations in Ehime and Oita ▶Prize C (36 winners by lottery): Specialty worth 2,500 yen Apply with 4 Stamps at least 1 place in Ehime and Oita [How to participate] Add a friend to your LINE Official Account (Publication on the leaflet) Subject Spot Reads GPS and GET Stamp Stamp collection and product application 【Organizer】 Ehime-Oita Exchange Project Executive Committee, Tourism Exchange Subcommittee 【Inquiries about Stamp Rally】 Ehime-Oita Exchange Project Executive Committee Tourism Exchange Subcommittee Secretariat (Oita City Tourism Division) Phone: 097-537-7043 ■■■Access to the center of Bungo-Ono City■■■ About 3 hours by car from JR Hakata Station in Fukuoka Prefecture About 2 hours by Car from JR Kumamoto Station in Kumamoto Prefecture About 1 hour and 20 minutes by Car from JR Beppu Station in Oita Prefecture About 1 hour and 20 minutes by Car from JR Yufuin Station in Oita Prefecture ■■■■■■■■■■■■ Kyushu, Oita Prefecture Bungo-Ono City Sightseeing and recommended Spots ■■■■■■■■■■■■ https://sato-no-tabi.jp/news/20250602info-bungoono/...

**Ehime Prefecture Niihama City Flowering Information** (1) Satsuki at the "Besshi Copper Mine Memorial Hall" in Niihama City, Ehime Prefecture is in 🌸 Best time to visit Best time to visit is until the end of May. [Besshi Copper Mine Memorial Hall HP] ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: With the aim of conveying the history and significance of the Besshi Copper Mine to future generations for a long time, It opened in 1975 (Showa 50), two years after the closure of the Besshi Copper Mine. Inside the facility, there are Historical materials, ores, mining technology documents since the opening of the mine, Documents on the life of the mine and other items related to the Besshi Copper Mine are on display. Address: 〒792-0844 3-13 Kadono-Shinden-cho, Niihama-shi, Ehime TEL.0897-41-2200　FAX.0897-41-9459 :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: (2) Niihama City, Ehime Prefecture "Minetopia Besshi" and "Shaku Yakuen" Late bloomers 🌸 are in bloom [Minetopia Besshi HP] :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Minetopia Besshi utilized the site of the Besshi Copper Mine in June of 1991 (Heisei 3). Opened as a tourist facilities! Minetopia Besshi has two main areas. The first is the Hadeba area, and the second is the Tohei area. ◎ The end participation area is also certified as a Main Building and Roadside Station with Complex facility. Souvenirs shop, mine sightseeing, and placer gold mining experience in the park There are Thereare Besko Hot spring ~ Hot Spring in the Sky ~, Akagane Kids Park, Restaurant, etc.  📍 About 20 minutes by car from Niihama Station   　It takes about 10 minutes by car from the nearest Niihama Interchange. ◎ The Tohira area is in the mountains 30 minutes away by Car from the Main Building end participation area There is a It is commonly known as the "Machu Picchu of the East" and is made of Traditional Japanese straw raincoat from all over the country. It is a popular area visited by tourists over narrow and rugged roads in search of industrial heritage. 　📍 About 50 minutes by car from Niihama Station 　  It takes about 40 minutes by car from the nearest Niihama Interchange. :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Implementation of 5/8 Mt. Kamegamori Flower Watching Tour. The weather was perfect and we were greeted by the azaleas. Snow remained in the shade, and you can enjoy an extraordinary feeling at about 1700m Elevation. The weather in the mountains is unstable, and Mt. Ishizuchi, which was almost hidden by clouds during past tours, is clear this time. The next time will be in the summer when the number of flowers is the highest in the season. We are accepting reservations for participants on August 25 (Water), 21 (Thursday) and 22 (Friday). For details, please visit the Saijo City Tourism and Products Association H.P. Q: Saijo City Tourism and Products Association 　　(Ehime Prefecture Governor Registered Travel Agency No. 3-201)　TEL：0897-56-2605

HELLO TO EVERYONE WHO WATCHES COOL JAPAN VIDEOS! This is the Matsuyama Tourism Convention Association. In this social media Account, we will introduce the charms of Four Seasons in Matsuyama City, Ehime Prefecture, the latest Tourist Information, Events, and highlights. We will also deliver tips for traveling to the fullest of Matsuyama City, a city full of history and culture, and small topics unique to the Locals. We hope that not only those who are visiting Matsuyama City for the first time, but also repeat visitors who have visited many times will Fun the charm of Matsuyama City. About Matsuyama City, Ehime Prefecture Matsuyama City is located in the northwestern part of Ehime Prefecture and faces the Seto Inland Sea, the largest city in Shikoku with a population of about 490,000 (as of April 2025), and is blessed with a warm and comfortable climate throughout the year. It is a lively city steeped in history and culture. The city is full of attractions such as Dogo Onsen, one of the oldest hot springs in Japan, and Matsuyama Castle, one of the 12 existing castle keeps. Matsuyama City is also known as the "Village of Haiku Town," which produced famous haiku poets such as Masaoka Shiki and Takahama Kyoshi, and is dotted with Spots where you can experience literature. There is a streetcar in the city, and the Access to the Sightseeing spot is comfortable. The sea, mountains, and islands are rich in Nature, and you can Fun an active trip or a leisurely Healing trip. We look forward to seeing you there! 【Access to Matsuyama City, Ehime Prefecture】 Matsuyama City is the gateway to Shikoku, and it is only 20 minutes by car from Matsuyama Airports to the downtown, making it easy to access. Use direct flights from Tokyo, Osaka, Nagoya, Fukuoka, etc., and you can get there very smoothly by plane. Use the JR Yosan Line by rail and ferries and high-speed boats from Hiroshima and Kure by sea, so you can comfortably access by air, land, and sea by various means. Retro streetcar and "Botchan Train" are also operating in the city's Transportation, and the Transportation itself is one of the pleasures of Traditional Japanese straw raincoat trip. [Historical background of Matsuyama City, Ehime Prefecture] The history of Matsuyama City began with Matsuyama Castle, which was built by Kato Yoshiaki, a warlord of the Sengoku period. After that, it developed as a castle town, and flourished as a political, economic, and cultural center during the Edo period. Matsuyama City is also widely known as the setting for Author Natsume Soseki's novel Botchan. In modern times, it produced many great figures such as Masaoka Shiki and the Akiyama brothers, and the world view of the Ryotaro Shiba historical novel "Clouds Above The Hill" is still alive and well in every corner of the city. While cherishing the footprints of history, Matsuyama City is home to a culture that continues to the present day. Please enjoy walking around the city and experience the depth of its history. 【Popular Sightseeing spots in Matsuyama City, Ehime Prefecture】 ・Matsuyama Castle Matsuyama Castle is a symbol of the city. The Castle Keep overlooks the city and the Seto Inland Sea. It is one of the 12 surviving Castle Keeps and is recommended for history buffs. ・Dogo Onsen It is the oldest hot spring in Japan with a history of 3000 years. The Dogo Onsen Main Building has a retro atmosphere, and you can feel the romance of history while bathing. ・Botchan Train The retro frame is a popular Sightseeing Train. Use as a means of transportation around the downtown, but just Boarding can be an exciting and special experience. ・Bansuiso It is a French-style Western-style building designated as an important cultural property. It is the oldest reinforced concrete building in Matsuyama, and you can experience a page of history. 【Introduction to Roadside Stations in Matsuyama City, Ehime Prefecture】 ・ Roadside Station Kazahaya no Township Fuwari It is a spot where you can get Fresh seafood from the Seto Inland Sea, Local vegetables, and Gourmet food. Drive along the way and enjoy the unique taste of Matsuyama. 【Specialty Gourmet Introduction of Matsuyama City, Ehime Prefecture】 ・Sea bream rice (Matsuyama style) The harmony between the aroma of grilled sea bream and plump cooked rice is an irresistible Gastronomical delicacies. Please enjoy it as a memory of your trip. ・Jakoten It is a healthy and tasty deep-fried dish made from whole small fish Landings in the Local. One of a kind is also appreciated as a souvenir. ・Iyokan sweets Sweets made with the citrus "Iyokan", which represents Matsuyama City, have an exquisite refreshing aroma and sweetness. We also have a wide variety of cakes, jellies, and more. 【Events and Festivals in Matsuyama City, Ehime Prefecture】 In Matsuyama City, lively events are held in every four seasons. ・Matsuyama Baseball Dance Festival (Held in in August) One of the four major festivals in Shikoku where all the citizens come out and get excited, "Baseball Dance Festival". Baseball Dance Festival and Baseball Samba groups parade through the city. Before and after, the "Matsuyama Port Festival (Fireworks Festival)" is held in at Mitsuhama Port, and it is crowded with hundreds of thousands of people every year. ・Camellia Festival (Held in in February) Local Nicknamed "Tsubaki-san", it is crowded with Prayer visitors who wish for Prosperity in business and Family Safety. many stalls are lined up, and you can Fun in a lively atmosphere. ・Dogo Onsen Festival (Held in in March) It is a festival that heralds the arrival of Spring in Dogo and gives thanks for the blessings of Hot spring. Various Events such as Mochi Throwing and Dogo Onsen Odori are held. Please experience the seasonal atmosphere unique to Matsuyama City. 【Tourist Information of Matsuyama City, Ehime Prefecture】 Matsuyama City is a city with a good balance of history, Hot springs, culture, Nature, Gourmet food, and all the charms. Cool JAPAN VIDEOS will Broadcasting attractive Information so that you will like Matsuyama City even more! Please follow us!

Azaleas in full bloom in front of the palace The ruins of the former Saijo Domain Jinya (now Saijo Prefectural High School) The contrast between the azaleas at the edge of the moat and the water surface is attractive. From the end of this month, the irises will be in best time to visit. If there are no clouds, you can see Mt. Ishizuchi, the highest peak in western Japan. In the surrounding area, there is the modernist Ehime Folk Crafts Museum, the Township Museums, and the Glory Church, and the Otemon gate and stone walls from the Edo period are also and integrated into the cityscape. The edge of the moat is about 800 meters in circumference. It is recommended for walking. 〒793-0023 234 Akiyashiki, Saijo City, Ehime Prefecture About a 20-minute walk from Iyo Saijo Station. (Bicycle rental is available at the sightseeing exchange center Soba the station) About 15 minutes by Car from Iyo Saijo IC, 7km. About 20 minutes by Car from Iyokomatsu IC, 11km.

Wisteria at Fujimori Aratama Shrine The wisteria with long bunches is in Best time to visit. Please go out to the "Fuji Festival" banner as a landmark. 〒799-1343 74 Kitadai, Saijo City, Ehime Prefecture About 12 minutes by Car from Iyo Komatsu IC, 7.3 km. Car parking: The square in front of the wisteria shelf.