Cool Japan EXPO in NIIGATA 2022! Cool Japan EXPO in NIIGATA was held at Toki Messe Niigata Convention Center's exhibition hall in Niigata Prefecture on November 5 (Sat.) and 6 (Sun.), 2022. The expo is a gathering of cutting-edge information in all fields related to 'Cool Japan' and is held in Niigata Prefecture. The event allows exhibitors with a variety of products and business solutions to interact with visitors from various industries, professions, and positions. With approximately 175 booths, it's a major gathering of 'Cool Japan' contens from all across the country. This year's Cool Japan Expo in NIIGATA also brought together all manner of genres, from modern cultures, such as anime and video games, to traditional crafts that Japan has long preserved. We, the staff of COOL JAPAN VIDEOS, personally attended the event, and in this article, I'll go over the live atmosphere of the event with lots of photos! In the last part of the article, I'll introduce some of the delicious foods and sightseeing spots you can find in Niigata that I enjoyed between interviews, so I hope you stick with me until the end. What is 'Cool Japan'? 'Cool Japan' is a term used in the "Cool Japan Strategy," a brand strategy to achieve economic growth in Japan by capturing international attention through the dissemination of information about the cool things that Japan has to offer, as well as overseas expansion, and inbound tourism promotion. Reference: Wikipedia The Main Genres of Exhibits at Cool Japan EXPO in NIIGATA Cool Japan EXPO in NIIGATA had a large number of booths from a variety of different genres on display. ・Koi ・Sake ・Beer ・Wine and other spirits ・Agricultural products ・Agricultural, forestry, and fishery products ・Manga ・Anime ・Traditional crafts ・Cosplay ・Fireworks ・Embassies ・International companies ・Household goods, interior design, health care, etc. ・Leisure ・Entertainment, lodging, tourism, transportation, hands-on experiences, etc. ・Cosmetics, hair care, etc. ・Manufacturing, craftsmen, etc. ・Clothes, watches, accessories, etc. ・Artists, creators, venture companies, etc. ・Food, beverage, etc. Tsubame-Sanjo Booth at Cool Japan EXPO in NIIGATA: World-Class Traditional Crafts and Metalworking Products At the Tsubame-Sanjo booth "Tsubame Sanjo Factories," 15 companies from the Tsubame-Sanjo area (Gyokusendo (玉川堂), Marunao (マルナオ), Tojiro (藤次郎), Tadafusa (庖丁工房タダフサ, Hocho-Kobo Tadafusa), Mura no Kajiya (村の鍛治屋), Fujinos (フジノス), Yamazaki Kinzoku Kogyo (山崎金属工業), OHIZUMIBUSSAN (大泉物産), TSUBAME BUSSAN (燕物産), Dots and Lines (ドッツアンドラインズ), MGNET, MARUTO HASEGAWA KOSAKUJO (マルト長谷川工作所), As it is, Nakano Kagaku (中野科学), PLUS Y'S (プラスワイズ), and Guardians of the Artisans all gathered at the event. The Tsubame and Sanjo areas of Niigata Prefecture are famous for metalworking, and their products have many overseas fans due to their high quality and functionality. The history of hardware in the Tsubame-Sanjo area of Niigata dates back many years, and the area has flourished as a metalworking and manufacturing town since around the early Edo period (1600 AD). Cool Japan EXPO in NIIGATA featured a variety of metal products, such as kitchen knives, glasses, spoons, etc., and their beauty is simply astonishing. Traditional crafts in the Tsubame and Sanjo areas of Niigata Prefecture have also been introduced in articles by COOL JAPAN VIDEOS. Be sure to take a look at them as well. Video article 4:19 Tsubame-Tsuiki Copperware - A Traditional Craft From Niigata Prefecture That's Been Passed Down for More Than 200 Years! Watch as a Plain Iron Plate Becomes a Beautiful Teapot Through Masterful Craftsmanship! YouTube Cool Japan EXPO in NIIGATA allowed visitors to see the refined skills of artisans at the Niigata Prefecture Traditional Crafts booth At the Niigata Prefecture Traditional Crafts booth, visitors were able to see engravers, maki-e artisans, kazari-shi metalworkers, and other craftsmen performing their work from up close. I couldn't take my eyes off the delicate craftsmanship of the artisans! Beautiful Koi Fish Decorating the Event Site of Cool Japan EXPO in NIIGATA At the opening of the exhibition, beautiful koi of all colors swam in a special booth lit up with lights. The large variety of koi, measuring approximately 90 centimeters long and weighing about 25 kilograms, were a sight to behold. Koi (colored carp) were created through crossbreeding, and the patterns of today's koi emerged in the late Edo period (1800s A.D.). Today, the high-class ornamental fish, also referred to as "living art" or "swimming jewels," has become very popular outside of Japan, especially among wealthy people in Europe and the United States. Overseas exports have increased nearly five-fold in the past 20 years. The birthplace of these globally popular koi, is right here in Niigata. Koi from Niigata have also been introduced in articles by COOL JAPAN VIDEOS. Be sure to take a look at them as well. Video article 4:19 Koi Are Often Called "Swimming Jewels" and "Swimming Art" in Japan... A Look at the Secrets of These Beautiful Aquarium Fish, Including the Different Varieties and Their Characteristics! YouTube Enjoying Some Sake, Wine, and Whiskey From Niigata... Niigata is a major rice-producing region, which means you know it has great sake! There were many booths run by various sake breweries, and enjoying the various tastings was a dream for sake lovers! I was in the midst of covering the event, but couldn't help but do a little tasting myself. Niigata's local spirits include more than just sake! Local beer, wine, whiskey, and gin were also on display at the event. After finishing my work, I enjoyed some drinks along with some delicious delicacies of Niigata! And a bit more sake... Delicious Niigata Delicacies at Food and Beverage Booths at Cool Japan EXPO in NIIGATA The food and beverage booths were lined with shops offering hegi soba, Italian cuisine, ramen, and more. All of the shops attracted many customers, who were eager to taste the delicious flavors of Niigata. I enjoyed a bowl of rice topped with half-cooked salmon roe and totomame-don from Sushi Tokiwa! This was sooo good! The salmon roe totally melts in your mouth. I've never had such a delicious salmon roe bowl before, and I'm not exaggerating! On the second day, I tried a delicious bowl of ramen from the ramen restaurant Suzu to Rin (鈴と凛) topped with mouthwatering slice of char siu. It was a tasty shrimp broth and the strong aroma of the seashore had my stomach growling for seconds! Many Very Popular Entertainers Performed on Stage! The stage set up at the event site was filled with popular entertainers. Main Performances Saturday, November 5, 2022 ・OURIN ・Furumachi Geigi ・RYUTist & courtesea ・CHIBIUNITY ・Shinobu Enami x Furumachi Geigi ・ASHITAKA ・Jonnobi Community Corp. ・Albirex Niigata ・YOUNG CABBAGE ・Nangu & NiigataNeesan Sunday, November 6, 2022 ・Show Aikawa ・The Sato Brothers ・Toshihiko Nakazawa ・Eri Ogawa ・NGT48 ・Hinata & Rafvery ・Jackpot ・Hirokazu Nakamura I saw the popular TV personality OURIN and NGT48 right before my eyes♪ Cool Japan EXPO in NIIGATA – Venue Information Date & Time: November 5 (Sat.) & 6 (Sun.), 2022 10:00 AM - 5:00 PM (2 days) Venue: Toki Messe Niigata Convention Center Exhibition Hall Address: Bandaijima 6-1, Chuo-ku, Niigata City 950-0078 Admission: Free Access by train: Approximately 20 minutes from Niigata Station on foot. Official Website: https://cje-niigata.jp/en/ Cool Japan EXPO in NIIGATA – Event Information Cool Japan EXPO in NIIGATA was an event that brought together tradition, culture, sake, gastronomy, entertainment, and other aspects of 'Cool Japan' that can be found in Niigata. The venue was filled with the passion for sharing the attractive culture of Niigata with both other parts of Japan and with people around the world. I had a chance to talk with many of the exhibitors, and although everyone was from a different field, they all shared the same desire to inform more people about the products, goods, and cultures that they have proudly developed. It was chilly in Niigata as it's nearing winter, but the venue was nice and warm! It was such an awesome two-day event. On a final note, here are some photos from the event that I couldn't cover in this article. I Also Enjoyed Sightseeing in Niigata and Some Delicious Local Fish! In between work, I had a chance to do a little sightseeing and enjoy some delicious local fish. This was my first visit to Niigata, so everything during these two days was fresh and exciting! Niigata is all about sake and fish, so I decided to enjoy some delicious sushi and sake! I couldn't get enough of the fresh, mouthwatering fish! I haven't been able to eat out much in the past few years due to the Coronavirus pandemic, but it was totally worth the wait! For lunch on the second day, I had a nodoguro-don (blackthroat seaperch over rice) at Sushi Marui in Niigata City. The bowl of rice topped with a generous helping of seared seaperch was a flavor you could never experience in Tokyo! I highly recommend trying it if you visit Niigata. When I went for a leisurely drive in Niigata City, I stopped by the Sea of Japan, where I was able to see Sado Island in the distance because the weather was so nice. On the way home, I saw many people visiting Niigata Gokoku Shrine for Shichi-Go-San. Near the Cool Japan EXPO in NIIGATA venue, there's also a photogenic "What's NiiGATA" monument! You can buy souvenirs at Minato Marche Pier Bandai! This is a good place to visit when sightseeing in Niigata, as you can enjoy shopping, as well as a variety of different restaurants. You can also buy fresh fish here. The new coronavirus has prevented me from traveling and sightseeing for nearly three years, but going on a trip like this allowed me to spend some much needed time away in an atmosphere far removed from my daily life. Although I was not able to do any "proper" sightseeing, I'm sure I'll be coming back to Niigata after seeing how much it has to offer. I'm definitely looking forward to it!

Video Introduction of "Shirane Kite Battle" in Niigata City, Niigata Prefecture This video, titled "Shirane Kite Battle 2022, June 5, 2022｜Giant Kites Dancing in the Sky｜Otaka group vs. Kenshin group, Yakusha group vs. Isshin Tasuke group｜Japanese Shirone Giant Kite Battle" (空に舞う大凧を撮ってきた・白根大凧合戦2022・令和４年６月５日 大高組VS謙信組 役者組VS一心太助組), was uploaded by "pikineko【photographer】." The Shirone Giant Kite Battle is held every year in early June in Shirone, Niigata and in Nishi-shirone, Niigata, in Japan's Koshin'etsu Region. Thirteen groups of kites, divided into Eastern and Western forces, crash their kites into one another and compete for victory or defeat in this heroic festival. It's a popular event for taking photos. The video shows the competition between the East Army's Otaka and Yakusha groups and the West Army's Kenshin and Isshin Tasuke groups. The sight of these giant kites fighting in the air is very exciting to watch. Be sure to check out the video before reading along to see how the history and tradition of the Shirone Giant Kite Battle has been passed down from generation to generation. A Brief Introduction to Kites in Japan Kites, called "tako" (凧) in Japanese, are said to have been introduced to Japan by the Heian Period (794 - 1185). They are made by affixing Japanese paper to a bamboo frame, and often come in a rectangular shape, although some regions of Japan have hexagonal kites, etc. Japanese kites are often decorated with traditional imagery, such as samurai. In the past, kites were incredibly popular in Japan, to the point that they were a common cause of damage to residences. Even today, they can be enjoyed at a wide variety of Japanese festivals and other events. Why Is the Shirone Giant Kite Battle Held? A Look at the History of the Event Photo：Shirone Giant Kite Battle The Shirone Giant Kite Battle, held in Shirone, Niigata, is a tradition with 300 years of history. It's a well-known festival that signals the arrival of early summer in Niigata. The origin of the Shirone Giant Kite Battle dates back to the middle-Edo period (1603-1868 AD). It began when people on the Shirone side of the Nakanokuchi River flew kites to celebrate the completion of the Nakanokuchi River embankment repair work. However, the kites fell on the Nishishirone side, the other side of the river, resulting in damage to some fields. People on the Nishishirone side, angered by this, began to fly their own kites in an attempt to knock down the kites of the Shirone side. This story is said to be how the event started. Like festivals in other parts of Japan, the Shirone Giant Kite Battle is also symbolic in nature. Kites are flown high to celebrate the birth children and to wish that prayers for a bountiful harvest will reach the heavens. Shirone Giant Kite Battle Rules and How Winners Are Decided Photo：A giant kite The Shirone Giant Kite Battle is divided into six groups from the east (Shirone side) and seven groups from the west (Nishishirone side) across the Nakanokuchi River. The kites are flown from both banks, and pitted against each other until the other kite's rope is broken. The kite that remains standing is the winner. The kites used in the Shirone Kite Battle are as large as 44 square meters (~470 square feet) and weigh a whopping 50 kg (110 lbs.). The Eastern side flies their kite low in the sky, while the Western side crosses the rope of their kite over the Eastern side's kite and slams it headlong into the river water. They continue fighting like this until one of the ropes is broken. If the rope is broken, the winner is awarded with one point. If the rope is not broken within the set time limit, the match is a draw, and both sides receive half a point. If the kites separate from each other before a rope is broken, the match is deemed "nakiwakare" (泣き別れ, A tearful parting) and there is no winner. These are the basic rules for scoring and determining winners and losers in the kite battle, but in reality, several kites may become tangled up together, as several pairs fly their kites at the same time. Since the method of determining winners and losers changes depending on the situation, spectators are kept on the edge of their seats as they await the outcome of the battle. The ranking of each pair is determined by their performance during the festival, which in turn determines the winning side. Shirone Giant Kite Battle 2023 Schedule and Attractions to See During the Festival Photo：Fireworks The Shirone Giant Kite Battle, which was shortened in duration in recent years, was held normally in 2022, but because the other events were canceled, many tourists were not able to enjoy the festival to the fullest. Luckily, it was been announced that the 2023 festival will be held for five days from June 1 to 5, with the previously canceled children's kite competition on May 31 and the citywide parade on June 1. In addition, a fireworks display is expected to be held as well, which will be a major event that will liven up the kite battle. In previous years, the event was held on Saturday during the festival period, and in case of rain, it is held on the following Sunday. Shirone Kite Museum: Learn More About the Exciting Shirone Giant Kite Battle The Shirone Kite Museum in Minami, Niigata, is one of the world's largest kite museums, where visitors can learn about kites and kite battles. You're sure to be captivated by the museum's collection of rare kites from all across Japan and around the world on display here. A full-size kite, like the ones used in kite battle, greets visitors at the entrance! You can also see the materials used to make the kites in the exhibition area. Inside the museum, visitors can experience what it's like to watch a kite battle through pictures and videos on the walls. If you can't make it to the actual event, we recommend checking this out. Visitors can also participate in a kite-making experience, after which, they'll have their very own kite that they can try flying in the wind tunnel laboratory. It's a great way to commemorate a trip to the area and will make you feel like a kid again. Incidentally, it's a great experience for kids as well. If the weather is nice, you can also fly your kite outside. Furthermore, at the souvenir corner, you can buy a kite with your desired design and name on it, which is popular as a gift. A temporary parking lot is available during the Shirone Giant Kite Battle, and free shuttle buses run from the parking lot to the venue. How to Get to the Shirone Giant Kite Battle Venue The Shirone Giant Kite Battle is located somewhat far from Niigata, but the easiest way to reach the event venue if you're coming from Niigata Station is via bus. There are buses scheduled on both weekends and weekdays that you can take to Shirone. You can opt to get off at at the Go no Machi (五の町) bus stop which takes you within a couple minutes' walk of the event venue (~1 hr. 15 minutes), or take a bus to the Shirone Kite Museum, enjoy a tour of the museum, and then take a free shuttle bus to the event venue from there (~1 hr. 30 mins). Either route with cost you 660 yen. Summary of the Shirone Giant Kite Battle The giant kites soar through the sky and engage in an exciting battle. It's a must-see event and allows visitors to experience a rich aspect of Japanese culture. The battle will be even more lively this year, as food stalls, etc. are back as of 2022. If you love festivals and want to see giant kites made with Niigata's traditional kite-making techniques, or if the sight of a kite battle gets your blood pumping, be sure to plan a trip to Niigata in June. Watching the powerful Shirone Giant Kite Battle is sure to be an unforgettable experience!

Nighttime Cherry Blossom Viewing at Ueno Park, Hirosaki Park, and Takada Park This video, titled "4K Japan's Top 3 Nighttime Cherry Blossom Spots｜Ueno Park｜Hirosaki Park｜Takada Park｜Famous Nighttime Cherry Blossom Locations｜Sakura｜Hanami｜Cherry Blossom Evening" (4K 日本三大夜桜 上野公園 弘前公園 高田公園 Top３ Night cherry Blossom 夜桜の名所 sakura hanami 花見 Cherry blossom evening), was uploaded by "Discover Nippon." The video features plenty of beautiful 4K images showing the fantastic scenery of Ueno Park, Hirosaki Park, and Takada Park, which are known as the Top 3 Nighttime Cherry Blossom Spots in Japan. This article provides sightseeing information on the nighttime cherry blossom events in Ueno Park, Hirosaki Park, and Takada Park. First, be sure to check out the video to enjoy the fantastic views of the beautiful cherry blossoms in full bloom. After seeing this you'll definitely want to visit these spots in person! Cherry Blossom Viewing at Tokyo's Ueno Park Photo：Cherry blossoms at night in Ueno Park, Taito, Tokyo Ueno Park, introduced at 0:19 in the video, is located in Taito, Tokyo, and is the first urban park in Japan, making it a place with a long history. Officially named "Ueno Onshi Park," Ueno Park has been selected as one of the "Top 100 Historical Parks in Japan" and is also home to Ueno Zoo, museums, and art galleries, and cafes such as Starbucks. The park has also been selected as one of "Japan's Top 100 Cherry Blossom Spots" and attracts a total of nearly 3.3 million visitors during the cherry blossom viewing season when all sorts of vendors and food stalls line its paths. In Ueno Park, there are approximately 800 cherry trees of 50 species, and visitors can enjoy cherry blossom viewing for around two full months. The most popular cherry blossom viewing spots are Sakura-dori (さくら通り), Shinobazu Pond (不忍池), and Kiyomizu Kannon-do Temple, an Important Cultural Property. The Ueno Cherry Blossom Festival in Ueno Park will be held from March 17 to April 9, 2024. During the festival, 800 "bonbori" (Japanese paper lamps) will be lit to create a fantastic illuminated scene. Ueno Park is just a two-minute walk from Ueno Station on all lines, and a one-minute walk from Keisei Ueno Station off the Keisei Main Line. Cherry Blossom Viewing at Aomori's Hirosaki Park Photo：Cherry blossoms at night at Hirosaki Park, Hirosaki, Aomori Hirosaki Park, located in Hirosaki, Aomori, is introduced at 3:02 in the video. The highlights of Hirosaki Park include Hirosaki Castle's castle tower and the three turrets, which have been designated as Important Cultural Properties by the government of Japan. Hirosaki Park has some 2,600 cherry trees of 52 varieties that bloom each year. The most famous cherry tree is the weeping weeping cherry, which was planted in 1914. The Hirosaki Sakura Festival, where you can enjoy cherry blossoms at night, is held from April 19th to May 5th, 2024. There is also a reservation-only "cherry blossom viewing party," which is popular because it allows visitors to enjoy Tsugaru's local cuisine while viewing the cherry blossoms. It's a 20-minute walk from JR Hirosaki Station, and there is a parking lot nearby. Cherry Blossom Viewing at Takada Park in Niigata Photo：Cherry blossoms at night at Takada Castle Site Park, Joetsu, Niigata At 5:19 in the video, Takada Park is introduced. As of April 1, 2020, the name of this park was changed to "Takada Castle Site Park" (高田城址公園). Takada Castle Site Park (Takada Park) in Joetsu, Niigata, is a large 124-acre park that includes the restored three-story turret of Takada Castle, the Municipal Museum (renovated into a Museum of History), and sports facilities. You can also check out live cameras of Takada Castle Site Park on the "Gurutto Shinetsu" (ぐるっと信越, ※Japanese only) website. In addition to cherry blossoms, the park is also famous for its beautiful lotus flowers. "Takada Castle Million-man Viewing Party" (高田城百万人観桜会) , where you can enjoy cherry blossoms at night, will be held from March 29th to April 14th, 2024.Various events will also be held, including fireworks to color the opening, stage events and photo contests. To get to Takada Castle Site Park, it is a 10-minute drive from Joetsu Myoko Station off the Hokuriku Shinkansen Line. A parking lot is available. Summary of the Top 3 Nighttime Cherry Blossom Spots of Japan! This video introduces the Top 3 Nighttime Cherry Blossom Spots of Japan. Enjoy the spectacular nighttime views of cherry blossoms lit up and glowing beautiful shades of pink. Be sure to check out these locations during the next cherry blossom season! 【Official Website】Ueno Park/Ueno Onshi Park Official Website - Tokyo Metropolitan Government, Bureau of Construction https://www.kensetsu.metro.tokyo.lg.jp/jimusho/toubuk/ueno/en_index.html 【Official Website】Hirosaki Park https://www.hirosakipark.jp/en/